PRODUCT DEVELOPMENT - Product development means making changes in the size, design, color, shape, characteristics, packing etc. of the product.
NEW PRODUCT DEVELOPMENT PROCESS
New product development report Marketing (perfume)Umair Ijaz
new product development in marketing
Perfume
Fragrance industry
promotion of product
launching of product
new product launching report
idea generation
idea screening
commercialization
advertisements
marketing mix
ゲートタワーIGTクリニック http://www.igtc.jp/ [ created by one corporation http://www.one.jp/ ]
■がん治療 (血管内治療)専門クリニック『ゲートタワーIGTクリニック』(関西空港の対岸のりんくうゲートタワービル11F)
■血管内治療とは、動脈や静脈にカテーテルといわれる細い管を挿し込んで血管の内側から治療する方法です。大きく2つに分けて、血管を内側から広げる血管拡張術と、血の流れを止める血管塞栓術があります。 ゲートタワーIGTクリニック では血管塞栓術(動脈塞栓術)を専門としています。
A comprehensive presentation on capital gate building which has broken the record for the furthest leaning man made structure which was held by the leaning tower of pisa
Ribbon Development With Case Study Of Aydin Pathik
Subject :Planning History And Theory
Branch : Civil Post Graduation In TOWN AND COUNTRY PLANNING
PDF Report:https://drive.google.com/file/d/0B-pK17VRHS--Mnl6eWR1S19tV1FwRzVRNFRYWHNTajJIX1Bj/view?usp=sharing
This topic bearing Seminar Presentation of Advanced Road Transportation System and Its Planning. Its includes Road Plan, Traffic Control and its applications, spot speed, General Instruction and basic role of ARTS, Conclusion.
837 Washington Street is a new torquing tower that rises out of an existing landmark 2-story Art Moderne style brick warehouse built in 1938. GMS preserved the original façade while building a new steel exoskeleton with sloping columns and twisting floor plates. GMS achieved the intricate design by creating innovative plate girders and pre-fabricated frame connections. The structure was thermally isolated passing only the beam web through the building envelope with carbon fiber thermal break shims at these connections.
PRODUCT DEVELOPMENT - Product development means making changes in the size, design, color, shape, characteristics, packing etc. of the product.
NEW PRODUCT DEVELOPMENT PROCESS
New product development report Marketing (perfume)Umair Ijaz
new product development in marketing
Perfume
Fragrance industry
promotion of product
launching of product
new product launching report
idea generation
idea screening
commercialization
advertisements
marketing mix
ゲートタワーIGTクリニック http://www.igtc.jp/ [ created by one corporation http://www.one.jp/ ]
■がん治療 (血管内治療)専門クリニック『ゲートタワーIGTクリニック』(関西空港の対岸のりんくうゲートタワービル11F)
■血管内治療とは、動脈や静脈にカテーテルといわれる細い管を挿し込んで血管の内側から治療する方法です。大きく2つに分けて、血管を内側から広げる血管拡張術と、血の流れを止める血管塞栓術があります。 ゲートタワーIGTクリニック では血管塞栓術(動脈塞栓術)を専門としています。
A comprehensive presentation on capital gate building which has broken the record for the furthest leaning man made structure which was held by the leaning tower of pisa
Ribbon Development With Case Study Of Aydin Pathik
Subject :Planning History And Theory
Branch : Civil Post Graduation In TOWN AND COUNTRY PLANNING
PDF Report:https://drive.google.com/file/d/0B-pK17VRHS--Mnl6eWR1S19tV1FwRzVRNFRYWHNTajJIX1Bj/view?usp=sharing
This topic bearing Seminar Presentation of Advanced Road Transportation System and Its Planning. Its includes Road Plan, Traffic Control and its applications, spot speed, General Instruction and basic role of ARTS, Conclusion.
837 Washington Street is a new torquing tower that rises out of an existing landmark 2-story Art Moderne style brick warehouse built in 1938. GMS preserved the original façade while building a new steel exoskeleton with sloping columns and twisting floor plates. GMS achieved the intricate design by creating innovative plate girders and pre-fabricated frame connections. The structure was thermally isolated passing only the beam web through the building envelope with carbon fiber thermal break shims at these connections.
Companyprofilesandconferences.com glad to promote a new report on "Epistem Holdings Plc (EHP) - Product Pipeline Analysis" which is a source for data, analysis, and actionable intelligence on the company’s portfolio of pipeline products also provides key information about the company, its major products and brands.
Uniplan Live Trends 2007, German marketing managers on the trends and strategies of personal communication — results of a survey of 422 companies conducted by Uniplan and the HHL-Leipzig Graduate School of Management
This is a basic report of BEXIMCO pharma industry. Only basic tools and topics of management were used to prepare this report. This report might help the students who are doing MGT 210 COURSE in North South University of BANGLADESH.
