The document discusses the objectives of business. It outlines the economic objectives as earning profit, creating customers, optimizing resource use, and innovation. The socio-economic objectives are supplying goods society wants, avoiding anti-social practices, providing employment and fair wages. The human objectives are humane treatment, fair deals for employees, job satisfaction, and worker participation in decision making. The national objectives include production according to national priorities, import substitution, export promotion, and skilled personnel development.

1. Objectives of Business
Programme Management
Subject Business Organisation
Semester First BBA
University Mangalore
Session 2

2. Objectives of business
• Economic objectives
• Socio-economic objectives
• Human objectives
• National objectives

3. RECAP
In the previous session, nature, meaning and scope of
business has been discussed.

4. Session Outcome
Students will gain an understanding about the various
objectives of business.

5. 1. Economic Objectives
• Earning of adequate profit
• Creation of customers
• Optimum utilization of resources
• Innovation

6. 2. Socio-economic Objectives
• Supply of goods which society wants
• Avoidance of profiteering and anti social practices
• Providing employment
• Paying fair wages and providing other benefits to their employees

7. 3. Social Objectives
• Regular and timely payment of wages
• Social welfare
• Prevention of pollution
• Respect for the ethical and moral norms of society
• Balanced development of all regions

8. 4. Human Objectives
• Human treatment
• Fair deal to employees
• Job satisfaction
• Workers participation in decision making
• Development of Human Resources

9. 5. National Objectives
• Production according to national priorities
• Import substitution
• Export promotion
• Help to small scales enterprises
• Development of skilled personnel
• Establishment of a democratic socialistic society

10. Essentials of Successful Business
• Determination of the objectives of the business
• Proper planning
• Sound organisation
• Adequate finance
• Competent management
(contd….)

11. Essentials of Successful Business
• High morale of the employees
• Innovation
• Proper location, layout and size
• Effective distribution
• Goodwill or Reputation

12. Session summary
In this session an explanation as to the various objectives of business,
has been discussesd.

13. MCQ-1
Prevention of pollution is one of the
a) National organization
b) Human organization
c) Economic objectives
d) Social objectives
Answer : d) Social objectives

14. MCQ-2
Job satisfaction is one of
a) Socio-economic objectives
b) National objective
c) Human objectives
d) Economic objectives
Answer : Human objectives

15. MCQ-3
Innovation is one of the
a) Economic objectives
b) Human objectives
c) National objectives
d) Social objectives
Answer : Economic objectives

16. MCQ-4
Providing employment is one of the
a) Human objectives
b) Economic objectives
c) Socio-economic objectives
d) National objectives
Answer : Socio-economic objectives

17. MCQ-5
Import substitution is one of the
a) Social objectives
b) Human objectives
c) Economic objectives
d) National objectives
Answer : National objectives

18. References
1.Raman B.S, Parmeshwara (2019), Business Organisation,
New United Publishers, Mangaluru.