Project BOSTOM aims to revitalize Target's men's clothing department in 6 stores over 6 quarters. It involves rearranging the layout to improve organization, realigning lifestyle apparel like graphic tees to be more trend-focused, and launching the new Matador line to offer stylish, well-fitting clothing for teenage boys. The goals are to increase sales and better meet customer wants by making the department feel less plain and better catering to different styles. A pilot program will test the changes before potential nationwide rollout.

1. Project: BOSTOM Back of Store Top of Mind Prepared For: Target Case Judges April 29, 2010 Free Consulting Inc.

3. Project BOSTOM Agenda Empower Team & Rearrange Layout Realign Lifestyle apparel to generate sales Matador-a fit focused line Pilot project in six stores for six quarters Rearrange, realign, and reinvent Questions and answers

4. Project BOSTOM Agenda Empower Team & Rearrange Layout Realign Lifestyle apparel to generate sales Matador-a fit focused line Pilot project in six stores for six quarters Rearrange, realign, and reinvent Questions and answers

5. Standards If you could make any changes to the mens' clothing department at Target, what would you do? “Men's clothing department does not get the same attention in comparison to other departments in the store.” “It feels cheap and neglected as compared to the women's department.” “The women's section has gotten much better, but the men's section still seems to be really plain and boring. It reminds me of Kohl's with less selection.” “Sometimes they have good items but the display is trashy which discourage me to shop often.” Surveyed Target Guests

6. Standards

7. Standards Section 1: Active wear Section 2: Classic Male Section 3: Young Male

9. Central Basics

10. Give Sections Identity

12. “Trendy” Graphic Tees

14. Each concept has its own feel

16. Plain Backgrounds

17. Average looking men

18. Include Prices

20. Retraining team members

21. Clothing stands

22. Cluster organizing rack

23. Retraining improves team value

24. Apparel layout improves floor organization

25. Organized translates into increased traffic

28. Cross-promote with the electronics department

29. Bands

30. Movies

32. Target large school districts

33. Support participating schools with additional percentage of profit

34. Align with Target’s community values

35. Increase traffic among current Target guests

37. Already posses the manufacturing capabilities- Lifestyle Trend Tees

38. Mimic previous plans (Twilight, Women’s Department)

39. Lifestyle Activewear:

40. Have current community involvement

41. Stores know their surrounding community

43. Cross-promotional advertising

44. Sourcing and logistics

45. Local contracts with schools

46. Lifestyle apparel fulfills a guest want reliably

47. Cross-promotion generates frequency

50. Target boys in the 12-17 age range

51. Create fit-focused, trendy designs

54. Regular fit

55. Boxy and roomy in the torso

56. Slender, skinnier guys

57. Stylish and form-fitting

60. Design and development

61. Supply chain

62. Legal

63. Fit and quality offers expected apparel for less

64. Matador style differentiates Target from competitors

66. Implement Project BOSTOM in six-quarters Q1 Q5 Q2 Q3 Q4 Q6 Train Pilot layout change Launch nationwide or continue pilot Develop v v Launch nationwide or continue pilot Pilot Lifestyle apparel Develop v Pilot Matador line Design and develop Matador line v v = Review Stage v

67. Implementation 6-in-6 Launch pilot program in these six suggested demographics

68. Project BOSTOM Agenda Empower Team & Rearrange Layout Realign Lifestyle apparel to generate sales Matador-a fit focused line Pilot project in six stores for six quarters Rearrange, realign, and reinvent Questions and answers

70. Realigning Lifestyle fulfills a guest want reliably

71. Reinventing young men’s apparel with Matador fulfills a guest needProject BOSTOM is Target’s option for increasing men’s apparel revenue and success.

72. Project: BOSTOM Back of store Top of mind Questions? Free Consulting Inc.

73. Project: BOSTOM Back of store Top of mind Thank you for your time Free Consulting Inc.