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The use of digital media supported by new technology is growing at a drastic pace. Marketers are working hard to get the best output from their strategy. Consumers all around the world have embraced the use of all-in-one applications development.
The massive shift to mobile digital devices has changed the way in which we interact and connect with each other. This presentation from Media24 Magazines Digital showcases the themes of consumer behaviour, the power of mobile devices and also the affect that these digital ecosystems are having on our lives.
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
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K360 helps to imbibe Customer-Centric business focus.
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Scott Jones, ChaCha - Think LA Mobile Breakfast ChaChaSlide
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Mobile technology continues to grow it's foothold on the shores of traditional marketing. Move over old website, the days of digital brochures are over - Mobile Responsive rules todays market
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A presentation that I did for the Burlington Economic Development Corp. about the leading technology trends for 2010. The list includes social media, mobile, geo-location, real-time and cloud computing.
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Running digital campaigns across markets can be complex. Take a look at our Infographic highlighting market nuisances across search, social, display and mobile to better engage and convert consumers across borders.
Scott Jones, ChaCha - Think LA Mobile Breakfast ChaChaSlide
A 2011 state of the union address on where mobile has been and where it is going as far as the advertising and marketing worlds are concerned from one of mobile's founding fathers, Scott A. Jones.
There is no doubt that mobile is going to be the ‘Next Big Thing’ for marketers. Here are ten reasons why marketers across the board should not be ignoring mobile as a route to market.
Mobile technology continues to grow it's foothold on the shores of traditional marketing. Move over old website, the days of digital brochures are over - Mobile Responsive rules todays market
A presentation at the Cincinnati Digital Hub Initiative - Emerging Trends in Mobile Marketing. This presentation discusses the trends and implications of mobile marketing.
A brief overview of the benefits of using mobile communications and marketing to grow your business.
This presentation presents the growth and reach of the mobile market along with best practices of how to create a successful mobile campaign.
Presentation by Amy Gahran to the Knight Digital Media Center's Mobile Symposium, held April 2011 at the journalism schools of the Univ. of Nebraska (Lincoln) and the Univ. of Montana (Missoula).
Audience: editors, managers, and staff of news organizations from around each state, and faculty from the communications schools (journalism and advertising) at both universities.
Burlington Economic Development Corp. PresentationME Consulting
A presentation that I did for the Burlington Economic Development Corp. about the leading technology trends for 2010. The list includes social media, mobile, geo-location, real-time and cloud computing.
For startups, storytelling is an important way for them to connect with target audiences. This presentation talks about why storytelling is important and the step involved to develop good stories.
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Sally Witzky, Founder & Chief Digital Strategist of Traction Group, spoke at the Virginia Franchise Forum on Friday, February 25, 2011. Topic: Digital Marketing in our High-Touch, Fast-Paced, Multi-Media World. Slides are copyright of Traction Group LLC.
Mobile and Social Media ( http://www.socialgonemobile.com ) has arrived with new challenges and opportunities and is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with social networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .
Local advertising is a rapidly evolving market for startups, traditional media and local businesses. Offline Media CEO David Shaner breaks down the top 5 trends that matter in 2016.
Emerging Technology, Shiny Objects & The Future of Media - iSummit - Fred SteubeFred Steube
The rapid pace of digital innovation has media companies scrambling to figure out which new emerging technology will be a hit with consumers and how to reach these consumers on these many new channels. Traditional media like print, TV, radio, and outdoor media will need to take advantage of wearables, beacons, digital wallets, augmented reality, etc and will have to respond to disruptive technology to remain competitive in an increasingly dynamic business landscape.
The mobile age has arrived and is here to stay. Worldwide shipments of mobile devices in 2012 is expected to be 56% higher than that of 2009. Mobile advertising spending is expected to increase to US$12.8 billion in 2011 (compared with US$1.7 billion in 2007) — an increase of 758%.
Read on to know more details and trends...
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14. Mobile Commerce One in five U.S. consumers used their mobile devices for shopping this holiday season (Deloitte survey) Still relatively small $750-million but expected to hit $2.5-billion in 2010.
18. The Yankee Group forecasts the U.S. e-book reader market is will climb from $1.3 billion in revenue in 2010 to $2.5 billion by 2013. The U.S. installed base of e-book readers will hit over 36 million, up from an installed base of 9 million by 2011.
20. GPS in mobile phones, social networks and mobile apps means geo-location is becoming a necessary feature for any killer app. Where you are and what you’re doing?
22. What it Means Retailers, service providers and marketers can target consumers with the right offer at exactly the right time - Mobile advertising, coupons, relevant/valuable information about places such as restaurants, movies, coffee shops and other services.
23.
24. What is Real-Time? The Real-Time Web is a concept based on pushing information to users as soon as it's available - instead of requiring they or their software check a source periodically for updates.
25.
26. Search: Results will have an up-to-date info on what’s happening and what people are thinking
27. Local Info: What people think about retailers, services, brands, facilities, etc. will be instantly available to anyone right away.
32. Contact Info ME Consulting: www.markevans.ca Phone: 416-669-7028 Email: mark@markevans.ca Twitter: @markevans Blogs: markevanstech.com, twitterrati.com LinkedIn: http://ca.linked.com/in/markev
Editor's Notes
Do a poll of the audience to see who’s using Facebook, Twitter, LinkedIn, blogs.
Do a poll of the audience to see who’s using Facebook, Twitter, LinkedIn, blogs.
1.5 million purchases were made via m-commerce on eBay during the 2009 Christmas holiday season, almost three times the level in 2008
POLL: How many Mac users? How many iPhone users? Who would buy aniTab?
POIfriend is a powerful, fun and easy-to-use website that lets you find, create, comment, rate, share, and usePOI (Point of Interest) information with GPS or maps. It is 100% FREE for users and detailed personal information is not mandatory.