This term paper discusses Grameen Phone's marketing strategies. It provides background on the company, including that it is a joint venture between Telenor and Grameen Telecom. The paper outlines Grameen Phone's marketing department and system, including how they analyze product lifecycles and portfolios to determine strategies like cost reduction, product alteration, or elimination. It also provides an interview conducted with Grameen Phone employees to learn about their approach to marketing products and services.
1. The document discusses the various types of credit facilities sanctioned by banks including fund based facilities like cash credit, term loans, etc. and non-fund based facilities like letters of credit and guarantees.
2. It provides details on the credit appraisal process undertaken by banks which involves collecting documents from applicants, conducting risk ratings, verification checks, site visits and analysis of viability before sanctioning loans.
3. The key aspects of credit appraisal covered are the different types of loans, the process flow from application to sanction, checks and validations performed.
This document provides an overview of mobile banking. It discusses how mobile banking allows customers to access banking services anytime from anywhere using their mobile devices. It notes that mobile banking helps reach the billions of people around the world who have mobile phones, including those in remote areas or who lack access to traditional banking. The document also compares mobile banking to internet banking, noting mobile banking has less security risks and does not require computer skills. It states that while mobile banking is still growing in some countries, it is already having an impact on the global economy.
Term paper on grameen phone telecom...Download: http://studyassignment.blogsp...Pujan Kumar Saha
Get the full term paper on grameen phone telecom from here: http://studyassignment.blogspot.com/2014/05/term-paper-on-grameenphone.html
Get more assignment, term paper, report, powerpoint presentation from here: http://studyassignment.blogspot.com
Grameenphone is the leading telecommunications provider in Bangladesh. Their marketing strategy focuses on segmentation, targeting, positioning, products, pricing, place, and promotion. They target premium, upper middle class, and middle class customers. Their products include prepaid and postpaid plans for consumers and businesses. They use a variety of advertising tools like TV, radio, and print. Research findings show room for improvement in areas like customer service, package options, and call rates. Recommendations include increasing service awareness and developing new products and services while ensuring proper awareness of offerings.
This document provides an overview of SWOT analysis, including its definition, purpose, key elements, and how it is used. A SWOT analysis is a tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or business venture. It involves specifying objectives and identifying internal and external factors that are favorable and unfavorable to achieving those objectives. The main elements of a SWOT analysis are strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal to the organization, while opportunities and threats relate to external factors. The analysis can help identify strategies to improve weaknesses and strengths, as well as take advantage of opportunities and defend against threats.
An overview on Grameenphone, the largest mobile phone operator in Bangladesh. Grameenphone or GP is also the first GSM Technology introducer in Bangladesh.
Grameen Phone is the largest mobile operator in Bangladesh with over 27 million subscribers. It is a joint venture between Telenor and Grameen Telecom. Telenor owns 55.8% shares and Grameen Telecom owns 34.2%. Grameen Phone launched on March 26, 1997 and has since established itself as the dominant mobile provider through superior network coverage and quality. However, its market share has declined from 63% in 2005 to 44% in 2010 due to increased competition. Grameen Phone aims to provide the best network and services at affordable prices across Bangladesh, including rural areas.
This presentation discusses management practices at Abul Khair Group. It provides an overview of common management practices such as empowering staff, introducing new technology and training. It then discusses Abul Khair Group's planning strategy, which involves setting missions and objectives and determining how to allocate resources to achieve targets. The presentation outlines Abul Khair Group's organizing and management structure, which includes departments headed by managers. It also discusses Abul Khair Group's staffing process of recruiting qualified employees and their approach to directing and controlling performance to meet goals.
1. The document discusses the various types of credit facilities sanctioned by banks including fund based facilities like cash credit, term loans, etc. and non-fund based facilities like letters of credit and guarantees.
2. It provides details on the credit appraisal process undertaken by banks which involves collecting documents from applicants, conducting risk ratings, verification checks, site visits and analysis of viability before sanctioning loans.
3. The key aspects of credit appraisal covered are the different types of loans, the process flow from application to sanction, checks and validations performed.
This document provides an overview of mobile banking. It discusses how mobile banking allows customers to access banking services anytime from anywhere using their mobile devices. It notes that mobile banking helps reach the billions of people around the world who have mobile phones, including those in remote areas or who lack access to traditional banking. The document also compares mobile banking to internet banking, noting mobile banking has less security risks and does not require computer skills. It states that while mobile banking is still growing in some countries, it is already having an impact on the global economy.
Term paper on grameen phone telecom...Download: http://studyassignment.blogsp...Pujan Kumar Saha
Get the full term paper on grameen phone telecom from here: http://studyassignment.blogspot.com/2014/05/term-paper-on-grameenphone.html
Get more assignment, term paper, report, powerpoint presentation from here: http://studyassignment.blogspot.com
Grameenphone is the leading telecommunications provider in Bangladesh. Their marketing strategy focuses on segmentation, targeting, positioning, products, pricing, place, and promotion. They target premium, upper middle class, and middle class customers. Their products include prepaid and postpaid plans for consumers and businesses. They use a variety of advertising tools like TV, radio, and print. Research findings show room for improvement in areas like customer service, package options, and call rates. Recommendations include increasing service awareness and developing new products and services while ensuring proper awareness of offerings.
This document provides an overview of SWOT analysis, including its definition, purpose, key elements, and how it is used. A SWOT analysis is a tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project or business venture. It involves specifying objectives and identifying internal and external factors that are favorable and unfavorable to achieving those objectives. The main elements of a SWOT analysis are strengths, weaknesses, opportunities, and threats. Strengths and weaknesses are internal to the organization, while opportunities and threats relate to external factors. The analysis can help identify strategies to improve weaknesses and strengths, as well as take advantage of opportunities and defend against threats.
An overview on Grameenphone, the largest mobile phone operator in Bangladesh. Grameenphone or GP is also the first GSM Technology introducer in Bangladesh.
Grameen Phone is the largest mobile operator in Bangladesh with over 27 million subscribers. It is a joint venture between Telenor and Grameen Telecom. Telenor owns 55.8% shares and Grameen Telecom owns 34.2%. Grameen Phone launched on March 26, 1997 and has since established itself as the dominant mobile provider through superior network coverage and quality. However, its market share has declined from 63% in 2005 to 44% in 2010 due to increased competition. Grameen Phone aims to provide the best network and services at affordable prices across Bangladesh, including rural areas.
This presentation discusses management practices at Abul Khair Group. It provides an overview of common management practices such as empowering staff, introducing new technology and training. It then discusses Abul Khair Group's planning strategy, which involves setting missions and objectives and determining how to allocate resources to achieve targets. The presentation outlines Abul Khair Group's organizing and management structure, which includes departments headed by managers. It also discusses Abul Khair Group's staffing process of recruiting qualified employees and their approach to directing and controlling performance to meet goals.
GP has been the market leader in Bangladesh's telecom sector since 1997 due to its strong network coverage enabled by fiber optic cables and rural distribution through Grameen Bank. It introduced 3G and offers value-added services beyond basic calling. With over 46 million customers, GP has the largest market share of around 43% despite having the highest call rates, maintaining its lead through superior network quality and innovation.
This report summarizes M.A. Matin's internship at Pubali Bank Ltd's Principal Branch in Dhaka, Bangladesh. It provides an overview of Pubali Bank's vision, organizational structure, and the general banking, loans, and advances departments. As part of the internship, Matin assisted with account openings, check processing, local remittances like telegraphic transfers and demand drafts, loan applications and disbursements, and customer service. The report also identifies some challenges faced by the bank and provides recommendations to address them.
