The results from the PAM Insight survey on social media use among Wealth Managers and Private Banks

1. #SocialMediaForum
20th November 2014

2. Most used social media channels
83% 54% 25% 25%
Channels they would consider using in
next 12-24 months
Corporate Spokesperson
68.6% 45% 37.25% 43% 53% 27.5%

3. Barriers Clear appetite
66.7%
40.5%
64.3%
66.7%
30.1%
Compliance
Regulation
Lack of control
Lack of resources
Looking to expand current digital media programme
Looking to build digital media programme
64.6%
Limited value so not interested
16.7%
2%

4. Perceived
primary benefits
Clients most
likely to adopt
social media
Clients least
likely to adopt
26.2%
23.8%
UNHW individuals
Long term inherited wealth
69.7%
37.2%
Younger generations
Entrepreneurs / those in business
61%
35.3%
44%
Building industry presence
Atracting new clients
Driving traffic to website