This document summarizes a presentation on competing with big box stores through great customer service. It discusses the lifetime value of a customer for a bike shop ($12,500) and competitive advantages like patents, team, being a first mover, margins, volume, and distribution. The presentation argues that to compete with big box stores, a company needs to have a great atmosphere, a strong service plan, and do whatever it takes to create lifelong customers by going beyond what customers expect. It provides examples of companies with good and bad customer service and atmospheres. The presentation is given by Chris Zane of Zane's Outdoor and advises listening to customers, never letting them leave unsatisfied, hiring nice employees, creating continuity between
This document discusses business communication and Hindustan Times. It defines business communication as the sharing of information within and outside an organization for commercial benefit. It then provides details about Hindustan Times, a major Indian newspaper founded in 1924 that is owned by HT Media. The document also lists various divisions and properties of HT Media, as well as different modes of business communication like meetings, presentations, emails and reports.
This document contains an assignment for a business communication course with instructions for 4 questions to answer. It provides information about types of communication, classification of nonverbal communication, examples of situations where communication failed due to listening barriers, types of presentations and their target audiences, and different types of meetings. The assignment is due for a Master of Business Administration program and includes the student's name, registration number, and other identifying details.
This document discusses business communication and mass communication. It defines communication as the transfer of information between people. Business communication differs from other types in its objectives. The communication process involves a sender, message, channel, receiver, and feedback. Mass communication relates to disseminating information to large audiences via newspapers, magazines, radio, television, film, and the internet. It also discusses forms of mass communication like print media, broadcasting, mobile, films, radio, and advertisements.
The document defines nonverbal communication and describes the six functions and eight types of nonverbal symbols. It also differentiates between formal and informal communication. It then identifies and describes 14 barriers to effective communication, explains the importance of listening, and describes methods to improve listening and break down communication barriers. Finally, it diagrams the basic communication model, lists the five message channels, and discusses the components of a message and their contribution to the total message.
This document describes several unusual job opportunities including blogging about beaches and snorkeling for $111,000-$120,000 annually, testing waterslides for safety and reporting findings, traveling through Thailand and blogging in exchange for equipment, reviewing honeymoon destinations while documenting experiences, and getting paid to eat food while blogging about flavors. It concludes by advising the reader to choose a job they love.
This document outlines the requirements for a team project and presentation assignment in an AES 150 business communication class. Students will be assigned to groups of 3-4 to complete a case study. Throughout the semester, each student will evaluate their own work as well as their teammates' contributions and how effectively the team worked together. The team must submit a plan for communication, roles and responsibilities, conflict resolution, and a timeline with goals and deadlines. Individual students will also submit self and peer evaluations. Key due dates for project deliverables are provided.
Communication practices are important in the workplace. A presentation on this topic included sections on the project overview, recommendations, and questions. Key recommendations were to know your audience, manage email language, understand why email matters, and be efficient. Effective communication is important because without it, even great ideas can get lost. Poor communication leads to more communication being needed.
This document summarizes a presentation on competing with big box stores through great customer service. It discusses the lifetime value of a customer for a bike shop ($12,500) and competitive advantages like patents, team, being a first mover, margins, volume, and distribution. The presentation argues that to compete with big box stores, a company needs to have a great atmosphere, a strong service plan, and do whatever it takes to create lifelong customers by going beyond what customers expect. It provides examples of companies with good and bad customer service and atmospheres. The presentation is given by Chris Zane of Zane's Outdoor and advises listening to customers, never letting them leave unsatisfied, hiring nice employees, creating continuity between
This document discusses business communication and Hindustan Times. It defines business communication as the sharing of information within and outside an organization for commercial benefit. It then provides details about Hindustan Times, a major Indian newspaper founded in 1924 that is owned by HT Media. The document also lists various divisions and properties of HT Media, as well as different modes of business communication like meetings, presentations, emails and reports.
This document contains an assignment for a business communication course with instructions for 4 questions to answer. It provides information about types of communication, classification of nonverbal communication, examples of situations where communication failed due to listening barriers, types of presentations and their target audiences, and different types of meetings. The assignment is due for a Master of Business Administration program and includes the student's name, registration number, and other identifying details.
This document discusses business communication and mass communication. It defines communication as the transfer of information between people. Business communication differs from other types in its objectives. The communication process involves a sender, message, channel, receiver, and feedback. Mass communication relates to disseminating information to large audiences via newspapers, magazines, radio, television, film, and the internet. It also discusses forms of mass communication like print media, broadcasting, mobile, films, radio, and advertisements.
