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![Foundation of Natural & Built Environments (FNBE)
FINAL PROJECT: CHARITY DRIVE EVENT
Charity Drive Project Report
Lecturer: Chang Jau Ho
Group Members :
Tan Chin Yin 0320800 (Project Manager)
Khoo Zer Kai 0320500 (Marketing and Advertising Executives)
Lam Wee Wee 0320129 (Accountant)
Hau Hui Yee 0320283 (Sales executive)
Introduction to Business [BUS30104]](https://image.slidesharecdn.com/business-assignment-secrect-roses-150621233203-lva1-app6892/85/Business-assignment-secrect-roses-1-320.jpg)
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- 1. Foundation of Natural& Built Environments (FNBE) FINAL PROJECT: CHARITY DRIVE EVENT Charity Drive Project Report Lecturer: Chang Jau Ho Group Members : Tan Chin Yin 0320800 (Project Manager) Khoo Zer Kai 0320500 (Marketing and Advertising Executives) Lam Wee Wee 0320129 (Accountant) Hau Hui Yee 0320283 (Sales executive) Introduction to Business [BUS30104]
- 2. 1 Contents A. EXECUTIVE SUMMARY....................................................................... 2 B. OBJECTIVES.......................................................................................... 3 C. TARGET MARKET.................................................................................. 4 D. COMPETITION ANALYSIS....................................................................5-6 E. PRODUCT AND PACKAGING...............................................................7-9 F. PRICING............................................................................................. 10 G. PROMOTION.................................................................................11-13 H. SPONSORS ....................................................................................14-15 I. DISTRIBUTION.................................................................................... 16 J. GREEN MEASURES.............................................................................. 17 K. HUMAN RESOURCE PLANNING........................................................... 18 L. EVALUATION of RESULT.................................................................19-21 M.APPENDIX .......................................................................................... 22
- 3. 2 Paws Animal Welfare Society PawsAnimal Welfare Society A. EXECUTIVE SUMMARY The final projectofIntroduction to Business is giving studenta chance to run a business .And, through the process,students can gain the practical experiences that cannot learned from the book .For the lastpurpose, all the profit that the students earned will donate to charitable organization of their choice. After discussing , our group decided to sell roses and dessert. We doing a lotofresearch aboutthe popular dessert currently. Our target not just uni student but also outside comer ofthe campus . After that , we found Softsrve Ice-cream. It is drawing another ice-cream fever across the town after Milkcow and Inside Scoop. They were intrested and willing to partnership with us after we gave them a call . We were having a discussion with one the shareholder ofthe business, which is Mr.Jack by visiting his shop that located at Kota Damansara. The result is Soft-serve will sponsor all the things that needed to make their ice-cream and covered our expanses for the ice-cream. Butwe need to find an ice-cream machine by ourselves because they were outofmachine and after our ice-cream profitis reaching the target , all the extra money will return to them .This problem was solve after we found Mr.Phillip who can rent us the machine . Not just the machine, he also rent us a kiosk to place machine. For the roses , we also found a florist which can provide us with low price roses and packaging material. All the profit we earn will be given to Paws Animal Welfare Society. A society look after stray cats and dogs and to re-home them. We choose this society is because Paws need to raise funds for the eventual relocation and rebuilding ofthe shelter at the new land. Before the days charity drive, we were pre-selling the roses aboutseven days as the backup plan if we do not reach our target. We selling roses within campus. While the days ofcharity drive , we setup our Softsrve Ice-cream booth opposite to the StudentLife Central (SLC) . The total profit is RM3579.00 and donated to Paw Animal Welfare Society . Flow of cash of ice-cream Flow of cash of ice-cream CUSTOMERS AND DONATION TEAM SECRET ROSES Softsrve Ice-cream CUSTOMERS AND DONATION TEAM SECRET ROSES Ta Jie Florist
- 4. 3 B. OBJECTION The mainreason we choose Paws Animal Welfare Society ( PAWS ) is because we love animals. Secondly , Paws animal shelter is having a land ownership problem and overcrowded issue as well as financial problem. They don’thave any extra income , all their expenses depends entirely on the generosity ofthe public through donations or proceeds from charitable events organised and run by some volunteers. Hence , we decided to help outby giving them all the profits that we had earn during the charity drive week. The minor reason is because Paws is very near to Taylor’s Univeristy. It’s just less than 15 minutes of ride from campus to Paws. We aim to raise a fund of more than RM3500 during the charity drive week and donate the 100% of profit to Paws Animal Welfare Society by selling our products instead ofRM2500. This is because we are quite confidentofour products and we had partnership with our sponsor which is Softsrve Ice Cream. We sell roses in packaging and Softsrve ice cream. One stalk ofrose is RM10 and Softsrve ice cream is RM8 in average price. The sales unit we targeted for rose is 40 stalks a day and total of 200stalks of roses for a week before the presale. While for the Softsrve ice cream , we targeted 100 cups ofice cream per day and total of 500 cups during the charity week.
