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Assignment 1 What is the assignment about? Assignment 1 • Analysis of a Marketing News Story (15 per cent.) This is an individual assignment. • You are required that you write a 1000-word analysis on a marketing news story which has appeared in 2014/2015 and was published in English. ANY NEWS ARTICLE FROM 100 – 500 WORDS IS APPROPRIATE Assignment 1: How to proceed 1. Select an appropriate marketing news story which has appeared in 2014/2015. It might be from the business press, such the Financial Times, the Economist, the Wall Street Journal, Business Week, Fortune, or Forbes, or the business section of a national newspaper such as the Daily Telegraph or the Guardian. Of course, other media sources – including ones available exclusively online – are permissible. 2. What is the marketing new story about? It is about the marketing strategy or tactic of a single firm? Or does the news story raise an issue with wider marketing implications? Assignment 1: Points to consider in formulating your analysis 1. What marketing issues are at stake? For example, where might the marketing new story be included in a revised edition of Kotler? Why? 2. Search Business Source Premier to find relevant marketing literature (e.g., the Journal of Marketing, Journal of Consumer Research, the Journal of Marketing Management, the European Journal of Marketing, the Harvard Business Review, California Management Review, Sloan Management Review, or McKinsey Quarterly) to help put the marketing story in context. Are there other examples you can cite? 3. Remember that informed analysis is more than just your opinion; references to literature and examples are deemed as highly appropriate for a full and complete response. 4. Sources must be acknowledged; a bibliography is required, submissions lacking either or both WILL be penalised in marks. See the earlier notes on plagiarism and academic sources and referencing. Assignment 1: Notes • This is an analysis of the article NOT of the marketing of a company or an industry. You need to analyse the article for the content it has that is related to marketing and the topics covered within the course. • You are not required to conduct a SWOT, BCG or any other sort of analysis unless that it what your chosen article is about. • The use of tables and bullet points is acceptable as the word count given is very limited. University regulations allow for a +10% on word count limit to allow for in-text referencing; work that is over that limit is penalised by the deduction of 10% subject to a passing grade minimum of 40%, up to a maximum of being 20% over limit when a ZERO is awarded. • This assignment carries 15% of the grades. Referencing and Plagiarism Evaluation of Sources • Is it accurate? Does it say what sources the data are based on? • What authority is it based on? Who wrote the pages? Are they experts in the field? • Is it biased? e.g. pressure group ...
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Paper #1 SummaryLength 1 ½ - 2 pages typed, double-spaced, one.docx
Paper #1: Summary
Length: 1 ½ - 2 pages typed, double-spaced, one inch margins, 12 pt Times New Roman or similar font.
Citations: MLA in-text citation method
Outside Sources: None, use only the assigned reading and class discussion.
Be sure to review the guidelines for writing a summary in “Summary, Paraphrase and Quotation” in your Writing and Reading Across the Curriculum textbook.
The first paper this semester is a summary of Jib Fowles’ “Advertising’s Fifteen Basic Appeals” (textbook pgs. 551-68). As an analytical summary, the goal of this assignment is to construct a thorough account of Fowles’ argument that identifies its most important features and explains the logical connection of these features to each other and the larger thesis/argument of the piece As summary, your paper will describe, explain, paraphrase and quote significant elements of the text at hand. (Important: the assignment does not call upon you to produce your own original critique on the topic, nor does it call for you to directly evaluate or cast judgment upon the text).
There are four basic writing skills fundamental to the assignment:
1.) Your ability to locate a thesis and its chief supporting evidence and arguments.
2.) Your ability to explain the logical connections between the different parts of the original you deem important and how they fit into the essay’s overarching argument.
3.) Your technical ability to accurately and effectively introduce and incorporate
quotations and paraphrasing. You must be careful not to let any direct language—phrases or sentences—slip into your summary without being quoted.
Along those lines, your summary should remind your reader from time to time, that these are not your ideas or arguments, but those of the author of whatever essay you summarize. Use attributive tags).
4.) Your summary should represent, in miniature, the general shape and argumentative logic of the original and should be readable as a coherent and rationally structured essay itself (with an introduction/first sentence that introduces the essay you summarize and its central thesis, a body that explains the supporting evidence, and a conclusion. AVOID THE “LAUNDRY LIST” error. A summary is much more than a random listing of things taken from the original source.
· Be sure you begin the summary with a topic sentence that states the author’s main thesis.
· Be sure to be as objective as you can be when you restate or describe the author’s argument. There should be no statements or indications of your opinion in the summary.
· Be accurate and fair – make sure you are not distorting the author’s argument.
· Be complete – make sure you mention all of the author’s main points. Give the article balanced coverage.
As with all our papers in this class, a Works Cited page is required. It will have only one source cited – the one you are summarizing. We will work on correct citation format in class before the paper is due.
External & Industry Analysis
.
Report StructureA reminder on the title page, please type your na.docx
Report Structure
A reminder: on the title page, please type your name, student number, tutor’s name and the topic title.
Executive Summary
The executive summary needs to provide an overview of the whole report. The executive summary outlines the purpose, research methods, your findings based on your research, and main conclusions (200 words max – not part of the word count).
Introduction
In your introduction outline what you are going to do and the position you are adopting - please use your introduction as a map to cover the points you outline sequentially in the body of your report to stay on track. An introduction needs to include:
· the purpose of your report
· key terms that need to be defined
· context & background rationale (analysis of existing literature on the topic and how your project contributes to the field).
You also need to set limits on the research by identifying what you are going to cover and sticking to it (your road map).
The Study Method
Here you should outline how you went about collecting your data. You should explain and justify aspects such as:
· How many people you interviewed
· Their characteristics (e.g. age, occupational background, student, retiree, etc.)
· The average length of the interviews
· When the interviews were conducted
· How you went about your data analysis (e.g. thematic approach).
The Findings
In this section you will present your findings from the analysis of the interview data. You may choose to do this in terms of ‘themes’ found in your interviews, or a ‘narrative’ approach which tells the ‘stories’ of your research participants. You will want to present selective direct quotations that are illustrative of key themes which emerged from your data analysis. Remember, you do not need to present everything that your interviewees said. Be selective. When writing this section, think about:
· Does every reference to the data speak to the theme that I am discussing?
· Am I adequately telling a ‘story’ or simply summarising?
· Have I included a good combination of quotes and description?
· Have I focused on quality themes discussed in depth over a large number of themes that are briefly discussed?
Discussion
Together with the findings, this is the most important aspect of the report. In this section you need to discuss your findings in relation to the existing literature/research on your chosen topic. Your analysis and arguments must all be supported by your references - every comment you make that presents as a fact. Assertion or argument has to be substantiated with a good reference that is cited or quoted in the text. Marks are lost for unsubstantiated opinions. In fact, your opinion is not sought here. What we are interested in is your capacity to synthesise and communicate well-researched information and relate it to your own research findings. As you are writing your discussion, think about questions such as:
· What does the research tell us?
· How does our research findings relate to existin.
A step by step guide to report writing Step 1 Choose your top.docx
A step by step guide to report writing
Step 1 Choose your topic
If you are given a list of topics from which to choose, select the one that interests you the most or that may have relevance to your chosen career.
If you are allowed to create your own report topic choose a subject that you want to learn more about and that interests you or is a current problem in your workplace that you wish to address.
Step 2 Read the instructions relating to your assessments as set down in your Course Guide
Always check your course guide to ensure that you are clear about what you are required to do.
• When is the report due?
• How long is it?
• What is the format?
• What is the structure?
• How does this topic relate to the course?
• How does this topic relate to the current area being studied?
Step 3 Analyse the topic
Break the topic into its component parts to understand what the main issue is that must be addressed.
Report topics can usually be divided into three sections:
• Content What is the issue or problem to be addressed?
• Instruction What have you been asked to do in relation to the topic?
• Scope How has the topic been limited – is there a focus on particular organisations/ countries /year(s)?
Underline key words and draw circles around the action/instruction words.
It is really important that you understand what the instruction words are telling you to do.
Step 4 Brain storm – what do you already know about the issue?
A brainstorm is the beginning of a mind map – these random ideas can be organised into a structured mind map that will provide you with a guide for your research and your writing.
• Using your reading, lectures and your own experiences think about what you already know about the problem/issue.
• On a blank piece of paper, write down all the ideas that you think might be related to the subject under review
• Write down where you think you need to go to get information other than from books, journals websites etc. Think about who you know in business who you might be able to interview.
Step 5 Starting your research
Although you are required to read and research widely, it is better to gain an overview of the topic by firstly reading the recommended texts – don’t go straight online unless instructed to do so by your lecturer or tutor.
The texts will give you a broad understanding of .the main ideas, writers and theories associated with the issue.
By familiarising yourself with the key concepts, the next stage of your investigation will be more targeted.
Step 6 Mind mapping
A mind map is a visual way of gathering your ideas about a particular topic.
Mind maps help you to identify the main ideas and what research needs to be conducted to provide the evidence that supports these ideas.
Your mind map is a good time management resource. It will help you focus your search for information more efficiently and to organise your ideas into a coherent and logical structure when you write your .
Unit 4 LectureDeveloping a ProposalUnit 4 focuses on developi.docx
Unit 4: Lecture
Developing a Proposal
Unit 4 focuses on developing your topic for your final report and conducting some preliminary research for your final project. Your reading for this unit (Chs. 15, 17 and Appendix C ) cover how to research and write proposals, as well as how to cite your work in a business report. Make sure to review these chapters carefully as you prepare your discussion and assignment for this unit.
What are Proposals?
A proposal is a persuasive genre in which a writer convinces an audience to accept or approve some course of action. As your book says, “proposals argue for work that needs to be done” (552).
In business contexts, a proposal might outline a new policy and request implementation or request money to fund a special project. For our purposes, your proposal will focus on seeking approval for your topic for your final business report.
According to Ch. 17, good business proposals answer the following questions:
· What problem are you going to solve or what opportunity do you hope to fill?
· Why does the problem need to be solved now or the opportunity explored immediately?
· How are you going to solve it?
· Can you do the work?
· Why should you be the one to do it?
· When will you complete the work?
· How much will you charge?
· What exactly will you provide for us?
For our purpose in this class, we are not going to worry about the questions about timelines, qualifications, or fees, as our timeline is already set, everyone has to do the report, and you will be writing your report for experience and learning, rather than money. However, be mindful that in a real world situation, all of these questions may be important to address.
Defining a Problem to Explore in your Proposal and Report:
According to Ch. 15, a good problem to explore for a business report should use the following guidelines:
· The problem is real, significant enough to be worth solving, and narrow but challenging
· The audience is also real and has the power to make decisions based on your report
· The evidence (e.g. data, facts, sources) is sufficient to show the importance of the problem and to prove that your recommendations will solve the problem.
When writing your proposal, use the advice in Chapter 15 about writing a purpose statement and review the example on pg. 492.
How to Conduct Research:
There is a wide range of research available to you that could be used to develop your report.
