The document describes a proposed website called "the fence" that would allow users to crowdsource decisions by posting questions in a multiple choice format and having friends or the public vote on the options. Users would then select the best outcome in hindsight and others would receive a "judgement score" based on how accurate their advice was. The site would also allow companies to engage customers in decision making. It discusses possible features, revenue models, target audiences, and compares it to the site Formspring, noting Formspring's strengths in personal engagement but weaknesses in utility and potential for harassment.
Co-conceived and wrote business plan for social media idea during summer 2010. Unfortunately, the project was never realized beyond the conception of the idea and the planning phase due to numerous external factors.
The document discusses giving up control in qualitative research to gain deeper insights. It argues that by allowing participants to direct discussions in online research communities, richer insights can emerge compared to structured interviews or focus groups where the researcher controls the topics. Setting up successful online communities requires careful planning and ongoing moderation to nurture discussions. Both participants and clients value the opportunity for ongoing conversations.
Social Networking, Permission Boundaries and User AdoptionMark Phillips
This document discusses factors that influence user adoption of social media features. It summarizes current research on relationships like strong ties, weak ties, and temporary ties. However, it argues this research does not predict which tools people will use. Instead, it proposes examining specific social transactions and whether tools make those transactions easier and cheaper by reducing "permission boundaries," which capture the costs of sharing information online. Tools that facilitate transactions with strong ties through low permission boundaries will see more adoption.
This document is a dissertation report submitted for a master's degree in computer applications. It discusses community detection in social media. The report contains an introduction explaining data mining and its need in social media. It describes the elements of social media like profiles, members, groups, discussions and blogs. It discusses issues in mining social media like community detection, influence maximization, message propagation and monitoring. It analyzes algorithms for community detection and discusses their limitations and proposed solutions.
This document discusses different types of signals including analog and digital signals as well as periodic and aperiodic signals. It includes figures showing the transformation of information to signals, examples of analog and digital clocks, definitions of analog and digital signals, periodic signals represented by a sine wave, and the definition of aperiodic signals.
The document contains copyright information and citations for 26 figures from The McGraw-Hill Companies' 1998 publication relating to signal analysis concepts such as DC components, complex waveforms, bandwidth, digital signals, harmonics, spectrums, bit rates, and examples of bandwidth and data rate relationships.
The document discusses weak and strong syllables in English. It defines a weak syllable as having one of four possible vowel sounds at its center: schwa (ə), a close front vowel like i, a close back vowel like u, or a syllabic consonant. It provides many examples of words containing weak syllables and discusses how weak forms are important for both producing and comprehending spoken English.
The document describes a proposed website called "the fence" that would allow users to crowdsource decisions by posting questions in a multiple choice format and having friends or the public vote on the options. Users would then select the best outcome in hindsight and others would receive a "judgement score" based on how accurate their advice was. The site would also allow companies to engage customers in decision making. It discusses possible features, revenue models, target audiences, and compares it to the site Formspring, noting Formspring's strengths in personal engagement but weaknesses in utility and potential for harassment.
Co-conceived and wrote business plan for social media idea during summer 2010. Unfortunately, the project was never realized beyond the conception of the idea and the planning phase due to numerous external factors.
The document discusses giving up control in qualitative research to gain deeper insights. It argues that by allowing participants to direct discussions in online research communities, richer insights can emerge compared to structured interviews or focus groups where the researcher controls the topics. Setting up successful online communities requires careful planning and ongoing moderation to nurture discussions. Both participants and clients value the opportunity for ongoing conversations.
Social Networking, Permission Boundaries and User AdoptionMark Phillips
This document discusses factors that influence user adoption of social media features. It summarizes current research on relationships like strong ties, weak ties, and temporary ties. However, it argues this research does not predict which tools people will use. Instead, it proposes examining specific social transactions and whether tools make those transactions easier and cheaper by reducing "permission boundaries," which capture the costs of sharing information online. Tools that facilitate transactions with strong ties through low permission boundaries will see more adoption.
This document is a dissertation report submitted for a master's degree in computer applications. It discusses community detection in social media. The report contains an introduction explaining data mining and its need in social media. It describes the elements of social media like profiles, members, groups, discussions and blogs. It discusses issues in mining social media like community detection, influence maximization, message propagation and monitoring. It analyzes algorithms for community detection and discusses their limitations and proposed solutions.
This document discusses different types of signals including analog and digital signals as well as periodic and aperiodic signals. It includes figures showing the transformation of information to signals, examples of analog and digital clocks, definitions of analog and digital signals, periodic signals represented by a sine wave, and the definition of aperiodic signals.
The document contains copyright information and citations for 26 figures from The McGraw-Hill Companies' 1998 publication relating to signal analysis concepts such as DC components, complex waveforms, bandwidth, digital signals, harmonics, spectrums, bit rates, and examples of bandwidth and data rate relationships.
The document discusses weak and strong syllables in English. It defines a weak syllable as having one of four possible vowel sounds at its center: schwa (ə), a close front vowel like i, a close back vowel like u, or a syllabic consonant. It provides many examples of words containing weak syllables and discusses how weak forms are important for both producing and comprehending spoken English.
This document contains a list of 566 quest names in no particular order. The quest names cover a wide range of topics including defeating monsters, collecting ingredients, helping various NPCs, and enhancing armor.
The document summarizes customer development tools and processes for startups. It discusses three key tools:
1. Agile development, which is how startups build products in an iterative way based on customer feedback.
2. The business model canvas, which is used to sketch out the nine key elements of a business model.
3. Customer development, which is the process of searching for the right business model through customer discovery, validation, and getting early customers.
The document emphasizes the importance of getting out of the building to test assumptions with customers through experiments and pivoting quickly based on feedback rather than sticking to the original plan.
The document is a real estate report for The Woodlands, TX from June/July 2012 that includes monthly data from 2008 to 2012. It provides statistics on homes listed for sale including inventory levels, average and median sold prices, average days on market, and sales absorption rates. Properties under contract in 2012 were highest in May at 323 and lowest in January at 139. Unsold inventory levels were similar month-to-month in 2012 ranging from 665 to 699 properties. Median sold prices were generally lower than average prices from June 2010 to June 2012 with the largest differences in January 2012 at $170,281.