This document provides information about a marketing management course project submitted to Eastern University on Grameen Phone. It includes an acknowledgement, introduction on the telecommunications sector in Bangladesh and Grameen Phone, history and milestones of Grameen Phone, company overview including mission/vision and competitors, description of products and marketing mix, SWOT analysis, financial information, survey analysis, findings, and conclusion.
This document provides a case study on the business level strategies of Grameenphone Ltd. It discusses Grameenphone's history, ownership structure, vision, mission, values, and the strategies they employ at different levels including business, functional, and global levels. It also includes a SWOT analysis that identifies Grameenphone's strengths such as large network coverage and opportunities for expansion, as well as weaknesses like billing issues and threats from new competitors.
Google is an American multinational technology company founded in 1998 by Larry Page and Sergey Brin. It invests heavily in research and development to produce internet-based products and services. Google has grown significantly over the years and now employs over 53,000 full and part-time employees worldwide. The company aims to organize the world's information and make it accessible through its mission statement.
This document discusses concepts related to decision making, including:
- Decision making is a choice made between several options to achieve objectives. It is a complex, sequential process influenced by personal values.
- Rational decisions efficiently achieve goals. There are different types of rationality depending on factors like objectivity, consciousness, and organization.
- Herbert Simon's model of the decision making process has three phases: intelligence, design, and choice.
- Decision making systems can be "closed" if the environment is known, or "open" if it is unknown. The type of decision depends on the level of knowledge about outcomes.
The document outlines the employee experience at SAP, including its ideology of being "by the people, for the people" and emphasis on work-life balance. It describes SAP's extensive recruitment process and employee networks that support diversity. The document also discusses SAP's training programs, rewards system, benefits like insurance and leaves, and its use of cloud technology to support global talent management.
The document summarizes a community service initiative organized by Taylor's University students to visit an orphanage called Pusat Jagaan Beribuan Kasih. It introduces the student group members and provides information about the orphanage. It then outlines the various preparation meetings, pre-visit, fundraising, and schedule of activities for the event day which included icebreakers, games, arts and crafts, and lunch. The purpose was to spend time with and bring supplies for the 35 residents, including 25 children and senior citizens, at the orphanage run by a kindergarten headmaster.
This document provides an overview of Grameenphone Ltd., the largest mobile network operator in Bangladesh. It discusses Grameenphone's history, operations, market share, growth, management structure, values, domestic and international markets, competitors, and SWOT analysis. Recommendations are made to focus on customer retention, target new customers, improve performance management, and increase advertising. The conclusion states that Grameenphone maintains a dominant market position through effective strategies while continuing to grow.
This report summarizes the communication processes of Grameenphone Ltd. (GP), a leading mobile phone operator in Bangladesh. It discusses GP's organizational structure, products and services, departments, and strategies for internal and external communication. GP aims to satisfy all customers through various consumer packages. Its communication department plays a critical role in formulating policies to ensure business goals and objectives are met. As technologies evolve, GP is working to improve security standards and protect critical resources through effective communication across management levels.
Internship Report On Green Banking (A study on EXIM Bank Limited)Tan E mul Adnan
This document provides an overview of EXIM Bank Bangladesh Limited, including its history, vision, mission, objectives, products and services. EXIM Bank was established in 1999 and provides both conventional and Islamic banking services. The document outlines the bank's organizational structure and describes the intern's responsibilities and learning experience working in the bank's general banking department at the Dohazari branch for two months. It also introduces the concept of green banking and EXIM Bank's activities to promote environmental sustainability.
Google company Profile
Introduction
Mission and Vision
Product offerings
Industry analysis
SWOT analysis
competitor analysis
marketing Mix
Google Management
Current Events
Conclusion
Pran Foods processes fruits and vegetables and produces over 200 food products across 10 categories. It serves foods and beverages to 106 countries besides Bangladesh. The company is primarily owned by general public and financial institutions. Pran uses machines from China, Japan, and the USA to produce juices, snacks, toast, biscuits, and candy. It aims to achieve customer satisfaction through its customer care program and create a culture of customer focus. Pran emphasizes corporate social responsibility through various environmental and community initiatives. It exports products to over 30 countries and interfaces with the government through regulatory compliance.
The Indian retail brokerage industry consists of companies that act as agents for buying and selling securities like stocks and shares on a commission basis, and has grown significantly in recent years. Brokers facilitate transactions between investors on stock exchanges. The top brokers in India still control around 15-16% of the market share, while retail trading contributes around 60% of overall market trading volume.
The document establishes the Ekiti State Traffic Enforcement and Management Agency. It creates a board to oversee the agency and gives the agency powers to enforce traffic laws, apprehend offenders, conduct patrols, and manage traffic. It outlines the agency's jurisdiction, staff ranks and duties, and funding sources which include government grants and loans.
BKash Limited is a leading mobile financial services provider in Bangladesh that was founded as a joint venture between BRAC Bank and Money in Motion in 2010. It has since expanded with investments from IFC, the Gates Foundation, and Ant Financial. BKash aims to increase financial inclusion in Bangladesh by providing convenient, affordable and reliable financial services via mobile phones. It utilizes Bangladesh's large mobile phone penetration rate to reach rural populations that lack access to formal banking. BKash has over 30 million users and a network of over 180,000 agents across Bangladesh.
The ALS Ice Bucket Challenge was started to raise awareness and funds for ALS/Lou Gehrig's disease. It involves dumping a bucket of ice water on one's head and challenging others to do the same within 24 hours, or donate to ALS research. The challenge went viral on social media in 2014, with many celebrities participating. It significantly increased donations to ALS associations, with $98.2 million donated from July to August 2014 compared to $2.7 million the prior year. The challenge also dramatically grew visits to ALS association websites and the Wikipedia page on ALS.
1. The document provides an overview of State Life Insurance Corporation of Pakistan, including its organizational structure, culture, leadership, and employee motivation practices.
2. Key aspects covered include its 17 departments, hierarchy, formalization and centralization approaches, and types of permanent and field force employees.
3. The corporation uses incentives, bonuses, benefits and upgrading to motivate employees, while leadership draws on various power sources like legitimate, coercive and reward powers.
This document contains an analysis of Power Grid Company of Bangladesh Ltd. for the years 2010 and 2011. It includes:
- A horizontal analysis of the company's income statement, showing revenues increased 5% while expenses like transmission and administrative costs increased substantially, leading to a large decrease in profits.
- A vertical analysis of the company's balance sheet, showing property, plant and equipment make up around half of total assets, while long-term debt is the largest liability.
- Ratio analyses are also presented for the company and two others from the fuel and power sector: Summit Purbanchol Power Company Ltd. and Jamuna Oil Company Limited.
This lab report summarizes 3 experiments:
1) Production of yogurt by fermenting milk with starter cultures. Less yogurt was produced using diluted milk compared to concentrated milk.
2) Attempting to culture bacteria using streak plating technique. Single colonies were not achieved due to inexperience with the technique.
3) Measuring maltose production from starch hydrolysis using amyalse enzyme. A standard curve was used to determine 1.67mM or 601.701mg of maltose was produced. Care is needed due to small test values.
