7 Ps Of Fed Ex

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Wor'lds 2nd best courier and 7Ps of their service marketing

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7 Ps Of Fed Ex

  1. 1.
  2. 2. INTRODUCTION<br />Federal Express founded in 1971 is a US $37.95 billion.<br />FedEx service is the subsidiary of parent company FedEx Corporation.<br />FedEx became the first transportation company with Web site features.<br />Fedex.com hosts more than 6.3 million unique visitors per month and handles on average over 2.4 million package tracking requests daily.<br />FedEx provides special services to its customer i.e. money back guarantee .<br />
  3. 3. PRODUCT ELEMENTS<br />
  4. 4. PLACE & TIME<br />Regional Facts about FedEx Corporation<br /> Asia<br /> Europe<br /> Middle East/Africa<br /> Latin America<br /> North America<br />Services provided : 24*7<br />
  5. 5. PROMOTION & EDUCATION<br /> FedEx uses sports as a medium for promoting its services, eg- Motorsports(F1),Golf(PGA Tour), Tennis (Roger Federer).<br /> FedEx promoted its brand through Cast Away, one of the Oscar nominated movie<br />In Nov.03 FedExalong with University of Memphis, started FedEx Institute of Technology.<br />Since 2003 FedEx has contributed $5 million in R&D.<br />FedEx Centre for SCM is helping organizations to meet key supply chain management challenges globally.<br />
  6. 6. PHYSICAL ENVIRONMENT<br /> The staff members & vehicles as well as aircrafts plays an major role for providing services.<br /> Buildings, landscape, interiors etc are least important for FedEx.<br /> For direct customer interaction they recruit front desk executives & provides coded information for their parcels.<br />
  7. 7. PRICE<br />Charges premium prices for quality services.<br />The rate of FedEx Freight & FedEx LTL segments has shown an increase of 5.7% but there is no change in its rates.<br />In China FedEx is slashing its prices for market penetration.<br />It provides booking facility through internet.<br />
  8. 8. PROCESS<br />
  9. 9. PEOPLE<br />FedEx employees provide both pre service as well as post service.<br />FedEx seeks to employ staff from its surrounding communities.<br />FedEx hires people who have enough experience in transportation and SCM.<br />
  10. 10. THANK YOU VERY MUCH !!!<br />

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