Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management. Tune in to this webinar to hear how Mark43 Product Manager Richard Cheng went about researching, prototyping, and iterating to deliver analytics and business intelligence tools to police departments, emergency call centers, and other public safety agencies, bringing Mark43 users a positive and effective product experience. Haarthi Sadasivam, Technical Product Marketing Manager at Looker will join the conversation on best practices.

1. Iterate your way to a Top Product Experience
Richard Cheng Haarthi Sadasivam
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2. Looker is a complete data platform that offers data analytics and business
insights to every department, and easily integrates into applications to
deliver data directly into the decision-making process. Looker is powering
data-driven cultures at more than 1200 industry-leading and innovative
companies.

3. Click on the Questions panel to
interact with the presenters
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4. About Richard Cheng
Richard Cheng is an Associate Product Manager at Mark43, where he leads the development of analytics and
business intelligence tools for police departments, emergency call centers, and other public safety agencies. In this
role, Richard spends hundreds of hours in the field with end users in order to understand their unique organizational
needs. Prior to Mark43, he worked as a systems integration consultant for state and local government
agencies. Richard graduated from Boston University with a Bachelor of Science in Business Administration and
concentration in Management Information Systems.
About Haarthi Sadasivam
Haarthi is a Technical Product Marketing Manager at Looker. Her responsibilities include Product Marketing for the
Looker Data Platform and working with and deriving insights from multiple data sources. Prior to her current
role, Haarthi has helped numerous customers across different industries be more data driven.

5. Iterate your way to a top
product experience
Haarthi and Richard

6. How familiar are you with Looker?
- Not at all
- Somewhat familiar
- Familiar
- Know it well
Poll #1

7. Growth is the top priority for investment 1
“New sources of revenue”
“Product and service transformation”
“Customer focus”
1 https://www.gartner.com/imagesrv/cio-trends/pdf/cio_agenda_2018.pdf

8. Connecting Data
Supply & Demand
“Businesses that harness data well
can see improvements of
up to 30%”
improving operational efficiencies, building better
products, uncovering new revenue streams,
improving customer relationships
-- Brent Gleeson, Inc. Magazine
https://www.inc.com/brent-gleeson/benefits-of-leading-data-driven-organizational-
8

9. New streams of value, faster
Higher customer engagement
Significant, rapid ROI
Outcomes: Leveraging data to fuel growth

10. Poll #2
How do you do leverage your data across your product?
- I build my own solution
- I use a analytics tool/vendor
- I don't leverage data currently
- Other

11. Organizations invest strategically to compete 1
Invest engineering talent on core competency
Buy, outsource, M&A … for everything else
1 https://www.gartner.com/imagesrv/cio-trends/pdf/cio_agenda_2018.pdf

12. Key Considerations
User Experience Scalable Architecture

13. User Experience

14. Branded Delivery

15. Intuitive User Experience

16. Intuitive User Experience

17. Custom Data Workflows

18. Scalable Architecture

19. Data Governance
Bottleneck Chaosand/or
NEXT
!
Analyst

20. Data Freshness
Databases Then Databases Now
NEXT
!
Analyst

21. Database
Pretty Charts
PLANNED TO BUILD
Access Control
and more…
Security
Administration
Agile Business Logic
Scheduling
Content Management
Ad hoc Reporting
Data Delivery
REALIZE IS NEEDED
Data Platform

22. Powered by
ExportingSelf-Serve
Exploration
Your Application/Product/Tool
22
Interactive,
Responsive
Visualizations
SQL Results
Your SQL Database
Agile Business Logic
Content Management
Data Delivery
Ad Hoc Reporting
User Management & Security
Git Version Control
Access Control
Administration
iframeJavascript REST API
Saving/Scheduling
Secure SSO

23. Enterprise platform: governance, agility, scale
Security
Data governance
Git-version history
Looker web interface Custom built apps Existing workflows
Business logic
RESTful API
Scalability