The document defines nonverbal communication and describes the six functions and eight types of nonverbal symbols. It also differentiates between formal and informal communication. It then identifies and describes 14 barriers to effective communication, explains the importance of listening, and describes methods to improve listening and break down communication barriers. Finally, it diagrams the basic communication model, lists the five message channels, and discusses the components of a message and their contribution to the total message.
This document describes several unusual job opportunities including blogging about beaches and snorkeling for $111,000-$120,000 annually, testing waterslides for safety and reporting findings, traveling through Thailand and blogging in exchange for equipment, reviewing honeymoon destinations while documenting experiences, and getting paid to eat food while blogging about flavors. It concludes by advising the reader to choose a job they love.
This document outlines the requirements for a team project and presentation assignment in an AES 150 business communication class. Students will be assigned to groups of 3-4 to complete a case study. Throughout the semester, each student will evaluate their own work as well as their teammates' contributions and how effectively the team worked together. The team must submit a plan for communication, roles and responsibilities, conflict resolution, and a timeline with goals and deadlines. Individual students will also submit self and peer evaluations. Key due dates for project deliverables are provided.
Communication practices are important in the workplace. A presentation on this topic included sections on the project overview, recommendations, and questions. Key recommendations were to know your audience, manage email language, understand why email matters, and be efficient. Effective communication is important because without it, even great ideas can get lost. Poor communication leads to more communication being needed.
Professional Communication & Presentation ProjectMike Victorick
The document appears to be a portfolio or profile of an individual named Michael Victorick who works in photography, graphic design, and music. It includes images they have taken as well as descriptions of their experiences and skills in areas like festival and portrait photography, graphic design projects, and helping spread music. It provides links to their websites and portfolios to showcase their work and highlights how their path in these creative fields was paved through a combination of experience, education from sources like Lynda and Google, and a passion for music.
This document discusses strategies for successful speaking, listening, and meetings. It covers preparing and delivering presentations, reducing stage fright, improving listening skills, and conducting effective interviews, phone calls, dictation, and business meetings. The key points are preparing presentations by determining the purpose, audience, and content; delivering presentations through rehearsal and use of visual aids; and improving listening through focus, note-taking, and summarizing. Tips for interviews include researching the company, rehearsing answers, and making a good first impression. Effective meetings require understanding their purpose and type, such as being informational, for suggesting solutions, or problem-solving.
Business communication -Assignment - Kerala UniversityNijaz N
1. Why do we communicate? What benefits does effective communication give you? How is the effectiveness of communication evaluated?
2. Discuss communication as a two-way process of exchange of information.
3. Discuss the important barriers in the communication process. Give practical examples of failures of communication arising from the different communication barriers.
4. Do you agree that, in its final form, communication is a manifestation of the personalities of both the sender and the receiver? Discuss.
5. How does group communication differ from mass communication? Does this difference between these two forms of communication demand greater care on the part of communicator (Sender)? Discuss.
Nov 2008 Presentation Communication Skills for Quality ProfessionalHaroon Abbu
The document discusses developing effective presentation and communication skills. It emphasizes listening with intent and empathy, having a clear agenda, and using communication enhancement tools like status reports and risk assessments. It recommends recording yourself presenting to identify areas for improvement and ensuring issues are logged, assigned owners, and tracked to resolution. The overall message is that communication is key to project success.
This document provides tips for effective business communication. It discusses asking the right questions to understand client needs, communicating professionally, scheduling and preparing thoroughly for meetings, listening well during conversations, following up in writing, asking for feedback, addressing problems, trying different communication formats, communicating confidently, preparing an elevator pitch, being responsive, writing well, and more. The overall tips are for understanding clients, preparing for interactions, engaging in two-way communication, following up, addressing issues, and marketing a business effectively through various communication channels and skills.
The document provides demographic information about members of the United States Congress. It shows that the majority are married men between the ages of 60-69, are Protestant or Catholic, and come from occupations other than politics. Most members of Congress are Caucasian with smaller representations of other ethnicities like Hispanic and African American. The Congressional makeup consists primarily of Republicans and Democrats.
This document outlines topics related to project team communication, including communications plans, meetings, developing trust, and discussion questions. It discusses what should be included in a communications plan such as the information to be communicated, format, frequency, responsibilities, and process for changes. It also covers considerations for effective team meetings and 1-on-1 meetings, such as setting objectives, providing agendas, assigning action items, and examining processes. Additional topics covered include factors for developing trust and addressing communication challenges.
A project report on comparative analysis of the new indian express, times of ...Babasab Patil
This document provides an overview of the history and origins of newspapers. It discusses how printed newsletters first emerged in Europe in the late 1400s and spread information. The first English newspaper was the London Gazette in 1666. In America, the first newspaper was Publick Occurrences in 1690 but it was suppressed after one issue. The first successful American newspaper was the Boston News-Letter in 1704. By the Revolutionary War, around two dozen papers were published across the colonies, mostly in Massachusetts, New York, and Pennsylvania. The establishment of freedom of the press in the US Bill of Rights in 1791 allowed newspapers to take on a more modern form.
