2. • To understand Creative Writing.
• To be aware about Writing for different forms.
• To know concept of creativity in writing for mass media.
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Course Objective
3. • Basic understanding Media Writing.
• To know about the tools and technique for media writing.
• Various aspects of media writing.
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Topic Objective
4. Clear, concise, simple, and to the point:
– Efficient - minimum words to make your point
– Precise - every word has a meaning
– Clear - leaves no doubt in reader’s mind
– Modest - don’t show off your intelligence
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What is good writing?
5. • Grammar
• Spelling
• Punctuation
• Dictionary
• Thesaurus
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Tools Of The Trade
6. • Don’t have to be an expert
• But have a clear idea
• Your readers must understand your content
• Don’t know subject - research!
– Search engines
– Subject Matter Experts (SMEs)
– Book stores
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Know Your Sub
7. • Just start writing (edit later)
• Develop writing habits
• Be a pro - meet your deadlines
• Edit and Rewrite
– Discipline
– Re-read
– Edit
– Rewrite (critically)
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Write It Down
8. • Use simple words - key to clarity
– “many” instead of “numerous”
– “use” instead of “utilize”
– “ease” instead of “facilitate”
• Use simple sentences
• Brevity (edit to cut out unnecessary words)
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Write Simply
9. • The chief goal of any writer for the mass media is
to be accurate.
• The reason for an emphasis on accuracy is that
people will not watch or subscribe to news that they
believe to be inaccurate.
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Chief Goal Of A Writer
10. • Clarity must be one of the chief goals of a writer for
the mass media.
– Facts that are unclearly presented are of little use to the
reader. Some tips:
• Keep it simple
• Avoid jargon
• Be specifc (who, what, when, where, why, and how)
• Check time sequences (ensure narrative sequence)
• Include transitions (story should flow logically)
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Clarity
11. • Jargon - industry technical language
• Cliches - overused words and phrases
• Bureaucratese - misuse of language
• Vary sentence length
• Pay attention to nouns and verbs
• Transitions tie it together
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Eliminate Jargon, Clichés, etc.
12. • Parallelism
– She likes running, cooking, and swimming.
• Active/Passive Voice
– John throws the ball
– The ball is thrown by John.
• That and Which
– That introduces essential clauses. Which introduces
non-essential clauses.
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Obscure Grammar Terms
13. • Inverted pyramid
• Types of stories
• Balance and fairness
• Impersonal reporter
• Reliance on official sources
• Attributions and quotations
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Journalist Conventions
14. • Subject matter
– News, features, ads, letters, editorials
• Purpose
– Inform, entertain, persuade
• Audience
– Know your target audience (defines message)
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Writing For Mass Media
15. • Spell out both numbers one through nine and Arabic
numerals for 10 and above
• Use commas in numbers with four or more digits
except for years and addresses
• Numbers greater than a million may be rounded
off and expressed:
– 2.75 million instead of 2,752,123
– $2.35 million instead of $2,349,999
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Style: Numbers
16. • Writing is a process
– Research, create, write, edit, proofread
• Writing requires discipline
– Be patient and stick with it
• Writing is building
– Word by word, sentence by sentence, etc.
• Finally … sit down and write
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And..
17. • Students understand various aspects of Writing for mass
media.
• Students became aware about goal of media writier.
• Students came to know the process of writing for media.
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Course Outcome
18. • Students gained basic understanding of “Media Writing”.
• Students understood conceptual knowledge of writing for
media.
• Students gained understanding of techniques of writing.
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Topic Outcome
19. • Concept of Media Writing .
• ABC concept of writing.
• Tools of writing for mass media.
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FAQ’S