Este documento analiza la tutoría y la participación de los padres en el marco legal español. Explica que tanto la LOE como la ley educativa de Castilla-La Mancha establecen que los padres deben estar involucrados en la educación de sus hijos y tener comunicación con los centros educativos. También analiza decretos sobre currículos que describen las responsabilidades de los tutores para orientar a los estudiantes y mantener comunicación con las familias. El documento concluye que tanto los tutores como las familias juegan un papel importante en la
This document describes SHICO, a tool for studying how concepts emerge and transform over time in large digitized text corpora. SHICO uses word embeddings to create a multi-dimensional word vector space and trace concept networks over time. It visualizes concepts using stream graphs, network graphs, and vocabularies from 1940-1990 using a corpus of over 600,000 digitized Dutch newspapers. The document explains SHICO's design, how it traces and visualizes concepts, and provides screenshots of its interface showing examples analyzing the concept of "doping" over time. SHICO's code and models are publicly available online for others to use and integrate into their own tools.
The document is a paper written by Angel Fox about designing costumes, hair, and makeup for a production of Carrie: The Musical at MSU. Some key points:
- Fox will be designing for a cast of 22 actors (originally more) for the MSU production of Carrie: The Musical.
- Due to the short production timeline of only a month, Fox is nervous about finishing all the costume pieces needed, as each actor will have a minimum of 2 costumes and Carrie will have 5 costumes.
- Fox's concept draws inspiration from hipster fashion trends to convey individuality within unity among the characters. However, Carrie's design will make her seem behind on modern trends.
EXO is a 12-member boy band consisting of Tao, Xiumin, Lay, Chen, Chanyeol, Sehun, Luhan, Kris, Suho, Baekhyun, Kai, and D.O. The band was formed and managed by SM Entertainment.
The document provides instructions for accepting a Wikispaces invitation by opening the email containing the invitation, clicking the first link rather than decline, completing the account registration with a username, password and email, and then clicking links to enter and edit the Wikispace.
The document showcases various Valentine's Day and heart-themed gift items available for purchase, including:
1) Sugar-free mint candies packaged in a heart-shaped tin;
2) Milk chocolate hearts wrapped in foil; and
3) A heart-shaped pedometer to track steps, distance, and calories burned.
Contact information is provided to order items by phone or online. A variety of products are displayed across multiple pages, ranging from small candies and accessories to larger bags and containers.
Este documento resume siete tipos de publicidad en función de su objetivo: publicidad de lanzamiento, mantenimiento, educativa, informativa, directa, promocional y de apoyo a la distribución. Cada tipo se define brevemente por su objetivo principal de introducir un nuevo producto, mantener notoriedad de marcas, educar al consumidor, aportar información, abrir canales de respuesta, comunicar promociones y reforzar ventas en puntos de venta.
INFLUENCE OF SOCIAL MEDIAS
ON BRAND CHOICE
Social Medias are becoming more popular day by day. Use of social sites for
various purposes is increasing. It is the interaction among people in which they create,
share or exchange information and ideas in virtual communities and networks. These
social Medias or sites like face book, twitter, Google plus, LinkedIn can be used as a
source of information and to share information. We know that social media depend on
mobile and web-based technologies and create highly interactive platforms through
which individuals and communities can share, co-create, discuss, and modify user-
generated content. These social sites can be used as a source of brand information.
People can use these sites to compare different brands and products they buy. Even they
can compare price and quality over B2C and C2C e-commerce sites. So the contribution
of these social sites is increasing. This paper aims to investigate consumers’ attitude
towards using these social sites as a medium of brand choice and for getting brand
information. For finding out the impact of social sites on brand choice I have conducted
a survey on 50 respondents in Dhaka city, more specifically in Dhaka University through
a structured questionnaire. This study intends to explore the factors about consumers’
perception about social sites and using social sites as a source of information about
brand information and using this information for brand choice. I hope this survey will
help to determine the perceived benefits, risks, and consumers’’ willingness to use social
sites as a source of brand choice. This paper also attempts to detect how consumers
evaluate the concept of using social sites for purposes like shopping. And finally we
evaluate the implications of these findings and suggest actions to related parties.
System strategy: the essential framework for driving customer experience and ...Lee Dale
We’re facing a challenge in how organizations and product teams are run. Too often teams are focused on individual products and how a user is interacting with just that product, instead of considering customer needs and organizational capabilities that go well beyond a digital product mix. Customer experience is a multi-departmental effort, but organizations are too siloed to effectively serve customers. Customer problem solving extends beyond the organization, with other influences and influencers who shape decision-making, impacting purchase decisions, engagement, and retention. The experience is broken. And the organization’s ability to improve the service delivery model is limited due to a lack of systems thinking and system strategy.
The system strategy framework answers these challenges. By mapping the customer journey, mapping organizational service models and capabilities, and understanding how the two align, organizations are able to uncover opportunities to improve customer experience and service delivery. Whether to solve short term challenges or establish forward thinking strategies, the system strategy framework is essential for day-to-day product teams and business leaders.
Why Journey Mapping is Essential for Digital ProductsFITC
Presented at FITC Toronto 2017
More info at http://fitc.ca/event/to17/
presented by Lee Dale, Say Yeah!
Overview
How to improve customer engagement and service delivery in the connected age.
Digital transformation is not a buzzword. It’s the promise that your organization can reach new heights by leveraging digital to provide a superior customer experience and optimize your team’s efforts in doing so. At the same time, there are a vast amount of organizations who believe a digital presence alone is enough to meet customer expectations and keep your organization at the forefront of the connected economy. The general approach is typically to just make sure deliverables exist: we have a responsive website; we listen to customers on our social channels and help lines. But this approach does not ask the right questions of how you can drive consumer engagement and retention, and make sure your team is focused on solving the right problems in the most effective manner.
