The document summarizes a charity drive organized by a group of students to raise funds for PPKKCKS, a home for disabled children. The group sold various food items like frozen yogurt, cakes, coffee, and noodles throughout the week. They faced issues with their machinery but managed to raise a total of RM2152. They analyzed competition and used various promotion and marketing strategies like posters, social media, lucky draws, and emphasizing the charitable cause to boost sales. An electronics company sponsored their project with RM2300.

1. 1
SCHOOL OF ARCHITECTURE, BUILDING AND DESIGN
THE DESIGN SCHOOL
FOUNDATION IN NATURAL BUILD ENVIRONMENT
NAME: Darren Tan Quan Wen (0322662)
Lew Quo Ming (0322884)
Michelle Wong (0322362)
Tang Ying Jien (0322357)
INTRODUCTION TO BUSINESS (BUS 30104)
FINAL ASSIGNMENT: CHARITY DRIVE
LECTURER: MS. TAY SHIR MEN
SUBMISSION DATE: 14TH
DECEMBER 2015

2. 2
INDEX
No Content Page
1 Executive Summary 3
2 Objective 4 – 5
3 Target Market 6
4 Competition Analysis 7 – 8
5 Product & Packaging 9 – 11
6 Pricing 12
7 Promotion 13 – 16
8 Sponsors 17
9 Distribution 18 – 19
10 Green Measures 20 - 21
11 Human Resource Planning 22 – 23
12 Evaluation of Result 24 – 26
13 Appendices 27 – 30

3. 3
Executive Summary
In groups of 4, Foundation in Natural and Built Environments students who
took the Introduction to Business module were involved in an annual charity
drive. The purpose of this assignment is to raise funds for a charity
organization. This gives us an opportunity to run a business venture and also
to gain experiences about how a business is run throughout a week.
Our team decided to raise funds by selling sweet or desert food and tries to
find a sponsor. However we encounter lots of problem during our charity
drive, we sold several of products. Which is frozen yogurt, cotton candy,
cakes, coffee and meggi mee. Basically we change product every day, due to
machinery problem we had for our main product, which is frozen yogurt and
cotton candy.
All profit will be donated to the Persatuan Penjagaan Kanak-Kanak Cacat
Klang Selangor (PPKKCKS), It’s a home fill with of disable children. We chose
this charity organizations because the house is in a bad condition and most
kids do not have enough material to study. Therefore we want to raised
funds to provided them better equipment and facility.
A total of RM 2152 was rasied by our team.

4. 4
Objectives
1 Persatuan Penjagaan Kanak-Kanak Cacat Klang Selangor (PPKKCKS)
-­‐ 4, Kampung Raja Uda, Lorong Bunga Raya, 42000, Pelabuhan Klang,
Selangor, 42000, Malaysia
-­‐ +60 3-3165 4312
The reason we decided to donate to PPKKCKS is because
it’s a home fill with
disable children. The house is in a bad condition and most kids do not have
enough material to study. Therefore we want to raised funds to provided
them better equipment and facility.
2 Professional & Personal Objectives
i. A target of RM 23000
ii. Sales profit of RM 2300 and more to cover up our costs
iii. Target sales of products altogether,
154 Frozen Yogurts
10 cottons candy
50 packs of coffee
56 packs of meggi mee
150 cakes

5. 5
3 Personal Objectives
i. Obtain new skills such as marketing techniques, accounting skills
and planning strategies
ii. Strengthen group work/cooperation
iii. To gain a memorable experience together

6. 6
Target Market
• Students
Most students in Taylor’s Lakeside University come early for morning
classes due to the limited parking spaces and do not have time for
their breakfast. Most of them would usually buy some convenient food
such as waffle and snacks from the vending machine. Most stalls in
campus sell foods that are packaged, students can just come and buy
it and go for their class, which is very convenient for them to do so.
Judging by the fact that there are a lot of students would spend their
money on luxury stuff such as Starbucks, Chatime etc. We believe that
students in Taylor’s University have high spending power.
• Friends
We promoted about what we are doing and what we are going to sell
on social medias like Facebook, Instagram and Twitter, our friends
would know about this charity drive and support us. And because it is
easier to communicate with them about our products compare with
strangers, therefore it would also be easier to persuade them to buy
our products. The purpose of our charity drive is to earn profit in order
help our charity organization, so we would emphasize this fact to
persuade our friends to support our charity organization. Most of them
have normal spending power.