The document is a template for a Project Administration Plan that contains summaries of plans for various aspects of project management including scope management, time/cost management, quality management, human resource management, communication management, risk management, and procurement management. It provides optional text for different approaches that can be selected and customized for a specific project.
This document provides an overview and key facts about the tourism and hospitality industry in India in 2013. Some of the key points summarized are:
- Foreign tourist arrivals grew 2.8% to 66.95 lacs in 2012-2013, with the US, UK, and Bangladesh being the top source countries. Foreign exchange earnings grew 19.1% to Rs. 99,594 crores.
- Domestic tourist visits grew 19.9% to 1036 million in 2012. Andhra Pradesh had the highest visits with 206.8 million.
- Foreign direct investment in the sector reached an all-time high of Rs. 17,777 crores in 2012-2013, a 274% increase over the
I am Continuously seeking to improve my competencies and skills to provide first class professional Project Management training courses; and develop my scope experience in Project Management functions.
I am confident that my innovative and results-focused approach would make significant contribution to the continued success of your organization.
this is the first presentations uploaded to Slide Share,
For more information do not hesitate to contact me.
Ahmad H. Maharma - PMP®
Ramallah, Palestine
Phone: + (972) (2) 2968644
Mobile: + (972) (599) 001155
E-Mail: ahmad.maharma@gmail.com
This document provides an introduction to business communication. It discusses communication as the transmission of information between a sender and receiver through meaningful interaction. Communication is a two-way process that involves the exchange of ideas, feelings, and knowledge, and should result in mutual understanding. The objectives and characteristics of business communication are outlined, including conveying the right message, coordination, and development of managerial skills. The document also covers the different channels, or mediums, through which communication can occur, such as notices and memos. Finally, it defines and gives examples of intrapersonal, interpersonal, and group communication.
Communication is essential for success in business. Effective communication requires strong listening, speaking, reading, and writing skills. Barriers like noise, perceptions, emotions, and organizational complexity can interfere with communication. Models like SMCR and Shannon-Weaver help explain the communication process as the transmission of messages from a sender through a channel to a receiver, with feedback. For communication to be successful, the message must be understood as intended.
The document discusses the concept and philosophy of office management. It defines office management as the process of achieving specific performance goals by efficiently using personnel, resources, and the appropriate mechanisms and procedures. The key components of office management are identified as purposes or goals, personnel, means and resources, information, managerial functions, and environment. Components of effective office operations include systems and routines, procedures, methods, manuals, work flow, and delegation. The philosophy of office management emphasizes standardization, consistency, efficiency, discipline, performance appraisal, and financial control to achieve good governance.
This document is a project report submitted by Ganeri Ranjit Kumar.P to Prof. Nithya Varghese on October 21st, 2013 in partial fulfillment of a Bachelor's degree in Management Studies. The report focuses on analyzing the hospitality industry, with a case study of the Taj Group of Hotels. It includes an introduction, research methodology, conceptual framework, company profile analysis of Taj Hotels, analysis of the hotel industry, questionnaires, limitations, conclusions, interpretations and recommendations.
Infosys is an Indian multinational technology company that provides business consulting and IT services. It has pursued an expansion strategy in recent years through acquisitions and setting up special economic zones with tax benefits. Infosys has zero debt and is wholly equity financed, with its weighted average cost of capital consisting only of the cost of equity, which is estimated to be 13.52% based on its beta. Analysis of Infosys's financials over the last 5 years shows increasing dividends paid out as a percentage of profits. Dividend payouts generally cause short-term increases in share price before the ex-dividend date, when the price adjusts downward by the dividend amount.
This document discusses the key aspects of communication including:
1) It defines communication as the exchange of information between two or more people and outlines the basic communication process model.
2) It describes the main characteristics of communication as a two-way process, continuous process, and one that needs proper understanding.
3) The main purposes of communication are conveying the right message, coordinating efforts, developing good relations, and making policies effective.
4) Principles for effective communication include clarity, consistency, attention, timeliness, and obtaining feedback.
Project Human Resource Management includes organizing, managing, and leading the project team. It involves developing a human resource plan, acquiring the project team, developing the team, and managing the team. The human resource plan identifies roles, responsibilities, required skills, and a staffing management plan. It also includes organizational charts and a roles and responsibilities profile. Acquiring the team confirms availability and obtains necessary members through pre-assignment, acquisition, virtual teams, and negotiation. Developing the team improves competencies, interactions, and the environment through training, team-building, establishing ground rules, and rewards.
