The value of Social Selling has led many corporations to increasingly value social leads over traditional lead-gen, a trend that's part of a new generation of sales strategy dubbed Sales 2.0. Yet with any major paradigm shift, all the chatter may amount to nothing if the underlying structure of the sales organization remains unchanged.
The traditional sales structure (Sales 1.0) follows a model of clearly defined roles, segmented responsibilities, and specialization. Social selling necessitates greater flexibility and the ability to develop relationships throughout the sales process.
Join us to learn how to optimize your team for social selling:
Create roles for your team and accountability structures that facilitate the challenges and opportunities of social selling.
Maximize your team’s follow up on social leads.
Establish best practices for the cultivation of relationship with your customers.
Foster a culture of listening within your sales team.