7. 7
Competition Analysis
Our competitors are of course the other groups in our business class that
were also involved in the same charity drive as us, but the two of our main
competitors were:
1) Isy Roc’s Group
They were also selling ice cream like us but ours is yogurt, which is
more expensive, then theirs. Besides that they also sold different types
of toping and different flavours. We were worried that no one would
buy our frozen yogurt as we heard quite a number of customers
claiming that the other group’s ice cream taste better and its cheaper
● Strengths:
Wide varieties of toping and flavour ice cream.
● Weaknesses:
Only one product they are selling

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2) Justin’s Group
Pretty sure that this group is the strongest among all and is most of
the other group’s competitor. A sausage company sponsored this
group. Everyday their booth will be crowded and people were lining
up throughout the five days of charity drive.
● Strengths:
They did not have to walk around with trays of what they are selling to
ask others if they are interested or not, instead, people come over and
ask if they are ready to sell. Due to the sausage smells that attracts
people.
● Weaknesses:
They don’t have much business after lunch hour or breakfast hour. it
takes a long time to prepare the food.

9. 9
Product & Packaging
1. Frozen Yogurt
Flavours: Original, Corny Flakes, Crunchy Popcorn, Sweet Oreo,
Strawberry and Chocolate
2. Cakes
Flavours: Green Tea, Tiramisu, Passionate Chocolate, Cheese and
Banana

10. 10
3. Maggie Mee with Egg
4. Coffee

11. 11
5. Roses

12. 12
Pricing
The following is our price list for the products that we have sold during the
charity week.
Frozen Yogurt of all flavours are sold at RM8 each cup. The green tea and
banana cake is sold at RM9 while tiramisu, cheese and passionate chocolate
cake are sold at RM10. Maggie mee with egg is sold at RM5 while without
egg is RM4.50 but most of the customers have placed orders with egg. The
coffee is sold at RM1 per cup. Finally, the roses are tied up with our charity
where you can donate RM5 and above to receive a rose. In other words, the
roses are sold at RM5 each.
Cost Price
(RM)
Selling Price Units Revenue (RM)
Frozen
Yogurt
4.50 8.00 154 1232.00
Cake 5.00 9.00 40 360.00
Cake 6.00 10.00 90 900.00
Maggie Mee 2.00 5.00 56 280.00
Coffee 0.50 1.00 27 27.00
Roses 1.00 5.00 10 50.00
Total Revenue (RM): 2849.00

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Promotion
We have used several methods to promote our products to the public in
order to boost our booth popularity. Our promotion methods are carried out
face to face and through social media.
1. Posters
We have designed our own posters for each of our products. This is to
attract attention from customers and let them know what products we
are selling. It is easier to show and explain the products we have to
customers with the poster. The poster also comes in handy when
promoting our booth through social media such as Facebook,
Whatsapp and Email.
2. Promotions
We have introduced interesting promotions for our products too. For
example, the normal price for a box of cake is RM10 but you will be
able to get a second box at RM8. This way, customers can save RM1
for each purchased cake. In the long run, we are also able to sell more
cakes even if our profit earned for one cake is lower.
We have also tied up the rose with our donation where each RM5 is
donated, we will give them a rose for free.

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3. Face to face promotion
During charity drive week, we have promoted our booth to customers
(students walking by our booth) through face to face promotion. We
have approached them and explained about the aim of our charity
drive week and convinced them to buy our products.
4. Facebook Promotion
We have created a Facebook page called “Cloud Factory” where we
have heavily promoted each of our items, give updates on our daily
sales and have creative posters. The posts are attractively written so
that people will be convinced to approach our booth. All information
about the charity drive and our booth is written clearly there.

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5. Lucky Draw
We have also promoted our products through a lucky draw game
where each person who purchases a box of cake from us would be
given a chance to win a free Frozen Yogurt (worth RM8) from our
booth. This attracts customers to purchase the cake because they are
interested in the free Frozen Yogurt.

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6. Charity / Donation
We have also used our charity home, PPKKCKS to promote our items
and products too. We promote our items to customers and introduce
our charity home to them stating that we are raising funds for these
children. This helps boosts our sales because more customers are
convinced to purchase items knowing that the money is going to be
donated to charity.

17. 17
Sponsors
a. Approached Sponsors
Our group has approached different sponsors such as “Sim Derby” in
hopes of being able to sponsor our team throughout this project.
However, we were able to obtain a sponsorship from a company that
one of our teammates parent recommended that is “Ultra Dynasty Sdn
Bhd”. They were generous enough to sponsor our entire project as
they are willing to donate the money to charity. The company was
willing to sponsor the amount of RM2, 300 to assist our group for the
project.
b. Reasons for Approaching Stated Sponsor
As most of our parents have a wide range of contacts and are even
closer with some of them. It was easier to approach the sponsor from
“Ultra Dynasty Sdn Bhd” as one of the team member’s parent was
close to them. The mother of one our teammate aided our group in
terms of convincing the sponsor upon the reason for sponsoring our
group and how it could assist the charity home that we had chosen.
c. Method of Approaching
As there was multiple methods used in obtaining this sponsorship but
the main method was by sending emails and also having to call the
company. We wanted a face to face meeting however we weren’t able
to have it due to the fact that the location of the company is rather far.
We were able to have one of our teammate’s parent to meet up with
the sponsor with all the documents in hand in hopes to convince them
due to the fact that the parent works next to the company. We send
multiples email and even a sponsorship letter printed with Taylor’s
University name on it. In the end we were extremely grateful upon the
generous sponsorship given to us by the company.