GP has been the market leader in Bangladesh's telecom sector since 1997 due to its strong network coverage enabled by fiber optic cables and rural distribution through Grameen Bank. It introduced 3G and offers value-added services beyond basic calling. With over 46 million customers, GP has the largest market share of around 43% despite having the highest call rates, maintaining its lead through superior network quality and innovation.
This report summarizes M.A. Matin's internship at Pubali Bank Ltd's Principal Branch in Dhaka, Bangladesh. It provides an overview of Pubali Bank's vision, organizational structure, and the general banking, loans, and advances departments. As part of the internship, Matin assisted with account openings, check processing, local remittances like telegraphic transfers and demand drafts, loan applications and disbursements, and customer service. The report also identifies some challenges faced by the bank and provides recommendations to address them.
This document provides information about a marketing management course project submitted to Eastern University on Grameen Phone. It includes an acknowledgement, introduction on the telecommunications sector in Bangladesh and Grameen Phone, history and milestones of Grameen Phone, company overview including mission/vision and competitors, description of products and marketing mix, SWOT analysis, financial information, survey analysis, findings, and conclusion.
This document provides a case study on the business level strategies of Grameenphone Ltd. It discusses Grameenphone's history, ownership structure, vision, mission, values, and the strategies they employ at different levels including business, functional, and global levels. It also includes a SWOT analysis that identifies Grameenphone's strengths such as large network coverage and opportunities for expansion, as well as weaknesses like billing issues and threats from new competitors.
Google is an American multinational technology company founded in 1998 by Larry Page and Sergey Brin. It invests heavily in research and development to produce internet-based products and services. Google has grown significantly over the years and now employs over 53,000 full and part-time employees worldwide. The company aims to organize the world's information and make it accessible through its mission statement.
This document discusses concepts related to decision making, including:
- Decision making is a choice made between several options to achieve objectives. It is a complex, sequential process influenced by personal values.
- Rational decisions efficiently achieve goals. There are different types of rationality depending on factors like objectivity, consciousness, and organization.
- Herbert Simon's model of the decision making process has three phases: intelligence, design, and choice.
- Decision making systems can be "closed" if the environment is known, or "open" if it is unknown. The type of decision depends on the level of knowledge about outcomes.
The document outlines the employee experience at SAP, including its ideology of being "by the people, for the people" and emphasis on work-life balance. It describes SAP's extensive recruitment process and employee networks that support diversity. The document also discusses SAP's training programs, rewards system, benefits like insurance and leaves, and its use of cloud technology to support global talent management.
The document summarizes a community service initiative organized by Taylor's University students to visit an orphanage called Pusat Jagaan Beribuan Kasih. It introduces the student group members and provides information about the orphanage. It then outlines the various preparation meetings, pre-visit, fundraising, and schedule of activities for the event day which included icebreakers, games, arts and crafts, and lunch. The purpose was to spend time with and bring supplies for the 35 residents, including 25 children and senior citizens, at the orphanage run by a kindergarten headmaster.
This document provides an overview of Grameenphone Ltd., the largest mobile network operator in Bangladesh. It discusses Grameenphone's history, operations, market share, growth, management structure, values, domestic and international markets, competitors, and SWOT analysis. Recommendations are made to focus on customer retention, target new customers, improve performance management, and increase advertising. The conclusion states that Grameenphone maintains a dominant market position through effective strategies while continuing to grow.
This report summarizes the communication processes of Grameenphone Ltd. (GP), a leading mobile phone operator in Bangladesh. It discusses GP's organizational structure, products and services, departments, and strategies for internal and external communication. GP aims to satisfy all customers through various consumer packages. Its communication department plays a critical role in formulating policies to ensure business goals and objectives are met. As technologies evolve, GP is working to improve security standards and protect critical resources through effective communication across management levels.
Internship Report On Green Banking (A study on EXIM Bank Limited)Tan E mul Adnan
This document provides an overview of EXIM Bank Bangladesh Limited, including its history, vision, mission, objectives, products and services. EXIM Bank was established in 1999 and provides both conventional and Islamic banking services. The document outlines the bank's organizational structure and describes the intern's responsibilities and learning experience working in the bank's general banking department at the Dohazari branch for two months. It also introduces the concept of green banking and EXIM Bank's activities to promote environmental sustainability.
Google company Profile
Introduction
Mission and Vision
Product offerings
Industry analysis
SWOT analysis
competitor analysis
marketing Mix
Google Management
Current Events
Conclusion
Pran Foods processes fruits and vegetables and produces over 200 food products across 10 categories. It serves foods and beverages to 106 countries besides Bangladesh. The company is primarily owned by general public and financial institutions. Pran uses machines from China, Japan, and the USA to produce juices, snacks, toast, biscuits, and candy. It aims to achieve customer satisfaction through its customer care program and create a culture of customer focus. Pran emphasizes corporate social responsibility through various environmental and community initiatives. It exports products to over 30 countries and interfaces with the government through regulatory compliance.
The Indian retail brokerage industry consists of companies that act as agents for buying and selling securities like stocks and shares on a commission basis, and has grown significantly in recent years. Brokers facilitate transactions between investors on stock exchanges. The top brokers in India still control around 15-16% of the market share, while retail trading contributes around 60% of overall market trading volume.
The document establishes the Ekiti State Traffic Enforcement and Management Agency. It creates a board to oversee the agency and gives the agency powers to enforce traffic laws, apprehend offenders, conduct patrols, and manage traffic. It outlines the agency's jurisdiction, staff ranks and duties, and funding sources which include government grants and loans.
BKash Limited is a leading mobile financial services provider in Bangladesh that was founded as a joint venture between BRAC Bank and Money in Motion in 2010. It has since expanded with investments from IFC, the Gates Foundation, and Ant Financial. BKash aims to increase financial inclusion in Bangladesh by providing convenient, affordable and reliable financial services via mobile phones. It utilizes Bangladesh's large mobile phone penetration rate to reach rural populations that lack access to formal banking. BKash has over 30 million users and a network of over 180,000 agents across Bangladesh.
The ALS Ice Bucket Challenge was started to raise awareness and funds for ALS/Lou Gehrig's disease. It involves dumping a bucket of ice water on one's head and challenging others to do the same within 24 hours, or donate to ALS research. The challenge went viral on social media in 2014, with many celebrities participating. It significantly increased donations to ALS associations, with $98.2 million donated from July to August 2014 compared to $2.7 million the prior year. The challenge also dramatically grew visits to ALS association websites and the Wikipedia page on ALS.
1. The document provides an overview of State Life Insurance Corporation of Pakistan, including its organizational structure, culture, leadership, and employee motivation practices.
2. Key aspects covered include its 17 departments, hierarchy, formalization and centralization approaches, and types of permanent and field force employees.
3. The corporation uses incentives, bonuses, benefits and upgrading to motivate employees, while leadership draws on various power sources like legitimate, coercive and reward powers.
This document contains an analysis of Power Grid Company of Bangladesh Ltd. for the years 2010 and 2011. It includes:
- A horizontal analysis of the company's income statement, showing revenues increased 5% while expenses like transmission and administrative costs increased substantially, leading to a large decrease in profits.
- A vertical analysis of the company's balance sheet, showing property, plant and equipment make up around half of total assets, while long-term debt is the largest liability.
- Ratio analyses are also presented for the company and two others from the fuel and power sector: Summit Purbanchol Power Company Ltd. and Jamuna Oil Company Limited.
