The document discusses Openwave's introduction into the mobile market and transitioning opportunities. Openwave provides messaging, location, and content solutions to over 250 customers in 70 countries. They discuss how integrating location data allows for personalized communications through contextual content and messaging between users. Partnering with Openwave provides access to their SDKs and APIs to develop applications that are pre-integrated with carrier customers.

1. Igniting Mobility
Integrating Messaging, Location & Content to Drive
Innovation in Mobile Services & Applications
John Trobough
Vice President
Mobile Infrastructure
Openwave

2. Agenda
• Openwave Introduction
• A Market in Transition
• The Role of Location
• Revenue Opportunities in This Market

3. Global Company
Openwave Serves More Than
250 Customers in 70 Countries
• Nearly 1,500 employees
• $384M annual revenue in FY05, $412M in FY06E
• Publicly traded on NASDAQ: OPWV
• Development centers in India, Japan, U.K. and U.S.
• Competitive edge: Handset-to-network solutions for mobile,
fixed and broadband markets

4. Openwave Position
Gateway Browser Messaging Location Music
#1 #1
Handset
Mobile Broadband
Manufacturers

5. Global Incumbency
70+ Mobile Operators 25+ Wireline Operators
50+ Handset Manufacturers

6. Agenda
• Openwave Introduction
• A Market in Transition
• The Role of Location
• Revenue Opportunities in This Market

7. Market Transition
Media & Web 2.0
Entertainment
Consumer
Information
Electronics
Technology

8. Market Transition
WAP/ Marketing to a Community of One
Web 2.0
Web 1.0
Individual Community
Uniform Personalized
• Interaction With My Community
• Collaboration and Sharing
• Content Super-Distribution
Carrier Push Consumer Pull • Contextual Content

9. What is Personal
Communications?
The Intersection of Content, Context and Communications
Adaptive Adaptive
Content Communications
Avatars, Music, Videos, IM, Voice, POC, Email,
Ringtones, etc. SMS/MMS, etc.
Adaptive
Who You Are
Context
What You Are Doing
Where You Are

10. Business and Consumer

11. Profiling and Personalization
Profiling and
Personalization
Stimulating market
delivers
opportunities for
Who, What, Where –
developers to
the deep subscriber reach a broader
audience through
intelligence
niche targeting
necessary to
differentiate and
fully monetize
content services

12. Converged
Communication Solution
Breaking Communication and Content Silos –
Creates New Integrated Application Opportunities
Voice Personal
Messages Data Storage
Presence
Photo and
Messaging File Transfer
Location

13. Agenda
• Openwave Introduction
• A Market in Transition
• The Role of Location
• Revenue Opportunities in This Market

14. The Role of Location
Context Content Communicate
Location Connects Users
The “Where” of High Accuracy Location
to Communities via
Personality and Driving High Value
Messaging
Customization Content
Technologies that learn Proactive delivery Anyone in my address
as user’s interests evolve of relevant content book, any content

15. Delivering Personalized
Communications
Bob starts his day with Personalized
Content and heads to the airport
Content changes based
on Bob’s location
Targeted
Ads
Navigation
App to
find
meeting
Bob needs
the meeting
location
Where is the
Meet
meeting?
in
Contextual Lobby
Ads
Launches map Response Uses threaded Looks up Colleague
from inbox with location- conversation in Network
tagged photo Address Book

16. Agenda
• Openwave Introduction
• A Market in Transition
• The Role of Location
• Revenue Opportunities in This Market

17. ...Lets Keep it Real
• Despite emerging trends of adaptive, personalized, &
blended applications, Location has & always will serve
a utilitarian role for single-use applications
• Many fit-for-purpose applications across industry
verticals & consumer sub-segments use Location
• There is no one killer location-based application for
the masses
• There are lots of killer location-enriched applications
for the niches

18. The Sprint Nextel
Commercial Location Story
• Deployed the first 100%
IP-based solution in
North America in early
2003
• Initial transaction traffic
grew rapidly, and growth
continues
• Most growth thus far
within the SMB and
Enterprise Business
Segment
– $9–$20 MRC per
subscriber

19. …Sprint’s Long Tail of LBS

20. Mobile Resource Management
By ActSoft, Inc.

21. Job and Time Management

22. Traffic Modeling

23. Fitness and Wellness

24. Asset Management

25. Community Corkboards

26. Campus Companions

27. Emergency Alerting

28. Tracking and Navigation

29. Location Evolution at Sprint…
TODAY
PARLAY X
• Performance Issues CDMA
YOUR USERS
YOUR
• Two disparate APIs APPLICATION
OMA-MLP
– MLP for iDEN
– Parlay X for CDMA iDEN
TOMORROW
• Rapid-Responses CDM
UNIFIED API YOUR USERS
A
• One Unified API YOUR
APPLICATION
– AAI
iDEN

30. Location in Business
The Sprint Professional Developers
Program presents new
opportunities for businesses and
system integrators.
Tomorrow’s
Location-Smart
Enterprise
Today’s Web- Mash-Ups
based Tracking
Applications
Yesterdays Dedicated-
Use Tracking Systems

31. Partnering with Openwave
• Access to SDKs, APIs, and online
technical resources for:
– Location
– Multimedia Messaging
– WAP Push
• Access to Browser SDKs
• New Web Services and next generation
Mobile SDKs coming soon…
• Using Openwave SDKs and APIs
means you are pre-integrated to our
carrier-customers
• Accelerate your deployment time
• Developer.openwave.com

32. Thank you!
Browser Gateway Messaging Music
Over 1 billion Executed more Openwave More than
handsets have than messaging 50 million
shipped 1 trillion systems music
with the WAP 1.x manage over transactions,
Openwave and WAP 2.x 1.3 billion through
Mobile transactions messages Musiwave
Browser via Openwave per day
gateway
John Trobough
VP, Mobile Infrastructure
Openwave Systems

35. Converged Communication Solution
Across the Quadruple Play
• My Contacts (Address
Book)
• Personal Configurations
• Single Inbox for SMS,
MMS, Email, Voice
Messages
• Data Detectors Connect
Communications to
Content

36. Partnering With Openwave
• Proven, successful deployments across both CDMA & iDEN
– IDEN: multi-media messaging
Deployment
– WAP client and server, commercial location
Experience
– CDMA: A2P text messaging, WAP, Client
• Evolution of Sprint’s current infrastructure with
Evolutionary straightforward deployment evolution & reuse of
Deployment existing components & planned components
Plan
• IMS compliance
• Comprehensive experience & knowledge
The – All media: Voice, Video, Pictures, Text
Right – All devices: Mobile, Fixed, PC, TV
– Communication, organization, personalization
Assets
– Leading industry with adaptive messaging