Project BOSTOM aims to revitalize Target's men's clothing department in 6 stores over 6 quarters. It involves rearranging the layout to improve organization, realigning lifestyle apparel like graphic tees to be more trend-focused, and launching the new Matador line to offer stylish, well-fitting clothing for teenage boys. The goals are to increase sales and better meet customer wants by making the department feel less plain and better catering to different styles. A pilot program will test the changes before potential nationwide rollout.
This men's sportswear brand was founded in NYC around principles of contemporary fit, clean silhouettes, and quality craftsmanship. In 2005, the founder left his job in investment banking to design a better fitting sport shirt for active urban men. After years of prototypes, he developed a signature cut that is perfect in every detail. The brand aims to increase online sales through targeted Facebook ads, capturing more email subscribers, optimizing product search and recommendations, and retargeting abandoned carts through email. Analytics will help track traffic, conversions, and measure the success of these initiatives.
Professional Communication & Presentation ProjectMike Victorick
The document appears to be a portfolio or profile of an individual named Michael Victorick who works in photography, graphic design, and music. It includes images they have taken as well as descriptions of their experiences and skills in areas like festival and portrait photography, graphic design projects, and helping spread music. It provides links to their websites and portfolios to showcase their work and highlights how their path in these creative fields was paved through a combination of experience, education from sources like Lynda and Google, and a passion for music.
This document discusses strategies for successful speaking, listening, and meetings. It covers preparing and delivering presentations, reducing stage fright, improving listening skills, and conducting effective interviews, phone calls, dictation, and business meetings. The key points are preparing presentations by determining the purpose, audience, and content; delivering presentations through rehearsal and use of visual aids; and improving listening through focus, note-taking, and summarizing. Tips for interviews include researching the company, rehearsing answers, and making a good first impression. Effective meetings require understanding their purpose and type, such as being informational, for suggesting solutions, or problem-solving.
Business communication -Assignment - Kerala UniversityNijaz N
1. Why do we communicate? What benefits does effective communication give you? How is the effectiveness of communication evaluated?
2. Discuss communication as a two-way process of exchange of information.
3. Discuss the important barriers in the communication process. Give practical examples of failures of communication arising from the different communication barriers.
4. Do you agree that, in its final form, communication is a manifestation of the personalities of both the sender and the receiver? Discuss.
5. How does group communication differ from mass communication? Does this difference between these two forms of communication demand greater care on the part of communicator (Sender)? Discuss.
Nov 2008 Presentation Communication Skills for Quality ProfessionalHaroon Abbu
The document discusses developing effective presentation and communication skills. It emphasizes listening with intent and empathy, having a clear agenda, and using communication enhancement tools like status reports and risk assessments. It recommends recording yourself presenting to identify areas for improvement and ensuring issues are logged, assigned owners, and tracked to resolution. The overall message is that communication is key to project success.
This document provides tips for effective business communication. It discusses asking the right questions to understand client needs, communicating professionally, scheduling and preparing thoroughly for meetings, listening well during conversations, following up in writing, asking for feedback, addressing problems, trying different communication formats, communicating confidently, preparing an elevator pitch, being responsive, writing well, and more. The overall tips are for understanding clients, preparing for interactions, engaging in two-way communication, following up, addressing issues, and marketing a business effectively through various communication channels and skills.
The document provides demographic information about members of the United States Congress. It shows that the majority are married men between the ages of 60-69, are Protestant or Catholic, and come from occupations other than politics. Most members of Congress are Caucasian with smaller representations of other ethnicities like Hispanic and African American. The Congressional makeup consists primarily of Republicans and Democrats.
This document outlines topics related to project team communication, including communications plans, meetings, developing trust, and discussion questions. It discusses what should be included in a communications plan such as the information to be communicated, format, frequency, responsibilities, and process for changes. It also covers considerations for effective team meetings and 1-on-1 meetings, such as setting objectives, providing agendas, assigning action items, and examining processes. Additional topics covered include factors for developing trust and addressing communication challenges.
A project report on comparative analysis of the new indian express, times of ...Babasab Patil
This document provides an overview of the history and origins of newspapers. It discusses how printed newsletters first emerged in Europe in the late 1400s and spread information. The first English newspaper was the London Gazette in 1666. In America, the first newspaper was Publick Occurrences in 1690 but it was suppressed after one issue. The first successful American newspaper was the Boston News-Letter in 1704. By the Revolutionary War, around two dozen papers were published across the colonies, mostly in Massachusetts, New York, and Pennsylvania. The establishment of freedom of the press in the US Bill of Rights in 1791 allowed newspapers to take on a more modern form.