To do so, every organization needs to align their digital ecosystem with their customer journey. This talk will introduce the process for and key benefits of aligning your digital ecosystem and team efforts to your customer’s journey, including highlighting how you’ll find new business and growth opportunities, while finding those key insights in how to better connect and provide value to your customers.
Objective
To prove the benefits of aligning your digital ecosystem and efforts with your customer’s journey in order to drive customer engagement and improve service delivery across your organization.
Target Audience
You’re working on one or more digital products, or responsible for marketing to consumers to get them to engage with a digital property and would like to see how you can be even more effective at driving engagement and value to your consumer and for your organization.
Five Things Audience Members Will Learn
How to discover new business opportunities by focusing on customer needs
How to better understand the value of your current marketing, sales, product, service and customer support efforts
Why every organization should be mapping their customer’s journey
The key elements of the customer journey, including how you align marketing, sales, product, service, and customer support efforts along the journey
How to combine a customer journey map with business goals and organizational capabilities to define the most effective digital and service delivery strategy for your organization
Please visit our online professional network and join our community of Automotive Social Media Marketing professionals at http://www.ADPsocialMarketing.com
This document provides guidance for using social media to increase a brand's reputation and digital presence. It outlines strategies for engaging audiences on key platforms like Twitter and Facebook. On Twitter, the document recommends reciprocating follows, participating in trending topics, live tweeting events, and using hashtags. For Facebook, it emphasizes using an authoritative yet personal voice for discussions and broadcasts. The overall aim is to strengthen the brand, build relationships, and enhance credibility online.
The Design of Better Consumer-Facing DisclosuresMargaret Hagan
A presentation Margaret Hagan made to the Department of Labor's ERISA council, on exploratory design work of how people deal with complex legal and financial choice information, and what new strategies can work to improve engagement and comprehension.
The New Symbiosis Of Professional Networks Research StudyLeader Networks
The article focuses on the impact of social media and social networks to Social Media Peer Groups (SMPG) and professional decision-makers. It mentions that customers and prospects have an instant platform of discussions for their ideas, experiences and knowledge through the use of social media, wherein their important role is utilizing the tools and mediums before engaging to decision-making processes. It states that social media increase the impressive strength of decision-making and change the dynamics of customer relationship management, marketing, and communications. It also recommends being part in a peer network or online community for sharing ideas that were often formed in office settings.
This document contains a list of 566 quest names in no particular order. The quest names cover a wide range of topics including defeating monsters, collecting ingredients, helping various NPCs, and enhancing armor.
The document summarizes customer development tools and processes for startups. It discusses three key tools:
1. Agile development, which is how startups build products in an iterative way based on customer feedback.
2. The business model canvas, which is used to sketch out the nine key elements of a business model.
3. Customer development, which is the process of searching for the right business model through customer discovery, validation, and getting early customers.
The document emphasizes the importance of getting out of the building to test assumptions with customers through experiments and pivoting quickly based on feedback rather than sticking to the original plan.
The document is a real estate report for The Woodlands, TX from June/July 2012 that includes monthly data from 2008 to 2012. It provides statistics on homes listed for sale including inventory levels, average and median sold prices, average days on market, and sales absorption rates. Properties under contract in 2012 were highest in May at 323 and lowest in January at 139. Unsold inventory levels were similar month-to-month in 2012 ranging from 665 to 699 properties. Median sold prices were generally lower than average prices from June 2010 to June 2012 with the largest differences in January 2012 at $170,281.
Este documento analiza la tutoría y la participación de los padres en el marco legal español. Explica que tanto la LOE como la ley educativa de Castilla-La Mancha establecen que los padres deben estar involucrados en la educación de sus hijos y tener comunicación con los centros educativos. También analiza decretos sobre currículos que describen las responsabilidades de los tutores para orientar a los estudiantes y mantener comunicación con las familias. El documento concluye que tanto los tutores como las familias juegan un papel importante en la
This document describes SHICO, a tool for studying how concepts emerge and transform over time in large digitized text corpora. SHICO uses word embeddings to create a multi-dimensional word vector space and trace concept networks over time. It visualizes concepts using stream graphs, network graphs, and vocabularies from 1940-1990 using a corpus of over 600,000 digitized Dutch newspapers. The document explains SHICO's design, how it traces and visualizes concepts, and provides screenshots of its interface showing examples analyzing the concept of "doping" over time. SHICO's code and models are publicly available online for others to use and integrate into their own tools.
The document is a paper written by Angel Fox about designing costumes, hair, and makeup for a production of Carrie: The Musical at MSU. Some key points:
- Fox will be designing for a cast of 22 actors (originally more) for the MSU production of Carrie: The Musical.
- Due to the short production timeline of only a month, Fox is nervous about finishing all the costume pieces needed, as each actor will have a minimum of 2 costumes and Carrie will have 5 costumes.
- Fox's concept draws inspiration from hipster fashion trends to convey individuality within unity among the characters. However, Carrie's design will make her seem behind on modern trends.
EXO is a 12-member boy band consisting of Tao, Xiumin, Lay, Chen, Chanyeol, Sehun, Luhan, Kris, Suho, Baekhyun, Kai, and D.O. The band was formed and managed by SM Entertainment.
The document provides instructions for accepting a Wikispaces invitation by opening the email containing the invitation, clicking the first link rather than decline, completing the account registration with a username, password and email, and then clicking links to enter and edit the Wikispace.
The document showcases various Valentine's Day and heart-themed gift items available for purchase, including:
1) Sugar-free mint candies packaged in a heart-shaped tin;
2) Milk chocolate hearts wrapped in foil; and
3) A heart-shaped pedometer to track steps, distance, and calories burned.
Contact information is provided to order items by phone or online. A variety of products are displayed across multiple pages, ranging from small candies and accessories to larger bags and containers.
