This document outlines the components of a capstone project proposal for a business administration seminar. The proposal will include: 1) weekly summaries of a chosen corporation's financial statements and milestones; 2) a description of the business, its products/services, mission, and supply chain; 3) details on the corporation's market, including demographics, customers, competitors, and trends; 4) the corporation's marketing strategy; 5) locations of the business; 6) any legal or regulatory issues; 7) employee benefits; and 8) information on management and strategic plans. The project aims to integrate core business areas and demonstrate research and communication skills.

1. BUS239 Business Applications Seminar- Capstone Project Proposal
PROJECT COMPONENTS (CONTENT)
1. WEEKLY/BI-WEEKLY SUMMARY (as assigned by Instructor):
a. Summarize financial statements and projections (Yearly Gross Profits, Net Profits, Break-Even, Return On
Investment and Cash Flow)
b. Summarize and analyze major corporate milestones (changes in leadership, stock price fluctuations, supply
chain management, innovation, obsolescence, acquisitions, mergers, sales of divisions, impact of
technological changes, etc.)
2. DESCRIPTION OF THE BUSINESS:
a. Describe your chosen corporation.
b. Describe your product(s)/service(s).
c. What is your mission statement?
d. Describe the supply chain for your corporation.
3. THE MARKET:
a. What are the geographical areas your corporation serves?
b. Describe key demographics for each area which may impact business operations and strategic decisions
(population, ethnic composition, religion, unemployment rate, inflation rate, literacy rate, population
growth, birth and death rates, average age, health expenditures, education expenditures, major cities and
capital, type of government, legal system, current head of country and title, GDP, principal imports/exports,
existing international issues) – as assigned by instructor
c. How many potential customers are in that area? Document the sources of your estimates.
d. What percent of the market does your company have now? How much do you think you will have in the
future? How quickly will you reach that percentage? Document the sources of your estimates.
e. Describe your target customer (age, sex, occupation, lifestyle, income, geography, reading and viewing
habits likes, dislikes, etc.).
f. Who are your competitors? What are their strengths and weaknesses?
g. Identify competitive or substitute products/services.
h. Is this business seasonal? Explain.
i. What is the trend in the business and industry? (Are revenues growing, stable, declining?) Include citations.
4. MARKETING STRATEGY
a. What makes your products/services unique?
b. What features or services do you offer that justify your price compared to competitors’ prices?
c. How do you attract and keep your segment of this market? Explain all that apply: (customer quality, product
quality, price, location, promotion, persuasion—personal selling, satisfaction guarantee/product warranty,
distribution, extend credit (if yes, what is your credit policy and payment terms?), accept credit cards, checks
5. BUSINESS LOCATION:
a. What is the address of the corporate headquarters and why did the corporation choose that location? (tax
advantages, ease of incorporation, other incentives)
b. What are the other locations for the corporation and why did the corporation choose those locations? (labor
force availability and skills, incentives, ease of transportation, proximity to raw materials, wage rates, etc.)
6. LEGAL AND REGULATORY ISSUES:
a. Is your business currently involved in any legal actions? (patents, trademark violations suits – such as Apple
v. Samsung, product safety suits, product liability suits, etc.)
b. Is your business currently involved in any regulatory issues or facing criminal penalties for regulatory
infractions? (Sarbannes-Oxley, antitrust, etc.)
7. EMPLOYEE BENEFITS:
a. Briefly describe the benefits available to workers in this corporation.
8. MANAGEMENT: This is an important section of your Business Analysis.
a. Organizational structure (identify senior management, Board of Directors)
b. Describe the company’s strategic plan for the current fiscal year.
c. Describe the corporate Code of Ethics.
d. Analyze the extent to which this corporation relies on outsourcing.
e. Describe the corporation’s diversity management policies.

2. Business Administration Capstone Project Program Learning Outcomes
Program Learning Fully Accomplished Partially Accomplished Not Accomplished
Outcomes
Analyze ethical issues At least 85% of selected Between 70% and 84% Fewer than 70% of
that impact business student products of student products student products
decisions from achieve a rating of achieve a rating of achieve proficiency or
economic, political, proficient or better on proficient or better. better.
legal, and social the assessment (s) for
perspectives. this outcome.
Utilize technology skills At least 85% of selected Between 70% and 84% Fewer than 70% of
to maximize managerial student products of student products student products
decision-making from achieve a rating of achieve a rating of achieve proficiency or
the perspective of the proficient or better on proficient or better. better.
organization. the assessment (s) for
this outcome.
Develop a business At least 85% of selected Between 70% and 84% Fewer than 70% of
analysis that integrates student products of student products student products
and applies all the core achieve a rating of achieve a rating of achieve proficiency or
areas of business: proficient or better on proficient or better. better.
accounting, the assessment (s) for
management, this outcome.
marketing, logistics,
economics, and finance
in a global context.
Display evidence of At least 85% of selected Between 70% and 84% Fewer than 70% of
research skills and student products of student products student products
written communication achieve a rating of achieve a rating of achieve proficiency or
skills. proficient or better on proficient or better. better.
the assessment (s) for
this outcome.
Analysis of conclusions, At least 85% of selected Between 70% and 84% Fewer than 70% of
implications and student products of student products student products
consequences. achieve a rating of achieve a rating of achieve proficiency or
proficient or better on proficient or better. better.
the assessment (s) for
this outcome.

