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Social	
  Media	
  
       	
  for	
  Business	
  
I ve	
  opened	
  an	
  account,	
  now	
  what?	
  
ü  1200 Engaged Followers	


ü  15,600 Mentions	


ü  Tweets shared by 390 People	


ü  1170 Clicks through to your site	


ü  156 Sign ups to your Irresistible Offer
Social	
  Media	
  for	
  
             Business	
  


ü Why	
  have	
  I	
  opened	
  all	
  these	
  accounts?	
  
ü Why	
  isn t	
  anyone	
  talking	
  back?	
  	
  
ü Why	
  hasn t	
  anyone	
  bought	
  my	
  product?	
  
ü Why	
  is	
  it	
  so	
  hyped	
  up,	
  I	
  don t	
  get	
  it?	
  
ü Why	
  does	
  it	
  take	
  so	
  much	
  ?me?	
  	
  
Social	
  Media	
  	
  
for	
  Business	
  
          	
  
What	
  is	
  Social	
  Media?	
  

                         web based &
                            mobile
                         technologies	





Turning	
  communica?on	
  into	
  interac?ve	
  dialogue	
  
“Buy	
  My	
  Stuff!”	
  




                                        “How	
  can	
  I	
  best	
  help	
  you?”	
  




Social	
  media	
  is	
  more	
  like	
  a	
  telephone	
  than	
  a	
  megaphone	
  	
  
Just	
  1	
  of	
  your	
  marke?ng	
  pillars	
  

                         Marketing Mix 	



                                                   Netw
       Social
                SEO	

    PR	

   PPC	

 Flyers	

 orkin
       Media	

                                                     g	



             Define your most wanted actions
The	
  Goal	
  of	
  Marke?ng	
  is	
  to	
  
  get	
  more	
  people	
  to	
  buy	
  
 more	
  of	
  your	
  stuff,	
  more	
  
  oDen,	
  for	
  more	
  money,	
  
   more	
  efficiently	
  and	
  
 effec?vely	
  than	
  they	
  buy	
  
  your	
  compe?tors	
  stuff!	
  
Why	
  does	
  Social	
  Media	
  
         maGer?	
  
Where	
  do	
  you	
  start?	
  
What s	
  your	
  Plan?	
  




       •  End	
  Goal	
  ?	
  
People	
  with	
  goals	
  succeed	
  because	
  they	
  know	
  
    where	
  they	
  are	
  going.	
  	
  It’s	
  as	
  simple	
  as	
  that 	
  	
  
                                                          Earl	
  Nigh?ngale	
  

ü Brand	
  recogni?on	
  in	
  this	
  field	
  	
  
ü Customer	
  service	
  sa?sfac?on	
  up	
  by	
  50%	
  
ü 20	
  more	
  leads	
  a	
  week	
  	
  
ü Generate	
  £500	
  more	
  sales	
  monthly	
  	
  
ü Have	
  3,000	
  unique	
  visitors	
  to	
  my	
  web	
  site	
  per	
  
    month	
  
ü 2,000	
  TwiGer	
  Followers	
  that	
  are	
  en?tled	
  to	
  
    discounts	
  see	
  @delloutlet	
  	
  
Ques?ons
For	
  a	
  copy	
  of	
  the	
  slides	
  &	
  
    more	
  info	
  and	
  ?ps	
  
                       	
  




Leave	
  your	
  business	
  card	
  
               with	
  us
                       	
  
                              	
  


                       	
  
                       	
  
                       	
  
                       	
  
                       	
  
                       	
  
                       	
  
                       	
  




            @gotogirls4	
  
                	
  

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Business Club Presentation

  • 1. Social  Media    for  Business   I ve  opened  an  account,  now  what?  
  • 2. ü  1200 Engaged Followers ü  15,600 Mentions ü  Tweets shared by 390 People ü  1170 Clicks through to your site ü  156 Sign ups to your Irresistible Offer
  • 3. Social  Media  for   Business   ü Why  have  I  opened  all  these  accounts?   ü Why  isn t  anyone  talking  back?     ü Why  hasn t  anyone  bought  my  product?   ü Why  is  it  so  hyped  up,  I  don t  get  it?   ü Why  does  it  take  so  much  ?me?    
  • 4. Social  Media     for  Business    
  • 5. What  is  Social  Media?   web based & mobile technologies Turning  communica?on  into  interac?ve  dialogue  
  • 6. “Buy  My  Stuff!”   “How  can  I  best  help  you?”   Social  media  is  more  like  a  telephone  than  a  megaphone    
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  • 10. Just  1  of  your  marke?ng  pillars   Marketing Mix Netw Social SEO PR PPC Flyers orkin Media g Define your most wanted actions
  • 11. The  Goal  of  Marke?ng  is  to   get  more  people  to  buy   more  of  your  stuff,  more   oDen,  for  more  money,   more  efficiently  and   effec?vely  than  they  buy   your  compe?tors  stuff!  
  • 12. Why  does  Social  Media   maGer?  
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  • 14. Where  do  you  start?  
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  • 16. What s  your  Plan?   •  End  Goal  ?  
  • 17. People  with  goals  succeed  because  they  know   where  they  are  going.    It’s  as  simple  as  that     Earl  Nigh?ngale   ü Brand  recogni?on  in  this  field     ü Customer  service  sa?sfac?on  up  by  50%   ü 20  more  leads  a  week     ü Generate  £500  more  sales  monthly     ü Have  3,000  unique  visitors  to  my  web  site  per   month   ü 2,000  TwiGer  Followers  that  are  en?tled  to   discounts  see  @delloutlet    
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  • 20. For  a  copy  of  the  slides  &   more  info  and  ?ps     Leave  your  business  card   with  us                     @gotogirls4