Este documento resume siete tipos de publicidad en función de su objetivo: publicidad de lanzamiento, mantenimiento, educativa, informativa, directa, promocional y de apoyo a la distribución. Cada tipo se define brevemente por su objetivo principal de introducir un nuevo producto, mantener notoriedad de marcas, educar al consumidor, aportar información, abrir canales de respuesta, comunicar promociones y reforzar ventas en puntos de venta.
INFLUENCE OF SOCIAL MEDIAS
ON BRAND CHOICE
Social Medias are becoming more popular day by day. Use of social sites for
various purposes is increasing. It is the interaction among people in which they create,
share or exchange information and ideas in virtual communities and networks. These
social Medias or sites like face book, twitter, Google plus, LinkedIn can be used as a
source of information and to share information. We know that social media depend on
mobile and web-based technologies and create highly interactive platforms through
which individuals and communities can share, co-create, discuss, and modify user-
generated content. These social sites can be used as a source of brand information.
People can use these sites to compare different brands and products they buy. Even they
can compare price and quality over B2C and C2C e-commerce sites. So the contribution
of these social sites is increasing. This paper aims to investigate consumers’ attitude
towards using these social sites as a medium of brand choice and for getting brand
information. For finding out the impact of social sites on brand choice I have conducted
a survey on 50 respondents in Dhaka city, more specifically in Dhaka University through
a structured questionnaire. This study intends to explore the factors about consumers’
perception about social sites and using social sites as a source of information about
brand information and using this information for brand choice. I hope this survey will
help to determine the perceived benefits, risks, and consumers’’ willingness to use social
sites as a source of brand choice. This paper also attempts to detect how consumers
evaluate the concept of using social sites for purposes like shopping. And finally we
evaluate the implications of these findings and suggest actions to related parties.
System strategy: the essential framework for driving customer experience and ...Lee Dale
We’re facing a challenge in how organizations and product teams are run. Too often teams are focused on individual products and how a user is interacting with just that product, instead of considering customer needs and organizational capabilities that go well beyond a digital product mix. Customer experience is a multi-departmental effort, but organizations are too siloed to effectively serve customers. Customer problem solving extends beyond the organization, with other influences and influencers who shape decision-making, impacting purchase decisions, engagement, and retention. The experience is broken. And the organization’s ability to improve the service delivery model is limited due to a lack of systems thinking and system strategy.
The system strategy framework answers these challenges. By mapping the customer journey, mapping organizational service models and capabilities, and understanding how the two align, organizations are able to uncover opportunities to improve customer experience and service delivery. Whether to solve short term challenges or establish forward thinking strategies, the system strategy framework is essential for day-to-day product teams and business leaders.
Why Journey Mapping is Essential for Digital ProductsFITC
Presented at FITC Toronto 2017
More info at http://fitc.ca/event/to17/
presented by Lee Dale, Say Yeah!
Overview
How to improve customer engagement and service delivery in the connected age.
Digital transformation is not a buzzword. It’s the promise that your organization can reach new heights by leveraging digital to provide a superior customer experience and optimize your team’s efforts in doing so. At the same time, there are a vast amount of organizations who believe a digital presence alone is enough to meet customer expectations and keep your organization at the forefront of the connected economy. The general approach is typically to just make sure deliverables exist: we have a responsive website; we listen to customers on our social channels and help lines. But this approach does not ask the right questions of how you can drive consumer engagement and retention, and make sure your team is focused on solving the right problems in the most effective manner.
To do so, every organization needs to align their digital ecosystem with their customer journey. This talk will introduce the process for and key benefits of aligning your digital ecosystem and team efforts to your customer’s journey, including highlighting how you’ll find new business and growth opportunities, while finding those key insights in how to better connect and provide value to your customers.
Objective
To prove the benefits of aligning your digital ecosystem and efforts with your customer’s journey in order to drive customer engagement and improve service delivery across your organization.
Target Audience
You’re working on one or more digital products, or responsible for marketing to consumers to get them to engage with a digital property and would like to see how you can be even more effective at driving engagement and value to your consumer and for your organization.
Five Things Audience Members Will Learn
How to discover new business opportunities by focusing on customer needs
How to better understand the value of your current marketing, sales, product, service and customer support efforts
Why every organization should be mapping their customer’s journey
The key elements of the customer journey, including how you align marketing, sales, product, service, and customer support efforts along the journey
How to combine a customer journey map with business goals and organizational capabilities to define the most effective digital and service delivery strategy for your organization
Please visit our online professional network and join our community of Automotive Social Media Marketing professionals at http://www.ADPsocialMarketing.com
This document provides guidance for using social media to increase a brand's reputation and digital presence. It outlines strategies for engaging audiences on key platforms like Twitter and Facebook. On Twitter, the document recommends reciprocating follows, participating in trending topics, live tweeting events, and using hashtags. For Facebook, it emphasizes using an authoritative yet personal voice for discussions and broadcasts. The overall aim is to strengthen the brand, build relationships, and enhance credibility online.
The Design of Better Consumer-Facing DisclosuresMargaret Hagan
A presentation Margaret Hagan made to the Department of Labor's ERISA council, on exploratory design work of how people deal with complex legal and financial choice information, and what new strategies can work to improve engagement and comprehension.
The New Symbiosis Of Professional Networks Research StudyLeader Networks
The article focuses on the impact of social media and social networks to Social Media Peer Groups (SMPG) and professional decision-makers. It mentions that customers and prospects have an instant platform of discussions for their ideas, experiences and knowledge through the use of social media, wherein their important role is utilizing the tools and mediums before engaging to decision-making processes. It states that social media increase the impressive strength of decision-making and change the dynamics of customer relationship management, marketing, and communications. It also recommends being part in a peer network or online community for sharing ideas that were often formed in office settings.
This document provides guidance on developing a low-risk social media engagement strategy. It begins with introductions and then covers social media 101 concepts like the social graph and social object theory. It discusses using social media for customer service and the importance of listening. It then gives an example of the Department of Justice (Victoria)'s social media strategy and policy. Finally, it covers developing objectives, listening to conversations, identifying influencers, developing a response strategy, and measuring social media engagement. The overall message is to start small, focus on listening before responding, and establish clear objectives and metrics for evaluation.
