BUSINESS COMMUNICATION

1. McKinsey & Company
Management consulting company
Kumar Anish
Navdeep Singh
IBS GURGAON

2. History
• McKinsey was founded in 1926 by James O. McKinsey in
order to apply accounting principles to management.
• The firm developed an "up or out" policy, where
consultants who are not promoted are asked to leave
• McKinsey was the first management consultancy to hire
recent college graduates, rather than experienced
managers.
• McKinsey was the first global consulting firm to open its
doors in India, over 20 years ago.
• Dominic Barton
Managing Partner, London

3. Business functions
• Digital McKinsey
• McKinsey Analytics
• Business Technology
• Risk
• Strategy & Corporate Finance
• Learning Programs for Clients
• Sustainability & Resource
Productivity

4. Present scenario
 Global firm, comprising more than 10,000 consultants
and nearly 2,000 research and information professionals.
Global nature. 40% are in Europe, 35% in the Americas,
15% in Asia Pacific and 10% in the Middle East and
Africa.
Private , public and social-sector organizations.
 No headquarters in the traditional sense. Global managing
partner, elected by the partners, chooses his or her home
office, currently London.

5. 3 Features
McKinsey Global Institute
related with research.
McKinsey Quarterly
newsletter
New Ventures
focused on fostering innovations and
integrating them into client work

6. Business communication
• Business communication is the sharing of
information between people within and
outside the organization that is performed
for the commercial benefit of the
organization.
• It can also be defined as relaying of
information within a business by its
people.

7. Modes of Communication
1. Internal
Communication
• E-mail
• Notice
• Morning
Meeting
• Memo
• Verbal
• Proposal
• One to one
• Announcement

8. 2. External
Communication
• Advertisements
• Press release
• Press conference
• Proposal
• E-mail
• Social Media

9. MEMO TO THE
CEOTo: The CEO
From: The CTO
Subject: Annual report for technology
At last week’s executive committee meeting, you made the point that our
company’s business units and technology organization need to be much more in
tune with each other. In this memo, I’d like to explain how we could take a joint
step toward making that happen.
No one doubts that our company’s success depends on solid technology support.
But everyone also believes that we can do a lot more to make technology serve the
business units—for example, by deepening our insights into what customers need,
integrating channels, speeding the delivery of services, and accelerating new-
product development. We struggle to realize this potential.
The basic problem is a lack of shared understanding. Our business unit leaders
have only a vague sense of the value the technology organization delivers: they just
see bits and pieces and don’t seem to grasp the interdependencies. It’s
understandable that they get upset when things go wrong, but it’s less
understandable that they hesitate to invest time and energy to sponsor solutions.
Our technology leaders, for their part, often fail to address issues in ways that
businesspeople find meaningful and therefore lack credibility when they try to
explain IT’s value to the business.
To show that we are serious about bridging the gap between technology and the
business units and to discourage people from seeing the report as an attempt by IT
to plead its own case, it’s important that you and I issue the report jointly.

10. Executive Summary
• McKinsey & Company, Inc. (McKinsey) and the rest of our team is excited to
propose to Louisiana a wide-ranging transformation proposal in response to this
ambitious Request for Proposal (RFP) from the Division of Administration
(DOA), Office of the Commissioner. The State's RFP is comprehensive and bold,
and the firm or firms that receive award(s) under this contract will have an
unprecedented opportunity to deliver an array of benefits to the State and its
citizens. The firm that is awarded will also face substantial challenges across
virtually every dimension, and will need to be equipped with a mix of skills that
few firms possess, including breadth, depth, creativity and practicality.
Our team has this mix of skills, as well as the values required to be your partner.
For more than 80 years, our mission has been to help private and public sector
enterprises achieve distinctive, substantial and lasting improvements in their
performance. A primary reason we are so excited about this specific opportunity
is the extent to which the State has already embraced major reforms over the last
five years across agencies and functions. Whether it has been creative
partnerships with the private sector, more aggressive use of technologies than
ever before seen in Louisiana, new staffing strategies, or eliminating unnecessary
functions or assets, it is safe to say that Louisiana has become a national leader in
driving government innovation.

11. CONCLUSION
• The external communication is very
vast due to its global presence.
• They adapt themselves according to
the region in which they are
working.
• Now a days, they are
communicating through E-mails and
Skype.

12. Thank You