Business final report

FNBE AUG INTAKE 2014 | INTRODUCTION TO BUSINESS Page 1
INTRODUCTION TO BUSINESS (BUS 30104)
BUSINESS FINAL PROJECT : CHARITY DRIVE EVENT
LECTURER : MR. CHANG JAU HO
GROUP MEMBER :
ABDUL QAYYUM SHAHMIE 0320220
MOHAMAD ADIB ISMAIL 0321532
ALLESTER SHAUN 0320250
JONATHAN LIM 0321119
JOEL LING 0320511

TABLE OF CONTENTS
CONTENT PAGE
Summary 4 – 5
Objective 5
Target Market 6
Competition Analysis 7
Products and Packaging 8 – 9
Pricing 10
Promotion 11 – 13
Sponsorship 14
Distribution 15
Green Measures 16
Human Resource Planning 17
Evaluation Results 18 – 19
Appendix 20 - 22

SUMMARY
Uncle Qayyum’s is a non-profitcharity drive temporary organization created by
a group of five students in order to raisefunds to be donated to our selected
charity organization. This charity drive event in Taylor’s University Lakeside
Campus was run for five days. This charity projectis the final projectfor
Introduction to Business for Foundation in Natural and Built Environment. All
the profitand sponsorship thatis collected will be donated to Trinity
Community Children Home.
Uncle Qayyum’s is offering variety of foods in terms of snacks, dessertand
drinks such as nachos with cheese, brownies, teh botol and fruit tea. The
theme of the stall is designed for teh botol and fruit tea to look refreshing for
the people passing by to notice as it is our main attractions. The stall also offers
live music jamming session that contributed all of the donations fund that is
done by one of our group members. The capital of the business was divided
into five of our group members so every members contributed to the vital part
of making this charity drive succesful.

This reportcontains all the strategies used in order for us to achieve our goal of
collecting RM2500.00 fund fromselling our productin Taylor’s University and
other areas. The target was to collect RM2500. Wedecided to divide our target
by RM1500 through profitand donations plus another RM1000 through
sponsorship fromour relatives. This reportincludes our objective which is to
donate to Trinity Community Children Home that is located is Petaling Jaya.
Target market, pricing, productpackaging, management of product, our
sponsorship, distribution, human resourceplanning and the evaluation of our
results in sales is included in this report.
OBJECTIVE
 Giving the public an opportunity to lend a hand in helping Trinity
Children Home by selling our products to the public.
 Raise awareness among the people in Taylor’s University Lakeside
Campus to contribute in the community and the people who is in need.
 To raise a minimum of RM2500 to be donated to charity during the
entire charity drive event.
 To sell 30 Packs of Cheese Nachos and 18 Packs of Brownies daily.
 To sell atleast 60 bottles of our signaturedrinks daily.
 To collect minimum of RM500 daily.
LINK HERE-
https://www.youtube.com/watch?v=A_YiJljTqPE&feature=youtu.be

TARGET MARKET
Through suggestions fromour lecturer, Mr. Joe, we decided to try and
conducted an experiments regarding our products by selling it around Taylor’s
University LakesideCampus and to outside area such as family and friends few
days beforethe charity drive begins. Fromthe experiments, wefound out that
teenagers from15-25 aremoreprone in buying our product.
Since the location of the charity driveevent being held is in Taylor’s University
LakesideCampus, we have targeted the rangeof customers that can be
classified in to two that is; A. Students fromboth gender age range from 15-25
years old that contributed to the majority of our sales and B. Lecturer and staff
that holds the minority in our sales.
We are targeting the students as the nature of our productcan be classified as
Junkfood (CheeseNachos), Sweet Desserts (Brownies) and sweettea drinks
that is more favorabletowards the younger generations. For the spending
power fromthe investigations made by our group, we realize that students in
LakesideCampus spend less or around RM20 for food in commercial block.
We decided that RM5 will be the highest price for our food as the students hold
the power of buying our food through opportunity cost that can be compared
frombuying a meal fromcommercial block or a variety of cheaper and
interesting foods at the charity stalls.

COMPETITION ANALYSIS
The main 2 competitors are the stall located on the left side of our stall and the
right side that is;
Tan Chin Yin’s Group
(left side)
Deenie H’yatt’s Group
(right side)
Product Roses and Ice Cream Barbican and T-shirt.
Services - Games
Strength Their product packaging
is quite interesting as
they put a dry ice below
the ice cream to make it
look ice cold that is
perfect on a hot day and
the display of their
machine that attract
people to buy in their
stall.
Attract customers
through game session
and they selling bottle
barbican drinks for
cheaper price from our
bottle drinks to the
gamers and other
customers.
Vulnerabilities Open only from 1.30pm
onwards and usually sold
out very fast.
Rushing students wont
be interested to stop at
their stall.