The document discusses using social media strategically for co-ops and their boards. It uses an analogy that getting messages out on social media is like having a sign on a train platform versus individuals on each train car sharing the message. It argues that both approaches together are most effective. It outlines risks of social media like mistakes being amplified but says the benefits can outweigh risks if done properly. Finally, it provides five key strategies for boards to safely amplify the co-op's social media messages, including training, policies, handling negativity, being transparent, and learning from others.
Consumer Decision Making ProcessThe consumer decision making is .docxdonnajames55
Consumer Decision Making Process
The consumer decision making is a complex process with involves all the stages from problem recognition to post purchase activities. All the consumers have their own needs in their daily lives and these needs make them make different decisions. These decisions can be complex depending on the consumer’s opinion about a particular product, evaluating and comparing, selecting and purchasing among the different types of product. Therefore, understanding and realizing the core issue of the process of consumer decision making and utilize the theories in practice is becoming a common view point by many companies and people.
There is a common consensus among many researchers and academics that consumer purchasing theory involves a number of different stages. Depending on the different factors and findings, numerous researchers and academics developed their own theories and models over the past years. However, according to Tyagi and Kumar (2004), although these theories vary slightly from each other, they all lead to almost the same theory about the consumer purchasing theory which states that it involves the stages of search and purchase of product or service and the process of evaluation the product or service in the post-purchase product.
Five Stage Model initially proposed by Cox et al. (1983) is considered to be one of the most common models of consumer decision making process and it involves five various stages. These stages are: recognition of need or problem, information search, comparing the alternatives, purchase and post-purchase evaluation. This simple model clearly illustrates and explains how the consumers make a purchasing decision.
Furthermore, Blackwell et al (2006) highlights the argument why this model is more precise and clear compared to the other similar models is that because this model’s core focus is on motivational factors which helps the user to understand the reasons behind the purchasing decision easier.
1. Problem/Need Recognition
Recognition of need or a problem is the first stage of the model. According to Bruner (1993) recognition of a problem arises in the situation where an individual realizes the difference between the actual state of affairs and desired state of affairs. Neal and Quester (2006) further state that the recognition of a problem or need depend on different situations and circumstances such as personal or professional and this recognition results in creation of a purchasing idea. For instance, consumer may recognize the need to buy a laptop when there is need to carry it use it in different places which is convenient compared to a desktop computer.
Solomon et al (2006) classifies the human needs into two different categories depending on their nature. The following categories are mentioned: psychological and functional or physical needs. The authors state that the psychological needs are the outcome of emotional feeling of consumers whereas functional or physical .
This document summarizes Diana Mutz's research on the relationship between online commerce and social trust. Through two studies, Mutz found that individuals who had a positive first experience with online shopping reported increased social trust, while those with a negative experience reported decreased social trust. Mutz concludes that successful, risk-taking experiences online promote social trust, while disappointing experiences lower it. The document also discusses how social trust and networks relate to social capital, and how online forums and reviews could enable a form of deliberative democracy regarding e-commerce policies and regulations.
This document summarizes a research study on the impact of social media on consumer behavior. It includes the following key points:
1. The study examines the relationship between social media, attitudes/problem recognition, searching for alternatives, and purchase behavior.
2. Reliability tests found the measures for the variables to have low reliability. Correlation results showed some significant relationships between variables.
3. Regression analyses found social media has a significant impact on purchase behavior, and searching for alternatives partially mediates this relationship. Moderation tests also found significant results.
4. In conclusion, the study found social media influences consumer attitudes and behaviors in various ways, though the measures had limitations and results were only partially
The document describes a solution using Tiki'mee, a social media platform, to promote word-of-mouth recommendations for a heartburn medication. Users would access information and engage with the medication brand through a dedicated interface on Tiki'mee accessed via QR codes or links. The interface would include testimonials, feedback forms, health information and forums to encourage discussion and recommendations between users. The goal is to build engagement and an online community to generate spontaneous positive recommendations for the brand.
Aye Moah, CPO of Baydin (Boomerang) talks about how to design web and mobile products to limit the effects of decision fatigue. Research has shown that making decisions depletes blood sugar and therefore willpower. There are four important steps to take to minimize this effect: eliminate decisions, order decisions to maximize user experience, bundle decisions together into common categories, and, finally, take advantage of randomness. This talk provides real-word examples of each of these steps and shows you how they provide better results and design better products.
The document discusses how changing consumer behavior and new technologies have impacted the marketing communication landscape. It outlines the evolving consumer decision journey, from increased online research to evaluations based on multiple sources. Marketers now must understand this changing process and address consumers across different touchpoints. Specifically, communication needs to be tailored to each stage of the purchasing funnel. Technologies like social media also allow consumers to research products and get opinions from others, influencing their decisions. To be effective, marketers must understand the consumer decision process and align their strategies and content to each step of the buying cycle on various digital channels.
The document discusses ethics in product creation. It provides an agenda that covers frames of reference, definitions of ethics, and three discussion points: accountability, consent, and offboarding. For accountability, it discusses how everyone contributing to a product is responsible for its effects. For consent, it emphasizes the importance of plain language, time for reflection, and avoiding coercion. For offboarding, it uses a relationship analogy to describe the user journey and highlights the importance of the experience when users choose to leave a product or service. The document provides examples and perspectives on these topics from experts and policies. It aims to start a discussion on integrating ethics into digital product development.
The document summarizes Diana Mutz's research on how online commerce experiences can impact levels of social trust. Mutz conducted two studies that showed positive online purchase experiences increased social trust, while negative experiences decreased it. She concluded that when people take risks online and the outcome is positive, their trust in others increases, but disappointment from unmet expectations lowers trust. The document also discusses how social trust and interactions online relating to e-commerce can promote deliberative democracy.
