Business Communications Class Ethan Chazin Week 5
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Dr. William Allan Kritsonis
PhD Program in Educational Leadership
PVAMU-Member of the Texas A&M University System
Winrar Adjuntar
Este documento explica cómo usar el programa WinRar para comprimir archivos y carpetas a fin de reducir su tamaño para adjuntarlos en correos electrónicos de Hotmail. Primero se describe cómo comprimir una carpeta usando WinRar para crear un archivo .rar. Luego se muestra el proceso de adjuntar archivos en Hotmail, seleccionando el archivo .rar comprimido previamente y adjuntándolo al correo electrónico.
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Strategy Recommendation Project Draft Scoring Guide Grading Rubric
Criteria Non-performance Basic Proficient Distinguished
Assess a company's current
use of the Internet and
social media.
30%
Does not address the
company's current use of
the Internet and social
media.
Describes but does not assess
the company's current use of
the Internet and social media.
Assesses the company's
current use of the Internet
and social media.
Assesses the company's current
use of the Internet and social
media, identifying areas of
particular strength.
Analyze the implications of
the Internet and social
media for the future of a
business, identifying
strengths, weaknesses,
opportunities, and threats.
30%
Does not address the
implications of the Internet
and social media for the
future of the business.
Identifies some implications of
the Internet and social media
for the future of the business
but does not analyze the
implications or identify
strengths, weaknesses,
opportunities, or threats.
Analyzes the implications of
the Internet and social
media for the future of the
business, identifying
strengths, weaknesses,
opportunities, and threats.
Analyzes the implications of the
Internet and social media for the
future of the business, identifying
strengths, weaknesses,
opportunities, and threats, and
supporting the analysis with
credible evidence.
Propose an evidence-based
strategy for a company's
future use of the Internet
and social media.
30%
Does not propose a strategy
for the company's future
use of the Internet and
social media.
Identifies at least one idea that
could be part of a strategy for
the company's future use of
the Internet and social media
but does not propose a
strategy.
Proposes an evidence-based
strategy for the company's
future use of the Internet
and social media.
Proposes an evidence-based
strategy for the company's future
use of the Internet and social
media, supporting the strategic
choices with credible evidence.
Write professionally and in
a manner consistent with
expectations for members of
the business professions.
10%
Writes in an unprofessional
manner inconsistent with
expectations for members
of the business professions.
Writes too informally or
otherwise in a manner
inconsistent with expectations
for members of the business
professions.
Writes professionally and in
a manner consistent with
expectations for members of
the business professions.
Writes in an exemplary and
professional manner consistent
with expectations for members of
the business professions.
Print
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- Key highlights from the latest annual and quarterly results show revenue growth of 36.5% and 15.9% respectively, with net profits up 34.8% and 19.8%.
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Kenya Utalii College offers a wide range of management development programmes in 2014 focused on relevant industry topics. The programmes are one-week modules held in June that address issues like eco-marketing strategies, customer service, globalization's impact on sales and marketing, human capital management, terrorism threat management, entrepreneurship and innovation, food and beverage marketing, and e-tourism and social media. The document provides descriptions of the programmes, their objectives, focus areas, and target audiences to give applicants an overview of the options available.
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Similar to Business Communications Class Ethan Chazin Week 5
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The document discusses teaching and assessing the 4Cs (communication, collaboration, critical thinking, and creativity) using Common Core standards. It provides examples of CCSS standards that imply the 4Cs and suggests having teachers examine standards in teams to identify relevant language. The document advocates for assessing the 4Cs to encourage their development in students, noting that assessing communication and collaboration is already common. Sample self-assessment and peer assessment methods for project-based learning are outlined, including journals, reflections, feedback, products, organizers, observations, and explanations.
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Note: Your instructor may also use the Writing Feedback Tool to provide feedback on your writing. In
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Strategy Recommendation Project Draft Scoring Guide Grading Rubric
Criteria Non-performance Basic Proficient Distinguished
Assess a company's current
use of the Internet and
social media.