This lab report summarizes 3 experiments:
1) Production of yogurt by fermenting milk with starter cultures. Less yogurt was produced using diluted milk compared to concentrated milk.
2) Attempting to culture bacteria using streak plating technique. Single colonies were not achieved due to inexperience with the technique.
3) Measuring maltose production from starch hydrolysis using amyalse enzyme. A standard curve was used to determine 1.67mM or 601.701mg of maltose was produced. Care is needed due to small test values.
This document provides an overview of Bangladesh's history covering several topics:
- The land, people, and languages of Bangladesh including the various ethnic groups and the evolution of the Bengali language.
- Native rulers and kings that governed from 400 BC to the 16th century including the Pala and Sena dynasties and the beginning of Muslim rule.
- Important archaeological sites showing ancient settlements and Buddhist monasteries.
- The British colonial period starting in 1757 and events like the famine of 1770 and permanent land settlement act of 1793.
- Resistance movements against British colonialism and landlord oppression from the 18th to 20th centuries led by figures like Titu Mir.
- The independence
BRAC's Water and Sanitation Hygiene (WASH) programSamiya Yesmin
This is a summary on Water and Sanitation Hygiene (WASH) program, carried in Bangladesh by BRAC to help achieve MDG 7: ensure environmental sustainability
This document summarizes key concepts about sampling distributions, confidence intervals, and hypothesis testing. It discusses how the sampling distribution of the sample mean approaches a normal distribution as the sample size increases based on the Central Limit Theorem. It also outlines how to calculate confidence intervals for a population mean or proportion when the population standard deviation is known or unknown. The document concludes by defining the power of a statistical test and describing the p-value approach for hypothesis testing.
It is the financial statement analysis of the two pharmaceutical companies in Bangladesh.
Sqaure Pharma. SPL
BEXIMCO Pharma BPL
for Ms. Mahtab Faruqui's FIN301 Class at BRAC University
ENG202- term paper--S- Fashion magazineSamiya Yesmin
its my business plan/proposition for opening a fashion magazine in Bangladesh as a part of my course ENG202- Business communication term paper for Mr. Khurrum Mallik
MGT301 term paper - Good People, Good BusinessSamiya Yesmin
MGT301-- Human Resource Management
It is a term paper on different aspects of the human resource department of Nestlé Bangladesh Limited.
For Mr. Tanvi Newaz's MGT301 class at BRAC university
This document discusses telecommuting and its impact on work productivity. It defines telecommuting as employees working away from their office, such as from home, and explores its different types. The document outlines factors to consider in determining which jobs and employees are suitable for telecommuting. It examines the advantages for both employees and businesses, such as increased flexibility and reduced costs. Potential disadvantages are also presented, like feelings of isolation and loss of control. Finally, the costs associated with implementing telecommuting, such as technical equipment and security measures, are reviewed. Overall, the document provides an overview of telecommuting and analyses its benefits and challenges.
Cultural diffusion is the process by which culture traits or complexes spread from one society or group to another. The document discusses cultural diffusion through the example of three students - David from England, Habib from Khulna, and Shaba from Dhaka - who meet at BRAC University. On their first day, each experiences cultural shocks from the others' cultures, such as David wearing inappropriate clothes or Habib seeing girls and boys interacting. However, by joining a cultural club, they become friends and start to learn about and influence each other's cultures, demonstrating both the positive and negative impacts of cultural diffusion.
BTE101 assignment--Telomere and telomeraseSamiya Yesmin
This document discusses telomeres and telomerase. It begins by explaining that telomeres are repetitive DNA sequences at the ends of chromosomes that protect them from deterioration. Telomerase is an enzyme that adds DNA repeats to the ends of chromosomes to replace sequences lost during cell division, thereby preventing shortening of chromosomes over time. The document then covers how telomerase works, the role of telomeres and aging, and potential anti-aging applications of telomerase research and supplements. It concludes by stating that while aging processes are still being researched, telomerase holds promise for slowing cellular aging and potentially extending lifespan.
This document provides an overview of Bangladesh Lamps PHILIPS and presents common size statements for the company's financials from 2008-2012. It includes vertical and horizontal common size balance sheets and income statements. The vertical balance sheet shows percentages of items compared to total assets each year. The vertical income statement shows percentages of items compared to sales each year. The horizontal statements show each item as a percentage of the base year (2008). Averages and standard deviations are also calculated.
Bus 203 group 4- unemployment and its consequencesSamiya Yesmin
The document discusses several factors contributing to unemployment including political unrest, globalization, technological innovations, and rapid shifts in global markets. It notes high unemployment especially among youth and long-term unemployment. Other issues mentioned are flexible contracts making firing easier, fewer people retiring, and more use of temporary/contract workers. Potential solutions proposed include retraining workers, promoting entrepreneurship, improving education to match skills with market demands, and creating flexible labor markets and benefits to keep people working.
This document contains an analysis of two pharmaceutical companies in Bangladesh: Beximco Pharmaceuticals Ltd. (BPL) and Square Pharmaceuticals Ltd. (SPL). It provides background information on when each company was founded and their growth. It also analyzes 12 financial ratios for both companies from 2010-2012 and compares their performance. SPL generally has higher ratios indicating better performance and lower risk than BPL. The document concludes that SPL is the better investment currently due to its higher market share, profitability and lower risk, though recommends both companies take actions to further improve.
MGT301--Good People, Good Business---term ppr presentationSamiya Yesmin
This document contains information about an interview conducted with the HR officer at Nestlé Bangladesh Ltd. It lists the names of 6 students and describes Nestlé's emphasis on ethical conduct and participatory leadership. The document outlines Nestlé's recruitment and selection process, which involves CV screening, written tests, competency interviews, and final interviews. It also discusses Nestlé's orientation program, approaches to training needs analysis, and types of training provided, which focuses on on-the-job learning supplemented by other methods. Key performance indicators for evaluating training programs are also mentioned.
The document discusses several topics related to governance in Bangladesh, including its constitution, public administration, local government, and economic development. It provides an overview of the key features of the Bangladeshi constitution, including that it is written, rigid, and includes four principles of state policy. It also discusses the history of decentralization and forms of decentralization like de-concentration, delegation, and devolution. The document outlines some components of good governance like accountability, transparency, and participation, as well as indicators of development such as the Millennium Development Goals and Human Development Index.
Shakil ahmed [crm,product management] internship reportShakil Badhon
1. The document discusses the internship activities undertaken by the author at Grameenphone's Commercial division in the Customer Lifecycle Management department.
2. Key responsibilities included preparing Frequently Asked Questions, execution templates, and Siebel offer documentation to support various "Below The Line" promotional campaigns.
3. The author also participated in important pre-launch and post-launch testing of campaigns through User Acceptance Testing both before and after campaign launches.
Assignment on communication in grameen phoneburhanseu
The document is an assignment report on communication in GrameenPhone Ltd. It discusses GrameenPhone's communication methods with customers, internally within the organization, and with dealers/agents.
GrameenPhone communicates with customers through direct methods like hotline services, customer centers, and messages/email. It uses indirect methods like advertisements. Internally, it uses email, mobile phones, and face-to-face communication between employees. Communication flows downward from management and upward from employees.
GrameenPhone sells products through dealers, franchises, and agents. It maintains communication with agents through mobile phones, online channels, and in-person meetings to discuss products, services, and operations.