Brand Management - Levis Brand Exploratory and Inventoryminneapplealex
This document summarizes research on the Levi's jeans brand equity and recent marketing campaigns. It finds that Levi's has strong brand salience and associations with quality and American culture. However, brand imagery and feelings of resonance differ between older versus younger consumer segments. The document also reviews Levi's recent "Buff" campaign and Curve ID launch, finding an opportunity to better emphasize the brand's corporate social responsibility efforts and increase consistency in communications. It concludes by recommending Levi's maintain consistent brand associations across all marketing.
Sales Management - Bausch & Lomb Presentationminneapplealex
John Hardy, Alex Heide, Ross Gregerson & Laura Grbavcich presented on Bausch & Lomb's business portfolio and market overview. Bausch & Lomb has 12,000 employees servicing over 100 countries and was founded in 1853. Their customer base includes optometrists, ophthalmologists, and retailers. They sell lens brands, cleaning solutions, and pharmaceuticals. The presentation discussed restructuring their sales force to identify cross-selling opportunities and target larger accounts to leverage their full product line.
- The document discusses a group project examining whether Redbox should expand its product line to increase market share among students.
- Secondary research found that Redbox holds 9% of the video rental market and locations are increasing nationwide. Research also examined video game rentals and loyalty programs.
- An exploratory survey of 6 students found price and convenience most important. A larger survey of 214 students found locations by daily routes and homes most useful. Video game rentals were not practical based on the sample.
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Integrated Marketing Communications - Weisman Art Museum Consulting Projectminneapplealex
The document provides background information and recommendations for the Weisman Art Museum regarding their upcoming expansion. It summarizes their current profile and promotions, research conducted, and overall objectives to retain and attract members during construction. Four recommendations are made: 1) enhance the expansion website focusing on Frank Gehry's design; 2) offer new membership benefits like joint exhibitions; 3) hold outdoor concert series themed around the museum; and 4) create display stands featuring member stories. Effectiveness will be measured through website and ticket data, membership records, and surveys.
2. the fence
A crowd sourcing website for the modern day decision maker.
Amidst our information gathering and decision making culture, one thing has
remained constant: There is no source of information that people trust in the
decision making process more than the opinions of other individuals. Undoubtedly,
the primary level of influence is through friends and family—a person’s immediate
social network. Second to this, individuals are becoming substantially more
trustworthy of and reliant on the advice and opinions of other consumers when
making a decision; other people around the world like themselves—Web 2.0 at large.
What is the fence?
3. What is the fence?
the fence
Coupled with this, companies are wising up to the idea that this free exchange of
information is putting much more control into the hands of the consumer. Consumers
want to be engaged in conversation; and want the products, people, and services they
consume to provide them with their wants and needs on their terms. The future of a
successful business then, is dependent upon the organization’s ability to converse with
consumers and allow them to play an active role in the decision making process.
This has been the impetus for the idea behind the fence.
4. the fence
What is the fence?
Giving people the power to decide.
The fence is a crowd sourcing website where
individuals create personal profiles, similar to any
other social media site. From here, they post
questions in a multiple choice format regarding
future decisions they need to make and poll
friends or the world at large.
Example
Getting a new puppy!
Name help please!!
Jack
Porkchop
Puccini
Reptar
5. the fence
What is the fence?
Upon carrying out the decision (after receiving input from others), users have the option to go
back and review the decision. Then, the user selects which option they should have selected in
hindsight. The users who weighed in on the decisions will then receive a “judgment score”
based on their ability to recommend good decisions. This becomes a metric for people to see
which friends, or strangers give them the best advice—allowing them to live a more optimal,
confident life, while fulfilling the desire for social engagement via the web platforms.
User posts
decision
Others “weigh in”
Decision is
carried out
User chooses best
option, in
hindsight
Others build
judgment score
6. What is the fence?
the fence
The fence isn’t only for individuals. Just as friends and families are viewed as extensions
of oneself, so too are products, brands, and opinion leaders.
The fence will also enable corporations, websites,
celebrities, and consumer brands of any kind to
engage people in the decision making process. It
will allow companies to locate their top-box
consumers those that are most involved and
invested a product (similar to current customer
loyalty and rewards tracking), as well as those who
make the best decisions about the future of the
product at hand, based upon the judgment score.
Further, it will do so on a social platform that will
blur the lines between consumers and brands.
Finally, the fence will give companies a much
quicker and clearer picture of consumer wants,
while continuously engaging them with brand
activity on a personal level.
Example
What deal would you
like to see us have
next weekend?
Free extra shot
Treat receipt
Buy one, get one drinks
Two free iTunes tracks
7. What is the fence?
the fence
A more engaged world will be created in a way that allows people to do what they
enjoy most—building and sustaining relationships with others. Companies will be
able to deliver consumer wants on consumers’ terms. People will be able to take
ownership of their contributions to others’ lives and companies they choose to
interact with; uniting and engaging them with the people and things that make up
their world.
A fun place for people to engage with each other, whether friends or
strangers, in order to feel more informed, decisive and involved with the
world in which they live. The fence is a place for questions to be
answered and problems solved, big or small, monumental or mundane,
in a fashion that validates the connections we all have as people.
This is our vision:
Our emphasis is going to be placed on the social aspect of the site initially. We
want it to be very user-friendly, accessible, and fun. Whereas other sites (such as
Yahoo! answers, Quora, Aardvark, about.com, etc.) focus more on the actual
content of the information given, our emphasis is going to be on user engagement
or digital community building, if you will.
8. the fence
Profile/Home page
The logistics of our vision are preliminary. We want to give people a place online to
engage with each other by posting and commenting on decisions, yet continue to grow
the site in accordance with consumers’ use and the direction they want to take it.
Similar to Facebook or Twitter, individuals will create a profile page
for themselves on the site. This will include their name and a
picture, in addition to basic demographic questions (age, gender,
city, interests, birthday, etc.) for the purposes of segmentation, as
well as information gathering and data mining for the site’s
marketing purposes. This is also where the basis of their personal
decisions will be posted and displayed.
In addition to the profile page, there will also be a homepage that
will feed decisions that other people post for the user to weigh in
on. There will be several different filters for organizing and
navigating the decisions posted by others.
