This is Ruairi's and my presentation from the UX Masterclass conference in Copenhagen, April 2011. We presented a case study, and explained how our agile-esque process created a successful design.
Agile in Action - Agile Overview for DevelopersMatt Cowell
Excerpt from a presentation I gave to the University of Alabama Association for Computing Machinery in November 2010. I wanted to give the students a practical overview of Agile and Scrum and give them some perspective on what Agile means for developers.
COEPD - Center of Excellence for Professional Development is a primarily a Business Analyst Training Institute in the IT industry of India head quartered at Hyderabad. COEPD is expert in Business Analyst Training in Hyderabad, Chennai, Pune, Bangalore, Delhi, NCR, Mumbai, Solapur, Vizag. We offer BA Training with affordable prices that fit your needs.
COEPD conducts 4-day workshops throughout the year for all participants in various locations i.e. Hyderabad, Chennai, Pune, Bangalore, Delhi, NCR, Mumbai, Solapur, Vizag. The workshops are also conducted on Saturdays and Sundays for the convenience of working professionals.
Business Analysis is not a new concept, but with emergence and booming of software industry, need of BAs raised. BA need to be part of understanding business needs, assessing the impact of those changes on the client's organisation through proper analysis and documenting requirements according to industry standards; which becomes the vital document in the event of developing the clients need into application.
For More Details Please Contact us:
Visit at http://www.coepd.com or http://www.facebook.com/BusinessAnalystTraining
Center of Excellence for Professional Development
3rd Floor, Sahithi Arcade, S R Nagar,
Hyderabad 500 038, India.
Ph# +91 9000155700,
helpdesk@coepd.com
Agile in Action - Agile Overview for DevelopersMatt Cowell
Excerpt from a presentation I gave to the University of Alabama Association for Computing Machinery in November 2010. I wanted to give the students a practical overview of Agile and Scrum and give them some perspective on what Agile means for developers.
COEPD - Center of Excellence for Professional Development is a primarily a Business Analyst Training Institute in the IT industry of India head quartered at Hyderabad. COEPD is expert in Business Analyst Training in Hyderabad, Chennai, Pune, Bangalore, Delhi, NCR, Mumbai, Solapur, Vizag. We offer BA Training with affordable prices that fit your needs.
COEPD conducts 4-day workshops throughout the year for all participants in various locations i.e. Hyderabad, Chennai, Pune, Bangalore, Delhi, NCR, Mumbai, Solapur, Vizag. The workshops are also conducted on Saturdays and Sundays for the convenience of working professionals.
Business Analysis is not a new concept, but with emergence and booming of software industry, need of BAs raised. BA need to be part of understanding business needs, assessing the impact of those changes on the client's organisation through proper analysis and documenting requirements according to industry standards; which becomes the vital document in the event of developing the clients need into application.
For More Details Please Contact us:
Visit at http://www.coepd.com or http://www.facebook.com/BusinessAnalystTraining
Center of Excellence for Professional Development
3rd Floor, Sahithi Arcade, S R Nagar,
Hyderabad 500 038, India.
Ph# +91 9000155700,
helpdesk@coepd.com
Measure what matters for your agile projectMunish Malik
While working with Agile projects, we simply can't get away from tracking and showcasing the progress of the project. A typical Agile project would be working with estimates, story points, velocities, burn-up or burn-down charts.
I have witnessed numerous sprint reviews and showcases where the business is only waiting to see those few slides of the presentation where there is the "actual" red worm, running against the "planned" green worm, trying to catch-up. If the red worm is ahead, I have seen a smile on the faces of the stakeholders. If it matches the green one, there is a sigh of relief. And as a development team you should just pray that the poor red guy is not falling behind the green one, lest it might lead to a lot of questions starting with why, how, what etc.
There have also been times where there have been some unfortunate heated discussions that last forever on why did the team end up not claiming a few points that they had committed. What gets lost is what the team accomplished in the sprint that adds good value to the product. There have also been times where the estimates are being questioned by the product owner or account managers. If you are working in a distributed setup where the product owner is working out of a different country, the problem is even bigger.
