Talk given by Nick McDuffie, Senior Product Manager at Salesforce, at Music City Agile on August 2016 Salesforce has one of the best at scale agile transformations in enterprise history with over 400+ agile teams. With an organization this large, Salesforce has built the model enterprise agile coaching practice. Large organizations from all over the world who are undergoing an agile transformation or are in the middle of one, reach out to Salesforce on how to setup an enterprise agile coaching practice. In this talk you will understand the role of an agile coaching practice, discover what makes a great agile coaching practice and identify 5 key elements in making your agile coaching practice successful.

1. Building Your Agile Coaching Practice
Agile @ Salesforce
Nick McDuffie
Enterprise Agile Coach, Salesforce
nmcduffie@salesforce.com
@nickmcduffie

2. Nick McDuffie
Enterprise Agile Coach, MBA, CSP, CSM, CSPO, PMP

3. Forward-Looking Statements
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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any
of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking
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service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for
future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts
or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our
service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,
interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible
mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our
employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com
products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of
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Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

4. How We Got Here…

5. In the Early Days…
• Delivering consistently
• Easy with everyone in same office
• No hand-offs
• Clear communication

6. Growing Pains Caused…
• Incredible Growth
• Unpredictable releases
• Bottlenecks
• Lack of visibility
• Changing priorities

7. We were not
delivering value
to our customers!

8. 400+
Agile Teams @ Salesforce
We’ve Built a Scalable Model

9. Is an Agile discipline and culture specific to Salesforce.com.
Is built upon lean principles.
Is guided by the agile manifesto.
Employs scrum and kanban frameworks to manage work.
Includes certain extreme programming (xp) practices.
Agile @ Salesforce was the Solution

10. Ensure Agile Coaching Practice is Providing Value
Providing Agile Foundation
• Armed with a common language, knowledge and skills
Being a Trusted Partner
• Enable reliable and healthy delivery
Breed a Culture of Agility
• Continue to work with business partners to focus on agility
throughout the organization
Adding Value by…

11. Agile Coaching Practice Responsibilities
• 1x1 coaching
• Line of business / team engagements
• M&A agile transformations
• Support self-organizing teams/clouds
• Training (develop & execute)
• Internal certification program
• Scaling your practice
• Brown bags, office hours, open spaces
• Facilitate large retrospectives

12. Discussion
• What other ways have you supported your organization as an agile
coach or agile coaching practice?
• How does (or will) your organizations agile coaching practice add
value?
Get into groups of 2 or 3 and discuss these questions with each
other.

13. Pitfalls and Mistakes to Avoid
•Becoming like a PMO
•Focusing only on training and
not coaching
•Not involving product owners
or only supporting “IT”
•Not marketing yourself
internally
•Not being a disrupter in your
organization
•Theory only

14. Key Elements of an Agile Coaching Practice
•Full support of leadership in your
organization
•Build a team that has a diverse
background
•Have your team set the agile
example
•Networking through your Org
•Scaling your practice

15. thank y u