Social media allows people to connect and share information online. While it provides opportunities for businesses, it also poses risks. Positive impacts include increased brand awareness through a cost-effective way to market to targeted audiences. However, negative comments online can damage a brand's reputation, and privacy/security risks exist from data breaches. Looking ahead, social media will integrate more augmented reality, focus on data privacy, and use artificial intelligence for targeted promotion.

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Social Media
impact on
businesses
By:Damarion Wallace

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What is social media ?
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This Photo by Unknown Author is licensed under CC BY-SA-NC
Social media is online platforms and technologies
that allow people to create, share, and exchange
information, ideas, and content with each other in
virtual communities and networks.

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Negative ways
social media effect
business
Damage to brand reputation
As we all know social media is a powerful tool for spreading
information. Certain things can go viral like negative
comments and reviews this can hurt a businesses reputation.
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4. z Privacy and security risk
Social media platforms are not always secure, and
businesses that use them may be vulnerable to cyber
attacks, data breaches, and other security risks. this
could lead to customers data being leaked which will
result in lost of trust for the business.

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Positive effects social
media have on business
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 Increased brand awareness
Social media gives businesses the
opportunity to reach wider audiences
and bring brand awareness. By being
able to interact with customers and build
connections with them at the same time.

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Cost effective
marketing
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 Social media can be a
cost-effective marketing
tool that allows
businesses to reach a
large audience without
spending a lot of money.
Now days all businesses
use social media to
market products without
having to spend lots of
money.

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Targeted
advertisement
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 Social media platforms
allow businesses to target
their advertising to
specific audiences based
on demographics,
interests, and other
factors. This can help
businesses advertise their
products so the select
group of people that
would buy will be able to
see it.

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Increased
website tracking
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 With businesses sharing
links to their website on
social media, businesses
can drive traffic to their
site and increase
product transactions.

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What's the future
of social media
marketing?
Social media platforms are expected to incorporate more augmented reality so
that customers can see what the product look like before purchasing. Another
thing business are going to do through social media is make sure that
customers have increased security with data privacy. Lastly artificial
intelligence will be focused in the future helping businesses promote products
on social media will be one of many jobs that the AI will do.
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THANK YOU
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