For example, you may find any or all of these types useful in a business report:
· Newspaper articles (For example, The Washington Post)
· Articles in popular magazines or non-fiction books (for example, Newsweek)
· Articles in industry-specific publications (for example, HR Magazine)
· Websites and publications of professional organizations (for example, The National Association of Business Management Professionals)
· Journal articles and books written by academics (for example, Business Communication Quarterly)
· Surveys or interviews you have cond ...
Recommended
Paper #1 SummaryLength 1 ½ - 2 pages typed, double-spaced, one.docx
Paper #1: Summary
Length: 1 ½ - 2 pages typed, double-spaced, one inch margins, 12 pt Times New Roman or similar font.
Citations: MLA in-text citation method
Outside Sources: None, use only the assigned reading and class discussion.
Be sure to review the guidelines for writing a summary in “Summary, Paraphrase and Quotation” in your Writing and Reading Across the Curriculum textbook.
The first paper this semester is a summary of Jib Fowles’ “Advertising’s Fifteen Basic Appeals” (textbook pgs. 551-68). As an analytical summary, the goal of this assignment is to construct a thorough account of Fowles’ argument that identifies its most important features and explains the logical connection of these features to each other and the larger thesis/argument of the piece As summary, your paper will describe, explain, paraphrase and quote significant elements of the text at hand. (Important: the assignment does not call upon you to produce your own original critique on the topic, nor does it call for you to directly evaluate or cast judgment upon the text).
There are four basic writing skills fundamental to the assignment:
1.) Your ability to locate a thesis and its chief supporting evidence and arguments.
2.) Your ability to explain the logical connections between the different parts of the original you deem important and how they fit into the essay’s overarching argument.
3.) Your technical ability to accurately and effectively introduce and incorporate
quotations and paraphrasing. You must be careful not to let any direct language—phrases or sentences—slip into your summary without being quoted.
Along those lines, your summary should remind your reader from time to time, that these are not your ideas or arguments, but those of the author of whatever essay you summarize. Use attributive tags).
4.) Your summary should represent, in miniature, the general shape and argumentative logic of the original and should be readable as a coherent and rationally structured essay itself (with an introduction/first sentence that introduces the essay you summarize and its central thesis, a body that explains the supporting evidence, and a conclusion. AVOID THE “LAUNDRY LIST” error. A summary is much more than a random listing of things taken from the original source.
· Be sure you begin the summary with a topic sentence that states the author’s main thesis.
· Be sure to be as objective as you can be when you restate or describe the author’s argument. There should be no statements or indications of your opinion in the summary.
· Be accurate and fair – make sure you are not distorting the author’s argument.
· Be complete – make sure you mention all of the author’s main points. Give the article balanced coverage.
As with all our papers in this class, a Works Cited page is required. It will have only one source cited – the one you are summarizing. We will work on correct citation format in class before the paper is due.
External & Industry Analysis
.
Report StructureA reminder on the title page, please type your na.docx
Report Structure
A reminder: on the title page, please type your name, student number, tutor’s name and the topic title.
Executive Summary
The executive summary needs to provide an overview of the whole report. The executive summary outlines the purpose, research methods, your findings based on your research, and main conclusions (200 words max – not part of the word count).
Introduction
In your introduction outline what you are going to do and the position you are adopting - please use your introduction as a map to cover the points you outline sequentially in the body of your report to stay on track. An introduction needs to include:
· the purpose of your report
· key terms that need to be defined
· context & background rationale (analysis of existing literature on the topic and how your project contributes to the field).
You also need to set limits on the research by identifying what you are going to cover and sticking to it (your road map).
The Study Method
Here you should outline how you went about collecting your data. You should explain and justify aspects such as:
· How many people you interviewed
· Their characteristics (e.g. age, occupational background, student, retiree, etc.)
· The average length of the interviews
· When the interviews were conducted
· How you went about your data analysis (e.g. thematic approach).
The Findings
In this section you will present your findings from the analysis of the interview data. You may choose to do this in terms of ‘themes’ found in your interviews, or a ‘narrative’ approach which tells the ‘stories’ of your research participants. You will want to present selective direct quotations that are illustrative of key themes which emerged from your data analysis. Remember, you do not need to present everything that your interviewees said. Be selective. When writing this section, think about:
· Does every reference to the data speak to the theme that I am discussing?
· Am I adequately telling a ‘story’ or simply summarising?
· Have I included a good combination of quotes and description?
· Have I focused on quality themes discussed in depth over a large number of themes that are briefly discussed?
Discussion
Together with the findings, this is the most important aspect of the report. In this section you need to discuss your findings in relation to the existing literature/research on your chosen topic. Your analysis and arguments must all be supported by your references - every comment you make that presents as a fact. Assertion or argument has to be substantiated with a good reference that is cited or quoted in the text. Marks are lost for unsubstantiated opinions. In fact, your opinion is not sought here. What we are interested in is your capacity to synthesise and communicate well-researched information and relate it to your own research findings. As you are writing your discussion, think about questions such as:
· What does the research tell us?
· How does our research findings relate to existin.
A step by step guide to report writing Step 1 Choose your top.docx
A step by step guide to report writing
Step 1 Choose your topic
If you are given a list of topics from which to choose, select the one that interests you the most or that may have relevance to your chosen career.
If you are allowed to create your own report topic choose a subject that you want to learn more about and that interests you or is a current problem in your workplace that you wish to address.
Step 2 Read the instructions relating to your assessments as set down in your Course Guide
Always check your course guide to ensure that you are clear about what you are required to do.
• When is the report due?
• How long is it?
• What is the format?
• What is the structure?
• How does this topic relate to the course?
• How does this topic relate to the current area being studied?
Step 3 Analyse the topic
Break the topic into its component parts to understand what the main issue is that must be addressed.
Report topics can usually be divided into three sections:
• Content What is the issue or problem to be addressed?
• Instruction What have you been asked to do in relation to the topic?
• Scope How has the topic been limited – is there a focus on particular organisations/ countries /year(s)?
Underline key words and draw circles around the action/instruction words.
It is really important that you understand what the instruction words are telling you to do.
Step 4 Brain storm – what do you already know about the issue?
A brainstorm is the beginning of a mind map – these random ideas can be organised into a structured mind map that will provide you with a guide for your research and your writing.
• Using your reading, lectures and your own experiences think about what you already know about the problem/issue.
• On a blank piece of paper, write down all the ideas that you think might be related to the subject under review
• Write down where you think you need to go to get information other than from books, journals websites etc. Think about who you know in business who you might be able to interview.
Step 5 Starting your research
Although you are required to read and research widely, it is better to gain an overview of the topic by firstly reading the recommended texts – don’t go straight online unless instructed to do so by your lecturer or tutor.
The texts will give you a broad understanding of .the main ideas, writers and theories associated with the issue.
By familiarising yourself with the key concepts, the next stage of your investigation will be more targeted.
Step 6 Mind mapping
A mind map is a visual way of gathering your ideas about a particular topic.
Mind maps help you to identify the main ideas and what research needs to be conducted to provide the evidence that supports these ideas.
Your mind map is a good time management resource. It will help you focus your search for information more efficiently and to organise your ideas into a coherent and logical structure when you write your .
Unit 4 LectureDeveloping a ProposalUnit 4 focuses on developi.docx
Unit 4: Lecture
Developing a Proposal
Unit 4 focuses on developing your topic for your final report and conducting some preliminary research for your final project. Your reading for this unit (Chs. 15, 17 and Appendix C ) cover how to research and write proposals, as well as how to cite your work in a business report. Make sure to review these chapters carefully as you prepare your discussion and assignment for this unit.
What are Proposals?
A proposal is a persuasive genre in which a writer convinces an audience to accept or approve some course of action. As your book says, “proposals argue for work that needs to be done” (552).
In business contexts, a proposal might outline a new policy and request implementation or request money to fund a special project. For our purposes, your proposal will focus on seeking approval for your topic for your final business report.
According to Ch. 17, good business proposals answer the following questions:
· What problem are you going to solve or what opportunity do you hope to fill?
· Why does the problem need to be solved now or the opportunity explored immediately?
· How are you going to solve it?
· Can you do the work?
· Why should you be the one to do it?
· When will you complete the work?
· How much will you charge?
· What exactly will you provide for us?
For our purpose in this class, we are not going to worry about the questions about timelines, qualifications, or fees, as our timeline is already set, everyone has to do the report, and you will be writing your report for experience and learning, rather than money. However, be mindful that in a real world situation, all of these questions may be important to address.
Defining a Problem to Explore in your Proposal and Report:
According to Ch. 15, a good problem to explore for a business report should use the following guidelines:
· The problem is real, significant enough to be worth solving, and narrow but challenging
· The audience is also real and has the power to make decisions based on your report
· The evidence (e.g. data, facts, sources) is sufficient to show the importance of the problem and to prove that your recommendations will solve the problem.
When writing your proposal, use the advice in Chapter 15 about writing a purpose statement and review the example on pg. 492.
How to Conduct Research:
There is a wide range of research available to you that could be used to develop your report.
For example, you may find any or all of these types useful in a business report:
· Newspaper articles (For example, The Washington Post)
· Articles in popular magazines or non-fiction books (for example, Newsweek)
· Articles in industry-specific publications (for example, HR Magazine)
· Websites and publications of professional organizations (for example, The National Association of Business Management Professionals)
· Journal articles and books written by academics (for example, Business Communication Quarterly)
· Surveys or interviews you have cond ...
Mpk732 t2 2018 assignment 1 case
DUE DATE AND TIME: Thursday 30 August (week 7) by 5.00pm AEST
PERCENTAGE OF FINAL GRADE: 30%
MODE: Group of 2-3 students or individually
WORD LIMIT: 3000 Words
HURDLE DETAILS: N/A
1 HTM 590 Hospitality Company Project Guidelines P.docx
1
HTM 590 Hospitality Company Project Guidelines
Project Objectives
• To enhance student learning of strategic management in the hospitality industry
• To broaden students’ perspectives of the strategic direction and implementation in
major hospitality companies
• To train students to think critically and propose strategic direction for hospitality
companies based on projected changes in the environment
• To allow students the opportunity to take greater responsibility in their learning process
Project Overview
The project includes a written paper. The project accounts for 200 points in total). This document provides
details on the project.
Four Steps
You are required to follow the following steps in completing the Project:
Step 1: Finding a hospitality company. The company can be chosen through initial research based on
your interest, appropriateness of the topic, and information availability. As soon as you make a
decision on a company you must provide the name of the company to the iLearn Discussion
Board “Final Project Companies” If two students choose the same company, the one that posts
to the “Final Project Companies” discussion board first will get the company. It is strongly
recommended that you select a publicly traded company due to the availability of information
pertaining to the firm. If you are choosing a private company, it should be one you are
intimately familiar with as you will need detailed information about the company to complete
the project.
Step 2: Information collection. You are required to search for information from external sources:
Internet, trade magazines, academic journals, and other literature in the libraries, and/or
interviews. You should put all the information together where you can see it and analyze what is
going on. You should also document the complete citation for every piece of information collected
from these sources.
Step 3: Project outline. Based on the requirements of the paper below, you should develop a project
outline detailing the structure of the paper, related information, and sources.