Let us think about a scenario where the project gets completed on time, budget and scope. Majority (or all) of estimates were correct. However, when the product went live to the market it failed big time. What is the use of building such a product?
Are we focusing too much on numbers and points and overlooking the other important aspects of Agile software development such as producing software that delights the customers and looking for ways on how we can measure that? Are we measuring if we are creating a solid, robust and a scalable platform that is ready for future developments and enhancements? Are we measuring the outcomes of the time we are spending in the shoes of the people who will actually use the software?
The objective of this presentation is to promote the thinking of measuring what matters for your project. To measure the goals that your software development wants to achieve. I don't plan to showcase an exhaustive list of measurements that can solve all your problems, however, I instead want to highlight some samples that I have used in my projects with the help of my team, that helped us to measure things that add value to the business and development v/S simply creating burn down charts.
Majorly, I want to encourage thinking out of the box to identify what measurements will really matter for your projects. Perhaps from the eyes of the users and business and see what things if measured will add a lot more value than simply estimates, and will help in creating a valuable product that will truly delight the business and the users of the product.
3A lightning talk at the 2015 BA Development Day conference, at Te Papa in Wellington NZ.
If we are to improve the balance between the art and science of business analysis and to strengthen our skills and approaches, then we had better break some of our bad BA habits!
There is so much waste involved in how business analysis is applied to most project methodologies and governance frameworks, from bloated requirements documents, to modules defined that are never needed, to hand-overs that add no value, to keeping people waiting, to having to rework. These are all effectively software development variants of the original seven forms of waste (or Muda) from the Toyota Production System … and there is now an eighth far more insidious form of waste of which BAs can be as guilty as anyone else.
David will share a brief rant about these BA wastes and his vision of what a lean approach to business analysis could look like.
My path as an entrepreneur - or how I turned into the person I amiO
A presentation for Dutch and German students (14 - 16 yrs) in the context of the "Schule plus" network. In this presentation I explained my path towards entrepreneurship and what it took to establish successfully a digital agency.
About Schule Plus (German only):
https://www.schule-plus.de/
Successful Agile Adoption as a Foundation to Transformation Enable2016David Morris, MBA
Presented at Enable2016 conference in Auckland NZ.
Case study: Successful adoption of Agile as a foundation for transformation success.
> Gaining executive support, understanding and tolerance when employing Agile
> Key initial steps in embarking on a transition to Agile
> An awareness of blockers and enablers
> Metrics that allow measurement of Agile success
Talk given by Nick McDuffie, Senior Product Manager at Salesforce, at Music City Agile on August 2016
Salesforce has one of the best at scale agile transformations in enterprise history with over 400+ agile teams. With an organization this large, Salesforce has built the model enterprise agile coaching practice. Large organizations from all over the world who are undergoing an agile transformation or are in the middle of one, reach out to Salesforce on how to setup an enterprise agile coaching practice. In this talk you will understand the role of an agile coaching practice, discover what makes a great agile coaching practice and identify 5 key elements in making your agile coaching practice successful.
“Mental Models for Agile Adoption” from ALE2011Barry O'Reilly
Our mental models help shape our behaviour and define our approach to solving problems, carrying out tasks and form the structure of logical reasoning. One view suggests mental models can be constructed from perception, imagination, or the comprehension of discourse. What are mental ingredients to support Agile adoption within learning organisations? How to we amplify what enhances adoption and break down barriers that inhibit it. We would like to explore ideas how mental models are at the very heart of success of organisational change and individual transformation.
Agile Methods Adoption on Software Development @ Agile 2014Caio Cestari
Agile adoption on organizations is frequently failing all over the world. We want to help companies on this process by looking at companies that have been through this transition - their characteristics, they steps they took and other perspectives. By a systematic review on published studies, we intend to answer the question: is it possible to find guidelines that can be reusable by other organizations on their Agile adoption process?
Agile teams collect metrics to provide information for coordination and process tuning. What are some of the basic measurements used in Agile development? How do I make these measurements? How should I use these measurements? What metrics can I use for project analysis? What are some of the pitfalls that should be avoided?