The document discusses the introduction, objectives, scope, limitations, and methodology of a study conducted on GrameenPhone Ltd, including an overview of the company's background, structure, management team, and human resource practices related to planning, recruitment, job descriptions, and employee classifications.
Grameen Phone uses several methods to communicate with customers, employees, and dealers. They communicate with customers directly through face-to-face interactions, phone calls, and SMS messages. Within the organization, they communicate through meetings, emails, reports and online messaging. They communicate new promotions and deals to dealers through sales representatives during visits. Effective communication is important for Grameen Phone to operate successfully and meet business goals.
This document provides an executive summary and chapters 1-2 of a term paper on compensation management and salary surveys at Grameenphone Ltd.
The executive summary gives an overview of Grameenphone as the leading telecom provider in Bangladesh with over 16 million subscribers. It was the first to introduce GSM technology and has helped transfer technological knowledge from its part-owner Telenor. The paper aims to analyze Grameenphone's compensation and conduct salary surveys.
Chapter 1 introduces Grameenphone and the scope of studying its compensation management and conducting salary surveys. It outlines the sources and methodology used to collect data. Chapter 2 provides background on Grameenphone, including its vision, mission and values,
This document provides a project report on the marketing strategies of LG Electronics India Ltd. It includes an executive summary that overviews the company's history, operations in India, and discusses its marketing mix of the four Ps - product, price, place, and promotion. The report also covers an analysis of the home electronics industry in India, LG's competition, and performs a SWOT analysis of the organization. It is submitted for a master's degree program in partial fulfillment of an MBA in applied management.
Robi Axiata Limited is a leading telecommunications company in Bangladesh. The document discusses the internship experience of the author in Robi's Customer Service department. It provides an overview of Robi's operations, management structure, objectives and key achievements. It also describes the activities undertaken by the author, such as assisting customers with queries, complaints, activations and deactivations by phone as part of the inbound call center. The author gained exposure to different customer segments and departments within the Customer Service division.
“A STUDY ONFACTORS REQUIRED TO ENHANCE THE EFFICIENCY AND SATISFACTION OF REL...Janak Secktoo
This Summer Training project report is based on telecom sector as the telecom sector is
growing at a very good pace.
This project titled on “A study on Factors required to Enhance the Efficiency and
Satisfaction of Reliance JIO Retailers and Customers in the region Baddi (H.P)”is being
conducted to identify factors and provide revolutionary 4G LTE coverage and high speed Wi-
Fi services of Reliance JIO at all parts of Baddi city.
The aim of the study is to identify the factors which required enhancing the scope,
productivity, efficiency and satisfaction of distributors, retailers and customers to prefer the
reliance jio products and services in Baddi region. This study is carried out through a pilot
survey from 40 customers, 20 device retailers, and 40 connectivity retailers’ respondents. The
results of the survey are analyzed using pie chart, bar chart and statics. The study makes
efforts to ascertain the satisfaction level of retailers and customers of reliance jio. It helps to
enhance the scope of jio retailers by finding the new retailers in Baddi region it also called
expansion plan. It also help to increase the productivity of jio services and products by
increasing the satisfaction levels of jio distributors, retailers &customers and it also help to
enhance the efficiency of jio distributors, retailers, beat boy(market beat boy/FOS) by
preparing the daily beat plan and road map. Give information to the jio customers and
retailers about the jio plans and schemes. It helps to resolve the quick feedback problem of
retailers by making the whatsaap group. The findings revealed that the maximum distributors,
retailers &customers are satisfied but few are unsatisfied due to bad performance of beat boy,
delay in feedback, and take long time for resolve the problem and networking problem.
Grameenphone is the largest mobile service provider in Bangladesh. It was established in 1997 as a joint venture between Telenor, Grameen Telecom, and others. Grameenphone launched with a vision of providing reliable and affordable mobile services across Bangladesh, including rural areas, through initiatives like their Village Phone Program. The company has been very successful, becoming the largest telecom provider in the country through strategies focused on nationwide coverage, affordable pricing, and innovative products and services.
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Grameenphone Ltd. is the largest mobile telecommunications operator in Bangladesh. It operates a digital mobile network using GSM, 900 MHz, 1800 MHz, and 2100 MHz spectrum bands. Grameenphone serves both rural and urban customers across Bangladesh and has invested over BDT 278 billion to build its nationwide network infrastructure, covering over 99% of the population. The company is jointly owned by Telenor (55.8%) and Grameen Telecom (34.2%), and aims to provide affordable communications services to help socioeconomic development in Bangladesh. It has pioneered various mobile solutions such as health services, bill payments, and education initiatives to expand access in rural areas.
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Introduction to business project 1 (business proposal)EdwinYip
ECO-mobile SDN BHD is a newly established Malaysian company that manufactures and distributes eco-friendly phone accessories. The company is located in Bukit Bintang, Kuala Lumpur, a popular shopping and entertainment area. ECO-mobile aims to target teenagers and families with its products. It plans to utilize a partnership structure and hire various supervisors and staff. ECO-mobile expects sales to increase each year from RM251,100 in year 1 to RM298,000 in year 3 as it establishes itself in the market. The company will focus on quality products and customer feedback to differentiate itself from competitors in the phone accessories industry.
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🔥🔥🔥🔥🔥🔥🔥🔥🔥
إضغ بين إيديكم من أقوى الملازم التي صممتها
ملزمة تشريح الجهاز الهيكلي (نظري 3)
💀💀💀💀💀💀💀💀💀💀
تتميز هذهِ الملزمة بعِدة مُميزات :
1- مُترجمة ترجمة تُناسب جميع المستويات
2- تحتوي على 78 رسم توضيحي لكل كلمة موجودة بالملزمة (لكل كلمة !!!!)
#فهم_ماكو_درخ
3- دقة الكتابة والصور عالية جداً جداً جداً
4- هُنالك بعض المعلومات تم توضيحها بشكل تفصيلي جداً (تُعتبر لدى الطالب أو الطالبة بإنها معلومات مُبهمة ومع ذلك تم توضيح هذهِ المعلومات المُبهمة بشكل تفصيلي جداً
5- الملزمة تشرح نفسها ب نفسها بس تكلك تعال اقراني
6- تحتوي الملزمة في اول سلايد على خارطة تتضمن جميع تفرُعات معلومات الجهاز الهيكلي المذكورة في هذهِ الملزمة
واخيراً هذهِ الملزمة حلالٌ عليكم وإتمنى منكم إن تدعولي بالخير والصحة والعافية فقط
كل التوفيق زملائي وزميلاتي ، زميلكم محمد الذهبي 💊💊
🔥🔥🔥🔥🔥🔥🔥🔥🔥
Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
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Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
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This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
1. Term Paper
August 2, 2011
1 Group II
BRAC University
BUS 101
Introduction to Business
Submitted to:
Mrs. Mahtab Faruqi
Senior Lecturer
B.B.S
Term Paper on:
Marketing strategies of
Grameen Phone
2. Term Paper
August 2, 2011
2 Group II
Done by Group II:
Sl.
No. Name I.D. Depart.
1. Nikita Nandini 11304029 BBS
2. Golam Asfia 11304057 BBS
3. Samiya Yesmin 11304043 BBS
4. Kazi Nikita Nur 10105008 ESS
Acknowledgements:
We would like to thank all mighty Allah, Mrs. Mahtab Faruqi for all
the help and guidance she has given us, and Grameen Phone for being so
accommodating and cooperative.