Step 4: Final paper. The final manuscript needs to be professionally written and edited. Each student must
submit one copy of the completed final paper to iLearn.
2
Strategic Analysis Report
A complete analysis of a hospitality company will be made including the overall strategy, an evaluation of
the external and internal environment, and strategic recommendations. Each student will choose one
company in the hospitality and tourism industry that is relevant to local economy and/or students’
professional growth. Ideally the student has easy access to contemporary information about this
company.
Assessment of Strategic Analysis Report
Introduction 20 points
Environmental Analysis 100 points
Overall Strategies and Challenges 30 points
Conclusions and Recommendations 30 points
Professional Writing 20 points
Total 200 po.
A Guide to Modern B2B Content Marketing
How can you plan your content marketing initiatives? What types of content are most effective for B2B companies? And importantly, how can you actually measure the result of your content marketing?
A Guide to Modern B2B Content Marketing from Modern Marketing Partners will answer those questions and take you through the content marketing process; including planning, implementation, and measurement. Download at http://www.modernmarketingpartners.com/Download-Whitepaper-Guide-To-Modern-B2B-Content-Marketing.cfm
All about different types of Content Writing Services
In total, there are 16 different types of content writing services. We could help you understand the basic difference among them.
Personal Reflection Memo The unexamined life is not worth
Personal Reflection Memo
“The unexamined life is not worth living.”
~ Socrates
One of the key skills needed to become a successful professional is developing the ‘entrepreneurial mindset’ - the ability to manage uncertainty and simplify complexity in order to exploit new opportunities. It is a process that requires developing a vision, identifying possibilities that may not be perceived by others and thinking beyond the constraints of immediately available resources. Self-knowledge and knowledge of potential resources are key factors that enable this development. This process is as applicable to your career as it is to starting a company. In this assignment, you will identify where you want to be and how you will get there based on some specific prompts. Your personal reflection memo is a way to tap into and formulate for yourself a long-term vision statement, the "external" opportunities that exist, your "internal" (personal) strengths, and a strategy for yourself and your life over the next two to three years. In addition, I request you to share one "failure" from your past and what you learned from it about yourself.
Deliverables: The assignment should consist of a 2-4 page write-up (in bullet points or prose) that summarizes EACH ofthe areas discussed below:
1. Vision and Opportunity
a. What are your goals (career and/or educational) after you leave WSU?
b. How do you define success in life?
c. How has this class and the tools you have learnt influenced the way you view strategy and business in general? How have the insights gleaned from these tools shaped your view and aspirations for your own life?
STRENGTHS
· What achievements are you most proud of?
· What would those closest to you say are your strengths?
WEAKNESSES
· What would those closest to you say are your weaknesses?
· Give an example of one “failure” you experienced in your life so far. What did you learn about yourself from that experience?
OPPORTUNITIES
· What are some need/problems that you can help solve that aligns with the vision you have identified above?
THREATS
· What external obstacles would keep you from achieving your goals?
· Is demand for the activities your find most fulfilling changing?
2. Personal SWOT analysis
3. Values
At this point, you’re probably making important decisions about your future— deciding where to focus your time and effort. If you’re able to pursue activities and interests that are in line with your values and what’s important to you at a core level, you will be less stressed. Go through this list of values and identify the ones most important to you.
After identifying your values from those above, consider all the values you have listed as most important to you. Please identity the top 3 of values (out of these) that you think are most important for you as an anchor or lodestar for your professional career. Then for each of these values, please write about:
1. Why or in what ways is this value important to you in you ...
MARKETING MANAGEMENT12th edition18 Managing Mass.docx
MARKETING MANAGEMENT
12th edition
18
Managing Mass Communications
Kotler Keller
Chapter QuestionsWhat steps are involved in developing an advertising program?How should sales promotion decisions be made?What are the guidelines for effective brand-building events and experiences?How can companies exploit the potential of public relations and publicity?
Advertising
Any paid form of nonpersonal presentation
and promotion of ideas, goods, or
services by an identified sponsor.
Procter & Gamble’s Advertising History
Click on the video icon to launch a video clip about Procter & Gamble’s advertising history.
Figure 18.1 The Five M’s of Advertising
Advertising Objectives
Informative
advertising
Reminder
advertising
Reinforcement
advertising
Persuasive
advertising
Factors to Consider in Setting an Advertising Budget
Stage in the product life cycle
Market share and consumer base
Competition and clutter
Advertising frequency
Product substitutability
Developing the Advertising CampaignMessage generation and evaluationCreative development and executionSocial responsibility review
Creative BriefPositioning statementKey messageTarget marketObjectivesKey brand benefitsBrand promiseEvidence of promiseMediaBackgroundCreative considerations
Television
AdvantagesReaches broad spectrum of consumersLow cost per exposureAbility to demonstrate product useAbility to portray image and brand personality
DisadvantagesBrief ClutterHigh cost of productionHigh cost of placementLack of attention by viewers
Print Ads
AdvantagesDetailed product informationAbility to communicate user imageryFlexibilityAbility to segment
DisadvantagesPassive mediumClutterUnable to demonstrate product use
Print Ad Components
Headline
Picture
Signature
Copy
Print Ad Evaluation CriteriaIs the message clear at a glance?Is the benefit in the headline?Does the illustration support the headline?Does the first line of the copy support or explain the headline and illustration?Is the ad easy to read and follow?Is the product easily identified?Is the brand or sponsor clearly identified?
Media SelectionReachFrequencyImpactExposure
Figure 1.2 Relationship among Trial, Awareness, and the Exposure Function
Reach x Frequency = GRPs
Choosing Among Major Media TypesTarget audience and media habitsProduct characteristicsMessage characteristicsCost
Major Media TypesNewspapersTelevisionDirect mailRadioMagazinesOutdoorYellow pagesNewslettersBrochuresTelephoneInternet
Table 18.2 Marketing Communication Expenditures (2001)Media$% of TotalTV52.722Radio19.48Internet3.41Magazines12.35Newspaper49.421
Place AdvertisingBillboardsPublic spacesProduct placementPoint-of-purchase
Measures of Audience SizeCirculationAudienceEffective audienceEffective ad-exposed audience
Figure 18.3 Classification of Advertising Timing Patterns
Factors Affecting Timing PatternsBuyer turnoverPurchase frequencyForgetting rate
Media Schedu.
MARKETING MANAGEMENT12th edition18 Managing Mass.docx
MARKETING MANAGEMENT
12th edition
18
Managing Mass Communications
Kotler Keller
Chapter QuestionsWhat steps are involved in developing an advertising program?How should sales promotion decisions be made?What are the guidelines for effective brand-building events and experiences?How can companies exploit the potential of public relations and publicity?
Advertising
Any paid form of nonpersonal presentation
and promotion of ideas, goods, or
services by an identified sponsor.
Procter & Gamble’s Advertising History
Click on the video icon to launch a video clip about Procter & Gamble’s advertising history.
Figure 18.1 The Five M’s of Advertising
Advertising Objectives
Informative
advertising
Reminder
advertising
Reinforcement
advertising
Persuasive
advertising
Factors to Consider in Setting an Advertising Budget
Stage in the product life cycle
Market share and consumer base
Competition and clutter
Advertising frequency
Product substitutability
Developing the Advertising CampaignMessage generation and evaluationCreative development and executionSocial responsibility review
Creative BriefPositioning statementKey messageTarget marketObjectivesKey brand benefitsBrand promiseEvidence of promiseMediaBackgroundCreative considerations
Television
AdvantagesReaches broad spectrum of consumersLow cost per exposureAbility to demonstrate product useAbility to portray image and brand personality
DisadvantagesBrief ClutterHigh cost of productionHigh cost of placementLack of attention by viewers
Print Ads
AdvantagesDetailed product informationAbility to communicate user imageryFlexibilityAbility to segment
DisadvantagesPassive mediumClutterUnable to demonstrate product use
Print Ad Components
Headline
Picture
Signature
Copy
Print Ad Evaluation CriteriaIs the message clear at a glance?Is the benefit in the headline?Does the illustration support the headline?Does the first line of the copy support or explain the headline and illustration?Is the ad easy to read and follow?Is the product easily identified?Is the brand or sponsor clearly identified?
Media SelectionReachFrequencyImpactExposure
Figure 1.2 Relationship among Trial, Awareness, and the Exposure Function
Reach x Frequency = GRPs
Choosing Among Major Media TypesTarget audience and media habitsProduct characteristicsMessage characteristicsCost
Major Media TypesNewspapersTelevisionDirect mailRadioMagazinesOutdoorYellow pagesNewslettersBrochuresTelephoneInternet
Table 18.2 Marketing Communication Expenditures (2001)Media$% of TotalTV52.722Radio19.48Internet3.41Magazines12.35Newspaper49.421
Place AdvertisingBillboardsPublic spacesProduct placementPoint-of-purchase
Measures of Audience SizeCirculationAudienceEffective audienceEffective ad-exposed audience
Figure 18.3 Classification of Advertising Timing Patterns
Factors Affecting Timing PatternsBuyer turnoverPurchase frequencyForgetting rate
Media Schedu.
Fin 665 final project guidelines and grading guide
Fin 665 final project guidelines and grading guide
How to-nail-technical-content-creation
Slides from Podcamp 2018 presentation Don't Fake It When You Make It: How To Nail Content Creation For Unfamiliar Topics
Marketing management individual assessment qatar 2018
I have complete copy of this assignment. If you want to have complete draft of this work with no plagiarism, then contact me at my email id: projectwork185@gmail.com
Part 1 Think an example speak up anythingPart 2 exampleInte.docx
Part 1 Think an example speak up anything
Part 2 example
Intern at the accounting company, my manager was absence during her work time, but the partner didn’t know and manager didn’t report that she was going out. I didn’t speak up anything
The Logic and Practice of Financial Management
Ninth Edition
Foundations of Finance
The Pearson Series in Finance
Berk/DeMarzo
Corporate Finance*
Corporate Finance: The Core*
Berk/DeMarzo/Harford
Fundamentals of Corporate Finance*
Brooks
Financial Management: Core Concepts*
Copeland/Weston/Shastri
Financial Theory and Corporate Policy
Dorfman/Cather
Introduction to Risk Management and
Insurance
Eakins/McNally
Corporate Finance Online*
Eiteman/Stonehill/Moffett
Multinational Business Finance*
Fabozzi
Bond Markets: Analysis and Strategies
Foerster
Financial Management: Concepts and
Applications*
Frasca
Personal Finance
Gitman/Zutter
Principles of Managerial Finance*
Principles of Managerial Finance—Brief
Edition*
Haugen
The Inefficient Stock Market: What Pays Off
and Why
Modern Investment Theory
Holden
Excel Modeling in Corporate Finance
Excel Modeling in Investments
Hughes/MacDonald
International Banking: Text and Cases
Hull
Fundamentals of Futures and Options Markets
Options, Futures, and Other Derivatives
Keown
Personal Finance: Turning Money into
Wealth*
Keown/Martin/Petty
Foundations of Finance: The Logic and
Practice of Financial Management*
Madura
Personal Finance*
Marthinsen
Risk Takers: Uses and Abuses of Financial
Derivatives
McDonald
Derivatives Markets
Fundamentals of Derivatives Markets
Mishkin/Eakins
Financial Markets and Institutions
Moffett/Stonehill/Eiteman
Fundamentals of Multinational Finance
Nofsinger
Psychology of Investing
Pennacchi
Theory of Asset Pricing
Rejda/McNamara
Principles of Risk Management and Insurance
Smart/Gitman/Joehnk
Fundamentals of Investing*
Solnik/McLeavey
Global Investments
Titman/Keown/Martin
Financial Management: Principles and
Applications*
Titman/Martin
Valuation: The Art and Science of Corporate
Investment Decisions
Weston/Mitchel/Mulherin
Takeovers, Restructuring, and Corporate
Governance
*Denotes MyFinanceLab titles. Log onto www.myfinancelab.com to learn more.
http://www.myfinancelab.com
The Logic and Practice of Financial Management
Ninth Edition
Boston Columbus Indianapolis New York San Francisco
Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto
Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo
Foundations of Finance
Arthur J. Keown
Virginia Polytechnic Institute and State University
R. B. Pamplin Professor of Finance
John D. Martin
Baylor University
Professor of Finance
Carr P. Collins Chair in Finance
J. William Petty
Baylor University
Professor of Finance
W. W. Caruth Chair in Entrepreneurship
Vice President, Business Publishing: Donna Battista
Editor-in-Chief: Adrienne D’Ambrosio
Acquisitions Editor: Kate Fernandes
Editorial Assis.