Topics will cover:
Understanding the use of metrics in your environment
Velocity, Burndown and Burnup
Agile at Salesforce From theory to practice, how to be agile at scaleSalesforce Engineering
Talk given by Pitch Chevalier, Director of SW Engineering, Search, at Salesforce, at Agile Grenoble 2015.
The story of Agile at Salesforce started in 2006 when the engineering teams were facing several blockers, delays and quality issues. The adoption of an agile methodology inspired by scrum, common to all teams, backed by senior management, lead to having shorter and predictable development cycles with three releases per year, deployed to all customers. The approach had a big focus on initiative and autonomy giving teams all latitude. It was key to the adoption and the agile transformation.
In order to support this new organization based on a large number of small teams, working independently, distributed across sites and different locations, a set of common agile tools was being deployed allowing teams to manage their projects, their delivery artifacts and more important to collaborate seamlessly.
This talk starts with a high-level description of the ADM (Agile Development Methodology), lessons learned and issues to overcome. It might even point to new issues that remain to be addressed. The second part of the presentation showcases the Salesforce Agile Accelerator, that can also be used by our customers.
Managing change in an agile Salesforce development environmentRoland Bullivant
As larger and heavily customised Salesforce applications become ever more critical to enterprises, so the importance of being able to govern, integrate and manage their data grows. This is especially relevant in projects where an agile methodology is employed and where it is vital that the successive versions of the Salesforce data model can be compared and managed.
Safyr is unique in its ability to allow data professionals to access and utilise the metadata in large Salesforce implementations.
Toolkit for Human Centered Design by Radboudumc REshapeRobin Hooijer
When using Human Centred Design there are many tools available to support the design process. This toolkit contains some of our favourite ones. Not all of these were made by us, check the license for each template at the bottom left corner for more information about the original creator.
For the latest downloadable version check toolkit.reshapecenter.com.
Measure what matters for your agile projectMunish Malik
While working with Agile projects, we simply can't get away from tracking and showcasing the progress of the project. A typical Agile project would be working with estimates, story points, velocities, burn-up or burn-down charts.
I have witnessed numerous sprint reviews and showcases where the business is only waiting to see those few slides of the presentation where there is the "actual" red worm, running against the "planned" green worm, trying to catch-up. If the red worm is ahead, I have seen a smile on the faces of the stakeholders. If it matches the green one, there is a sigh of relief. And as a development team you should just pray that the poor red guy is not falling behind the green one, lest it might lead to a lot of questions starting with why, how, what etc.
There have also been times where there have been some unfortunate heated discussions that last forever on why did the team end up not claiming a few points that they had committed. What gets lost is what the team accomplished in the sprint that adds good value to the product. There have also been times where the estimates are being questioned by the product owner or account managers. If you are working in a distributed setup where the product owner is working out of a different country, the problem is even bigger.
Let us think about a scenario where the project gets completed on time, budget and scope. Majority (or all) of estimates were correct. However, when the product went live to the market it failed big time. What is the use of building such a product?
Are we focusing too much on numbers and points and overlooking the other important aspects of Agile software development such as producing software that delights the customers and looking for ways on how we can measure that? Are we measuring if we are creating a solid, robust and a scalable platform that is ready for future developments and enhancements? Are we measuring the outcomes of the time we are spending in the shoes of the people who will actually use the software?
The objective of this presentation is to promote the thinking of measuring what matters for your project. To measure the goals that your software development wants to achieve. I don't plan to showcase an exhaustive list of measurements that can solve all your problems, however, I instead want to highlight some samples that I have used in my projects with the help of my team, that helped us to measure things that add value to the business and development v/S simply creating burn down charts.
Majorly, I want to encourage thinking out of the box to identify what measurements will really matter for your projects. Perhaps from the eyes of the users and business and see what things if measured will add a lot more value than simply estimates, and will help in creating a valuable product that will truly delight the business and the users of the product.
3A lightning talk at the 2015 BA Development Day conference, at Te Papa in Wellington NZ.
If we are to improve the balance between the art and science of business analysis and to strengthen our skills and approaches, then we had better break some of our bad BA habits!
