2. Businesses are increasingly judged on the
contribution they make to society. Behaving
ethically, without harming the environment, is
an important part of this corporate social
responsibility.
3. Ethics are about having standards of behavior and
‘doing the right thing’. This means that an ethical
business will act in a socially responsible way,
doing what is right even if it is not required to do
so by legislation, and regardless of the impact it
might have on profits.
4. Most business activity involves workers, suppliers
and customers. The way that a business treats
these three groups of stakeholders is a good sign
of how ethical it is.
*Treating workers ethically
*Treating suppliers ethically
*Treating customers ethically
7. TREATING CUSTOMERS ETHICALLY
Examples include:
Exceeding expectations through putting
customers at the heart of everything. This
can include offering excellent customer
service, quality products or services and
making the customer feel valued and
appreciated.
8. Only providing what customers need – this means
ensuring that the business thinks about the needs of the
customer and meets these rather than selling a business
extra products or services to meet their own profit
targets. For example, not selling a customer a mobile
phone contract that they will not use.
Giving clear and accurate product and service information
to allow customers to make informed decisions.
