The Millennial Think Tank is a weekly on-air broadcast dedicated to busting myths about Millennials in areas like brand ethics, transparency, debt, education, relationships, globalization, and entrepreneurship. We also develop and host private think tanks for brands that are interested in learning from and aligning with Millennials. MTT is hosted by ArCompany - we're a Toronto based group that focuses on helping brands / companies build communities, content, and technology for their customers and not the other way around.

1. The Millennial
Think Tank For
Brands
by ArCompany

2. Millennials are an influential bunch
1 |

3. They are digital natives
In other words, a large amount of their life is spent online.
Younger Boomer
250
200
98
50
Millennial
Gen X
Other Boomer/Silent
Average number of Facebook friends. Source: http://www.
pewsocialtrends.org/2014/03/07/millennials-in-adulthood/

4. There are also a lot of them
Some estimates are that they make up as much as
a quarter of the population.
Gen Z
24%
Millennials
24%
Boomers
24%
GEN X
16%
Greatest/Silent
12%
Source: http://www.nielsen.com/us/en/insights/reports/2014/millennials-breaking-the-myths.html

5. Because
they’re
online so much
and technology
for serving content
is advancing so rapidly,
marketers / brands covet
the Millennial attention span.

6. 4|
But narratives by
both media outlets
and brands around
how millennials view
/ interact with the
world are frequently
overly simplistic…

7. They
require
constant
validation
They are cheap,
but will spend
unbelievable
amounts of
money to have
the latest
technology
They are
attached at
the hip to
their
parents
They don’t
take direction
from superiors
in a work
environment

8. Labeled as
entitled
privileged
narcissistic
Millennials are:

9. At ArCompany, we
decided it was time to
let Millennials speak
for themselves.

10. What they value in
media and brands
We started the Millennial Think Tank,
a weekly on-air broadcast featuring:
A range of people in their
late teens to early 30s
Conversations on perceptions
of Millennials + what their
overall priorities are

11. We heard directly
from Millennials
who were tired of
the labels…

12. “I feel that I am going to
be going into a world
where nobody is going to
take me seriously, and
people are going to look
down on me because I
wasn’t lucky enough to
be born a few years
earlier.”
Kiernan McGinnis

13. We also heard their
views on things like
brand ethics and
transparency…

14. “I would love to have
corporations be
accountable for their
actions, and often
when I have the
ability to spend more
money at an ethical
place I will.”
Samantha Estoesta

15. “Do what you can, when you
can, when you have the extra
dollar. I kind of approached
things that way throughout
my 20s, so even when I was in
college it was constantly
there as the same idea:
where is my money going, as
a vote, as a reminder of what
I want my country to be, what
I want these companies to
be.”
Judy McCloskey

16. As the Think Tank progressed, we learned
they had strong views on:
Brand
ethics
Customer
service
Debt Financial
services
Higher education
Globalization Privacy Entrepreneurship

17. How can the
Millennial Think
Tank help your
brand?

18. The Think Tank is
not for everyone.

19. Being digital natives doesn’t just mean that
Millennials are shaped by the technology, it also
means they are shaping the technology itself, and
conversations about what matters / how that digital
world is actually built.

20. “Building connections and human
relationships are far more important
to Millennials than owning things.”
Amy McCloskey Tobin - ArCompany

21. If you’re already engaged in or
would like to start a serious
conversation about the sustainability /
long term success of your brand,
particularly on the web, then the
Millennial Think Tank is for you.

22. The Millennial Think Tank and
ArCompany can help you:
Align
with, and
learn from
Millennials
Get specific before
and after insights
and feedback on
your brand or
brand initiatives
Access unfiltered
perspectives in
areas like product
development,
marketing, and
customer service
Gather unbiased, independent research,
including from social and community
driven channels on the web.

23. At ArCompany
we take a
comprehensive
approach

24. We help you find deep
product, marketing,
and/or customer service
insights from Millennials
that have experienced
your brand or similar
brands in your space.
Initial
think tank
session
typically
virtual, can
be in-person
as needed.
Set up
the right
mix of
Millennials
for your
think
tank.
Create
the
structure
to get you
meaningful /
relevant
answers.
1 2 3 4

25. Once the think
tank session is
complete, we’ll
get it transcribed,
dig into the
insights it contains,
and send them back
your way.
5

26. 6 We then
work with you
to create a
framework
for
implementing
those insights.

27. If you’d like more information on Millennial Think Tank for
brands, to discuss sponsorship of the general weekly
broadcast, or interview us for a story, email:
Amy Tobin a.
tobin@arcompany.co
Hessie Jones h.
jones@arcompany.co
Contact information