There is so much waste involved in how business analysis is applied to most project methodologies and governance frameworks, from bloated requirements documents, to modules defined that are never needed, to hand-overs that add no value, to keeping people waiting, to having to rework. These are all effectively software development variants of the original seven forms of waste (or Muda) from the Toyota Production System … and there is now an eighth far more insidious form of waste of which BAs can be as guilty as anyone else.
David will share a brief rant about these BA wastes and his vision of what a lean approach to business analysis could look like.
My path as an entrepreneur - or how I turned into the person I amiO
A presentation for Dutch and German students (14 - 16 yrs) in the context of the "Schule plus" network. In this presentation I explained my path towards entrepreneurship and what it took to establish successfully a digital agency.
About Schule Plus (German only):
https://www.schule-plus.de/
Successful Agile Adoption as a Foundation to Transformation Enable2016David Morris, MBA
Presented at Enable2016 conference in Auckland NZ.
Case study: Successful adoption of Agile as a foundation for transformation success.
> Gaining executive support, understanding and tolerance when employing Agile
> Key initial steps in embarking on a transition to Agile
> An awareness of blockers and enablers
> Metrics that allow measurement of Agile success
Talk given by Nick McDuffie, Senior Product Manager at Salesforce, at Music City Agile on August 2016
Salesforce has one of the best at scale agile transformations in enterprise history with over 400+ agile teams. With an organization this large, Salesforce has built the model enterprise agile coaching practice. Large organizations from all over the world who are undergoing an agile transformation or are in the middle of one, reach out to Salesforce on how to setup an enterprise agile coaching practice. In this talk you will understand the role of an agile coaching practice, discover what makes a great agile coaching practice and identify 5 key elements in making your agile coaching practice successful.
“Mental Models for Agile Adoption” from ALE2011Barry O'Reilly
Our mental models help shape our behaviour and define our approach to solving problems, carrying out tasks and form the structure of logical reasoning. One view suggests mental models can be constructed from perception, imagination, or the comprehension of discourse. What are mental ingredients to support Agile adoption within learning organisations? How to we amplify what enhances adoption and break down barriers that inhibit it. We would like to explore ideas how mental models are at the very heart of success of organisational change and individual transformation.
Agile Methods Adoption on Software Development @ Agile 2014Caio Cestari
Agile adoption on organizations is frequently failing all over the world. We want to help companies on this process by looking at companies that have been through this transition - their characteristics, they steps they took and other perspectives. By a systematic review on published studies, we intend to answer the question: is it possible to find guidelines that can be reusable by other organizations on their Agile adoption process?
Agile teams collect metrics to provide information for coordination and process tuning. What are some of the basic measurements used in Agile development? How do I make these measurements? How should I use these measurements? What metrics can I use for project analysis? What are some of the pitfalls that should be avoided?
Topics will cover:
Understanding the use of metrics in your environment
Velocity, Burndown and Burnup
Agile at Salesforce From theory to practice, how to be agile at scaleSalesforce Engineering
Talk given by Pitch Chevalier, Director of SW Engineering, Search, at Salesforce, at Agile Grenoble 2015.
The story of Agile at Salesforce started in 2006 when the engineering teams were facing several blockers, delays and quality issues. The adoption of an agile methodology inspired by scrum, common to all teams, backed by senior management, lead to having shorter and predictable development cycles with three releases per year, deployed to all customers. The approach had a big focus on initiative and autonomy giving teams all latitude. It was key to the adoption and the agile transformation.
In order to support this new organization based on a large number of small teams, working independently, distributed across sites and different locations, a set of common agile tools was being deployed allowing teams to manage their projects, their delivery artifacts and more important to collaborate seamlessly.
This talk starts with a high-level description of the ADM (Agile Development Methodology), lessons learned and issues to overcome. It might even point to new issues that remain to be addressed. The second part of the presentation showcases the Salesforce Agile Accelerator, that can also be used by our customers.
Managing change in an agile Salesforce development environmentRoland Bullivant
As larger and heavily customised Salesforce applications become ever more critical to enterprises, so the importance of being able to govern, integrate and manage their data grows. This is especially relevant in projects where an agile methodology is employed and where it is vital that the successive versions of the Salesforce data model can be compared and managed.