9. the fence
Friends
Individuals can be searched for and added as friends, similar to Facebook. Also, friends
can be segmented into lists, so decision posts can target specific audiences. In addition
to this, there will be a tie-in to Facebook, Twitter, and email providers to find current
friends with the fence accounts, as well as an option to invite your friends to start a
the fence account. The account set up process should be very simple and very quick.
Decision Post Format
All decisions posted will be in multiple choice format. Doing so will assure that the user who
poster the question is considering all options—in other words, all the alternatives listed are
already in his or her consideration set, so they are pertinent to the decision. He or she will not
receive responses that aren’t of interest. This will create a more concrete result for the user to
interpret and enable the development of the hindsight feature since the data will be easy to
code, aggregate, and interpret. This being said, a comment thread should be present below each
decision so people can freely discuss their thoughts as related to the post.
After users weigh in on a decision, they will be able to review the current results. With this, if
identities for the decision are public, they will be able to see which options other people chose.
Also, the user posting a decision will set a deadline, at which point the time to weigh in on it will
end. The deadline can be very urgent or far into the future, depending on the nature of the
decision.
10. Identity vs. Anonymity
the fence
There will be several different scenarios in regard to identity under which users will
be able to post and weigh in on decisions. Also, it should be noted that these can be
phased-in over time, so the users aren’t overwhelmed initially. They are as follows:
Decision poster Person weighing in
Identity visible Friends answer visibly
Identity visible Friends answer anonymously
Identity visible Public answers visibly
Identity invisible Public answers anonymously
This being said, decisions and their results will be made public via the public feed, but
they won’t have an identity attached to them if the poster has specified to hide it.
11. Decision Deadline
the fence
Whenever a user posts a decision, they will also specify a deadline for that decision.
This will guarantee that all content on the site is current and relevant. These deadlines
can range from very real-time decisions (3 hours to decide where to go to dinner) to
longer, more contemplative questions where users can track the progress of a decision
over time (for example, 2 weeks to decide which job offer people think a person should
take).
Hindsight and Judgment Score
A very interesting aspect we envision for the fence is the concept of a hindsight
selection and a judgment score. After the decision deadline has passed and the user
carries out their decision (whether they went with the majority or not), they will have
the option to go back and select which option they should have selected in hindsight.
The users who voted for that option will then gain points toward their judgment score.
This feature then, will give the user insight with regards to which person, friend or
stranger, tends to give them the best advice. Also, it will show businesses which
consumers make the most optimal decisions for that company or its product(s).
12. the fence
Filters and Categorizing Decisions
Once again, this can be implemented with a phase-in process or the filters can be
changed. We just want the users who are weighing in to have options in terms of the
nature of the decisions they want to see. We have devised two components for filtering.
13. Filters and Categorizing Decisions—Component 1
the fence
Character count: Short, Medium, and Long
For short decisions: If a user just wants to sit at their computer and click through a
bunch of decisions to weigh in on using minimal time, thought, or investment, they’ll
be able to do so.
For medium or long decisions: If a user wants to get invested in the story behind
someone’s question (whether serious or funny), they can choose to read all about it
and weigh in. These would have a similar appeal to something like “Ask Alice”
columns, only in this instance, users can weigh in with their own feedback.
14. the fence
Filters and Categorizing Decisions—Component 1
Stakes of the decision: Low, Medium, or High
This again, concerns the investment level. Since it would be a filter feature
determined by users themselves, it is anyone’s guess as to if it would get taken
seriously, but it could prove to be a filter people enjoy or use for humor.
Deadline
Every time a user posts a decision to be made, they will specify a deadline for
their post. This way, users weighing in can filter the decisions based on
urgency or the immediacy of the situation.
Popularity
People should also be able to filter the most popular questions on the site.
Similar to trending topics on Twitter, it is a good way to get lots of people
engaged in an enjoyable way.
15. the fence
Filters and Categorizing Decisions—Component 2
Categorical Filters
The idea behind categorical filters is the fact that users might have an affinity for a
specific type of decision content, or they may find one category more entertaining than
others. Also, categorical filters could prove to be a more profitable means of filtering
once ad placement is integrated (this will be discussed in the business model section).
Finally, categorical filters could lead to an interesting feature of finding category
“experts” based on individual judgment scores; In other words, locating individuals
who have the best reputations for making the best decisions in a specific category
(e.g. “Alex Heide has the best judgment in the Health and Beauty category”).
Examples of categorical filters for decisions:
Health and Beauty, Relationships, Family, Travel, Music, Academic, Music, Food,
Career, etc.
As previously stated, these can be changed, phased in, combined, or modified
depending on the needs and desires of site users.
16. the fence
Who will use the fence?
Initially, we want to focus on a specific, social media savvy college community, but
the idea is quite versatile and scalable. Everyone makes decisions, so we want to
design the fence with everyone in mind. Most likely, the site’s launch will have a
much more specific targeted audience, but we see potential for this to be used by
anyone.
17. the fence
Who will use the fence?
Individuals: People will find this useful and fun on a very personal level, as they will
be able to gain insight from others as well as engage socially. Also, they will have
the opportunity to interact on a direct level with celebrities, companies, brands, or
products that play a role in their lives.
Celebrities and Opinion Leaders: Individuals that have a large following will be able
to use the fence as a means of engaging directly with their fans. This will give them
further publicity and presence in peoples’ social settings in addition to feedback
from their concerned fans.
Corporations and Brands: Companies and brands will also be able to use the fence
to engage more directly with consumers, keep their brand active and gain direct
feedback on future directions they should pursue.
We expect that upon growth of the site, users will carve functions out of the service to
suit a vast array of needs and functions. Designing it for everyone will allow for a natural
progression.
18. Revenue Stream/Business Model
the fence
Again, this is not set in stone. We see considerable potential for revenue generation,
but our first priority is to create the service. By focusing on service first, we will ensure
that we retain site traffic because without regular users, there is no possibility for
revenue generation.