Summary:
This term paper is about the marketing sector of Grameen
Phone, on how, what, when and why they propose and offer their
products and services to the market.
3. Term Paper
August 2, 2011
3 Group II
Table of Contents:
Sl.
No.
Content Page no.
1. Introduction 4
2. A. Background of Company 6
3. B. Report on Grameen Phone’s Marketing system 9
4. Market Response 19
5. Conclusion 19
6. Glossary 20
7. Bibliography and reference 20
4. Term Paper
August 2, 2011
4 Group II
Introduction:
Background of report:
Here we have compiled a brief report on how Grameen Phone puts
together its extensive products and markets them.
Objectives:
To find out how, what, when and why Grameen Phone makes and
markets its products.
Scope:
Through researching for this we report we have found out how the book
described marketing strategies are actually put to use in real life, a source of
great enlighten for us.
Contact Person: Grameen phone employees
Limitations:
-Due to frequent political strikes we were put in a time restrain which disabled us
from researching more for our report.
-As marketing strategy does help a company beat its competition, thus the exact
methods/ instruments used for it is kept a secret, due to this privacy issue we
were unable to do more in-depth research.
- Because of Grameen Phone’ s long protocols, we are unable to provide
reference of our interviewee, as following GP’s protocol would entail getting
approval from GP’s human resource department and other head entities, this
would have take a very long time which we do not have.
5. Term Paper
August 2, 2011
5 Group II
Methodology:
We have used the primary research which entails taking up-
front personal interview.
And we have divided the entire assignment in the following
way, as you can see each and every one of us has played a
special part to complete and bring together our term paper.
Name of Group
Member Contribution
Nikita Nadini
Wrote Part A-1, 2,3,4,5, kept the group together and helped
with the slide.
Golam Asfia
Wrote Part A-6, B-1, 2 and the glossary, and helped with the
slide.
Samiya Yesmin
Designed and edited the entire assignment, wrote Q/A of the
interview, Part-B3 and rest of the assignment, and helped with
the slide.
Nikita Nadini
Wrote Part B-4, 5, 6, 7, got interview appointment, and
designed the slide.
6. Term Paper
August 2, 2011
6 Group II
A. Background of the
Company:
1. Name of the company: “Grameen Phone” is
extensively documented as GP. Their logo
2. Nature of business: With more than 27 million subscribers, Grameen phone is
the largest cellular operator in the country. It is a joint venture enterprise between
Telenor and Grameen Telecom Corporation, a non-profit sister concern of the
internationally acclaimed microfinance organization and community development
bank Grameen Bank. Telenor, the largest telecommunications company in Norway,
owns 55.8% shares of Grameen phone, Grameen Telecom owns 34.2% and the
remaining 10% is publicly held.
3. Brief history:
The idea of providing wider mobile phone access was at first conceived by Iqbal
Quadir, who is currently the founder and director of the Legatum Center for
Development and Entrepreneurship at MIT. He was inspired by the Grameen
Bank microcredit model. He imagined a business model where a cell phone can serve as
a source of income. After leaving his job as an investment banker in the United States,
he traveled back to Bangladesh, after meeting and successfully raising money from New
York based investor and philanthropist Joshua Mailman, and worked for three years
gaining support from various organizations including Nobel Peace
Prize laureate Muhammad Yunus of Grameen Bank and the Norwegian telephone
company, Telenor. He was finally successful in forming a group with Telenor and
7. Term Paper
August 2, 2011
7 Group II
Grameen Bank to establish Grameen phone. Quadir remained a shareholder of Grameen
phone until 2004.
Grameen phone received a license for cellular phone operation in Bangladesh
from the Ministry of Posts and Telecommunications on November 28, 1996. Grameen
phone started operations on March 26, 1997, the Independence Day in Bangladesh.
Grameen phone originally offered a mobile-to-mobile connectivity (widely
known as GP-GP connection), which created a lot of enthusiasm among the users. It
became the first operator to reach the million subscriber milestone as well as ten million
subscriber milestones in Bangladesh.
4. Number of employees: Grameen Phone has a total of 4000 employees along
with many student and other interns who work at GP’s call centers.
5. Geographic locations: A Grameen phone center (GPC) provides as a 'one stop
solution' for customers, with all telecommunications products and services, under a
single roof. A grameen phone center also sells phones from dealers like
Nokia, Samsung, Motorola, Sagem and Benq. EDGE/GPRS modems and accessories
such chargers and headphones are also sold at GPCs.
There are 76 GPCs and they are strategically located at all major locations of the
country is operated by Grameen Phone. Most of the newly opened GPC's are franchised
with GP controlling all management. Most of these franchised outlets are in non-
metropolitan areas.
The GPCs also provide the flexi load service without charging extra for small
denominations unlike many retailers in the country. Thus making the gpc's and ideal
place for many for such a service.
Every once a while, the GPCs tie up with handset manufactures and start a
nationwide marketing scheme by selling the specific vendors products at a price lower
than the market's or in bundle with a Grameen Phone connection loaded with free
minutes.
8. Term Paper
August 2, 2011
8 Group II
6. Financial performance:
This company's debt to total capital ratio, at 9.46%, is in-line with the Wireless
Telecommunication Services industry's norm. Additionally, even though there are not
enough liquid assets to satisfy current obligations, Operating Profits are more than
adequate to service the debt. Accounts Receivable is among the industry's worst with
24.29 days worth of sales outstanding. This implies that revenues are not being collected
in an efficient manner. Last, inventories seem to be well managed as the Inventory
Processing Period is typical for the industry, at 11.17 days.
Balance Sheet:
Currency in
Millions of Bangladesh Taka
As of:
Dec 31
2007
Restated
BDT
Dec 31
2008
Reclassified
BDT
Dec 31
2009
Restated
BDT
Dec 31
2010
BDT
TOTAL CASH AND SHORT TERM INVESTMENTS 804.6 7,020.7 14,601.3 21,685.2
TOTAL RECEIVABLES 3,249.5 4,892.6 5,459.4 6,176.0
TOTAL CURRENT ASSETS 6,851.1 14,429.8 22,181.7 30,802.0
NET PROPERTY PLANT AND EQUIPMENT 80,318.2 85,553.9 79,288.0 71,696.1
Long-Term Investments 4.5 4.5 -- --
Other Intangibles 1,275.7 8,193.6 7,681.1 6,991.4
Other Long-Term Assets 11.6 12.7 11.6 12.6
TOTAL ASSETS 88,461.0 108,194.5 109,162.5 109,502.1
LIABILITIES & EQUITY
TOTAL CURRENT LIABILITIES 36,444.7 50,231.0 38,952.1 44,641.9
TOTAL LIABILITIES 62,349.9 80,606.3 59,008.2 61,470.3
TOTAL COMMON EQUITY 26,111.1 27,588.2 50,154.3 48,031.8
TOTAL EQUITY 26,111.1 27,588.2 50,154.3 48,031.8
TOTAL LIABILITIES AND EQUITY 88,461.0 108,194.5 109,162.5 109,502.1
9. Term Paper
August 2, 2011
9 Group II
B. Report on Grameen Phone’s
Marketing System:
1. Marketing Department: Grameen Phone regularly evaluates the performance
of its products portfolio which provides its management information regarding strategies
of new products or product modification and elimination.