The document is a template for a Project Administration Plan that contains summaries of plans for various aspects of project management including scope management, time/cost management, quality management, human resource management, communication management, risk management, and procurement management. It provides optional text for different approaches that can be selected and customized for a specific project.
This document provides an overview and key facts about the tourism and hospitality industry in India in 2013. Some of the key points summarized are:
- Foreign tourist arrivals grew 2.8% to 66.95 lacs in 2012-2013, with the US, UK, and Bangladesh being the top source countries. Foreign exchange earnings grew 19.1% to Rs. 99,594 crores.
- Domestic tourist visits grew 19.9% to 1036 million in 2012. Andhra Pradesh had the highest visits with 206.8 million.
- Foreign direct investment in the sector reached an all-time high of Rs. 17,777 crores in 2012-2013, a 274% increase over the
I am Continuously seeking to improve my competencies and skills to provide first class professional Project Management training courses; and develop my scope experience in Project Management functions.
I am confident that my innovative and results-focused approach would make significant contribution to the continued success of your organization.
this is the first presentations uploaded to Slide Share,
For more information do not hesitate to contact me.
Ahmad H. Maharma - PMP®
Ramallah, Palestine
Phone: + (972) (2) 2968644
Mobile: + (972) (599) 001155
E-Mail: ahmad.maharma@gmail.com
This document provides an introduction to business communication. It discusses communication as the transmission of information between a sender and receiver through meaningful interaction. Communication is a two-way process that involves the exchange of ideas, feelings, and knowledge, and should result in mutual understanding. The objectives and characteristics of business communication are outlined, including conveying the right message, coordination, and development of managerial skills. The document also covers the different channels, or mediums, through which communication can occur, such as notices and memos. Finally, it defines and gives examples of intrapersonal, interpersonal, and group communication.
Communication is essential for success in business. Effective communication requires strong listening, speaking, reading, and writing skills. Barriers like noise, perceptions, emotions, and organizational complexity can interfere with communication. Models like SMCR and Shannon-Weaver help explain the communication process as the transmission of messages from a sender through a channel to a receiver, with feedback. For communication to be successful, the message must be understood as intended.
The document discusses the concept and philosophy of office management. It defines office management as the process of achieving specific performance goals by efficiently using personnel, resources, and the appropriate mechanisms and procedures. The key components of office management are identified as purposes or goals, personnel, means and resources, information, managerial functions, and environment. Components of effective office operations include systems and routines, procedures, methods, manuals, work flow, and delegation. The philosophy of office management emphasizes standardization, consistency, efficiency, discipline, performance appraisal, and financial control to achieve good governance.
This document is a project report submitted by Ganeri Ranjit Kumar.P to Prof. Nithya Varghese on October 21st, 2013 in partial fulfillment of a Bachelor's degree in Management Studies. The report focuses on analyzing the hospitality industry, with a case study of the Taj Group of Hotels. It includes an introduction, research methodology, conceptual framework, company profile analysis of Taj Hotels, analysis of the hotel industry, questionnaires, limitations, conclusions, interpretations and recommendations.
Infosys is an Indian multinational technology company that provides business consulting and IT services. It has pursued an expansion strategy in recent years through acquisitions and setting up special economic zones with tax benefits. Infosys has zero debt and is wholly equity financed, with its weighted average cost of capital consisting only of the cost of equity, which is estimated to be 13.52% based on its beta. Analysis of Infosys's financials over the last 5 years shows increasing dividends paid out as a percentage of profits. Dividend payouts generally cause short-term increases in share price before the ex-dividend date, when the price adjusts downward by the dividend amount.
This document discusses the key aspects of communication including:
1) It defines communication as the exchange of information between two or more people and outlines the basic communication process model.
2) It describes the main characteristics of communication as a two-way process, continuous process, and one that needs proper understanding.
3) The main purposes of communication are conveying the right message, coordinating efforts, developing good relations, and making policies effective.
4) Principles for effective communication include clarity, consistency, attention, timeliness, and obtaining feedback.
Project Human Resource Management includes organizing, managing, and leading the project team. It involves developing a human resource plan, acquiring the project team, developing the team, and managing the team. The human resource plan identifies roles, responsibilities, required skills, and a staffing management plan. It also includes organizational charts and a roles and responsibilities profile. Acquiring the team confirms availability and obtains necessary members through pre-assignment, acquisition, virtual teams, and negotiation. Developing the team improves competencies, interactions, and the environment through training, team-building, establishing ground rules, and rewards.