Part 1 Progress NoteUsing the client from your Week 3 Assignmen.docx
Part 1: Progress Note
Using the client from your Week 3 Assignment, address the following in a progress note (without violating HIPAA regulations):
Treatment modality used and efficacy of approach
Progress and/or lack of progress toward the mutually agreed-upon client goals (reference the Treatment plan—progress toward goals)
Modification(s) of the treatment plan that were made based on progress/lack of progress
Clinical impressions regarding diagnosis and/or symptoms
Relevant psychosocial information or changes from original assessment (i.e., marriage, separation/divorce, new relationships, move to a new house/apartment, change of job, etc.)
Safety issues
Clinical emergencies/actions taken
Medications used by the patient (even if the nurse psychotherapist was not the one prescribing them)
Treatment compliance/lack of compliance
Clinical consultations
Collaboration with other professionals (i.e., phone consultations with physicians, psychiatrists, marriage/family therapists, etc.)
Therapist’s recommendations, including whether the client agreed to the recommendations
Referrals made/reasons for making referrals
Termination/issues that are relevant to the termination process (i.e., client informed of loss of insurance or refusal of insurance company to pay for continued sessions)
Issues related to consent and/or informed consent for treatment
Information concerning child abuse, and/or elder or dependent adult abuse, including documentation as to where the abuse was reported
Information reflecting the therapist’s exercise of clinical judgment
Part 2: Privileged Note
Based on this week’s readings, prepare a privileged psychotherapy note that you would use to document your impressions of therapeutic progress/therapy sessions for your client from the Week 3 Practicum Assignment.
The privileged note should include items that you would not typically include in a note as part of the clinical record.
Explain why the items you included in the privileged note would not be included in the client’s progress note.
Explain whether your preceptor uses privileged notes, and if so, describe the type of information he or she might include. If not, explain why.
.
Part 1 Older Adult InterviewInterview an older adult of you.docx
Part 1: Older Adult Interview
Interview an older adult of your choice (they may be your parents, relatives, or friends) and have a discussion about the factors that influenced their development. Address the following as part of the interview:
Cognitive, physical, and psychosocial development during the interviewee's Maturity Stage of Adulthood (age 65 or older).
How peers influenced the interviewee during his or her adolescent/young adult stage.
What people and/or events influenced the interviewee's development of morals such as faith, ethics, and culture?
How the interviewee's experiences, positive or negative, have formulated who he or she is as a mature adult.
Part 2: Reflection
From the perspective of your specific discipline, write a paper of 750-1,000 words, discussing the Erik Erickson’s Integrity vs. Despair theory and how it relates to your interview. Include the following in your paper:
A description of the selected theory.
A description of your interviewee (gender, age, ethnicity, etc.).
How the interviewee's responses illustrate the selected theory. Support your response with examples.
Discuss the ethical and cultural strategies for promoting resilience, optimum development, and wellness in older adults in general.
Include at least three scholarly references in addition to a personal communication reference for the interviewee.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. Please use APA Headings.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite.
.
PART 1 OVERVIEWIn this project you are asked to conduct your own.docx
PART 1 OVERVIEW
In this project you are asked to conduct your own research into two variables that interest you. This project will give you an opportunity to apply the skills and techniques you learn in this class and to produce a professional report using appropriate technology. This is a MAJOR, on-going assignment and is worth 15% of your grade; the equivalent of one unit exam grade.
Your projects will be graded in stages (Part 1, Part 2, Part 3) according to the attached rubrics.
To be successful on your project you must:
· Read and follow instructions carefully.
· Work according to the timeline provided and submit work on time.
· 10% will be deducted for each calendar day the project is submitted after the due date. A project is considered “submitted” when it is available for the professor to view on Canvas. No credit is given after 5 days late.
· Students who fail to submit earlier parts of the project may still submit later parts of the project as long as their topic has been approved by their instructor and as long as they collect their own data. Points will still be taken away for lack of completeness unless those prior sections are completed and included.
· Write clearly, using appropriate terminology and accurate mathematical notation. College-level writing is expected, as is the use of correct grammar.
· If you need help with writing, feel free to use the HCC Writing Center: For further information, see the HCC Web page under the heading “Writing Center” or call the Writing Center at (443) 518-4101. PGCC students at the Laurel College Center should see the PGCC Writing Center for assistance.
· Submit a neat, professional report typed using your choice of word processing software (including a mathematical notation package) and including printouts and diagrams from your choice of statistical software/technology.
· In particular, embedded graphs or charts and/or computer printouts will be expected as part of the report. Hand-drawn graphs are not acceptable.
· Please note: Excel should be used only with caution as it does not consistently follow accepted statistical practices.
· Original work is expected. This means that students who are repeating the course are expected to create an entirely new project using two new variables of interest.
· For example, you might watch a YouTube video on how to use StatCrunch or have a peer show you how to create a histogram using a different data set (not the one in your project), then try it yourself with your data set. You might consult your textbook or your instructor about a concept, but then put the explanation into your own words.
· Getting Help:
· For this project, you may consult any resource for general help and advice (including your instructor, tutors (LAC, HR230), classmates, or the internet) provided that your write-up (computations, explanations, and embedded diagrams) are your own work.
· Submission guidelines:
· You should submit your project via the Canvas link as a PDF or Word.
Part 1 Financial AcumenKeeping abreast of the financial mea.docx
Part 1: Financial Acumen
Keeping abreast of the financial measures and metrics employed by a company allows employees to better understand its health and position at any given time. Using Campbellsville University library link or other libraries and the Internet:
1. Review at least three (3) articles on financial acuity. Summarize the articles in 800 words. Use APA formatting throughout including in-text citations and references.
2. Discuss the benefits of establishing solid financial acumen in a company? Discuss your personal experiences in a situation where financial acumen was either not supported as an organizational hallmark or, conversely, was built into the company's culture.
Part 2:
Sarbanes-Oxley
(SOX)
Write a 400-word commentary on Sarbanes Oxley and the importance this act has for American businesses today. Your commentary should include the following:
A. Rationale for SOX
B. Provisions of SOX
C. Enforcement of SOX
.
Part 1 Legislation GridBased on the health-related bill (pr.docx
Part 1: Legislation Grid
Based on the health-related bill (proposed, not enacted) you selected, complete the Legislation Grid Template. Be sure to address the following:
Determine the legislative intent of the bill you have reviewed.
Identify the proponents/opponents of the bill.
Identify the target populations addressed by the bill.
Where in the process is the bill currently? Is it in hearings or committees?
Part 2: Legislation Testimony/Advocacy Statement
Based on the health-related bill you selected, develop a 1-page Legislation Testimony/Advocacy Statement that addresses the following:
.
Part 1 Financial Acumen1. Review at least three (3) articles on.docx
Part 1: Financial Acumen
1. Review at least three (3) articles on `. Summarize the articles in 400 – 600 words. Use APA formatting throughout including in-text citations and references.
2. Discuss the benefits of establishing solid financial acumen in a company? Discuss your personal experiences in a situation where financial acumen was either not supported as an organizational hallmark or, conversely, was built into the company's culture.
Part 2:
Sarbanes-Oxley
(SOX)
Write a 200-word commentary on Sarbanes Oxley and the importance this act has for American businesses today. Your commentary should include the following:
A. Rationale for SOX
B. Provisions of SOX
C. Enforcement of SOX
.
Part 1 Parent NewsletterAn article explaining the school’s po.docx
Part 1: Parent Newsletter
An article explaining the school’s policy for MTSS and the role of family–school partnerships within the MTSS
At least two school-wide interventions in place at school along with strategies parents can use at home to support their children
A list of the top five resources for families with respect to being involved and supporting MTSS along with explaining why the resources are the top five
At least two strategies for addressing family–school partnership challenges across tiers
Citations for specific research related to the topics and interventions mentioned in your newsletter
Any additional information you would like to include that will assist in fostering and sustaining a positive relationship with all families
Part 2: Behavior Contract
Create
a 1-page behavior contract that includes the following:
An outline of your school’s behavior expectations and the consequences for students who do not follow these expectations
A place at the bottom of the page on the contract for both the student and parent/guardian to sign to show that they have read and understand the school’s expectations
References have to be between 2017-2021.
.
Part 1 ResearchConduct some independent research. Using Rasmus.docx
Part 1: Research
Conduct some independent research. Using Rasmussen and other resources, locate an article that supports your personal values and professional communication style.
Part 2: Reflect
For this assignment, you will use your critical thinking skills and reflect upon your personal values and
professional communication style.
In a minimum of two-pages (not counting the title page and reference page) address the following:
Discuss how you will show your personal values through the professional communication style you will use with clients.
Identify concepts such as boundaries, respect, body language, the role of humor and support, and disclosure.
Explain correlations between the student's personal values and their own professional communication style.
Incorporate one (1) credible resource to support your communication style. Cite source used.
Use professional language including complete sentences and proper grammar, spelling, and punctuation throughout your paper. Be sure to cite any research sources in APA format.
.
More Related Content
Similar to Assignment 1What is the assignment aboutAssig.docx
Mpk732 t2 2018 assignment 1 case
DUE DATE AND TIME: Thursday 30 August (week 7) by 5.00pm AEST
PERCENTAGE OF FINAL GRADE: 30%
MODE: Group of 2-3 students or individually
WORD LIMIT: 3000 Words
HURDLE DETAILS: N/A
1 HTM 590 Hospitality Company Project Guidelines P.docx
1
HTM 590 Hospitality Company Project Guidelines
Project Objectives
• To enhance student learning of strategic management in the hospitality industry
• To broaden students’ perspectives of the strategic direction and implementation in
major hospitality companies
• To train students to think critically and propose strategic direction for hospitality
companies based on projected changes in the environment
• To allow students the opportunity to take greater responsibility in their learning process
Project Overview
The project includes a written paper. The project accounts for 200 points in total). This document provides
details on the project.