24. Customers embedding Looker
Other customers: https://meta.looker.com/x/pbfOWvn3SvEl0RU0j8PVqm

25. Building Business Intelligence and
Analytics Tools for Public Safety Agencies

26. PRESENTED BY MARK43
The Mark43 Platform
26
RMS CAD
Mark43
Records Management System
Mark43
Computer Aided Dispatch

27. PRESENTED BY MARK43
Public Safety Software Wasn’t Working...
27

28. PRESENTED BY MARK43
Public Safety Technology Ecosystem
28

29. BI & Analytics in Mark43
29

30. PRESENTED BY MARK43
Mark43 Analytics Platform
30
Data Lake
Advanced
Search
User
Explorer
Mark43
Report Library
Module
Dashboards

31. PRESENTED BY MARK43
Case Management Dashboard
31MARK43, INC. CONFIDENTIAL PROPRIETARY INFORMATION

32. PRESENTED BY MARK43
Case Management Dashboard
32
● Existing Landscape
○ Clunky, confusing legacy software tools
○ Whiteboards, manilla folders, and sticky notes
● Client Grievances
○ Difficulty and frustration using legacy software often leads agencies to prefer
paper processes
● Mark43 Solution
○ Easy-to-use Case Management module integrated in real-time with the RMS
○ Easy access to stats within a canned and ready-to-go report library

33. PRESENTED BY MARK43
Case Management Dashboard
33
● The Case Management Dashboard was
developed sitting side-by-side with detectives
and detective supervisors to understand their
needs. We conduct user research through:
○ Requirements gathering meetings
○ Focus groups
○ Shadowing
○ Ride-alongs
○ And sometimes going to jail!

34. PRESENTED BY MARK43
Case Management Dashboard
34
● Dashboard Requirements Specification
● Tech Review
● Development
● Quality Assurance
● Release
● Gather feedback and prioritize updates

35. PRESENTED BY MARK43
Reports User Explorer
35MARK43, INC. CONFIDENTIAL PROPRIETARY INFORMATION

36. PRESENTED BY MARK43
Reports User Explorer
36
● Existing Landscape
○ Lack of real-time stat reporting (outdated as soon as it’s generated)
○ Multiple, disparate systems
● Client Grievances
○ Difficulty pulling statistics means a high level of effort is required to gain actionable
insights
○ Likelihood of human error creates widespread distrust in data accuracy
● Mark43 Solution
○ Provide users with an easy to use UI to build and share dashboards within minutes
containing rich visualizations without any technical knowledge/expertise.

37. PRESENTED BY MARK43
Reports User Explorer
37
● We worked side-by-side with crime
analysts to understand the data fields
that they need. We engaged in active
user testing and research in order to:
○ Translate Mark43 application UI
fields into database fields
○ Prototype early versions of the
User Explorer to gather feedback
on everything from number and
scope of fields to the labeling of
fields

38. PRESENTED BY MARK43
Reports User Explorer
38
● Requirements Document
● Tech Review
● Development
● Quality Assurance
● Release
● Gather feedback and prioritize updates

39. PRESENTED BY MARK43
Why Looker?
● Native Embed within the Mark43
Platform
● Ease of Use
● Security Paradigms for the Mark43
Application Architecture
● Innovation through an Ongoing Looker
Partnership
39

40. Q&A
Haarthi Sadasivam
With: With:
Associate Product Manager, Mark43
Linkedin page: /in/chengrich/
Twitter ID: @mark43
Website: mark43.com
Richard Cheng
Sr. Technical Product Marketing Manager, Looker
Linkedin page: in/haarthi-sadasivam-b847734a
Twitter ID: @LookerData
Website: looker.com
www.productmanagementtoday.com/webinar-series/modern-product-data-workflows
www.projectmanagementupdate.com/webinar-series/modern-product-data-workflows
www.businessinnovationbrief.com/webinar-series/modern-product-data-workflows