- 5. 4 C. TARGET MARKET: 1. University student University students are our main target . Students are occupy the mostpercentage ofour income . First, roses are specific to couples. And some ofthe students will purchasing as a gift for their lecturer. Secondly , ice-cream is a suitable snacks between meals especially after lunch. The price ofour productis affordable for Taylors’ student . They will buy it as long as they like it. 2. Outside comers and relatives Ice-cream is a popular snacks between meals especially after lunch . No matter which age, itis suitable for everyone. Beside, outsiders , especially a family with kids, they will more likely to purchase it . For roses, outsider will more likely to purchase itrather than student, because they have fixed income.
- 6. 5 D. COMPETITION ANALYSIS Ourtwo main competitors are Ben’s group and 4Genies’ group . 1. 4GENIES’ GROUP This group is selling doughnuts , fresh fruit juice and milk shake . Their booth is located atthe no.18 which is infront of the stair case . Advantage : As their booth located infrontof the staircase, the customer will approach their booth while going down stairs. This give them a chance to persuade customers to buy their products. Beside, the doughnuts they are selling are from famous company which is “Big Apple”. Next, they are selling variety of product. Weakness : The prices oftheir productis quite high due to their cost. Beside,they started to sell their productat late afternoon. A lot oftheir income relied on donation. The distance between our booth and theirs are far . Thus, there was only slightly affected our sales. Beside, the selling point(smoking effect) ofour ice-cream is able us to attract more customers purchase our product.
- 7. 6 2. BEN’S GROUP Thisgroup is also pre-selling their flowers before the charity drive. Advantages: They are selling the flowers on celebration date (Mothers’s day) . Thus, the purchasing rate of consumers are higher than us . Weakness: They only selling carnation flower one day before mother’s day due to the carnation flowers is only suitable for the specific celebration date. Besides,their price is higher than ours. Our group were selling roses.Roses are a suitable choice as a gift for various kind ofsituation and person. Beside,we were selling on differentdate. Thus, it only have a slightly affect of our customers rate.
- 8. 7 E. PRODUCT ANDPACKAGING Product We are selling roses and Softsrve Ice cream for the charity drive. Roses Firstly we getthe roses, thorn remover, ribbon and sleeves from Te Jia Trading and the owner is one ofChristine’s friend’s grandmother, so we geta lower price for the roses. After that, we use thorn remover to remove the torn of roses and use the sleeves and ribbon for the packaging ofroses.After we finished our packaging then we start to promote the roses and selling it. We are having a free delivery service within campus. The roses are having a nice looks and itcan let customers to give itto others as a gift. Approach to Te Jia Trading Remove Torn of roses Packing roses Tie ribbon Promote HoneyChips Theater
- 9. 8 Softsrve Ice cream Firstly,we approach softsrve and asking for sponsor ice cream from them butthey told us that he does nothave enough machine for lending us. Hence, We approach to Hitech Electrical Engineering and marketing sdn bhd to rent an ice cream machine and kiosk. After we getto rent the macine, we also need to find a transport for it. After getting the transport from Hitech Electrical Engineering, we approach to Softsrve again and we getthe sponsored by them. The owner will give us the fresh ingredients, topping,cups,spoon and dry ice everyday. We also go to their shop traning for 2 days. All we need to do is justmake the ice cream adding topping and also make the dry ice effect. We are selling the 4 type ofcereal milk flavor, which are plain, light breakfast, honey chips and theater. Fo r the Softsrve ice cream, the special feature is the dry ice effectmakes it looks attractive and delicious. The ice cream can make customers cooler in a hotweather. Approach to Softsrve Approach to Hitech Electrical Engineering Lokkingfor transpport Back to Softsrve Trainingfor makingice cream Charity drive Plain Light Breakfast