For tracking product performance management first of all establishes criteria and
performance level to gauge product performance. The motive of this system is to review a
product that will help to spot out the problem products or features. Grameen phone
management uses this diagnosis to decide a strategy for eliminating the fault. Steps may
include cost reduction, new product addition, product improvement market strategy
alteration or product elimination.
a. Products life cycle analysis: Length of a products life is shorter in telecommunication
sector. So, within a short period of time Grammen Phone's product changes phase from
the introductory to growth to its present maturity stage.
At the end of the cycle there arises the necessity to alter the cycle by introducing
new products or features.
b. Products portfolio analysis: Grameen Phones products portfolio analysis ensures
whether each product fulfils managements minimum performance criteria, and access
the strength and weakness of the product relative to other products in the portfolio.
c. Cost reduction: Grameen Phone’s products quality gives this company major advantage
over its competitors. Grameen Phone’s technological innovation, marketing productivity
and mass consumer helps to maintain this lower cost.
10. Term Paper
August 2, 2011
10 Group II
d. Product alteration: Products are often improved by changing their features and quality.
These features provide a way of differentiating a brand against competition. Grameen
Phone renamed its products as Easy to Smile; Regular to Explore. A number of new
features also have been added with these products in that time. But consumer’s
preferences suggest that quality is more important than features. So quality
improvements are also considered as an important strategy for increasing competitive
advantage.
e. Product Elimination: In deciding to drop a product from product line, Grameen
Phone’s management considers variety of performance criteria in addition to the
product’s sales and priorities. But product elimination is a key decision that is
thoroughly evaluated by Grameen Phone’s management. Because Grameen Phone’s
core value is to “Make it easy”.
Grameen Phone and Banglalink have joined forces to share network
infrastructure to take services at low costs to the untapped rural market. The partnership
will help Banglalink expand its outreach via GP's infrastructure. Network-sharing
between the two big players that occupy a combined 70 percent share of the six-operator
market will help both minimise infrastructure costs by utilising resources together. This
will equally benefit both operators in providing faster and cost effective services.
2. Product Mix:
As being in a service oriented business Grameen Phone relies more on coverage
and quality than the number of services or products offered. It has divided its product
into two types: Standardized and customized product.
a. Standardised product is further divided into two categories i.e. Prepaid and Post-paid.
-Smile(Standard)
-Smile prepaid STD.
-Shohoj package
-Apon Package
-Bondhu package
-Badhon package
11. Term Paper
August 2, 2011
11 Group II
Smile standard allows subscribers to make and receive NWD and ISD call in all other
operators whereas Xplore is the branded post paid service which usually comes in two
types: Xplore package 1 and xplore package 2.Both of them has BTTB connectivity,
Flexible credit policy and a wide range of value added services (SMS, EDGE, Voice
mail, Voice SMS) and International roaming.
b. Customized Product: Business Solutions are provided as a customized service to
different medium and large organization and Professionals. This customization allows
interesting call and sms charge among the member of the organization, fax and internet
service within the organization branch. The customized service of one organization is
never told to other or disclosed.
c. Value Added Services (VAS): With VAS customers can use their phones for numerous
other activities other than voice calls. Such as sending and receiving text, picture and
voice SMS, download ringtones, wallpapers and logos, receive news and Sports update,
health line service, participate and vote for polls.
d. Branding: It distinguishes a product from its competitors; as a result a strong brand
identity encourages repeated buying. Grameen Phone has been successful in this context
and more or else everyone is concerned about its Packages. Such an image is helped by
superior quality and high promotional activities. Grameen Phone is a corporate entity in
the telecommunication sector and their branding i.e. Corporate Branding is used in
advertising and promotion to support the overall product line.
3. Marketing Strategy:
Setting Price: Grameen phone sets its products prices by closely evaluating the
following factors:
i. per sim acquisition: depending upon the investment GP has put into the
product and how much they want in return, this depends on the rate at which they
want/ need to pay back their loans.
12. Term Paper
August 2, 2011
12 Group II
ii. Market demand: as GP’s products have competitive advantage in the
market, it is therefore at very high demand thus this allows GP to rule the market
as monopolistic competitor.
iii. Competitor’s price: As GP is a part of a very vast competition, they do have
to price their products by regarding their competitor’s prices so as to please
their customers more.
iv. Economic condition: Product pricing depends a lot on the country’s
economic condition as without a stable economy their products will not sell as
expected thus prices will then have to be reduced.
v. Seasonal Fluctuations: GP offers some products and services depending on
the season. This consideration of seasonal fluctuations helps GP offer discounts
and other offers during festivals which would please their customers further.
vi. Desired image: GP has the image of Bangladesh’s most high end
telecommunication service provider. This is because they have maintained higher
price which is contributed to their very strong vast network service and unique
products which only GP provides or are the first to provide.
Market needs: GP dominates the market by providing the best network service in
all of Bangladesh, something no other service provider has. This is GP’s strongest
selling point. Being a service based product, GP has to introduced, altered, changed
etc their products according to the market’s needs, this not only helps them to be
ahead of their competitors but also gain market preference.
Product development:
a. Opportunity: As we all know Bangladesh has a very high population,
before GP there were no wireless telecommunication service in our country.
Seeing such vast untouched market, GP took up the opportunity and set base
here. They knew soon a vast strong network would be required to provide
service for such mass population, thus they set working towards it. And today
13. Term Paper
August 2, 2011
13 Group II
GP has used these opportunities, which are not being provided by their
competitors, to their advantage to appease thousands of their customers. Now
after completely saturating urban area markets, GP is working towards
appeasing and taking over the rural areas of Bangladesh too.
b. Research: Initially when GP started, they used their foreign experience to
provide goods and services for Bangladeshis. But now over the years GP has
developed special features and offers to satisfy Bangladeshi market by using
their customer usage records, surveys etc. to extensively research on the
markets’ ever changing needs. This helps fulfill the special needs of our
country.
c. Target market: GP’s telecommunication service targets the entire
population of Bangladesh. Initially their market consisted of urbanities only, as
during those times urbanities were the only ones to use wireless
telecommunication system. But now with the expansion of education and
technology everyone is ready to use GP’s services. Their present target market
is the rural area people who form the almost untouched market a huge number
of potential clients in this sector.
d. Designing product: GP’s services and products are technology based,
thus are frequently subjected to change. With time market needs changes and
GP strives to provide for every change in demand. Like they have this special
priority based offer for their loyal customers which gives them special
advantages over other users due to their loyalty to GP. This special “Star
Subscribers” offer helps them retain their customers in this heavily competitive
market. This was just one e.g. of the many special services designed by GP
which is based upon their market’s needs.
14. Term Paper
August 2, 2011
14 Group II
e. Test: Before launching any product in the market, they have to be tested for
success. GP does this by setting up expected criterions which they form from
their research on the product’s market demand. For e.g. GP had expected a
special new sim to sell about 2000 pieces in Bandorbon, but in the test run it
was found to have been sold less than 2000 pieces, thus this new product had
to be discontinued. If the criterions were met then product would have been
launched in the entire market. Hence we can see that GP does extensive
research and testing of its products which has made them a great success.
f. Name/design/price: GP names, designs and prices its products to
entice and win more customers. Although it is a part of a foreign company,
GP’s products mostly have Bangladesh oriented names which enables them to
connect more with their customers. For e.g. ekota, shojon, bondhu, Apon,
Baadhon etc are names of some GP products. They are specially designed to
fulfill all kinds of needs based on customer stratification. This stratification
provides the best call rates and other services depending upon the customer
type.
g. Distribution: Although GP’s head quarters are in Boshundhora, they have
still managed to gain and keep customers’ satisfied with their 76 strategically
placed customer care centers all over Bangladesh, along with their innumerous
flexi/credit load centers. This vast network of GP provides very easy access to
GP’s services, helping them maintain proper care of their customers.
