Business dancing is a metaphor for comparing dancing between two partners with close interaction between two business relationships.

1. Business Dancing
Overview

2. Business Dancing
• Business relationships between buyer and seller
are based on a high level of interaction and
adaptation in a business network.
• Dancing requires interaction, trust, regular practice
between two dedicated dance partners.
• Business Dancing is no different and requires the
same degree of adaptation, interaction and trust
between two business partners.
• All two often negotiation outcomes result in win –
lose situation for one party.

3. Business Dancing
• Highly interactive
• Adapting to one another
• Need to practice
• Building trust
Source: Ian Wilkinson and Louise Young 21st April 2011

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