What is product?
Anything that can be marketed to gain attention from
the society that has its own features such as
making it convinient, satisfactory, simple, portable
and has special physical benefits that can satisfy
the customers’ needs.
Function of product:
1- Simplying human’s everyday life
2- Fulfulling humans needs and wants
3- Proving that humans revolutionize in time
WHAT IS PRODUCT CONCEPT?
Product Concept is a process of
evolving a product from time to
time in order to achieve satisfaction
from customers. Another way of
saying is providing the best quality
from a product to a customer.
• Apple is a well known company for its
gadgets and technologies such as the
great iphones. They started their iphone
invention from iphone 3g in 2009. In order
for them to follow the product concept,
they evolved themselves from iphone 3gs
to the iphone 6+. As a result, their
marketing plan is getting better and better
throughout the years.
COMPARISON BETWEEN APPLE AND
• Not user friendly
• Doesn’t follow what
• Only have limited
• Doesn’t follow the
• Very user friendly
• Follows what
• Amazing new features
for every new model
• Follow the product
In the process of making and creating new
products, marketers must be innovative and
independent in making decisions to create the
best product. As a result for an advanced daily
lifestyle. Our true example is Apple CO.