30%
Does not address the
company's current use of
the Internet and social
media.
Describes but does not assess
the company's current use of
the Internet and social media.
Assesses the company's
current use of the Internet
and social media.
Assesses the company's current
use of the Internet and social
media, identifying areas of
particular strength.
Analyze the implications of
the Internet and social
media for the future of a
business, identifying
strengths, weaknesses,
opportunities, and threats.
30%
Does not address the
implications of the Internet
and social media for the
future of the business.
Identifies some implications of
the Internet and social media
for the future of the business
but does not analyze the
implications or identify
strengths, weaknesses,
opportunities, or threats.
Analyzes the implications of
the Internet and social
media for the future of the
business, identifying
strengths, weaknesses,
opportunities, and threats.
Analyzes the implications of the
Internet and social media for the
future of the business, identifying
strengths, weaknesses,
opportunities, and threats, and
supporting the analysis with
credible evidence.
Propose an evidence-based
strategy for a company's
future use of the Internet
and social media.
30%
Does not propose a strategy
for the company's future
use of the Internet and
social media.
Identifies at least one idea that
could be part of a strategy for
the company's future use of
the Internet and social media
but does not propose a
strategy.
Proposes an evidence-based
strategy for the company's
future use of the Internet
and social media.
Proposes an evidence-based
strategy for the company's future
use of the Internet and social
media, supporting the strategic
choices with credible evidence.
Write professionally and in
a manner consistent with
expectations for members of
the business professions.
10%
Writes in an unprofessional
manner inconsistent with
expectations for members
of the business professions.
Writes too informally or
otherwise in a manner
inconsistent with expectations
for members of the business
professions.
Writes professionally and in
a manner consistent with
expectations for members of
the business professions.
Writes in an exemplary and
professional manner consistent
with expectations for members of
the business professions.
Print
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Guide
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1 of 1 3/3/15 10:12 PM
ENGL 1010-KE Summary Instructions
***Check the c.
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Assignment 1What is the assignment aboutAssig.docx
Assignment 1
What is the assignment about?
Assignment 1
• Analysis of a Marketing News Story (15 per cent.) This is an individual
assignment.
• You are required that you write a 1000-word analysis on a marketing news
story which has appeared in 2014/2015 and was published in English.
ANY NEWS ARTICLE FROM 100 – 500 WORDS IS APPROPRIATE
Assignment 1:
How to proceed
1. Select an appropriate marketing news story which has appeared in 2014/2015. It
might be from the business press, such the Financial Times, the Economist, the Wall
Street Journal, Business Week, Fortune, or Forbes, or the business section of a
national newspaper such as the Daily Telegraph or the Guardian. Of course, other
media sources – including ones available exclusively online – are permissible.
2. What is the marketing new story about? It is about the marketing strategy or tactic
of a single firm? Or does the news story raise an issue with wider marketing
implications?
Assignment 1:
Points to consider in formulating your analysis
1. What marketing issues are at stake? For example, where might the marketing
new story be included in a revised edition of Kotler? Why?
2. Search Business Source Premier to find relevant marketing literature (e.g., the
Journal of Marketing, Journal of Consumer Research, the Journal of Marketing
Management, the European Journal of Marketing, the Harvard Business
Review, California Management Review, Sloan Management Review, or
McKinsey Quarterly) to help put the marketing story in context. Are there other
examples you can cite?
3. Remember that informed analysis is more than just your opinion; references to
literature and examples are deemed as highly appropriate for a full and
complete response.
4. Sources must be acknowledged; a bibliography is required, submissions lacking
either or both WILL be penalised in marks. See the earlier notes on plagiarism
and academic sources and referencing.
Assignment 1:
Notes
• This is an analysis of the article NOT of the marketing of a company or an
industry. You need to analyse the article for the content it has that is related
to marketing and the topics covered within the course.