Four Steps
You are required to follow the following steps in completing the Project:
Step 1: Finding a hospitality company. The company can be chosen through initial research based on
your interest, appropriateness of the topic, and information availability. As soon as you make a
decision on a company you must provide the name of the company to the iLearn Discussion
Board “Final Project Companies” If two students choose the same company, the one that posts
to the “Final Project Companies” discussion board first will get the company. It is strongly
recommended that you select a publicly traded company due to the availability of information
pertaining to the firm. If you are choosing a private company, it should be one you are
intimately familiar with as you will need detailed information about the company to complete
the project.
Step 2: Information collection. You are required to search for information from external sources:
Internet, trade magazines, academic journals, and other literature in the libraries, and/or
interviews. You should put all the information together where you can see it and analyze what is
going on. You should also document the complete citation for every piece of information collected
from these sources.
Step 3: Project outline. Based on the requirements of the paper below, you should develop a project
outline detailing the structure of the paper, related information, and sources.
Step 4: Final paper. The final manuscript needs to be professionally written and edited. Each student must
submit one copy of the completed final paper to iLearn.
2
Strategic Analysis Report
A complete analysis of a hospitality company will be made including the overall strategy, an evaluation of
the external and internal environment, and strategic recommendations. Each student will choose one
company in the hospitality and tourism industry that is relevant to local economy and/or students’
professional growth. Ideally the student has easy access to contemporary information about this
company.
Assessment of Strategic Analysis Report
Introduction 20 points
Environmental Analysis 100 points
Overall Strategies and Challenges 30 points
Conclusions and Recommendations 30 points
Professional Writing 20 points
Total 200 po.
A Guide to Modern B2B Content Marketing
How can you plan your content marketing initiatives? What types of content are most effective for B2B companies? And importantly, how can you actually measure the result of your content marketing?
A Guide to Modern B2B Content Marketing from Modern Marketing Partners will answer those questions and take you through the content marketing process; including planning, implementation, and measurement. Download at http://www.modernmarketingpartners.com/Download-Whitepaper-Guide-To-Modern-B2B-Content-Marketing.cfm
All about different types of Content Writing Services
In total, there are 16 different types of content writing services. We could help you understand the basic difference among them.
Personal Reflection Memo The unexamined life is not worth
Personal Reflection Memo
“The unexamined life is not worth living.”
~ Socrates
One of the key skills needed to become a successful professional is developing the ‘entrepreneurial mindset’ - the ability to manage uncertainty and simplify complexity in order to exploit new opportunities. It is a process that requires developing a vision, identifying possibilities that may not be perceived by others and thinking beyond the constraints of immediately available resources. Self-knowledge and knowledge of potential resources are key factors that enable this development. This process is as applicable to your career as it is to starting a company. In this assignment, you will identify where you want to be and how you will get there based on some specific prompts. Your personal reflection memo is a way to tap into and formulate for yourself a long-term vision statement, the "external" opportunities that exist, your "internal" (personal) strengths, and a strategy for yourself and your life over the next two to three years. In addition, I request you to share one "failure" from your past and what you learned from it about yourself.
Deliverables: The assignment should consist of a 2-4 page write-up (in bullet points or prose) that summarizes EACH ofthe areas discussed below:
1. Vision and Opportunity
a. What are your goals (career and/or educational) after you leave WSU?
b. How do you define success in life?
c. How has this class and the tools you have learnt influenced the way you view strategy and business in general? How have the insights gleaned from these tools shaped your view and aspirations for your own life?
STRENGTHS
· What achievements are you most proud of?
· What would those closest to you say are your strengths?
WEAKNESSES
· What would those closest to you say are your weaknesses?
· Give an example of one “failure” you experienced in your life so far. What did you learn about yourself from that experience?
OPPORTUNITIES
· What are some need/problems that you can help solve that aligns with the vision you have identified above?
THREATS
· What external obstacles would keep you from achieving your goals?
· Is demand for the activities your find most fulfilling changing?
2. Personal SWOT analysis
3. Values
At this point, you’re probably making important decisions about your future— deciding where to focus your time and effort. If you’re able to pursue activities and interests that are in line with your values and what’s important to you at a core level, you will be less stressed. Go through this list of values and identify the ones most important to you.
After identifying your values from those above, consider all the values you have listed as most important to you. Please identity the top 3 of values (out of these) that you think are most important for you as an anchor or lodestar for your professional career. Then for each of these values, please write about:
1. Why or in what ways is this value important to you in you ...
MARKETING MANAGEMENT12th edition18 Managing Mass.docx
MARKETING MANAGEMENT
12th edition
18
Managing Mass Communications
Kotler Keller
Chapter QuestionsWhat steps are involved in developing an advertising program?How should sales promotion decisions be made?What are the guidelines for effective brand-building events and experiences?How can companies exploit the potential of public relations and publicity?
Advertising
Any paid form of nonpersonal presentation
and promotion of ideas, goods, or
services by an identified sponsor.
Procter & Gamble’s Advertising History
Click on the video icon to launch a video clip about Procter & Gamble’s advertising history.
Figure 18.1 The Five M’s of Advertising
Advertising Objectives
Informative
advertising
Reminder
advertising
Reinforcement
advertising
Persuasive
advertising
Factors to Consider in Setting an Advertising Budget
Stage in the product life cycle
Market share and consumer base
Competition and clutter
Advertising frequency
Product substitutability
Developing the Advertising CampaignMessage generation and evaluationCreative development and executionSocial responsibility review
Creative BriefPositioning statementKey messageTarget marketObjectivesKey brand benefitsBrand promiseEvidence of promiseMediaBackgroundCreative considerations
Television
AdvantagesReaches broad spectrum of consumersLow cost per exposureAbility to demonstrate product useAbility to portray image and brand personality
DisadvantagesBrief ClutterHigh cost of productionHigh cost of placementLack of attention by viewers
Print Ads
AdvantagesDetailed product informationAbility to communicate user imageryFlexibilityAbility to segment
DisadvantagesPassive mediumClutterUnable to demonstrate product use
Print Ad Components
Headline
Picture
Signature
Copy
Print Ad Evaluation CriteriaIs the message clear at a glance?Is the benefit in the headline?Does the illustration support the headline?Does the first line of the copy support or explain the headline and illustration?Is the ad easy to read and follow?Is the product easily identified?Is the brand or sponsor clearly identified?
Media SelectionReachFrequencyImpactExposure
Figure 1.2 Relationship among Trial, Awareness, and the Exposure Function
Reach x Frequency = GRPs
Choosing Among Major Media TypesTarget audience and media habitsProduct characteristicsMessage characteristicsCost
Major Media TypesNewspapersTelevisionDirect mailRadioMagazinesOutdoorYellow pagesNewslettersBrochuresTelephoneInternet
Table 18.2 Marketing Communication Expenditures (2001)Media$% of TotalTV52.722Radio19.48Internet3.41Magazines12.35Newspaper49.421
Place AdvertisingBillboardsPublic spacesProduct placementPoint-of-purchase
Measures of Audience SizeCirculationAudienceEffective audienceEffective ad-exposed audience
Figure 18.3 Classification of Advertising Timing Patterns
Factors Affecting Timing PatternsBuyer turnoverPurchase frequencyForgetting rate
Media Schedu.
MARKETING MANAGEMENT12th edition18 Managing Mass.docx
MARKETING MANAGEMENT
12th edition
18
Managing Mass Communications
Kotler Keller
Chapter QuestionsWhat steps are involved in developing an advertising program?How should sales promotion decisions be made?What are the guidelines for effective brand-building events and experiences?How can companies exploit the potential of public relations and publicity?
Advertising
Any paid form of nonpersonal presentation
and promotion of ideas, goods, or
services by an identified sponsor.
Procter & Gamble’s Advertising History
Click on the video icon to launch a video clip about Procter & Gamble’s advertising history.
Figure 18.1 The Five M’s of Advertising
Advertising Objectives
Informative
advertising
Reminder
advertising
Reinforcement
advertising
Persuasive
advertising
Factors to Consider in Setting an Advertising Budget
Stage in the product life cycle
Market share and consumer base
Competition and clutter
Advertising frequency
Product substitutability
Developing the Advertising CampaignMessage generation and evaluationCreative development and executionSocial responsibility review
Creative BriefPositioning statementKey messageTarget marketObjectivesKey brand benefitsBrand promiseEvidence of promiseMediaBackgroundCreative considerations
Television
AdvantagesReaches broad spectrum of consumersLow cost per exposureAbility to demonstrate product useAbility to portray image and brand personality
DisadvantagesBrief ClutterHigh cost of productionHigh cost of placementLack of attention by viewers
Print Ads
AdvantagesDetailed product informationAbility to communicate user imageryFlexibilityAbility to segment
DisadvantagesPassive mediumClutterUnable to demonstrate product use
Print Ad Components
Headline
Picture
Signature
Copy
Print Ad Evaluation CriteriaIs the message clear at a glance?Is the benefit in the headline?Does the illustration support the headline?Does the first line of the copy support or explain the headline and illustration?Is the ad easy to read and follow?Is the product easily identified?Is the brand or sponsor clearly identified?
Media SelectionReachFrequencyImpactExposure
Figure 1.2 Relationship among Trial, Awareness, and the Exposure Function
Reach x Frequency = GRPs
Choosing Among Major Media TypesTarget audience and media habitsProduct characteristicsMessage characteristicsCost
Major Media TypesNewspapersTelevisionDirect mailRadioMagazinesOutdoorYellow pagesNewslettersBrochuresTelephoneInternet
Table 18.2 Marketing Communication Expenditures (2001)Media$% of TotalTV52.722Radio19.48Internet3.41Magazines12.35Newspaper49.421
Place AdvertisingBillboardsPublic spacesProduct placementPoint-of-purchase
Measures of Audience SizeCirculationAudienceEffective audienceEffective ad-exposed audience
Figure 18.3 Classification of Advertising Timing Patterns
Factors Affecting Timing PatternsBuyer turnoverPurchase frequencyForgetting rate
Media Schedu.