- 10. 9 During charity drive Packaging Forthe packaging of rose, we bought sleeves and ribbon to makes the rose looks better and also able to sell in a higher price. We do not have a packaging for Softsrve ice cream due to the ice cream are meant to eat it freshly before they melt. Receive order & payment Make ice cream Add toppping Dry ice effect Give out ice cream Honey ChipsTheater
- 11. 10 F. Pricing Rose Cost Price:RM1.40 per unit Selling Price: RM10.00 per unit The selling price 7.14 times ofthe costprice, it’s a very good profitwhen sold. Not many customers would like to buy the roses because flowers will wilt easily. Mostof the customers boughtthe flower are because they want to donate to charity. The price of one rose is set at RM10, as no change is required in most money transaction processes between the buyer and seller. This makes the process ofselling and receiving money smoother. Softsrve Ice Cream Cost Price: Sponsored Selling Price: RM7 for plain ice cream, Rm9 for ice cream with topping per unit. We got an agreement with Softsrve is that they give us Rm2400, after we hit target, all other profit will give back to Softsrve to cover back their cost. The price is set at Rm7 and Rm9, we need to have lots of Rm1 for change but we place our donation box at the counter, hence, many people would donate when they get their change. This makes our donation increase.
- 12. 11 G. PROMOTION Ourmainmarketingmassageisdonateto paws. 1.Social network We created facebook page—SecretRoses to show our flower’s packaging to customers before the charity drive. Customers can make their order by inbox us. We have variety ofpackaging and design for customers. We even provide free delivery service within the campus.
- 13. 12 Softsrve had alsohelp us promoting in their official instagram account. A lot of“ likes ” from the pictures shown above that means a lotof people had seen the photos and they know we are selling Softsrve ice cream infront of Student Life Centre. 2. Posters Few A3 posters are designed and printed . These posters are allow the pass byer had a quick glance to know what we are selling, price and which charity organization we are partner with .
- 14. 13 3. Advertising tooland donation box The big white board and ice-cream model is allow us to catch customer’s attention and delivered the message clearly to the customers. Beside, the donation boxes are also special designed to attract people to donate , especially animal and petlovers. 4.Face to face conversation This will applied when we approach the potential customers . We will explaining aboutour productand the reason that we are selling it. This method is critical when people are sitting down there and they are not in rush or just taking a break, especially couples.This is a greatchance to extend our presentation time to selling our flowers. Videolink:https://www.youtube.com/watch?v=mto3p6-1W8s&feature=youtu.be
- 15. 14 H. SPONSORS We approachSoftsrve Ice Cream and Dessertbar as our sponsor. Sortsrve is a very new ice cream , they just open for few months and they have a lot of customers in such a short period. Mostoftheir customers’ background are youngster and those that often tried on new stuff. Secondly, we admire their creative products which is the unordinary smoking ice cream. Address : Softsrve Ice Cream and Dessert Bar 31 , Jalan SS21/1A Damansara Utama, Damansara Uptown Petaling Jaya The reason we had choosen Softsrve is because we are very confidentwith their products. They are quite famous in Klang Valley area and they had been rated as Top 10 ice cream in Selangor and Kuala Lumpur area. With their famous profile , we don’thave to do a lotof promotion to getthe customers . Contrary , the customers will automatically approaches us. The reason we think that the chances Softsrve Ice Cream will Sponsor us is because we have the very similar customer’s background. Secondly , Softsrve Ice Cream is a very new ice cream , everyone that trendy would always look for new food and mostof them would just try for a single time. So , Softsrve would like to search for some regular customers. Next, they would like to promote their products in Taylor’s University Lake Side campus due to the customer’s background which mostofthem are affordable for the pricy ice cream. After our few times visitto Softsrve Ice Cream , they are willing to sponsor us everything include all the ingredient, material and so on exceptfor ice cream machine. They fully sponsor us for everything but they will getback the extra earning after we reach the target ofRM2500 and with the deduction ofcost. Major costlike rental of machine and kiosk , typhoid vaccine , transportation ofmachine and kiosk