Project BOSTOM aims to revitalize Target's men's clothing department in 6 stores over 6 quarters. It involves rearranging the layout to improve organization, realigning lifestyle apparel like graphic tees to be more trend-focused, and launching the new Matador line to offer stylish, well-fitting clothing for teenage boys. The goals are to increase sales and better meet customer wants by making the department feel less plain and better catering to different styles. A pilot program will test the changes before potential nationwide rollout.
This men's sportswear brand was founded in NYC around principles of contemporary fit, clean silhouettes, and quality craftsmanship. In 2005, the founder left his job in investment banking to design a better fitting sport shirt for active urban men. After years of prototypes, he developed a signature cut that is perfect in every detail. The brand aims to increase online sales through targeted Facebook ads, capturing more email subscribers, optimizing product search and recommendations, and retargeting abandoned carts through email. Analytics will help track traffic, conversions, and measure the success of these initiatives.
This men's sportswear brand was founded in NYC around principles of contemporary fit, clean silhouettes, and quality craftsmanship. In 2005, the founder left his job in investment banking to design a better fitting sport shirt for active urban men. After years of prototypes, he developed a signature cut that is perfect in every detail. The brand aims to increase online sales through targeted Facebook ads, capturing more email subscribers, optimizing product search and recommendations, and retargeting abandoned carts through email. Analytics will help track traffic, conversions, and measure the success of these initiatives.
Jehrica Marini is applying for a position at a clothing store. She has a background in merchandise marketing and is currently completing her Associate of Arts Degree in Merchandise Marketing at FIDM. In her cover letter, she highlights her customer service skills and passion for fashion. She believes these qualities would make her a great fit for the position. She has also included her resume to provide more details on her education, skills, and experience in retail.
Strategic planning with balanced scorecards CGCarl Garner
This document outlines a presentation on strategic planning using balanced scorecards. It discusses defining a company's vision and mission, identifying key performance indicators (KPIs), and creating balanced scorecards to track progress. Attendees participate in group exercises to apply these concepts to their own companies. They identify internal/external factors, SMART goals, and metrics to measure financial, customer, operational, and innovation objectives. Creating balanced scorecards involves setting targets, collecting and reviewing performance data, and taking action based on the results. The scorecards can be used to monitor progress, ensure goals are met, and facilitate continuous improvement.
The document summarizes consumer preferences and behaviors at The Collective shopping center in New Delhi. It finds that the main consumers are men shopping for themselves and gifts for family. Most consumers are adults aged 25-50 or youth aged 18-24. Popular purchases include denim, formal shirts, suits, bags, and shoes from brands like Hackett, Paul & Shark, Ted Baker, Michael Kors, and True Religion. Higher spending customers are classified as "Platinum Spoon" or "Gold Spoon" and receive special offers. Customer data is captured at purchase to maintain relationships through communications.
Overview of various business models and a view to a model for South African export business. South Africa can produce short runs that are required for companies to offer a broader range of products without the high stock carry requirements.
Diversity in Construction - Taking control of your Professional Development #...Comit Projects Ltd
Presentation by Chrissi McCarthy Managing Director at Constructing Equality Ltd at the 2017 COMIT Annual Conference 'Mobilising Digital Assets', to be held at The Building Centre in London on Wednesday 24th and Thursday 25th of May 2017.
More information: http://www.comit.org.uk/live-blog-comit2017
Strategic Marketing Plan - Case Debate at Hogeschool Van Amsterdamsiriornsutheerawong
The document identifies three main problems with the company's current strategy: failing to identify the root problems, contradictions between the strategy and SWOT analysis, and overestimation. It recommends building customer intimacy and a sustainable competitive advantage through rebranding, customization, collaboration with designers, and improving operations over the short and long term.
Customer retention marketing focuses on keeping existing customers rather than acquiring new ones. Some key points:
- Companies lose 20-40% of customers each year, but increasing retention by 5% can increase profits by 50%+.
- While customers may be satisfied, 80% are still open to competitors' offers. Loyalty is less connected to satisfaction than assumed.
- Firms invest heavily in new customer acquisition but then gradually reduce service levels and increase the risk of defection, in a "catch-22" cycle.
- Personalized communication and viewing the customer relationship as a long-term process, rather than a single transaction, are emphasized as ways to improve retention.
Beachhead Marketing discusses four factors to consider when designing a lead scoring model in this fourth installment of Lead Scoring for Smart People.