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Distribution
a. Sales Location
Our stall is located directly in front of the Student Life Centre of
Taylor’s University Lakeside Campus and around campus as we carry
food around campus to be sold as well.
b. Transportation of Products
As the first day of our charity drive, we had to carry the Yogurt
Machine from the restaurant known as “Snowy” in the commercial
area of Taylor’s University Lakeside Campus. Given that we only had to
carry the machine to our stall and also bring along the materials used
to make yogurts, we actually did not have much things to bring along.
However on the second day, we added cakes to be sold on our stalls.
All the cakes were transported form Michelle’s car to campus and
placed on our stall. The cakes were all well packaged when we got
them as we purchased it from a wholesaler with a lower price. On the
third day, as our machine required servicing and all the cakes were
sold out, we decided upon selling mee goreng and bought a few
packets of it from the nearby AEON Big and brought it the next day.
Darren was responsible for bring all of the packets as we stored all of
them in his car. The mee goreng that we sold are packaged fresh as
soon as we were done cooking with them.
c. Delivery Time
As most of our products required some time to make, the time interval
for each product to make required a short amount of time as we did
not wish to have the customers wait long. The cakes on the other hand
requires very minimal time for the customers to obtain it as it is all
packaged individually and are ready to be taken on the spot. We also
do have a donation box that a few of our members will go around
campus along with some of our products in hand to sell or collect
donation all over campus.
d. Number of Customers
We estimated upon the number of customers based on how much we
sold. The total estimation would be at least over 150 customers per
day considering that we had customers purchasing multiple products
from us including roses.

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e. Other Methods of Ordering
We also provide delivery service as long as it is within the campus
boundaries. Via phone or social media, customers can contact us to
either deliver or to hold on to one of our product for them.

20. 20
Green Measure
a. Environmentally - Conscious Manner
Given that recycling and protecting the environment is very important,
we were strictly concern upon the usage of disposable materials and
packaging for this project. One of our objectives in this project is to
protect and improve upon the health of environment by reducing
usage of non-renewable resources.
b. Environmentally-Friendly Product Packaging
Before having taking deal with our suppliers, we first asked them
whether their materials used for the product packaging would be
disposable so that it does not bring harm to the environment. We
wanted to reduce minimal waste created in order to encourage using
packaging that is recyclable.
The packaging for the mee goreng and cakes for the customers are
plastic containers as they are easily disposable and also recyclable.
The plastic cups used for drinks as we sold coffee at one point
consisted of using recyclable material as well. Reduction in using
plastic bag as we only provide plastic bags to customers who
requested it. In a way, we are able to reduce the way of disposing
non-renewable waste. We also used plastic gloves as to ensure the
cleanliness of the product as well as able to recycle it easy.
c. Reduction of Carbon Footprint
We reduced the usage of plastic bags for the customers as we only
provide upon request form the customer. In addition, we walked
around campus to sell our products to people who did not know
about our charity drive in front of the student life centre. As our food
also do not require refrigeration unlike some stalls who required much
usage of electricity for keeping their products.
d. Waste Management
The product waste such as plastic containers and cups after being
used are to be thrown into the 3R bin which include Reuse, Recycle,
and Reduce bins provided all over campus. Customers can easily
throw it in and all of these waste will be taken to the recycling centre
where they are sorted by type and categorize.

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e. Measures Taken to Reduce Consumption of Resources
1. Our products do not require the usage of much water therefore
reducing water usage.
2. We did our best into minimizing the amount of electricity usage for
all our electrical appliances.
3. Provide plastic bag as requested by customers only