Fin 665 final project guidelines and grading guide
Fin 665 final project guidelines and grading guide
How to-nail-technical-content-creation
Slides from Podcamp 2018 presentation Don't Fake It When You Make It: How To Nail Content Creation For Unfamiliar Topics
Marketing management individual assessment qatar 2018
I have complete copy of this assignment. If you want to have complete draft of this work with no plagiarism, then contact me at my email id: projectwork185@gmail.com
Similar to Assignment 1What is the assignment aboutAssig.docx (13)
1 HTM 590 Hospitality Company Project Guidelines P.docx
1 HTM 590 Hospitality Company Project Guidelines P.docx
All about different types of Content Writing Services
All about different types of Content Writing Services
Personal Reflection Memo The unexamined life is not worth
Personal Reflection Memo The unexamined life is not worth
MARKETING MANAGEMENT12th edition18 Managing Mass.docx
MARKETING MANAGEMENT12th edition18 Managing Mass.docx
MARKETING MANAGEMENT12th edition18 Managing Mass.docx
MARKETING MANAGEMENT12th edition18 Managing Mass.docx
Fin 665 final project guidelines and grading guide
Fin 665 final project guidelines and grading guide
Marketing management individual assessment qatar 2018
Marketing management individual assessment qatar 2018
More from sherni1
Part 1 Think an example speak up anythingPart 2 exampleInte.docx
Part 1 Think an example speak up anything
Part 2 example
Intern at the accounting company, my manager was absence during her work time, but the partner didn’t know and manager didn’t report that she was going out. I didn’t speak up anything
The Logic and Practice of Financial Management
Ninth Edition
Foundations of Finance
The Pearson Series in Finance
Berk/DeMarzo
Corporate Finance*
Corporate Finance: The Core*
Berk/DeMarzo/Harford
Fundamentals of Corporate Finance*
Brooks
Financial Management: Core Concepts*
Copeland/Weston/Shastri
Financial Theory and Corporate Policy
Dorfman/Cather
Introduction to Risk Management and
Insurance
Eakins/McNally
Corporate Finance Online*
Eiteman/Stonehill/Moffett
Multinational Business Finance*
Fabozzi
Bond Markets: Analysis and Strategies
Foerster
Financial Management: Concepts and
Applications*
Frasca
Personal Finance
Gitman/Zutter
Principles of Managerial Finance*
Principles of Managerial Finance—Brief
Edition*
Haugen
The Inefficient Stock Market: What Pays Off
and Why
Modern Investment Theory
Holden
Excel Modeling in Corporate Finance
Excel Modeling in Investments
Hughes/MacDonald
International Banking: Text and Cases
Hull
Fundamentals of Futures and Options Markets
Options, Futures, and Other Derivatives
Keown
Personal Finance: Turning Money into
Wealth*
Keown/Martin/Petty
Foundations of Finance: The Logic and
Practice of Financial Management*
Madura
Personal Finance*
Marthinsen
Risk Takers: Uses and Abuses of Financial
Derivatives
McDonald
Derivatives Markets
Fundamentals of Derivatives Markets
Mishkin/Eakins
Financial Markets and Institutions
Moffett/Stonehill/Eiteman
Fundamentals of Multinational Finance
Nofsinger
Psychology of Investing
Pennacchi
Theory of Asset Pricing
Rejda/McNamara
Principles of Risk Management and Insurance
Smart/Gitman/Joehnk
Fundamentals of Investing*
Solnik/McLeavey
Global Investments
Titman/Keown/Martin
Financial Management: Principles and
Applications*
Titman/Martin
Valuation: The Art and Science of Corporate
Investment Decisions
Weston/Mitchel/Mulherin
Takeovers, Restructuring, and Corporate
Governance
*Denotes MyFinanceLab titles. Log onto www.myfinancelab.com to learn more.
http://www.myfinancelab.com
The Logic and Practice of Financial Management
Ninth Edition
Boston Columbus Indianapolis New York San Francisco
Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montreal Toronto
Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo
Foundations of Finance
Arthur J. Keown
Virginia Polytechnic Institute and State University
R. B. Pamplin Professor of Finance
John D. Martin
Baylor University
Professor of Finance
Carr P. Collins Chair in Finance
J. William Petty
Baylor University
Professor of Finance
W. W. Caruth Chair in Entrepreneurship
Vice President, Business Publishing: Donna Battista
Editor-in-Chief: Adrienne D’Ambrosio
Acquisitions Editor: Kate Fernandes
Editorial Assis.
Part 1 Progress NoteUsing the client from your Week 3 Assignmen.docx
Part 1: Progress Note
Using the client from your Week 3 Assignment, address the following in a progress note (without violating HIPAA regulations):
Treatment modality used and efficacy of approach
Progress and/or lack of progress toward the mutually agreed-upon client goals (reference the Treatment plan—progress toward goals)
Modification(s) of the treatment plan that were made based on progress/lack of progress
Clinical impressions regarding diagnosis and/or symptoms
Relevant psychosocial information or changes from original assessment (i.e., marriage, separation/divorce, new relationships, move to a new house/apartment, change of job, etc.)
Safety issues
Clinical emergencies/actions taken
Medications used by the patient (even if the nurse psychotherapist was not the one prescribing them)
Treatment compliance/lack of compliance
Clinical consultations
Collaboration with other professionals (i.e., phone consultations with physicians, psychiatrists, marriage/family therapists, etc.)
Therapist’s recommendations, including whether the client agreed to the recommendations
Referrals made/reasons for making referrals
Termination/issues that are relevant to the termination process (i.e., client informed of loss of insurance or refusal of insurance company to pay for continued sessions)
Issues related to consent and/or informed consent for treatment
Information concerning child abuse, and/or elder or dependent adult abuse, including documentation as to where the abuse was reported
Information reflecting the therapist’s exercise of clinical judgment
Part 2: Privileged Note
Based on this week’s readings, prepare a privileged psychotherapy note that you would use to document your impressions of therapeutic progress/therapy sessions for your client from the Week 3 Practicum Assignment.
The privileged note should include items that you would not typically include in a note as part of the clinical record.
Explain why the items you included in the privileged note would not be included in the client’s progress note.
Explain whether your preceptor uses privileged notes, and if so, describe the type of information he or she might include. If not, explain why.
.
Part 1 Older Adult InterviewInterview an older adult of you.docx
Part 1: Older Adult Interview
Interview an older adult of your choice (they may be your parents, relatives, or friends) and have a discussion about the factors that influenced their development. Address the following as part of the interview:
Cognitive, physical, and psychosocial development during the interviewee's Maturity Stage of Adulthood (age 65 or older).
How peers influenced the interviewee during his or her adolescent/young adult stage.
What people and/or events influenced the interviewee's development of morals such as faith, ethics, and culture?
How the interviewee's experiences, positive or negative, have formulated who he or she is as a mature adult.
Part 2: Reflection
From the perspective of your specific discipline, write a paper of 750-1,000 words, discussing the Erik Erickson’s Integrity vs. Despair theory and how it relates to your interview. Include the following in your paper:
A description of the selected theory.
A description of your interviewee (gender, age, ethnicity, etc.).
How the interviewee's responses illustrate the selected theory. Support your response with examples.
Discuss the ethical and cultural strategies for promoting resilience, optimum development, and wellness in older adults in general.
Include at least three scholarly references in addition to a personal communication reference for the interviewee.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required. Please use APA Headings.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
You are required to submit this assignment to LopesWrite.
.
PART 1 OVERVIEWIn this project you are asked to conduct your own.docx
PART 1 OVERVIEW
In this project you are asked to conduct your own research into two variables that interest you. This project will give you an opportunity to apply the skills and techniques you learn in this class and to produce a professional report using appropriate technology. This is a MAJOR, on-going assignment and is worth 15% of your grade; the equivalent of one unit exam grade.
Your projects will be graded in stages (Part 1, Part 2, Part 3) according to the attached rubrics.
To be successful on your project you must:
· Read and follow instructions carefully.
· Work according to the timeline provided and submit work on time.
· 10% will be deducted for each calendar day the project is submitted after the due date. A project is considered “submitted” when it is available for the professor to view on Canvas. No credit is given after 5 days late.
· Students who fail to submit earlier parts of the project may still submit later parts of the project as long as their topic has been approved by their instructor and as long as they collect their own data. Points will still be taken away for lack of completeness unless those prior sections are completed and included.
· Write clearly, using appropriate terminology and accurate mathematical notation. College-level writing is expected, as is the use of correct grammar.
· If you need help with writing, feel free to use the HCC Writing Center: For further information, see the HCC Web page under the heading “Writing Center” or call the Writing Center at (443) 518-4101. PGCC students at the Laurel College Center should see the PGCC Writing Center for assistance.
· Submit a neat, professional report typed using your choice of word processing software (including a mathematical notation package) and including printouts and diagrams from your choice of statistical software/technology.
· In particular, embedded graphs or charts and/or computer printouts will be expected as part of the report. Hand-drawn graphs are not acceptable.
· Please note: Excel should be used only with caution as it does not consistently follow accepted statistical practices.
· Original work is expected. This means that students who are repeating the course are expected to create an entirely new project using two new variables of interest.
· For example, you might watch a YouTube video on how to use StatCrunch or have a peer show you how to create a histogram using a different data set (not the one in your project), then try it yourself with your data set. You might consult your textbook or your instructor about a concept, but then put the explanation into your own words.
· Getting Help:
· For this project, you may consult any resource for general help and advice (including your instructor, tutors (LAC, HR230), classmates, or the internet) provided that your write-up (computations, explanations, and embedded diagrams) are your own work.
· Submission guidelines:
· You should submit your project via the Canvas link as a PDF or Word.
Part 1 Financial AcumenKeeping abreast of the financial mea.docx
Part 1: Financial Acumen
Keeping abreast of the financial measures and metrics employed by a company allows employees to better understand its health and position at any given time. Using Campbellsville University library link or other libraries and the Internet:
1. Review at least three (3) articles on financial acuity. Summarize the articles in 800 words. Use APA formatting throughout including in-text citations and references.
2. Discuss the benefits of establishing solid financial acumen in a company? Discuss your personal experiences in a situation where financial acumen was either not supported as an organizational hallmark or, conversely, was built into the company's culture.
Part 2:
Sarbanes-Oxley
(SOX)
Write a 400-word commentary on Sarbanes Oxley and the importance this act has for American businesses today. Your commentary should include the following:
A. Rationale for SOX
B. Provisions of SOX
C. Enforcement of SOX
.
Part 1 Legislation GridBased on the health-related bill (pr.docx
Part 1: Legislation Grid
Based on the health-related bill (proposed, not enacted) you selected, complete the Legislation Grid Template. Be sure to address the following:
Determine the legislative intent of the bill you have reviewed.
Identify the proponents/opponents of the bill.
Identify the target populations addressed by the bill.
Where in the process is the bill currently? Is it in hearings or committees?
Part 2: Legislation Testimony/Advocacy Statement
Based on the health-related bill you selected, develop a 1-page Legislation Testimony/Advocacy Statement that addresses the following:
.
Part 1 Financial Acumen1. Review at least three (3) articles on.docx
Part 1: Financial Acumen
1. Review at least three (3) articles on `. Summarize the articles in 400 – 600 words. Use APA formatting throughout including in-text citations and references.
2. Discuss the benefits of establishing solid financial acumen in a company? Discuss your personal experiences in a situation where financial acumen was either not supported as an organizational hallmark or, conversely, was built into the company's culture.
Part 2:
Sarbanes-Oxley
(SOX)
Write a 200-word commentary on Sarbanes Oxley and the importance this act has for American businesses today. Your commentary should include the following:
A. Rationale for SOX
B. Provisions of SOX
C. Enforcement of SOX
.