PRODUCTS AND PACKAGING
Product1 : Teh Botol
Description : A Jasmine Tea flavored drink that is
stored in a unique bottle that is refreshing when it is
cold.
Package: Stored in a 220mlglass bottle.
Product2 : Fruit Tea
Description : A Apple Tea flavored drink that is stored
in a interesting bottle that look refreshing and taste
even better when it is cold.
Package: Stored in a 235mlglass bottle.

Product3 : Cheese Nachos
Description : The nachos flavor used for this
purposeis double cheese nachos and bbq
flavored nachos that comes with the cheese
saucethat was made fromthe best quality
cheddar cheese and followed by salsa
(tomato+capsicum) on top.
Package: The cheese saucewill be given after
the sales to ensure the nachos crispy taste.
Product4 : Brownies
Description : A soft top chocolate walnut
brownies that comes with the hersheys
chocolate syrup.
Package: Stored in room temperature to
ensurethe softness and the chocolate syrup is
given after the sales for better taste.
As you can see, the food product is packaged in a small plastic wherepeople
can see the productto be judge and to be taste if they boughtit. The people
recognizeour stall because of the Fruit tea and teh botol and theres alot of
regular customers swing by to our stall to buy the same productthus making it
succesfulin attracting the customer.

PRICING
PRODUCT
UNIT SELLING PRICE
(INCLUDING
PACKAGING)
UNIT COST PRICE
(INCLUDING
PACKAGING)
TEH BOTOL RM4.00 RM1.50
FRUIT TEA RM4.00 RM1.60
CHEESE NACHOS RM5.00 RM2.00
BROWNIES RM5.00 RM3.30
Our main attraction was the FruitTea and Teh botol because of their
reputation as people who came by always finds it attractive and people are
more likely to buy it in a hot day as it looks refreshing and it is a great
combination either Teh Botol/Fruit Tea + Nachos/Brownies to be consumein
the sametime.
We were having difficulties in selling the product and the strategies that have
been used by our group is by making 2 person fromthe group walks around
campus with the product. We were supposed to sell kuih bakar, butfor some
personalproblems fromour sponsors wethen decided to stop on the sells of
kuih bakar.

PROMOTION
We prepared the all the necessary item needed in order for us to attract
customer such as the posters, weeven made our own menu so that people can
see clearly what kind of productare we selling and the price. For store
decorations, we decided to design our stall simple, nice and neat. We offer live
jamming session to the public that is done by 1 of our group member and with
some help fromsome music student in order to attract customers to our stall
daily. We used face to face conversations as a channel to promoteour stall.
Uncle Qayyum’s motto is “Buy and make a child smile” as we are referring to
the children that we are helping.
INSTAGRAM PAGE
Since the usage of instagram is really
popular with the teenagers
nowadays, we decided to further
promote our product on the social
media posting all the news update
and the live jamming session hours.

Uncle Qayyum’s Posters.
The posters that was mainly used for promoting Uncle Qayyum’s. Thetheme
used for all the poster is black and yellow as yellow works as the contrastagent
to make the poster looks outstanding.
The board that was
used as a part of the
decorations for Uncle
Qayyum’s stall.

Uncle Qayyum’s Menu
The menu that is shown and used at the stall. We purposely choseyellow
colour to be match with black to make it look interesting and striking in the
eyes of the customers.
Daily Live Performance.
The team that has helped us in
raising our donations fund and
attractions to our stalls.
(saxophone, guitar, beatbox)
LINK -
https://www.youtube.com/watch?v=FmbImdvBlR8&feature=youtu.be

SPONSORSHIP
The targeted sponsorship would beany established company that we can find
and fromour parents. However, sincewe didnt have any luck in getting
sponsorship fromany company, every and each of our parents decided to
sponsor RM200 each that make a total of RM1000 sponsorship in cash. The
parents agreed to sponsor RM200 each as they want to play a part in the
community by giving charity to those who is in needs.