These lecture slides, by Dr Sidra Arshad, offer a quick overview of physiological basis of a normal electrocardiogram.
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1. Define an electrocardiogram (ECG) and electrocardiography
2. Describe how dipoles generated by the heart produce the waveforms of the ECG
3. Describe the components of a normal electrocardiogram of a typical bipolar leads (limb II)
4. Differentiate between intervals and segments
5. Enlist some common indications for obtaining an ECG
Study Resources:
1. Chapter 11, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 9, Human Physiology - From Cells to Systems, Lauralee Sherwood, 9th edition
3. Chapter 29, Ganong’s Review of Medical Physiology, 26th edition
4. Electrocardiogram, StatPearls - https://www.ncbi.nlm.nih.gov/books/NBK549803/
5. ECG in Medical Practice by ABM Abdullah, 4th edition
6. ECG Basics, http://www.nataliescasebook.com/tag/e-c-g-basics
- Video recording of this lecture in English language: https://youtu.be/lK81BzxMqdo
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Pulmonary Thromboembolism - etilogy, types, medical- Surgical and nursing man...VarunMahajani
Disruption of blood supply to lung alveoli due to blockage of one or more pulmonary blood vessels is called as Pulmonary thromboembolism. In this presentation we will discuss its causes, types and its management in depth.
Ethanol (CH3CH2OH), or beverage alcohol, is a two-carbon alcohol
that is rapidly distributed in the body and brain. Ethanol alters many
neurochemical systems and has rewarding and addictive properties. It
is the oldest recreational drug and likely contributes to more morbidity,
mortality, and public health costs than all illicit drugs combined. The
5th edition of the Diagnostic and Statistical Manual of Mental Disorders
(DSM-5) integrates alcohol abuse and alcohol dependence into a single
disorder called alcohol use disorder (AUD), with mild, moderate,
and severe subclassifications (American Psychiatric Association, 2013).
In the DSM-5, all types of substance abuse and dependence have been
combined into a single substance use disorder (SUD) on a continuum
from mild to severe. A diagnosis of AUD requires that at least two of
the 11 DSM-5 behaviors be present within a 12-month period (mild
AUD: 2–3 criteria; moderate AUD: 4–5 criteria; severe AUD: 6–11 criteria).
The four main behavioral effects of AUD are impaired control over
drinking, negative social consequences, risky use, and altered physiological
effects (tolerance, withdrawal). This chapter presents an overview
of the prevalence and harmful consequences of AUD in the U.S.,
the systemic nature of the disease, neurocircuitry and stages of AUD,
comorbidities, fetal alcohol spectrum disorders, genetic risk factors, and
pharmacotherapies for AUD.
These simplified slides by Dr. Sidra Arshad present an overview of the non-respiratory functions of the respiratory tract.
Learning objectives:
1. Enlist the non-respiratory functions of the respiratory tract
2. Briefly explain how these functions are carried out
3. Discuss the significance of dead space
4. Differentiate between minute ventilation and alveolar ventilation
5. Describe the cough and sneeze reflexes
Study Resources:
1. Chapter 39, Guyton and Hall Textbook of Medical Physiology, 14th edition
2. Chapter 34, Ganong’s Review of Medical Physiology, 26th edition
3. Chapter 17, Human Physiology by Lauralee Sherwood, 9th edition
4. Non-respiratory functions of the lungs https://academic.oup.com/bjaed/article/13/3/98/278874
Knee anatomy and clinical tests 2024.pdfvimalpl1234
This includes all relevant anatomy and clinical tests compiled from standard textbooks, Campbell,netter etc..It is comprehensive and best suited for orthopaedicians and orthopaedic residents.
Ozempic: Preoperative Management of Patients on GLP-1 Receptor Agonists Saeid Safari
Preoperative Management of Patients on GLP-1 Receptor Agonists like Ozempic and Semiglutide
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Building up a brand in an unprecedented environment
1. Building up a brand in an
unprecedented environment
Nov.2016
A.Vogel in Greece
2. 1
1. Introduction
2. The country: Greece [& Cyprus]
3. The organization: ICP
4. ICP„s strategy and implementation
5. Conclusion
A.Vogel Brand Case Study
3. 1
“History” / starting point 2009 A.D.
1.1
We are not allowed to forget our boundary conditions, and at the same
time we have to keep handling “noise” caused by external factors.
A.Vogel Brand Case Study
4. A.Vogel Brand Case Study
1.2
Seven years ago we started structuring a new
for the local standards model of organization,
to deliver solutions to the health and beauty
market. Some people said it couldn‟t be done!