Advertising and Promoted Suggestions
The great thing about the nature of the site is that all content posted is intended to
come from a place of need fulfillment on behalf of consumers. This is the exact time
when marketers want to communicate to these consumers. By using content analytics,
the keywords an individual uses can be used to target specific advertisements
depending on what the nature of their post is. This is similar to the advertising tactics
used by Facebook, however in the case of the fence, we can offer individuals
“promoted suggestions” to the decisions they are need to make. These can also
include a hyperlink to a company’s profile and be expensed on a pay-per-click basis.
19. the fence
Revenue Stream/Business Model
There can also be “promoted decisions” that companies can purchase per category
(such as Health and Beauty) and we can have promoted decisions that are featured
in the trending/most popular decisions section of the site, similar to what Twitter
has started doing. All of these tactics have proved to be very acceptable with
consumers and preferred by companies as consumers are able to be targeted right
away in an unobtrusive manner.
Ultimately, we feel there is revenue earning potential with advertising, and intend
to avoid a subscription-based business model. Subscriptions would hinder the ease
of access to the site and deter many individuals from joining. We feel that the
strength of the fence, and its revenue earning potential, will be strengthened by
getting as many as possible to use it regularly.
Also, there could be revenue earning potential in the information gathering and
data mining prospects that could become very insightful for different segments.
20. the fence
Industry Analysis—Competition: Formspring
Formspring is a relatively new site, in which users engage in a Q&A dialogue. The focus
is on the person being questioned, as if it is a large-scale, completely open floor, type of
interview. The people asking the questions can choose to identify themselves when
they ask or remain completely anonymous. With this, the individual being questioned
can choose which questions he or she wants to answer and have them appear in his or
her feed. Included in the appendix is further information from the site’s “about” section.
With this framework in place, the focus is on the individual being questioned. Also, this
site appears to thrive on the anonymity feature, as it is the only facet that differentiates
the service from asking a question via Facebook or Twitter.
This being said, they are starting to explore the realm of the individual asking the
masses, and not just the masses asking the individual. They have created a feature that
allows a person to ask something of all of their friends. However, the focus still seems
to be on emotion-based questions, rather than action-based. For example, the
questions fall under the realm of “Who do you have a crush on?” or, “What’s your
favorite food?” Not, “Where should I take Sally on our date? Or, “What should I order
for dinner at this restaurant?”
21. the fence
Industry Analysis—Competition: Formspring
Putting the individual at the center of his or her social universe: Formspring gets the ultimate
thumbs up for engaging individual users through having people they know ask them questions.
This makes the individual user feel important and cared for, the same as how Facebook users get
excited when they receive status comments or birthday wishes on their wall.
Completely thorough, yet user-friendly interface: Formspring has almost every other social media
tie-in possible, integrated beautifully. You can sync your Formspring account to Facebook, Twitter,
or an email address book to not only locate your friends from other sites with Formspring
accounts, but also invite friends who don’t have accounts yet. Receiving this sort of initial
exposure to the site (through another social media service) is a definite plus. Also, Formspring
engages new users right away, with a question prompt before an account is even created. This is
genius; it gets users engaged with a little taste of how the site functions before they need to
commit to setting up an account. For some users, this may be the tipping point that moves them
into motivated action. Also, the account set-up process is so simple. It takes no more than 2
minutes. Finally, the site doesn’t require that you create a full profile before you engage in Q&A,
which undoubtedly contributes the consumers’ immediate engagement. With all of this, the web
site is still amazingly easy to navigate. It is clean, clear, and simple yet very inviting. One design
characteristic that I believe facilitates this is the very minimal use of text.
Strengths
22. the fence
Industry Analysis—Competition: Formspring
Weaknesses
Utility of the site is seen as a novelty: Formspring has thrived by being so easy for people to
use, yet it has more entertainment value than actual function. Unlike other social media giants
who thrive on connection, entertainment, and function, Formspring seems to have very little of
the latter. Further, when people pose questions to each other, it is rarely in question form—just
an anonymous comment directed at an individual.
Lacking a tie-in to real life socialization: Formspring is a platform that allows for people to write
about themselves, similar to a journal entry; at least in its present stage. However, this type of
writing provides very infrequent opportunities for real life, social follow-up or engagement. In
contrast, examine Facebook: Someone may post a video on a friend’s wall, and it could become
an inside joke later on when those individuals meet up. Also, among the college market, there
are very few individuals who take photos without intending them to end up on Facebook and be
topic of conversation. Formspring seems to lack this key interplay between face-to-face social
interaction and digital interaction.
23. Industry Analysis—Competition: Formspring
the fence
Weaknesses
Breeding ground for harassment: Increasingly, teens (and others) are using the anonymity feature
for purposes of cyber bullying. They don’t filter content, and require the community to report
abuse, which is a fair stance, but this is still hurting their image terribly. They are addressing the
heat pretty well, and claim it is just a very small segment of their 14 million users, but it is still
causing them quite a few problems. Formspring is already being labeled the catalyst for the
suicide of a 17 year old girl who was taunted on the site, and there is a Facebook group titled,
“Boycott Formspring,” with almost 7,500 members. One member writes, “I think Formspring is
another scourge for our youth to indulge in. It’s disgusting and it’s sad to see kids treat each other
so horribly. I've seen many Formsprings and never do I see a nice question like what's your favorite
color. It’s always hate and attacks. I support a boycott.”
There is no known revenue stream: Although this isn’t a huge problem, it is some cause for
concern for the company. Right now, they are not disclosing the business plan behind the site,
stating that they want to focus on building the service. This makes total sense, but if they build a
service that is easily replicated and someone figures out how to provide that same service and
make money doing it, Formspring is over. A revenue stream is undoubtedly something constantly
nagging at the founders’ and investors’ minds.
24. Industry Analysis—Competition: Formspring
the fence
Key Takeaway
the fence’s point of differentiation rests in that all decisions posted are intended to
have some real life action associated with what is being asked. We feel people
would much rather contribute to a discussion where they know there could be real
life implications.