DISTRIBUTION
Since the nature of our food is the kind of food that can last longer, we did all
the packaging for the whole week before the charity driveevent started. We
made a total of 150 packaging of Nachos. For the cheese sauce, usually it can
last up to 7 days, butas precautions we made fresh new cheese sauceeveryday
in the morning before we went to open our stall. The salsa that consistof
tomatoes and capsicumare boughtdaily to keep them fresh.
For Uncle Qayyum’s Teh Botol and FruitTea, we wereonly needed to buy 5
packs of ice everyday for cooling the drinks at the stall. The total stocks bought
for these two drinks is 20 box that contains 24 bottles each. All the stocks is
stored in our car and we have to drive to Lakeside Campus everyday to deliver
those productto Uncle Qayyum’s stall.
As for the brownies, webought 6 whole cake of brownies that was already
divided into 15 pieces in a pack for each cake by the supplier that made a total
of 90 packs. So we decided to bring 18 packs of brownies everyday with the
hersheys chocolatesyrup that was provided by the supplier.
Since everything is prepared and packaged well, if a customer approach to buy
any drinks that we are selling, they will get the drinks rightaway or it will cost
no more than 2 minutes for both of the food as we need to put in the chocolate
syrup for brownies and cheese saucefor the nachos.
Majority of the customers is the student who pass by will ignoreus unless they
are approached by Uncle Qayyum’s groupmates. As for attentions, wehave no
problem as we played music and we did live jamming session for few hours
daily. We will walk around the campus after 3-4pmif the food is still not sold
out to sell all the food to reach the targeted sales quantity everyday.
Some of our customers was our friends and lecturers, where they give us fully
supportby purchasing our productand donating to the stall. We thank them
for their contribution towards the community.

GREEN MEASURES
The green measures taken by us is that we are offering to recycle every bottle
that was sold and wetold the customers that if they wantto help in
contributing to the mother earth, they can recycle the empty glass bottle or
they can give it back to us for recycling purposes.
Mostly, we used plastic containers for our food as that is the only choice we
have given the cost and the usefulness of the plastic containers eventhough we
know that it is not environmental friendly but it is recyclable given all the
recycling bin provided in the campus.
The product wastewas divided into two group, 1. The empty bottle, 2. Other
wastes. The glass bottle wastewas recycled while the general waste was
disposed since it only contains used tissues, wasteproductand other waste.
We used hot water to wash tools used for cheese as it would be a wasteto use
cold water to wash off the cheese stains that is hard to wash.

HUMAN RESOURCE PLANNING
Everyonewas given their job on the charity event week, but we helped each
other out as a team for we think it is better if we work as a squad in order for
us to achieve our target. The main objective is to work together as a team to
push ourselves to the limit we can in selling the product.
QAYYUM
(LEADER AND INCHARGE OF
NACHOS AND DRINKS)
JONATHAN
(MARKETING AND DESIGN)
ALLESTER
(MUSICIANS)
ADIB
(INCHARGE OF BROWNIES AND
ICE SUPPLIES)
JOEL
(ACCOUNTANT)

EVALUATION RESULTS
Profit & Loss Statement of Uncle Qayyum’s for the period ended 12th June
2014
RM RM
Revenue
Sales 2,880.00
Less:Cost of goods sold
Teh Botol 350.00
Fruit Tea 380.00
Nachos 300.00
Brownies 300.00
1,330.00
Gross Profit 1,550.00
Add: Sponsor Revenue 1,000.00
Donation Revenue 250.00
1,250.00
AdjustedGross Profit 2,800.00
Less : Operating Expense
IceSupplies 25.00
Disposablegloves 6.50
Receipt Book 6.00
Tissue 4.50
Straw 8.00
Vaccine Injection 250.00
Total Operating Expense 300.00
Net Profit 2500.00

THE
BOTOL
FRUIT
TEA
NACHOS BROWNIES
S.
Price
$4.00 $4.00 $5.00 $5.00
Units 200 220 150 90
Rev $800.00 $880.00 $750.00 $450.00
Selling Price x Units = Revenue
Cost Price x Units = Total Cost
Based on the reports, the sales is double from the COGS and Uncle Qayyum’s
stall is getting more than half of the sales for profit. Itis good that we reached
our sales target within the 5 days of trading. The sponsorship and donation box
played a vital part for us to achieve the RM2500 mark.
For us, we think that wedid rightin selling the teh botol and fruit tea as that is
the one who boostalot of our sales while i think we should have sell another
major productsuch as a meal that can satisfy people’s hunger rather than
selling junk food and desserts.
If we’regiven a second chance to do this charity driveall over again, we would
pick a spotthat is very strategic and we will change most of our food productas
it is not as encouraging as we thoughtit would. We will also pick our product to
be sold by doing experiments in the campus to know the people’s taste and
needs.
LINK HERE–
https://www.youtube.com/watch?v=Ctwu_JOQmpc&feature=youtu.be
THE
BOTOL
FRUIT
TEA
NACHOS BROWNIES
C. Price $1.50 $1.60 $2.00 $3.30
Units 240 240 150 90
Total C. $350.00 $380.00 $300.00 $297.00

APPENDIX
SPONSORSHIP RECEIPT FROM RELATIVES.

RECEIPT FOR SUPPLIES
RECEIPT FOR MATERIALS BOUGHT.
Doritos and BBQ chips X2

Bought daily (X5)

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