Data analytics can provide useful insights for marketing, sales, and e-commerce by helping businesses understand customer demographics and responses to advertising, determine the most effective marketing strategies, and chart how product desirability depends on context. When used for marketing, business analytics offers benefits like gaining a full view of customers, personalizing engagements, sharpening social media strategies, and engaging customers in real-time, but can also pose risks like data misinterpretation, inappropriate data collection methods, and high expenses.

1. USE OF BUSINESS ANALYTICS IN MARKETING

2. INTRODUCTION
 Data analytics – the use of data to understand various
components of an organization’s effectiveness – is a
tremendous part of any company’s engagement in advertising
and sales.
 Businesses use data analytics to inform better decision making,
whether such decisions lead directly to additional revenue,
more efficient customer-service responses, targeted marketing
campaigns or niche product ideas.
 Whether your interest is primarily in marketing, sales or e-
commerce, data analytics can be used to provide highly useful
insights.

3. DATA ANALYTICS AND MARKETING
 To figure out which marketing strategies are most
effective
 To understand how various demographics respond to
different forms of advertising
 To chart how product desirability depends on
context and environment
 Big data grants marketing professionals the
information they need to create the most efficient
campaigns possible.

4. BENEFITS OF BUSINESS ANALYTICS IN
MARKETING
 Gain a full view of customers across channels.
 Become more proactive and effective
 Personalize your marketing and customer engagements
 Sharpen social media strategies
 Engage your customers in real-time
 Visualize success across the enterprise
 Treat data as a strategic asset

5. DEMERITS OF BUSINESS ANALYTICS IN
MARKETING
 Unguaranteed Success
 Data Misinterpretation
 Inappropriate Data Collection Methods
 Huge Expenses