This document outlines a business plan for DH Fashion Myanmar, a fashion house startup. It includes sections on the business idea, organizational vision, customer research, prototyping, empathy mapping, learning from research, customer profiling, business model canvas, marketing plan and mix, company structure, financial plan, break-even point, and conclusion. The group conducted interviews and research to understand customer needs and developed a prototype. Their business model canvas details their key resources, activities, partners, customers, costs, and revenue. The marketing plan includes fashion shows, billboards, and a website/blog. Financial projections estimate a gross profit of 404.2 lakhs in the first year with a break-even point reached after 9
This document discusses Michael Kors as a luxury lifestyle brand. It provides an agenda covering an overview of the company, its competitive strategies, marketing approaches, brand profiling, perceptual mapping, focus group findings, and conclusions. Key points include that Michael Kors operates retail stores, wholesale, and licensing segments globally. It has strengths as a rapidly growing brand led by a renowned designer. Focus group research found that Michael Kors customers are mostly young females who see the brand as fashionable and value design, exclusivity, and self-expression.
This document provides tips for increasing deal size by understanding a company's costs and needs. It recommends focusing the sales conversation on the customer's math and challenges, looking at companies that need funding, and asking questions to better understand the customer's business and needs. The document outlines a step-by-step guide for discovery calls that emphasizes listening, addressing objections, and establishing an understanding of how your solution meets the customer's requirements.
" How the wrong person gets selected" by Jayadeva de SilvaSelf-employed
The document discusses challenges in recruitment and selection processes. It notes that hiring the wrong person or failing to hire the right person are both grave mistakes. Common interview pitfalls include lack of preparation, asking inappropriate questions, misinterpreting body language, and poor time management. An effective interview should determine if a candidate can do the job, will do the job, and will fit in. The document also discusses trends in attracting and retaining talent during uncertain times, such as companies becoming social safety nets and professionals rethinking their careers and job purposes.
Case Study: Costco Wholesale in 2008: Mission, Business Model & Strategy Sunanda Sarker
This document provides an overview of a presentation about Costco Wholesale given by a group of students. The presentation covers Costco's mission, business model, strategies, industry analysis using tools like SWOT and Porter's Five Forces, competitive analysis against peers like Sam's Club and BJ's Wholesale Club, financial analysis of key metrics, and recommendations. The purpose is to examine Costco's business structure and strategy and how it relates to their industry success.
Reaching the top of the pyramid - Brand Resonance is being the only one. The only pub in the village or the only motorcycle you ever want to own. This explores the four pillars loyalty, attachment, community and engagement in building your marketing model.
LITE 2017 – Managing a Sales Operation [Patrick Flanagan & Bob Sabra]getadministrate
This document provides considerations for managing a sales operation. It discusses that sales culture, people, and structure are key. For culture, defining values that drive the sales operation is important. For people, the focus should be hiring and keeping culturally fit salespeople. For structure, the right approach depends on whether products are public or private, but metrics and roles can provide structure. Overall, running sales like an operation with a focus on culture can help with sustainability and growth.
Similar to Business Communication Final Project Presentation - Target (20)
Brand Management - Levis Brand Exploratory and Inventoryminneapplealex
This document summarizes research on the Levi's jeans brand equity and recent marketing campaigns. It finds that Levi's has strong brand salience and associations with quality and American culture. However, brand imagery and feelings of resonance differ between older versus younger consumer segments. The document also reviews Levi's recent "Buff" campaign and Curve ID launch, finding an opportunity to better emphasize the brand's corporate social responsibility efforts and increase consistency in communications. It concludes by recommending Levi's maintain consistent brand associations across all marketing.
Sales Management - Bausch & Lomb Presentationminneapplealex
John Hardy, Alex Heide, Ross Gregerson & Laura Grbavcich presented on Bausch & Lomb's business portfolio and market overview. Bausch & Lomb has 12,000 employees servicing over 100 countries and was founded in 1853. Their customer base includes optometrists, ophthalmologists, and retailers. They sell lens brands, cleaning solutions, and pharmaceuticals. The presentation discussed restructuring their sales force to identify cross-selling opportunities and target larger accounts to leverage their full product line.
- The document discusses a group project examining whether Redbox should expand its product line to increase market share among students.
- Secondary research found that Redbox holds 9% of the video rental market and locations are increasing nationwide. Research also examined video game rentals and loyalty programs.
- An exploratory survey of 6 students found price and convenience most important. A larger survey of 214 students found locations by daily routes and homes most useful. Video game rentals were not practical based on the sample.
- Statistical analysis showed Coffman Union as the only viable location option. Analysis also showed people who use loyalty programs are more likely to do repeat business and students were interested in a Redbox rewards program.
Integrated Marketing Communications - Weisman Art Museum Consulting Projectminneapplealex
The document provides background information and recommendations for the Weisman Art Museum regarding their upcoming expansion. It summarizes their current profile and promotions, research conducted, and overall objectives to retain and attract members during construction. Four recommendations are made: 1) enhance the expansion website focusing on Frank Gehry's design; 2) offer new membership benefits like joint exhibitions; 3) hold outdoor concert series themed around the museum; and 4) create display stands featuring member stories. Effectiveness will be measured through website and ticket data, membership records, and surveys.
