The document outlines four key business goals: profitability, social responsibility, efficiency, and effectiveness. Profitability refers to the amount remaining after costs are deducted from revenues and provides financial resources for future growth. Social responsibility involves goals like community service, employment, and sustainability. Efficiency means achieving objectives at the lowest cost using minimum resources, while effectiveness is the ability to set and achieve the right outcomes.

1. Business Goals
• Profitability
• Social responsibility
• Efficiency
• Effectiveness

2. Profitability
• Profit represents amount remaining after all
costs are deducted from revenues
• Financial reward for risk, innovation and effort
• Provides financial base for future growth and
development
• ‘Not for profit’ organisations do not have profit
as an objective
– Aim to provide goods and services to particular
people within the community
– Eg Red Cross

3. Social Goals
• Community service
• Providing employment
• Social justice
• Ecological sustainability

4. Efficiency
• Use of resources (money, time etc) in
achieving objectives
• An organisation is efficient to the extent
that it achieves its objectives at the
lowest possible cost, using the minimum
quantities of resources.

5. Effectiveness
• Ability to formulate and achieve
objectives, or achieve the right outcomes.