Safyr is unique in its ability to allow data professionals to access and utilise the metadata in large Salesforce implementations.
Toolkit for Human Centered Design by Radboudumc REshapeRobin Hooijer
When using Human Centred Design there are many tools available to support the design process. This toolkit contains some of our favourite ones. Not all of these were made by us, check the license for each template at the bottom left corner for more information about the original creator.
For the latest downloadable version check toolkit.reshapecenter.com.
Project Management vs Innovation: Friends or Foes?Tathagat Varma
My talk at IBM's ShareNet session on Project Management vs. Innovation. I explored how classical project management is ill-suited for managing innovative projects, especially Kaikaku or the Disruptive Innovation, and discussed how Lean Startup offers one such approach.
Feedback welcome...
How Product Managers Can Shape Inclusive Futures with UXAggregage
We all want a world where everyone has equal access to digital information, just as we want all online experiences to be equitable. UX has a critical role in making that future possible. Many in the UX space reiterate that “knowing your audience” is paramount to developing great user experience, and that empathy is the cornerstone of UX. But in a world where profits often matter more than people, how can we personally build a nuanced understanding of inclusive design and get our teams to commit to it?
Join Bronwen Rees, Author and Lead Product Designer at Xero, for a conversation that digs deeper than the recycled buzzwords. This session will cover:
• What inclusive design is, and why it's important
• What biases are and how to avoid them
• Ways to practice inclusivity within design
• What you can do on both an individual level and a community level to promote inclusion
Navigating Environments of Complexity and Transformation: How Designers Can B...UXDXConf
Large enterprise companies are more than ever embarking on high-paced digital transformations and reinventions to stay relevant and competitive. In-house design teams have become a key part of those endeavors and as a result designers have tremendous opportunity to work on projects of exciting complexity, scope, and impact.
However, the reality of being an in-house designer supporting transformative change can often be a challenging experience. Managing complex stakeholders groups, educating and articulating the value of design, navigating intricate technical restraints; all while canvassing for the end-user. It's a lot to figure out!
In this 25-minute talk, Jeff shares what he's learned over the course of a decade navigating and working on complex projects for enterprise companies as both a designer and more recently as design director leading teams.
Are you a designer or design manager considering moving in-house, or are you currently working in environments of digital transformation and complex problem spaces? Then this talk will teach you how to take the tools, frameworks and concepts you use to design digital experiences in your day-to-day work and how to put those to work to help you navigate and persuade your way to becoming a more effective agent of change
Human Centred Design Toolkit - By Radboudumc Health Innovation LabsRobin Hooijer
Check out our bundle of human centred design & innovation tools. Inspired by many (healthcare) innovators around the globe. Easy to use for facilitating an innovation process.
Similar to Agile in action | Our process for optimising conversions (20)
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
4. The project
One of Ireland’s insurance companies hired us to redesign their health insurance funnel.
5. The context
This company was under a lot of pressure. They were partly state owned, and the state
(Ireland) wasn’t doing so well. They had to increase sales and their offline sales model couldn’t
support that number - unless they hired hundreds more call centre staff. This was a high
pressure project.
14. Impossible to compare
Product X Product Y Product Z
People had to go deep into a plan to get the details. And getting to another plan from there
wasn’t easy.
17. The value of strategic
engagement
design around too many products
vs
change the product strategy
This is why it’s so important to integrate yourself with your clients. It’s not enough to put a pretty
design on something - the web has changed business.
18. The paradox of choice
“A colleague of mine got access to
investment records from Vanguard, the
Barry Schwartz: http://www.ted.com/talks/ gigantic mutual fund company of about
barry_schwartz_on_the_paradox_of_choice.html a million employees, and about 2,000
different workplaces. And what she found
is that for every 10 mutual funds the
employer offered, rate of participation
went down 2%. You offer 50 funds, 10%
fewer employees participate than if you
only offer 5. Why? Because with 50 funds
to choose from, it's so damn hard to
decide which fund to choose, that you'll
just put it off till tomorrow. And then
tomorrow, and then tomorrow, and
tomorrow, and tomorrow, and of course
tomorrow never comes.”