Integrated Marketing Communications - Weisman Art Museum Consulting Project
Business Communication Final Project Presentation - Target
1. Project: BOSTOM
Back of Store Top of Mind
Prepared For:
Target Case Judges
April 29, 2010
Free Consulting Inc.
2.
3. Empower Team & Rearrange Layout
Realign Lifestyle apparel to generate sales
Matador-a fit focused line
Pilot project in six stores for six quarters
Rearrange, realign, and reinvent
Questions and answers
4. Empower Team & Rearrange Layout
Realign Lifestyle apparel to generate sales
Matador-a fit focused line
Pilot project in six stores for six quarters
Rearrange, realign, and reinvent
Questions and answers
5. “Men's clothing department does not get the same attention in
comparison to other departments in the store.”
“It feels cheap and neglected as compared to the women's department.”
“The women's section has gotten much better, but the men's section still
seems to be really plain and boring. It reminds me of Kohl's with less
selection.”
“Sometimes they have good items but the display is trashy which
discourage me to shop often.”
Surveyed Target Guests
9. What Department Lacks
• Fit Focused Style Brand
• “Trendy” Graphic Tees
• Community Focused
Clothing
10. • Concept groupings
• Each concept has its own feel
• Include shoes and accessories
Casual
Male
11. • Simplicity
o Plain Backgrounds
o Average looking men
• Include Prices
• All items found in concept
12. • Training and department equipment costs:
o Retraining team members
o Clothing stands
o Cluster organizing rack
• Retraining improves team value
• Apparel layout improves floor organization
• Organized translates into increased traffic
• Increased long-term traffic translates to increased frequency
13. Empower Team & Rearrange Layout
Realign Lifestyle apparel to generate sales
Matador-a fit focused line
Pilot project in six stores for six quarters
Rearrange, realign, and reinvent
Questions and answers
14. • Realign current Graphic Tees to
guest-relevant trends
• Cross-promote with the electronics
department
o Bands
o Movies
o A-title video games
15. • Add a local spirit wear section
o Target large school districts
o Support participating schools with
additional percentage of profit
• Align with Target’s community values
• Increase traffic among current Target
guests
•create young loyal customers
16. • Lifestyle Trend Tees:
o Already posses the manufacturing capabilities- Lifestyle
Trend Tees
o Mimic previous plans (Twilight, Women’s Department)
• Lifestyle Activewear:
o Have current community involvement
o Stores know their surrounding community
o Easy to implement
17. • Graphic tee and spirit wear costs:
o Cross-promotional advertising
o Sourcing and logistics
o Local contracts with schools
• Lifestyle apparel fulfills a guest want reliably
• Cross-promotion generates frequency
• Involvement improves Target’s community rapport
18. Empower Team & Rearrange Layout
Realign Lifestyle apparel to generate sales
Matador-a fit focused line
Pilot project in six stores for six quarters
Rearrange, realign, and reinvent
Questions and answers
19. • Enable women to shop for their son
• Target boys in the 12-17 age range
• Create fit-focused, trendy designs
• Make it in-house
20.
21. • Slender, skinnier guys
• Stylish and form-fitting
• Elegant silhouette, classic fit
• Bigger, muscular guys
• Regular fit
• Boxy and roomy in the torso
22. • Boys’ motives for purchase are emotional
• Brand image of confidence, masculinity and maturity
23. • Matador line costs :
o Design and development
o Supply chain
o Legal
• Fit and quality offers expected apparel for less
• Matador style differentiates Target from competitors
• Matador increases frequency to Men’s Department
24. Empower Team & Rearrange Layout
Realign Lifestyle apparel to generate sales
Matador-a fit focused line
Pilot project in six stores for six quarters
Rearrange, realign, and reinvent
Questions and answers
25. Q1 Q2 Q3 Q4 Q5 Q6
v
v
v v
Train
Pilot layout change Launch nationwide or continue pilot
Launch nationwide or continue pilotPilot Lifestyle apparelDevelop
Pilot Matador lineDesign and develop Matador line
v = Review Stage
v
Develop
26.
27. Empower Team & Rearrange Layout
Realign Lifestyle apparel to generate sales
Matador-a fit focused line
Pilot project in six stores for six quarters
Rearrange, realign, and reinvent
Questions and answers
28. • Rearranging layout improves floor organizatio
• Realigning Lifestyle fulfills a guest want reliably
• Reinventing young men’s apparel with Matador fulfills a guest
need
Project BOSTOM is Target’s option for increasing men’s apparel
revenue and success.