- 16. 15 petrol fee. Furthermore, we requestofa salary of RM30 for a day for each of us , so there should be RM600 for 5 days. The money ofthe salary would also donate to Paws Animal Welfare Society. Hence, they can only getthe extra earning after RM3100. They agreed with our request. For the first time , we approach them by face to face meeting , telephone calls , sms , as well as provide sponsorship letter and proposal. We have been there for few times for proposing our plan and setup some agreement. We had also been there for 8 hours in 2 days for ice cream making tutorial. The person in charge to contact with us is Mr. Jack Liau whose is the operating manager in Softsrve.( The guy with the grey shirt) Agreementbetween Softsrve Ice Cream and DessertBar and Us as below : - Softsrve would provide fully sponsorship for us exceptfor the machine - Softsrve would take the extra earning after RM3100 and our costexclueded - Softsrve senta person which is Mr.Redmond (co.founded) to look after us. - We need to attend ice cream making training. - We requestofadjusted ofprice ofice cream due to our customer’s background - We requestofpromotion ofbuy 3 get1 free during the end ofthe day to avoid wastage.
- 17. 16 I. DISTRIBUTION Roses We deliverthe roses from Ta Jie florist by using car. The roses are carry by using plastic bag . While we selling the roses, itis carrying by basketso itis more convenientwhen we carry around different venues at Taylor Lakeside Campus. We will be traveling around the campus. We deliver the roses to customers by using hand. Also , we travel in pairs so that one person is carrying a basket and another person is manage the donation and receipts. Averagely we approach 40 people per day and usually 30 person will either donate and buy the flowers. Customers can make an order by using facebook and inbox us. Beside we also provide deliver service to customers . They will receive the productafter one day they made their order. Softsrve Ice-cream We deliver the ice-cream ingredients and topping by using car everyday.After we washing the machine and finish some cleaning work (wipe table and kiosk ) . One ofour group member will pouring the ingredientinto the machine and waiting for temperature reaching the point(-6.5°C). We start selling itafter the preparation work is done . We selling the ice-cream opposite studentlife central (SLC) at lunch time until evening (1.30p.m.-4.00p.m) . Customers need to settle the paymentat the cashier first after they make their order. They will receive a coupon with number to redeem the ice - cream. We need four persons to make the ice-cream.The first one will taking the order and manage the receipts . Next, the second one will prepared the topping based on the order. The third one will in charge squeeze the ice-cream into the cup. The last one will place the dry ice , pouring the boiling water into the bigger cup and deliver the ice-cream to the customers. The group members thatin charge to make ice-cream are wearing gloves as the hygiene purpose. They need to waitaround 20 minutes to receive the ice-cream. Averagely, we sold 80 cups ofice-cream per day. We deliver the productto customers by using hand .
- 18. 17 J. GREENMEASURES Ourproductare safe and will not cause any hazardous effect. It is environmentfriendly as it consistofminimal waste. For example, our rose only have the wrapping and ribbon while our ice-cream have 1 small plastic spoon and 2 mini paper cups. Carpooling when going to find sponsorship and PAWS. The productwaste are in the care of the consumer as all the productare taken away. So, it is their responsibility to dispose ofthe waste into the rubbish dump after usage. We reduce waste by putting tissue paper on the table and the consumer have to take it on their own if they wish to use it.