19. How we make decisions
Pete Lunn: http://bit.ly/eQxx5i
“Our decision making is hugely influenced
by subtle little cues about the decision
making of others around us”
20. Finding what your
audience cares about
Site search terms categories
2% 1%
2%
6%
14%
53%
health terms (like
23%
“pregnancy”)
Health Product
Tools Product related
Claims Other
VHI
Most people searched for what was relevant to them, instead of plans in their entirety.
21. Confusing product
descriptions
“Health “Hi-Tech
Maintenance Hospital”
Organisation”
“Pre-Existing
Condition
Exclusion
“Excess” Period”
But the language was inaccessible (in the sense that no one could understand it)
22. We user tested
“I wouldn’t know the
difference between a
private hospital and a
high tech hospital. I’d
probably put it in for the
craic.. . . Before I’d
commit, I’d call them
and ask them what it
means.”
23. Our process, our success
Interaction
Content
design
The sweet spot
Our process meant that we were working together throughout the research phase as well as
the design phase. And as you can see, the interaction and the language are one and the
same. Our ‘specialties’ are for our sake, not the design.
29. It started with destruction
We started our design ‘sprints’ with some content deconstruction.
30.
31. Taking the plans apart
for our users’ sakes.
Site search terms categories
2% 1%
2%
6%
14%
health terms
53%
(not branded
23%
ones)
Health Product
Tools Product related
Claims Other
VHI
We did this because people were searching for things inside the plans. So we took the plans
apart.
32. The bog standard health
plan description
Meaningless titles, the important information is a list without details.
36. Conceptual . . .
This was important - the plan was no longer a plan, it was information about elements of the
plan. And they were optional - you could read about them if you cared about them; skip
them if you didn’t.
43. Getting the right
people in the room
We didn’t win those arguments because marketing weren’t in the room. So talking to the right
people is as important as your design - because you approval for that design from those
people.
48. Language
Fun with legalese
Dated eligible receipts on headed
We will pay benefits up to the paper will be necessary to avail of
level covered under the plan of this benefit.
which you are a member at the
time you receive treatment
subject to any applicable
waiting period, exclusion for
pre-existing conditions or
supplementary exclusion
period. A €75 excess per episode of care on
private and High-tech hospital
treatment applies.
50. Less like . . . More like . . .
Tone descriptor Less like . . . More like . . .
Simple . . . staffed by Qualified nurses
qualified nurses are available
who supply around the clock to
information on a answer all your
wide range of medical questions.
medical conditions
and queries
This chart comes from Content Strategy for the Web, by Kristina Halvorson
51. Tone descriptor Less like . . . More like . . .
Warm Subject to prior Make sure you get
approval and approval for the
satisfaction in full treatment before
of specified criteria you have it done.
Weʼll outline all the
criteria for elective
treatments in your
policy starter
documents.
Notice that the better text is longer - because it needs to be.
54. Example content
“ When you go on holiday or a business trip abroad, you're
still covered. This means we'll cover €65,000 for the
following:
• Emergency treatment you may need while you're
abroad. Your trip abroad must be less than 180 days.
• Elective treatment abroad (give us a call to check which
treatments we cover)
◦ Surgeries - ones that are available in Ireland and
◦ Treatment not available in Ireland.
Make sure you get approval for any treatment or surgery
before you get them done.
Setting a scene is simply sentence construction. Images are far easier to remember - and
there are lots of details to remember.
56. In the first week,
conversions increased
by . . .
888%
. . . and since then, we’ve consistently tripled
conversions
57. Set an objective
Everyone has the same goal
This is an easy one - but essential. Setting a goal means everyone in the room has a point of
reference, and something that they’ve all agreed on.
58. No surprises
Nothing was thrown over the wall - the team worked together so that they knew what was
going on every step of the way.
59. Clients with us every
step of the way
which means they won’t say no to scary stuff
Clients helped us as subject matter experts - we couldn’t have designed well without them
there. And they could also see our reasoning, which meant we had greater buy-in. Having the
clients in the room is essential to our process.
60. Avoiding politics
Every company has politics. If you’re working with them, best to be aware. It’s a balance
between workshops with everyone in the room, and one-on-one information gathering.