• You are not required to conduct a SWOT, BCG or any other sort of analysis
unless that it what your chosen article is about.
• The use of tables and bullet points is acceptable as the word count given is
very limited. University regulations allow for a +10% on word count limit to
allow for in-text referencing; work that is over that limit is penalised by the
deduction of 10% subject to a passing grade minimum of 40%, up to a
maximum of being 20% over limit when a ZERO is awarded.
• This assignment carries 15% of the grades.
Referencing and Plagiarism
Evaluation of Sources
• Is it accurate? Does it say what sources the data are based on?
• What authority is it based on? Who wrote the pages? Are they
experts in the field?
• Is it biased? e.g. pressure group ...
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Apply Emotional Intelligence for Career Success
Ethan Chazin presentation on Emotional Intelligence March 27, 2019 at event hosted by Affinity Federal Credit Union.
LinkedIn Like a Rock Star Boot Camp Program
This document provides tips for becoming a LinkedIn self-branding guru. It advises creating a compelling profile with an elevator pitch, ideal client description, and keyword-heavy summary. It also recommends engaging in groups, listing accomplishments, skills and endorsements, building relationships through recommendations, and leveraging interests. Maintaining a strong personal brand reduces effort for others to understand you, allows you to define your qualities and abilities, and helps others organize knowledge about you, bringing prestige. A strong brand also creates value that benefits career and business goals.
Emotional intelligenceprogram ethanchazin_overview
The document discusses emotional intelligence (EI) and its importance for career success. It defines EI as having four components: self-awareness, self-management, social awareness, and relationship management. EI involves perceiving, understanding, and regulating emotions in oneself and others. People with high EI have a strong correlation with career and professional achievement. The document provides information on developing EI through self-introspection, emotional regulation, body language awareness, and conflict resolution.
Find Hire Retain Rock-star Employees in ANY Job Market
Hiring Millennial and Gen Z workers with strong work commitments has never been more difficult. But there are proven strategies that work. Learn how.
Career transition ethanchazin_intro_2019
Learn how to conduct a successful, results-driven career transition at ANY age, with any amount of experience, in any industry during any economy and job market. Time unconventional strategies.
Build extraordinary teams with compassion
This document provides guidance on building extraordinary teams. It emphasizes treating employees with compassion and as strategic partners. High-performing teams have clear purpose, empowerment, strong relationships and communication. They are flexible, productive, and recognize accomplishments. Organizations should develop inspiring visions and missions. Having strong ethics creates lasting advantages. Communicating values openly and including diverse perspectives fosters inclusion. Applying empathy leads to extraordinary customer relationships by understanding different needs and perspectives. Self-managed teams allow more participation and collaboration needed in modern workplaces. Overall, building teams with purpose, empowerment, and compassion can fuel business success.
Become the transformational leader within you
This document outlines an agenda for a presentation on unleashing the transformational leader within. The agenda includes exercises, discussions of leadership styles and what makes a leader, how to become a leader, best practices for self-leadership, delegation, and leading others. It contrasts management with leadership, provides definitions and examples of different leadership styles, and gives advice on developing vision, emotional intelligence, decision-making skills, and creating a positive work environment to become a great transformational leader.
Brand Yourself for Career Success
The document provides guidance on developing an effective personal marketing plan and pitch. It advises crafting a pitch that answers who you are, what you do, and what you are looking for. Additionally, it recommends defining your unique value proposition using a personal mission statement, positioning statement, and proposition statement. The document also outlines developing a marketing plan that includes target industries, companies, and an ideal job. Finally, it discusses self-promotion techniques like public speaking, blogging, and networking strategically.
Conduct a Human Capital Audit The Chazin Group
How to conduct a human capital audit to determine how to unleash your people's untapped full potential for lasting competitive advantage.