3. BUS239 Capstone Project Rubric
LEARNING Excellent Good mastery (B) Some mastery (C) Minimal mastery No mastery Score
OUTCOME mastery (A) (D) (F)
KNOWLEDGE
(30%) 25-30 points 19-24 points 13-18 points 7-12 points 0-6 points
Know the core Demonstrates Demonstrates Demonstrates Demonstrates Does not
areas of business: clear integrated sound conceptual some conceptual lack of demonstrate any
accounting, understanding of and theoretical and theoretical understanding of knowledge of
management, concepts and understanding confusion and the most concepts concepts and
marketing, theories and their and integration in relationship in a and theories and theories in a
logistics, relationship in a a global context. global context. their relationship global context.
economics, and global context. in a global
finance in a context.
global context.
CRITICAL THINKING (35%)
Evaluate data 13-15 points 10-12 points 7-9 points 4-6 points 0-3 points
Evaluate Demonstrates Has read widely Cites at least two Minimal No awareness of
collected data careful reading in several different discussion of the relationship
and draw from all relevant sources; assesses interpretations; interpretation in between
conclusions for sources; offers and summarizes makes an effort secondary works. collected data
managerial thorough, fair- the relationship to articulate the No effort to and managerial
decision-making. minded, and between relationship articulate the decision-making.
informed collected data between relationship
assessment of and managerial collected data between
the relationship decision-making. and managerial collected data
between decision-making. and managerial
collected data decision-making.
and managerial
decision-making.
Analyze issues 17-20 points 13-16 points 9-12 points 5-8 points 0-4 points
Analyze ethical Demonstrates Has read widely Cites at least two Minimal No awareness of
issues that careful reading in several different discussion of the relationship
impact business from all relevant sources; assesses interpretations; interpretation in between business
decisions from sources; offers and summarizes makes an effort secondary works. and society and
economic, thorough, fair- the relationship to articulate the No effort to ethical issues.
political, legal, minded, and between business relationship articulate the
and social informed and society and between business relationship
perspectives. assessment of ethical issues. and society and between business
the relationship ethical issues. and society and
between business ethical issues.
and society and
ethical issues.
CRITICAL SKILLS (35%)
Technology 9-10 points 7-8 points 5-6 points 3-4 points 0-2 points
Utilize technology Demonstrates Demonstrates Offers some Little or no Does not utilize
skills to maximize thorough good utilization utilization of utilization of technology skills
managerial utilization of of technology technology skills technology skills and their
decision-making technology skills skills and their and their and their application to
from the and their application to application to application to improve
perspective of application to improve improve improve managerial
the organization. improve managerial managerial managerial decision-making.
managerial decision-making. decision-making. decision-making.
decision-making.

4. Strategic Plan 9-10 points 7-8 points 5-6 points 3-4 points 0-2 points
Evaluate the All information Most information Some Very little No information
Business Strategic and analysis is and analysis is information and information and and analysis is
Plan, examining conducted conducted analysis analysis is based on the core
all the core areas integrating the integrating the integrates the grounded in the areas of business
of business: core areas of core areas of core areas of core areas of and is not
accounting, business and is business and is business and is business or is communicated,
management, communicated, communicated, communicated, communicated, written and/or
marketing, written and/or written and/or written and/or written and/or orally, in a
logistics, orally, thoroughly orally, in a orally, in a orally, in a thorough
economics, and in a thorough thorough thorough comprehensive
finance in a comprehensive comprehensive comprehensive comprehensive and cohesive
global context and cohesive and cohesive and cohesive and cohesive manner.
manner. manner. manner. manner.
Citations, format 9-10 points 7-8 points 5-6 points 3-4 points 0-2 points
Well- The writer The writer cites Offers partial Offers little to no Is not aware of
substantiated correctly and sources using the evaluation of evaluation of need to evaluate
argument; proper thoroughly cites assigned format primary sources; primary sources; or verify sources.
citation of sources using in footnotes or spotty no verification.
evidence APA or MLA endnotes and verification.
format (as provides a
assigned by separate
instructor) in bibliography;
footnotes or however, the
endnotes; the paper displays
paper includes a some gaps in
separate citation, errors in
bibliography their
listing all sources construction, and
consulted for the inaccuracies in
paper. the bibliography.
Mechanics 5 points 4 points 3 points 2 points 0-1 point
Mechanics Spelling, Occasional (up to Weaknesses(5-8 Problems (9-12 Problems (13+
punctuation, 4) errors in errors) in spelling, errors) in spelling, errors) in spelling,
grammar all spelling, punctuation, punctuation, punctuation,
correct; proper punctuation, grammar, grammar, grammar,
sentence and grammar, sentence & sentence& sentence &
paragraph sentence & paragraph paragraph paragraph
construction paragraph construction construction construction so
construction; not make sections of make sections of severe as to make
severe enough to the paper the paper the paper
hinder an unintelligible. unintelligible. unintelligible.
understanding of
the paper’s main
points.
Total Points (out of 100)