Part 1 Parent NewsletterAn article explaining the school’s po.docx
Part 1: Parent Newsletter
An article explaining the school’s policy for MTSS and the role of family–school partnerships within the MTSS
At least two school-wide interventions in place at school along with strategies parents can use at home to support their children
A list of the top five resources for families with respect to being involved and supporting MTSS along with explaining why the resources are the top five
At least two strategies for addressing family–school partnership challenges across tiers
Citations for specific research related to the topics and interventions mentioned in your newsletter
Any additional information you would like to include that will assist in fostering and sustaining a positive relationship with all families
Part 2: Behavior Contract
Create
a 1-page behavior contract that includes the following:
An outline of your school’s behavior expectations and the consequences for students who do not follow these expectations
A place at the bottom of the page on the contract for both the student and parent/guardian to sign to show that they have read and understand the school’s expectations
References have to be between 2017-2021.
.
Part 1 ResearchConduct some independent research. Using Rasmus.docx
Part 1: Research
Conduct some independent research. Using Rasmussen and other resources, locate an article that supports your personal values and professional communication style.
Part 2: Reflect
For this assignment, you will use your critical thinking skills and reflect upon your personal values and
professional communication style.
In a minimum of two-pages (not counting the title page and reference page) address the following:
Discuss how you will show your personal values through the professional communication style you will use with clients.
Identify concepts such as boundaries, respect, body language, the role of humor and support, and disclosure.
Explain correlations between the student's personal values and their own professional communication style.
Incorporate one (1) credible resource to support your communication style. Cite source used.
Use professional language including complete sentences and proper grammar, spelling, and punctuation throughout your paper. Be sure to cite any research sources in APA format.
.
Part 1 What are some challenges with syndromic surveillance P.docx
Part 1 What are some challenges with syndromic surveillance?
Part 2 : Critique a team presentation topic
SIMULATION TRAINING IN EDUCATION
and include what the presentation taught you and what you see as far as its effect on patient safety and healthcare technology.
What changes in the presentation would you recommend, and why? Please see attach
Remember to include sources of literature in your posts to back up the statements you make. Remember, we are all about evidence-based practice!
.
Part 1 Procedure and purpose 10.0 Procedures are well-develop.docx
Part 1: Procedure and purpose
10.0
Procedures are well-developed, realistic for the identified grade, and expertly related to the purpose.
Part 1: Procedure steps and activity
10.0
Procedure steps or activity are comprehensive and proficiently described
Part 1: Procedure introduced, modeled, practiced, assessed
10.0
Explanation of how procedures will be introduced, modeled, practiced, assessed is thorough.
Part 1: Rationale
10.0
Explanation of how procedures will minimize distractions and maximize instructional time is specific.
Part 2: Rules and Consequences
10.0
Rules are skillfully crafted and consequences are creative.
Part 2: Reward System
10.0
Reward system is effective and documentation is reasonable.
Part 2: Rationale
10.0
Explanation of how the system will help create a safe and productive learning environment is proficient.
Organization
10.0
The content is well-organized and logical. There is a sequential progression of ideas that relate to each other. The content is presented as a cohesive unit and provides the audience with a clear sense of the main idea.
Mechanics of Writing (includes spelling, punctuation, grammar, language use)
20.0
Writer is clearly in command of standard, written, academic English.
ELM-250 Topic 4: Procedures, Rules, Rewards and Consequences
Grade Level:___________
Part 1: Procedures
Procedure Example:
Entering the Classroom
Purpose of procedure
Procedure steps
or activity
When the procedure will be:
Assessment
/Feedback
Introduced
Modeled
Practiced
To create a classroom environment that is conducive to learning the moment class begins.
1. Walk in quietly (entering a new zone).
2. Get organized before the bell (sharpen pencil, homework ready …).
3. Begin working quietly on the warm-up (in your notebook with paper labeled).
Teacher will introduce the procedure on the first day of school.
The teacher will model the procedure at the beginning of class for the first week of school.
Teacher and students will repeat when reinforcement is needed or when new students join the class.
Teacher will watch for students who follow the steps correctly and will positively reinforce the students.
Procedure #1
Purpose of procedure
Procedure steps
or activity
When the procedure will be:
Assessment
/Feedback
Introduced
Modeled
Practiced
Procedure #2
Purpose of procedure
Procedure steps
or activity
When the procedure will be:
Assessment
/Feedback
Introduced
Modeled
Practiced
Procedure #3
Purpose of procedure
Procedure steps
or activity
When the procedure will be:
Assessment
/Feedback
Introduced
Modeled
Practiced
Procedure #4
Purpose of procedure
Procedure steps
or activity
When the procedure will be:
Assessment
/Feedback
Introduced
Modeled
Practiced
Procedure #5
Purpose of procedure
Procedure steps
or activity
When the procedure will be:
Assessment
/Feedback
Introduced
Modeled
Practiced
Rationale
Write a 100-150 word .
Part 1 Post your own definition of school readiness (and offer .docx
Part 1: Post your own definition of school readiness (and offer support for your definition from the readings; Remember to use APA style citations to identify the sources of this support)? Be sure to discuss specific screening tools, instruments, or other tools/approaches to assess the preparedness of children entering Kindergarten. These should be directly related to your definition.
Part 2: Given what you’ve learned about intellectual disability, discuss at least 3 challenges to school readiness young children with intellectual disabilities face when entering Kindergarten.
.
Part 1 Art selectionInstitute Part 1 Art sel.docx
Part 1: Art selection
Institute
Part 1: Art selection
·
· These are the work of the arts from the ancients to modern art. The reason for the selection of this theme of the art is the association of the ideas behind the sculptures is the religion. Like in the first one is the sculpture of the Ares, who was the God of Greece, he was considered to be the God of war. This sculpture was made by the Scopas who was the ancient Greek sculpture. The second work of art is Moses which was for the Tomb of Pope II, which was made by Michelangelo who made this piece of art in the early 16th century (1506). The third piece of art is also related to the religion, in which the wall depicts the Biblical figures, this was made by Claus Sluter, who was the artist from the Dutch origin.
The most engaging part of these arts is the religious depiction which evolved through the times. From Ares to Jesus in the arts.
· The common theme is the religious personalities of the times in which they were made.
· It is important to vary the themes through the times, as it describes the artistic preferences of the people, and how this had been addressed by the artists.
· Ares: Vatican, Rome, Italy. Statue of Ares, Scopas's influence. Brooklyn Museum Archives, Goodyear Archival Collection (Rens Ottema, 2020)
Moses: (wga.hu, 2020)
The Well of Moses(onlineschoolscenter.com, 2020)
.
Part 1 Post a ResponseVarious reform groups with various causes.docx
Part 1: Post a Response
Various reform groups with various causes developed in the US in the late 1800s and early 1900s; these are loosely called “Progressives” as they aimed to use government policies or science to improve and advance society. Also, this period was a time when the US started as a major player in international conflicts—first in the “Spanish American War and then in World War I. There were deep isolationist sentiments about such overseas entanglements, and President Wilson first has one position and then the other.
Choose and discuss (in a full paragraph or two) one of the following two topics related to the late 1800s and early 1900s.
In the Progressive Era (roughly 1890–1920), multiple groups advocated for reforms in various aspects of government, society, and the economy. Discuss here the “muckrakers” and Taylor’s “scientific management”.
Explain briefly the approach and aim of the “muckrakers” and that of F. W. Taylor.
Compare their approaches and describe your feelings about them, and relate some modern situation that reminds you of one of these approaches and reform causes.
Identify the source(s) where you read about the reform cause.
From the text, Wilson did not maintain his own campaign slogan (“He kept us out of war”).
Explain with some specifics why Wilson became pro-war. Describe your own feelings on that issue when you look back at it, and whether he was right to change.
Briefly, identify a similar international consideration today—or of the last 20 years, and what lesson might be drawn from the example in Wilson’s time.
Identify the source(s) where you read about Wilson.
Part 2: Respond to a Peer
Read a post by one of your peers and respond, making sure to extend the conversation by asking questions, offering rich ideas, or sharing personal connections.
.
Part 1 Assessment SummaryIn 500-750-words, summarize the fo.docx
Part 1: Assessment Summary
In 500-750-words, summarize the following:
What areas should an AAC assessment evaluate?
What areas of communication do AAC assessments address?
How do assessment results inform AAC strategies/techniques?
Identify AAC assessments used within your school or district and explain when each assessment would most appropriately be used.
Support your assessment summary with 1-3 scholarly resources.
Part 2: Case Studies
Read the following case studies to inform Part 2 of the assignment.
Case Study 1: Mandy
Mandy is a 3-year-old preschool student who has been diagnosed with ASD and is nonverbal. She is sensitive to loud noises and certain textures. She was recently referred to a child study team by the family physician. Her family doctor described her as having low muscle tone, delayed communication, and delayed motor skills. She uses her behavior and physicality for communicating needs. Mandy does point and reach for desired items, but she has not been able to reproduce any signs, despite her parents' attempts to teach her sign language for the past year. She often appears to be disengaged when playing or when her parents are encouraging her to sign. Her eye contact is minimal, tantrums are common, crying happens daily, and change is very difficult for her.
Case Study 2: Wilson
Wilson is an 11-year-old boy who was diagnosed with ASD as a toddler. He is physically healthy, but he is very sensitive to hot, cold, noises, and pain. He does not like crowds or lines and struggles with class assemblies, lunch time periods, and recesses. He is in a self-contained special education classroom on a public school campus and attends general education class for music only. He is capable of doing some general education class work, but his behavior is far too unpredictable to make further placement in a general education classroom feasible at this time. He can be impulsive and destructive when frustrated or overwhelmed. He is quite social and enjoys interacting with his peers in both settings; however, it can be difficult to discern when he will have a meltdown. He has tantrums and destroys property, and his participation in some aspects of school is limited. When changes in the schedule occur, such as school assemblies or fire drills, Wilson has a hard time adjusting and oftentimes tips over desks or kicks. He has not been able to attend the last two field trips due to his parents’ concerns for his safety.
Case Study 3: Cole
Cole is a 16-year-old boy with ASD and cognitive delays. He was born three weeks premature and required intensive neonatal care for six weeks after birth, but he is currently in good health. He passed all hearing and vision screenings. Cole uses gestures and a few verbal words to express his needs and wants; for example yes/no and hungry. He uses a few sign language gestures and some picture symbols, but mostly relies on a communication device in order to communicate with teachers, peers, and parents.
Part 1 Post a ResponseDuring the Reconstruction Era, the So.docx
Part 1: Post a Response
During the Reconstruction Era, the Southern states created many laws and policies of their own. These “Black Codes” either tried to minimize federal laws and policies or were in retaliation to them.
Suppose you were a former slave during this era, which one of the following restrictions would you find the most offensive?
Restrictions or prohibitions on voting
Restrictions such as those on job, land purchase, and mobility
Inability to serve on juries or accuse a white person in court
Then, in a full paragraph or two:
Discuss the immediate and long-term consequences from your chosen restriction.
Identify any lessons we can learn today from this restriction and its impact.
Identify the source(s) where you read about the restriction.
.
Part 1 Financial AcumenKeeping abreast of the financial measure.docx
Part 1: Financial Acumen
Keeping abreast of the financial measures and metrics employed by a company allows employees to better understand its health and position at any given time. Using Campbellsville University library link or other libraries and the Internet:
1. Review at least three (3) articles on financial acuity. Summarize the articles in 300 words. Use APA formatting throughout including in-text citations and references.