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h. Promotion: GP promotes their products through all media systems; let that
be television, radio, billboard, internet, or print. Due to such extensive and
strategically timed advertisement, GP is capable of reaching and informing
anyone and everyone, in and outside Bangladesh about its products. Thus
forming a really good communication and relationship with all their present
and potential customers.
i. Consumer relationship: GP maintains very good relationship with their
customers by prioritizing their customer needs. The latest service GP offers
called “My Zone”, helps fulfill each and every individual customer’s needs but
providing them discounts based on the area’s in which they have their highest
talk times. This most used area of any customer is set as their home zone in
which customers’ can enjoy special and high discounts on their service usage
rates which are based on their usage. No other telecommunication service
provider gives such individual attention and offer to their customers. GP also
rewards their loyal customers by giving them the new priority based “Star”
subscription. This “Star” status gives GP’s most loyal customers’ a huge
variety of offers, keeping them happy and in return making GP happy.
4. Competitors:
Nowadays, there are quite a number of telecommunication companies in the
market; as a result competition has increased. Though Grameen Phone has the
strongest and the widest ranged networks but on the other hand they do have higher
call rates than any other companies. Using this as a fact and weapon other companies
have followed the strategy of keeping their call rates lower and also by offering
bonuses, cash back offers etc. to attract more and more customers. Companies not
only tried to get hold of the customers but also to get more of the market shares. Some
of the major competitors of Grameen phone are, Airtel, City Cell, Banglalink, and
Robi. There are not only telecommunication competitions but also in the field of
internet services, companies like Banglalion which is a part of Banglalink, Zoom of
City Cell and then Qubee are giving tough competitions to Grameen Phone.
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Overall Grameen Phone is on a battle field with the competitors, fighting to keep
the position as they have always done.
5. Strategy to Beat Competition:
Every company follows certain strategies to beat market competition, in the same way
Grameen Phone applies some of its very new and interesting strategies. Their first and
foremost strategy is their strong network which is accessible in almost all the places of
our country, this is the primary reason which has given a huge rise in the power of
Grameen Phone. They have also launched some new products which are not provided by
anyone else in the market. Such as Grameen Phone’s handset with a built-in sim card
bundle, it is to satisfy all of their customers whom they have divided in three categories:
the rich, the middle class and the rural people. As Grameen Phone has captured the
urban market, they have now started their journey to capture the rural market. This is
their new strategy to stay on top, by moving onto the rural side of their country, they are
doing this not only by launching handsets but also providing the lowest call rates for the
rural people, because they want to make them feel that Grameen Phone not only serves
the rich but they also have a place for the poor. This goes on with the strategy of handset
for the rural people. Grameen Phone has not stopped thinking about urban people; they
have launched products like internet modems and data cables to satisfy all. Launching
internet modems for people have made life easier for every class of people starting from
the corporate to students, as it is not only portable and fast but can be used anywhere in
Bangladesh, not just in the city! Thus, now there is no need to have a wired permanent
connection to get connected to the world, people can get access to the internet from
anywhere and at anytime. Grameen Phone has not only launched new products but has
also given people a way to save money from call rates by offering them “my zone”,
where people get discount on every calls they make and they also get the highest amount
of discount from their home networks which is the place they have the maximum talk
time from. Grameen Phone has set up customer care centers in every possible location,
in order to help their customers whenever they need help.
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6. Grameen Phone’s Selling Point:
Grameen Phone is trying every possible way to make them unique from other
companies. The first thing they have is obviously their network, because this is what
every customer wants. People use cell phones to stay connected to close ones, and for
that they need a very good network with which they can get to anyone from anywhere.
Then comes on their own handsets, every people cannot afford to buy handsets which
we know costs a lot and nowadays with the increasing amount of stealing they do not
want to lose their very expensive handsets. So, taking care of these facts Grameen Phone
has launched their own handsets which look good and costs less. Then comes on the fact
of the helping hand of the rural people, they have given a serious thought and engaged
themselves in helping the rural people by providing them with lower cost handsets,
cheapest call rates and the never ending network. Thus mixtures of all these factors
make Grameen Phone unique in every manner.
7. Marketing environments:
a. Social:
Grameen Phone does not only think about capturing the market but it also thinks
about people. Grameen Phone has encouraged employees about doing social
work, i.e. doing something for the underprivileged. They have arranged social
service programs in which they send their own employees to work for the
betterment of the people of our country. In this way they are not only doing
social work but they are also promoting Grameen Phone.
b. Global:
If we think of the global market, then we will see how far Grameen phone has
gone. As we know they come from a Norwegian company Telenor, but now they
are not only in Norway and Bangladesh, they are serving different countries and
recently one of them is India, where it is named as Uninor, overall there are a
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total 13 markets under this Norwegian company. Grameen Phone offers roaming
for 170 countries, so now it’s huge.
c. Technology:
Grameen Phone is not only launching products and giving offers but they are
also thinking about the betterment of the technology. They are planning to bring
on 3G, which is not only good but it’s great.
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Market Response:
As Grameen Phone regards market’s needs on deciding about any product or service, for which
they perform extensive researches. This brings GP closer to its subscriber resulting in a very
positive market response for its products as they are specially designed to fulfill customer
needs.
Conclusion
Grameen Phone was the first telecommunication service provider to reach a million subscribers
milestone in Bangladesh, which is still increasing. With their vast strong network, niche market
services, loyalty based offers and new unique products; GP has gained its customers complete
devotion hence they are able to stay as the best telecommunication service provider in
Bangladesh while commanding the most premium charges.
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Glossary
- EDGE: Enhanced data rate for Global Evolution deployed at GSM networks,
considerably a pre 3G concept.
- 3G: 3rd generation mobile telecommunications, Application services include wide-area
wireless voice telephone, mobile Internet access, video calls and mobile TV, all in a
mobile environment.
- ISD: International Subscriber Dialing (ISD) is the term used to describe an international
telephone call dialled by the caller rather than going via an operator.
- BTTB: The Bangladesh Telegraph and Telephone (T&T) Department was created under
the Ministry of Posts & Telecommunications after the independence of Bangladesh in
1971 to run the telecommunication services on a commercial basis.
- GPRS: General packet radio service (GPRS) is a packet oriented mobile data service on
the 2G and 3G cellular communication systems global system for mobile
communications (GSM).
Bibliography and References
- http://www.Grameen Phone.com/
- http://www.scribd.com/doc/24455104/MKT-GP
- http://investing.businessweek.com/research/stocks/financials
- http://www.scribd.com/doc/40481911/Financial-Statement-Analysis-of-Grameen Phone
- http://investor-relations.Grameen Phone.com/annualreport/
- http://www.slideshare.net/rubayatppt/organizational-environment-of-Grameen Phone
- http://en.wikipedia.org/wiki/Grameen Phone
- Interview and Class notes
- Understanding Business, (8th
Edition), William G. Nickels, James M. McHugh & Susan
M. McHugh, McGraw-Hill, 2008.