Mktg comms mkt0033_chpt1
An introduction into Integrated Marketing Communications. How IMC serves the advertising function for promoting organizations, their products, and services.
Mktg comms week1
This document provides an overview of a marketing communications course taught by Professor Ethan Chazin. It includes an agenda for the first week which focuses on introductions and a review of the syllabus. Background information is provided on the professor and his areas of expertise. Various marketing topics that will be covered in the course are briefly outlined such as consumer behavior, social media adoption, strategic market management, and the objectives and role of marketing communications.
Diversity_Inclusion_TheChazinGroupLLC
The document discusses strategies for achieving diversity and inclusion in the workplace. It provides statistics showing the growing diversity of the US population and workforce. It then discusses challenges such as unequal pay for women and lack of diversity in management. The document recommends developing a diversity action plan that includes getting management commitment, conducting an assessment, setting hiring goals, and specific actions to increase diversity like expanding recruiting efforts and training. The goal is to leverage diversity to gain competitive advantages like appealing to customers and innovating.
Forging powerful relationships part 3
This document discusses ways for businesses to engage with their local community and generate referrals. It recommends volunteering time with local organizations, serving on boards, fundraising for community issues and special projects, and getting involved with local politics. The document also suggests joining networking groups like BNI, Vistage, chambers of commerce, and shared workspaces to build connections. Finally, it stresses the importance of referrals and provides tips on managing contacts and pipelines.
Forging powerful relationships part 2
The document discusses recommendations for marketing and growing a business called The Chazin Group. It recommends writing blog posts, coordinating with a team, engaging in groups and creating a group on Meetup to connect with potential customers and clients. Building an online presence through blogging and participating in groups are emphasized as ways to build awareness of The Chazin Group and its services.
Forging powerfulrelationships part1
The document discusses strategies for forging powerful relationships through networking. It emphasizes that what you contribute to relationships matters most and provides tips for sharing information, making introductions, and starting networking groups to be indispensable. The document outlines steps for developing a connecting plan including defining goals and researching ideal contacts. It stresses preparing for events by learning about contacts and rehearsing interactions. Post-event steps include following up respectfully and building connections online. Overall, the key message is that developing a strong personal brand through consistent self-promotion across online and offline channels can help create demand for your services and achievements.
Diversity inclusion part2
Diversity inclusion best practices to achieve true, lasting competitive advantage through workplace diversity and inclusion
Diversity inclusion part1
Diversity inclusion best practices to achieve true, lasting competitive advantage through workplace diversity and inclusion
Consumer behavior week7_culturemediacomms
International Consumer Behavior - the many differences that exist between cultures and how you adapt your media, advertising, and communications accordingly.
Consumer behavior week6_mentalprocessses
This document discusses concepts related to cognition and consumer behavior from an international perspective. It covers the following key points in 3 sentences:
Mental processes like perception, learning, memory, problem-solving and communication apply universally to consumer behavior, though there are cultural differences in how these processes manifest. Cognition involves making sense of one's environment and deciding on appropriate actions, and cultures differ in their thinking styles and how they group products versus individuals. The document then explores various cognitive and cultural concepts like cultural influences on branding, language reflecting culture, and differences between Eastern and Western perspectives on topics like aesthetics, decision-making and risk perception in consumer relationships.
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Business Communications Class Ethan Chazin Week 5
- 3. • Base your writing style on your overall communication strategy. • Your relationship with the audience. • Context: use cold and indifferent to an audience of academics, researchers, accountants but be engaging and humorous for teaching students. • The very nature of the message. Choosing a writing styleChoosing a writing style
- 6. • Formal versus informal • Passive versus assertive • Be careful of industry jargon • Practice brevity: be CONCISE • Munter (pgs 82-83) Macro-writingMacro-writing checklist: – Do your ideas connect together? – Does your opening engage? – Does you close effectively? Choosing your styleChoosing your style
- 8. K.I.S.S