- 19. 18 K. HUMAN RESOURCEPLANNING : The division ofrole and job responsibility was based on the personal strength and abilities. Overall Job scope Members Job Scope Tan Chin Yin Projectmanager , Public Relation , Agenda Planner , Saleswomen , Treasurer Khoo Zer Kai Marketing and Advertising Executives , Salesman , social media manager , Photographer , Public Relation Lam Wee Wee Accountant , Salesman , Treasurer , Photographer Hau Hui Yee Sales executive , Chiefsaleswoman , Designer , Assistantaccountant Organization Structure Chart : Job Scope during Charity Drive Event : Hau Hui Yee Cashier Khoo Zer Kai Ice Cream Maker Tan ChinYin Topping Maker Lam Wee Wee Dry Ice guy Tan Chin Yin Project Manager Hau Hui Yee Sales executive Lam Wee Wee Accountant Khoo Zer Kai AdvertisingExecutive
- 20. 19 L. EVALUATION RESULT Inthis charity drive event, we successfully earn the net profit ofRM3579 and donate to Paws Animal Welfare Society. The pie chart representmostofthe profit comes from the sponsorship. At the end ofthe assignment, we found out that selling roses is very profitable as our costis about RM1.30 and we sell itat the price ofRM10. The choice ofselling roses is smartbutit would be smarter if we sell itat the right time for example like Valentine’s day. Atthe first day which is the day we test out our marketin the campus , the response is quite overwhelming as we sold outall 39 roses in 2 hours time. It was surprisingly response from our customers. Butwhen it goes to the second day , itis harder for us to sell the roses as the customers is almostsame and we usually walk around at the campus during the break time. Then . it was getting harder for the following days. Atthe 5th day , we could’nt even reach 20 roses for selling duration ofwhole day. We realized that we have limited customers that would buy our roses. So , the decision ofselling roses is smartonly at the beginning. While for the Softsrve ice cream, definitely we were on the right way. During the charity drive , we had a really overwhelming response from our customer. For every single day ofthe charity drive , we sold out at 2 or 3 hours time after we operate our business. We sold out80 to 90 cups ofice cream per day. Although we can earn a lotof money by selling popular products , butwe need to work under Softsrve and as their temporary staff . Unlike other group, they are selling their own products so the they are the boss. The nextproblem we faced is the ice cream machine. The machine is very troublesome and had work not that well which is out from our expectation. The machine is expensive , so we need to take care of the safety of machine , it is also heavy which is 150kg , we need to think ofhow to move it around . Lastly , we need to bring the machine from Hi Tech electrical engineering and marketing sdn bhd from Balakong. Lastly , the electric ofcampus in front ofthe Student Life Centre is quite low as a lot ofpeople sharing the electric. So our customers have to wait for long time to geta cup ofice cream. Sales Ice Cream Roses Donation
- 21. 20 At the endofthe charity drive week, we had a small issue which was Softsrve did notwant to give the salary ofRM600 as we agreed earlier. Futher more , they did notwant to responsible for the ice cream machine’s technician’s handling fee(RM100). If they were responsible , we could reach RM4500 in the very end ofassignment. Although we exceed the targetRM2500 for this assignment, we found out there’s still a lotmore spaces ofimprovement. However , ifwe were given a chance to repeatthe event, we would still sell a branded productbutwith a so troublesome equipment. For example Magnum ice cream and Baskin Robbin ice cream . Those 2 ice cream are hard ice cream and would just need a freezer to store them. We don’thave to worry aboutthe safety , movementang electrical supply of softice cream machine. Table of profit and loss : Revenue RM Sales 1,100 Less:Cost of Goods Sold 153 Gross Profit 947 Add:Donations Add:Ice-cream Sponsorship 419 2,400 AdjustedGrossProfit 3,666 Less:OperatingExpenses Ribbons Sleeves Thorn Remover Taxiransportation MachineryHandingFee 13 46 11 17 100 Total OperatingExpenses 187 NetProfit 3579
- 22. 21 Income Statement ofGroup A Charity Drive Event Revenue Sales $1,100 Less: CostofGoods Sold $153 Gross Profit $947 Add: Donations $41 9 Add: Ice-cream Sponsorship $2,400 Adjusted Gross Profit $3,766 Less: Operating Expenses Ribbons $13 Sleeves $46 Thorn Remover $11 Taxi Transportation $17 Machinary Handling $100 Total Operating Expenses $187 Net Profit $3,579 Videolink:https://www.youtube.com/watch?v=MEGAMBjFL5Q&feature=youtu.be
- 23. 22 M. APPEN DIX Receiptfrom charity organization: Receipt from machine and koisk rental :