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Human Resource Planning
Team Organization Chart
Job Scope
Team Member Job Scope
Liew Quo Ming Project Leader, Public Relations
(PPKKCKS), Product Dealer, Sponorship
Dealer, Product Promoter, Donation
Manager, Chief Salesman
Darren Tan Sales Manager, Product Dealer,
Marketing Strategist, Sponorship Dealer,
Treasurer, Promoter, Customer Servicer,
Salesman, Driver
Michelle Wong Accountant, Donation Manager,
Promoter, Product Dealer, Customer
Servicer, Saleswoman
Tang Ying Jien Stall Manager, Public Relations
(PPKKCKS), Poster Designer, Machine
Operator, Salesman, Driver
As our group has a clear job scope, we are able to guide ourselves to our
respective task and distribute the workload evenly. Each member have their
own sets of specific skills so that every field of job scope is able to run
smoothly without any mistakes.
As the Project Leader, Lew Quo Ming manages all the other members and
ensures every member does their part so that the business will run smoothly.
As The Sales Manager, Darren Tan make sure that all our sales are in good
condition and the profit earn is able to cover up the expenses. As the
accountant, Michelle keeps tracks of the money and ensure there is no lost.
As the Stall Manager, Ying Jien ensures that the stalls are operable and
makes sure the product quality good.
Lew
Quo
Ming
Project
Leader
Tang
Ying
Jien
Stall
Manager
Michelle
Wong
Accountant
Darren
Tan
Sales
Manager

23. 23
Quo Ming and Ying Jien also manage with Public Relations, which ensures
that all profit earn are donated to PPKKCKS. Quo Ming and Darren Tan were
tasked to get sponsorship to have funding for our business to start operating.
Darren and Michelle Wong was in charge of dealing with the profit and
losses and manages the money flows while keep the receipt in checked. Lew
Quo Ming, Darren Tan and Michelle Wong are tasked to manage the product
supplier and make sure that all products and machineries are available and
ready to sell. Quo Ming and Michelle Wong keeps track on the donation to
confirm we have enough donation to cover up our expenses and target
goals. Ying Jien also manages the poster design to ensure customers are
able to have a visual view of the product and the pricing.

24. 24
Evaluation of result
At the end of this project, we managed to achieve more than our target,
which is more then RM 2300 consisting our sponsor, sales and donation.
Profit & Loss Statement
RM RM
Revenue 2849
Net sales 2849
Less: Cost of Good Sold
Frozen Yogurt 493
Meggi Mee 56
Cakes 840 (1389)
Gross Profit 1460
Add: Sponsor 2300
Donation 354 2531
Adjusted Gross Profit 3991
Less: Operating Expenses
Typhoid Injection 260
Machine Rental 200
Total operating expenses (460)
Net Sales 3531
Net
ProIit
Frozen
Yogurt
Coffee
Maggi
Mee
Cakes
Donations
Sponor

25. 25
In the end of the project, we got net sales of RM 3531 by selling Frozen
Yogurt, Coffee, Maggi Mee and Cakes. To conclude, it was a very profitable
business and we have reach our RM2300 goal. We manage to get back our
Typhoid Injection fees and also get some pocket money for ourselves from
the profit.
During our project, we faced a lot of problems and obstacles. One of our
main problems was we had trouble with the machineries. First, we decided to
test the cotton candy machine, but on pre-testing the cotton candy machine
heater broke, which causes us to have one less product to sell. So, we
decided to buy cakes to cover up our expenses and support the sales of the
frozen yogurt. On the first day, we reached our target with solely the sales of
frozen yogurt and realize we had over purchased the cakes. But all is well
when we boosted our sales and managed to sell off the cakes.
Our next big obstacle is on the 2nd
day of sales when our frozen yogurt
machine broken in the evening. We were shocked, as our main source of
income is gone. So we quickly decided on what to sell, we then came up with
the idea to sell Maggi Mee and coffee, as it is the safest and profitable
product we can think of. Things got worse when one of our teammates, Ying
Jien was sick with food poisoning and cannot attend on the following day of
sales. Even so the rest of the teammates, were still manageable.
We also faced problems with the supplier. At first, we had trouble getting an
agreement on the pricing of the products. The supplier was trying to get
profit from us as they charged us with a very high price for every single
product sold and also a high rent for the machineries. But after much
consideration, we finally got a deal with a win-win situation. But after that, we
had trouble with the cotton candy machine and they charged us with the
repair fees of the machine because they were not at the scene when the
machine broke and blamed us for breaking the machine. We cannot do
anything, as it was partially our fault. However, when the frozen yogurt
machine broke, they give us a refund as they were present at the scene and
declared that it was their machines own faulty.
Although we faced a lot of problems, we came together as a team to solve
the problem, this taught us to be calmer when solving a problem and learn
how to overcome it.
Video link: https://youtu.be/IOi7DS_COSA

26. 26
Appendix
Photos
Project
Briefing
Sales
Promoting
Selling
Products
Cakes
(Products)
Frozen
Yogurt
(Product)

27. 27
Typhoid
Injections
Receipt

28. 28
Sponsorships
Letter

29. 29
Sales
Receipts
(Random
Picked)