2. Discuss the benefits of establishing solid financial acumen in a company? Discuss your personal experiences in a situation where financial acumen was either not supported as an organizational hallmark or, conversely, was built into the company's culture.
Part 2:
Sarbanes-Oxley
(SOX)
Write a 100-word commentary on Sarbanes Oxley and the importance this act has for American businesses today. Your commentary should include the following:
A. Rationale for SOX
B. Provisions of SOX
C. Enforcement of SOX
.
Part 1 Do an independently guided tour of news and media coverage.docx
Part 1
: Do an independently guided tour of news and media coverage of the monolith found in Utah. Consult a range of news and social media sources to construct a timeline, but, more importantly, to track and analyze the different audiences and forms of interest in this object. Be sure to do a search on whatever social media you typically use, and, try to depart from major news media outlets in your search. Summarize your findings, highlighting details that you find especially telling or interesting.
Part 2
: In a thoughtful way, compare the monolith to at least one other artwork from this class (or, learn about John McCracken and compare to his work). Think about materials, placement, time period, intent (for the work we discussed). Be as specific as you can.
Part 3
: Finally, why do you think this work captured worldwide attention? What do you think people found interesting? What do you make of the current outcome of the work? If you had an opportunity to see the object would you? If you had the ability to remove it, would you?
.
Part 1 Describe the scopescale of the problem. Problemado.docx
Part 1: Describe the scope/scale of the problem. Problem:
adolescent incarceration and recidivism
in New Haven, CT and USA.
Part: 2
Name one program doing relevant work on the issue describe above in NYC or elsewhere.
.
Part 1 Art CreationSelect one of the visual art pieces from Cha.docx
Part 1: Art Creation
Select one of the visual art pieces from Chapters 1-6 or the lessons from Weeks 1-3 to use as a point of inspiration. Create a painting, sculpture, drawing, or work of architecture inspired by your selected art piece.
Part 2: Reflection
Write a reflection about the relationship between your art production and the inspiration piece. Include the following in the reflection paper:
Introduction
Inspiration Piece
Include image.
Record the title, artist, year, and place of origin.
Briefly explain the background of the inspiration piece.
Your Art Piece
Include image.
Provide a title.
Explain the background of your piece.
Connection
Explain the thematic connection between the two pieces.
How are they similar and different?
Are they the same medium? How does the medium impact what the viewer experiences?
How do the formal elements of design compare to one another?
Original Artwork Requirements
Methods: paint, watercolor, pencil, crayon, marker, collage, clay, metal, or wood (Check with your instructor about other methods you have in mind.)
No computer-generated pieces
Writing Requirements (APA format)
Length: 1.5-2 pages (not including title page, references page, or image of artwork)
1-inch margins
Double spaced
12-point Times New Roman font
Title page
References page (minimum of 1 scholarly source)
Grading
This activity will be graded based on the W3 Art Creation & Reflection Grading Rubric.
.
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Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
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Assignment 1What is the assignment aboutAssig.docx
- 1. Assignment 1 What is the assignment about? Assignment 1 • Analysis of a Marketing News Story (15 per cent.) This is an individual assignment. • You are required that you write a 1000-word analysis on a marketing news story which has appeared in 2014/2015 and was published in English. ANY NEWS ARTICLE FROM 100 – 500 WORDS IS APPROPRIATE Assignment 1: How to proceed 1. Select an appropriate marketing news story which has appeared in 2014/2015. It might be from the business press, such the Financial Times, the Economist, the Wall Street Journal, Business Week, Fortune, or Forbes, or the
- 2. business section of a national newspaper such as the Daily Telegraph or the Guardian. Of course, other media sources – including ones available exclusively online – are permissible. 2. What is the marketing new story about? It is about the marketing strategy or tactic of a single firm? Or does the news story raise an issue with wider marketing implications? Assignment 1: Points to consider in formulating your analysis 1. What marketing issues are at stake? For example, where might the marketing new story be included in a revised edition of Kotler? Why? 2. Search Business Source Premier to find relevant marketing literature (e.g., the Journal of Marketing, Journal of Consumer Research, the Journal of Marketing Management, the European Journal of Marketing, the Harvard Business Review, California Management Review, Sloan Management Review, or McKinsey Quarterly) to help put the marketing story in context. Are there other examples you can cite? 3. Remember that informed analysis is more than just your opinion; references to literature and examples are deemed as highly appropriate for a
- 3. full and complete response. 4. Sources must be acknowledged; a bibliography is required, submissions lacking either or both WILL be penalised in marks. See the earlier notes on plagiarism and academic sources and referencing. Assignment 1: Notes • This is an analysis of the article NOT of the marketing of a company or an industry. You need to analyse the article for the content it has that is related to marketing and the topics covered within the course. • You are not required to conduct a SWOT, BCG or any other sort of analysis unless that it what your chosen article is about. • The use of tables and bullet points is acceptable as the word count given is very limited. University regulations allow for a +10% on word count limit to allow for in-text referencing; work that is over that limit is penalised by the deduction of 10% subject to a passing grade minimum of 40%, up to a maximum of being 20% over limit when a ZERO is awarded. • This assignment carries 15% of the grades.
- 4. Referencing and Plagiarism Evaluation of Sources • Is it accurate? Does it say what sources the data are based on? • What authority is it based on? Who wrote the pages? Are they experts in the field? • Is it biased? e.g. pressure groups and commercial organisations. • Is it out of date? • http://www.vts.intute.ac.uk/ Keeping a Record of References • The author • The title • Journal, Website • Date of publication • Place of publishing • Name of Publisher • Numbers of pages where info obtained • Reference to where you found the info so you can track it down again • When note taking do use your own words – this means you will have to
- 5. understand the text to write the note • Don’t mix up direct quotations and your own notes. Referencing • Harvard System – check Moodle In-text (Author, year) or Author (year) e.g. Sillince (1996) or (Sillince, 1999) Reference List Books: Author, (Year) Title. Place Published: Publisher. e.g. Sillince, J.A.A. (1996) Business Expert Systems. Hitchin: Technical Publications. Articles: Author, (Year) ‘Article title’. Journal Title, volume (number): pages. e.g. Sillince, J.A.A. (1999) ‘The role of political language forms and language coherence in the organizational change process’. Organization Studies, 20 (3): 485-518 Avoiding Plagiarism • ‘passing off as your own ideas, writings, diagrams or information created by someone else’
- 6. • Sound note taking • Use of direct and indirect quotations Avoiding Plagiarism through Direct Quotation • Page number and quotation marks for direct quotes • Example “Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others” (Kotler 2013). Avoid Plagiarism Through Paraphrasing (Indirect Quotations) • your own version of essential information and ideas expressed by someone else • one legitimate way (when accompanied by accurate referencing) to borrow from a source Paraphrasing is a valuable skill because... • the mental process required for successful paraphrasing helps you to grasp the full meaning of the original piece of writing
- 7. Example of Paraphrasing The Original Passage Students frequently overuse direct quotation in taking notes, and as a result they overuse quotations in the final [research] paper. Probably only about 10% of your final manuscript should appear as directly quoted matter. Therefore, you should strive to limit the amount of exact transcribing of source materials while taking notes. Lester, James D. Writing Research Papers. 2nd ed. (1976): 46-47. Acceptable Paraphrase In research papers students often quote excessively, failing to keep quoted material down to a desirable level. Since the problem usually originates during note taking, it is essential to minimise the material recorded verbatim (Lester 46-47). (Source: Purdue University) Tricks and Tips Analysis
- 8. • Analytical essays require the writer to examine his/her response to, and thoughts about, the reading s/he has done. • To compose an analysis, the writer collects the information that is central to the argument he or she is examining — the claims, the evidence, and the assumptions — and interprets the strengths and weaknesses of all sides in the debate. Let’s Brainstorm…. 1. Which marketing concepts can think of that might be discussed in a news story? What would the news story be about? 2. Brainstorm your plan of attack! How would you tackle the assignment step by step? How would you start? 3. How would you structure the report around the analysis? 4. What do you think are the major challenges of this assignment? Questions you should ask yourself! • What is happening in the news story in form a marking perspective? What are the marketing concepts discussed? • How is the concept contextualized in the news story? What
- 9. does the news story tell about the marketing concepts? • What does academic marketing literature say/reveal about the marketing concept in question? What are the current debates? Does this reflect what we reads in the news story? Or is does it contradict? • What can we learn from the news story about the concept in question? Could we add some insights to the academic literature about the concept? Do’s • Focus on a clear structure of the report (Introduction, main part, conclusion) • Don’t be descriptive – be analytic • Develop arguments by reflecting on the marketing concept in questions, the way it is contextualised in the news story, and the academic debates that exist in Marketing journals/textbooks • Try to formulate on some key insights based your analytic work • Add some judgements at the end Example
- 10. News story: BlogumentaryNews story: BlogumentaryNews story: BlogumentaryNews story: Blogumentary The power of bloggers is legendary. Brands are of course creating their own blogs or tapping into others as part of their marketing strategy. Paying bloggers to write blogumentaries about the brand is proving cheaper than display advertising. Sony was one of the first to take up paid-for blogging back in 2006. Last December Kmart offered a US blogger a $500 gift card in return for writing a blogumentary about what was ‘cool’ to buy at Kmart. Although the article largely praised Kmart, it attracted heavy criticism for compromising objectivity and giving in to corporate persuasion. However, last month Glam Media piloted Tinker, a micro- blogging tracker. Bloggers will be incentivised to contribute in return for sharing revenue from advertising. Revolution, May 2009, Revolution, May 2009, Revolution, May 2009, Revolution, May 2009, pp56pp56pp56pp56----57, 59.57, 59.57, 59.57, 59. Let’s analyse
- 11. What are the marketing issues at stake? • Corporate Communication • Branding • Perception/perceptual mapping/value perception • Changing media landscape • Ethics – objectivity/payment • Promotion – paying Let’s analyse The not so obvious – but they are there • Consumer behaviour • PR/Advertising • Personal selling • Changes to balance in the Marketing mix Let’s analyse The out of ‘the box’ but they are still there! • Changes in the need to track media • implications for marketing metrics
- 12. • implication for management of marketing • implications for planning & budgets • implications for the skills needed by future marketers • implications for human resources • implications for how a business is designed and managed • Brand anthropomorphism – ‘cool’ One possible way of doing it • Use a table to show what are the key, background and less important / non-existent points • Don’t forget to comment on what isn’t in the article • Then concentrate on just the key!!!!!! Group Work Group Work, Coaching, Presentations - Form groups of 5 students - Do a quick search for a suitable news story (10 min) - Read the story (5 min)
- 13. - Discuss the story and create following table (30 min) - I will ask a few groups to present their ideas at the end (15 min) Key Marketing-Related Issues/Concepts Academic Source referring to this Marketing Concept 1. 2. 3. 4. 5. If you haven’t found a suitable article after 10 minutes used this one! http://www.todayonline.com/business/management/luxury- brands- set-shop-here-pursue-super-rich