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Asyraf
Lukman
Nasuha
Farisha
Mardiah
INTRODUCTION
What is product?
Anything that can be marketed to gain attention from
the society that has its own features s...
WHAT IS PRODUCT CONCEPT?
Product Concept is a process of
evolving a product from time to
time in order to achieve satisfac...
SOLID EXAMPLES
APPLE CO
• Apple is a well known company for its
gadgets and technologies such as the
great iphones. They s...
COMPARISON BETWEEN APPLE AND
BLACKBERRY
BLACKBERRY
• Not user friendly
• Doesn’t follow what
customers demand
• Only have ...
CONCLUSION
In the process of making and creating new
products, marketers must be innovative and
independent in making deci...
THANK YOU
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Product concept

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Marketing product concept

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Product concept

  1. 1. Asyraf Lukman Nasuha Farisha Mardiah
  2. 2. INTRODUCTION What is product? Anything that can be marketed to gain attention from the society that has its own features such as making it convinient, satisfactory, simple, portable and has special physical benefits that can satisfy the customers’ needs. Function of product: 1- Simplying human’s everyday life 2- Fulfulling humans needs and wants 3- Proving that humans revolutionize in time
  3. 3. WHAT IS PRODUCT CONCEPT? Product Concept is a process of evolving a product from time to time in order to achieve satisfaction from customers. Another way of saying is providing the best quality from a product to a customer.
  4. 4. SOLID EXAMPLES APPLE CO • Apple is a well known company for its gadgets and technologies such as the great iphones. They started their iphone invention from iphone 3g in 2009. In order for them to follow the product concept, they evolved themselves from iphone 3gs to the iphone 6+. As a result, their marketing plan is getting better and better throughout the years.
  5. 5. COMPARISON BETWEEN APPLE AND BLACKBERRY BLACKBERRY • Not user friendly • Doesn’t follow what customers demand • Only have limited features • Doesn’t follow the product concept APPLE • Very user friendly • Follows what customers demand • Amazing new features for every new model • Follow the product concept diligently
  6. 6. CONCLUSION In the process of making and creating new products, marketers must be innovative and independent in making decisions to create the best product. As a result for an advanced daily lifestyle. Our true example is Apple CO.
  7. 7. THANK YOU

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