New media and You
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This document discusses emerging media and how to use various tools like Twitter, LinkedIn, Facebook, and YouTube for personal, professional, and business purposes. It addresses using emerging media for networking, breaking news, exchanging expertise, accessing resources, virtual tips and recommendations. The document also cautions about the "back channel" on Twitter where audiences comment on presentations, and how businesses need to monitor social media as customers can freely discuss brands. It encourages experimenting with emerging media tools and forming a support network.
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New media and You
- 1. Emerging Media and You Lisa Du Bois Low Assoc. Director, Digital Communications & Emerging Media Texas Tech University @ldlow #awclbb
- 2. First of all It’s not rocket science. @ldlow #awclbb
- 3. Tools Emerging media is just a set of tools. @ldlow #awclbb
- 4. Emerging Media For You Twitter Networking, breaking news, knowledge base/resources LinkedIn Exchange expertise, increase your visibility, special interest groups Evernote Access to-do lists and other resources from anywhere HARO Be a source Educational Resources Webinars, podcasts, enewsletters Google Go on, you know you want to…
- 5. Emerging Media For Fun Geo-based: Yelp, Foursquare & Foodspotting Virtual tips, discounts and recommendations QR Code Reader: Scanlife, MobileTag, Microsoft Tag
- 6. Emerging Media For Fun Facebook: Keep up with your friends, favorite brands and news outlets … and stalk your kids @ldlow #awclbb
- 7. Emerging Media & You: Dress To Impress LinkedIn Formal All professional, all the time. Your virtual resume. Facebook Business Casual Know your friends: it’s a company picnic and neighborhood block party rolled into one. Twitter Business Cocktail Dazzle them, working the room, collecting cards and making contacts all night long. Twitter is the cocktail party that never closes.
- 8. Communicators, Consider Twitter "The dialogue around Super Bowl ads has changed--it literally used to happen at the water cooler, now, the minute an amazing ad hits, the Twitter world goes crazy. Tor Myhren Chief Creative Officer of Grey New York Tweet: 140 characters or less @: Sends a tweet directly to another twitter user (public) DM: Sends a tweet directly to another twitter user (private) RT: Retweet someone's tweet Hashtags: The # symbol is used to mark keywords or topics Find interesting Tweets Connect with like-minded Tweeple Virtually attend conferences and events without leaving your office #AWCAUSTIN @ldlow #awclbb
- 9. The dreaded back channel … speakers, KNOW THY AUDIENCE! Gold font on gray background w/ 1990 drop shadow makes babies cry. Should we stage intervention I think I’m about to have a seizure Someone turn up the contrast Ugly slide and I can’t hear u Too much background music Why is this guy here? OH: it’s always relevant when you use popular hip hop songs from 5 years ago Communicators, Beware of Twitter
- 10. Emerging Media For Your Business Can you hear me now? Facebook Twitter LinkedIn YouTube Blogs Google Wikipedia Twitter Listen LinkedIn Exchange expertise, increase your visibility, special interest groups YouTube Flip for video Wikipedia Google Set Google Alerts
- 11. You Are No Longer in Control What your customers say about your brand BECOMES your brand. Keeping tabs on buzz about your brand is vital. Even if your company isn’t involved directly in social media, your customers most definitely are, and their conversations can end up being a big story.
- 12. You Are No Longer in Control Customers can talk about you freely and instantly…they won’t bother to pick up the phone or fill out a complaint card. Step 1: Acceptance Step 2: Assemble your toolbox Step 3: Set your keywords Step 4: Start listening Step 5: Have a plan
- 13. What if this was your client? “…Smith would become gay, obsessed with feet, just like founder and publisher Michael R. Levy.” @ldlow #awclbb
- 15. Don’t be afraid to experiment. If you fail, try again.
- 16. Don’t give up even if results aren’t what you expected.
- 17. Form a support network!@ldlow #awclbb
- 18. Questions?
- 19. Source Material http://www.emarketer.com/Article.aspx?R=1008220 http://servedfreshmedia.com/2010/10/which-profile-aspects-should-be-emphasized-on-twitter-facebook-and-linkedin/ http://www.slideshare.net/PRsarahevans/sevans-strategy-getting-started-with-twitter http://www.siliconbeachtraining.co.uk/blog/twitter-heckled-know-your-audience/
Editor's Notes
- Who I am, who are you?
- New Media, Social Media, Social Networking,Emerging Media … it’s all the same!
- If they weren’t easy to use, they wouldn’t be so popular.
- PRWise, MarketingProfs, Ragan, FastCompany, Social Media Today, eMarketer Daily, Ad Age
- What are the rules? What not to wear? Rants, blurts, Think twice and cool off before you post.
- Mashable.com has how-to guides on all social media platforms.
- Twitter has a dark side, too.
- Platforms to watch
- As professional communicators, you need to be a thought leader for your company. Most of your customers won’t pick up the phone to complain, they’ll jump on their smart phones and sound off on their favorite social media platform. Are you listening?
- As professional communicators, you need to be a thought leader for your company. Most of your customers won’t pick up the phone to complain, they’ll jump on their smart phones and sound off on their favorite social media platform. Are you listening?
- This is a real example. Sign up for wikipedia alerts.