“When the going gets tough,
the tough get going”
Wall Street motto applicable to the current tough Greek
reality
5. 1
A.Vogel Brand Case Study
1.3
1. WHO: ICP
2. WHAT: Penetration / sustainability / growth of A.Vogel brand
in Greece and Cyprus
3. WHERE: Greece and Cyrpus
4. WHEN: 2009 onwards
5. WHY: Function of [tradition, innovation, quality]
6. HOW: People mainly – because everything in life is
developed / applied by people
6. 1
ICP has managed to deliver Growth through:
• disruption / “my way or highway” [Pat Riley]
• innovation and
• adaptability
1.4
A.Vogel Brand Case Study
7. 1
The most rewarding things you
do in life are often the ones that
look like they cannot be done.
Arnold Palmer
1.5
A.Vogel Brand Case Study
8. 1
1.6
A.Vogel Brand Case Study
Acropolis of Athens: the core element of the cradle of
western civilization
A.Vogel: the core element of both Bioforce and A.Vogel
brand
10. 1
2.2
Greece‟s outlook / key facts
• Even a “blind” person can easily realize that Greece is a place of
testing “innovative” policies.
• Population 10,8 million
• GDP: 170 billion € [30% less than the beginning of crisis]
• Number of pharmacies 10.300
• Average annual turnover of pharmacies has gone down to slightly
above 400K € in 2015, from more than 700K € back in 2009, (fall in
the range of 40%)
A.Vogel Brand Case Study
11. 1
Parameters / factors of the performance evaluation of a
partner:
- Quantitative: - Years of cooperation
- GDP per capita variation
- Population of the country
- Qualitative: - Psychology
- Stability of the country / market and
risks associated
2.3
A.Vogel Brand Case Study
12. 1
ICP Profile
ICP commercializes top notch parapharmaceutical products of proven quality, safety and efficacy.
Company Background:
• Founded: 2003
• Based in Moschato, 5km from Acropolis
• Golden section of mgt by objectives and mgt by example
• 24 Employees, 16 of which with University degrees
• Subdistributors: In Thessaloniki – 8 people (5 salesmen), Crete and Cyprus
Portfolio of Innovative Products
10.300 pharmacies, out of which >3000 are ICP‟s customers
Values:
Integrity and Quality = Consistency and Continuity
Mission:
To offer safe, effective and or premium quality products to our customers / end-consumers in the area of nutritional /
food supplements and parapharmaceuticals in general so as to fully cover their needs building a trustworthy and long-
lasting relationship. To efficiently support our direct customers (pharmacists) contributing substantially in strengthening
/ enhancing their operation.
Vision:
To position / establish the brands of its portfolio in the market as the first choice in their respective
categories and as a result to be regarded as the most reputable supplier in the field
3.1
A.Vogel Brand Case Study
13. 1
Sales / scientific team of 13 persons (sales & medical
rep) for Central-Southern Greece (external distributor
for areas of Northern Greece & Crete)
- Personnel visits both pharmacies and doctors
- 2 people dedicated to doctors in private hospitals
- Person who educates staff of key customers and
communicates the brand values to consumers in large
POS
What substantially matters in an organization is whatever
crosses its borders
3.2
A.Vogel Brand Case Study
14. 1
ICP has “adopted” Alfred Vogel’s philosophy
“We do not sell products – we offer services
of high quality to both mid-customers and
end-consumers.” [i.e. diffusion of knowledge
/ communication and relationships]
3.3
A.Vogel Brand Case Study
16. 1
Ecosystem of ICP:
Besides both suppliers and customers
- Internal: Direct: - Management
- Sales force
- Business development
- Marketing
- Warehouse
Indirect / outsourcing:
- Legal
- Logistics
- Regulatory
- Accounting
- IT
- Media / SoMe
3.5
A.Vogel Brand Case Study
17. 1
Ecosystem of ICP:
- External: - Market / end consumer
- Competition
- Regulatory authorities
- Taxation / VAT
3.6
A.Vogel Brand Case Study
18. 1
ICP adds significant value and support as a strategic
partner to its customers and end-consumers
People: we value people at every level who lead by example, take pride in what
they do and inspire others.
Teamwork: we value working together to achieve common goals which is the
foundation of our success.
Proven track record: demonstrated through past performance.
Able to deliver an affordable solution without complexity: Ad-hoc brand
management.
Flexible and bespoke: listening to the exact needs.
Work ethic: committed to excellence and how we achieve it.
Integrity: we do what is right for our customers, clients and ourselves.
3.7
A.Vogel Brand Case Study
19. 1
Our strong corporate values drive our business and
we seek the same values in both our customers and
suppliers
3.8
A.Vogel Brand Case Study
20. 1
VISIONARY
We think differently and are not afraid of
competition.
KNOWLEDGEABLE
We have – considering our size – the strongest
team in our field. Our language is confident but
friendly. We avoid jargon and put the customer
first.
TRUSTWORTHY
We are honest, approachable and engaging. The
trusted company.
HUMAN
Our world revolves around our customers and
their needs.
3.9
A.Vogel Brand Case Study
ICP manages a wide portfolio of top-notch products.
21. 1
Even in this turbulent business environment
we do not stop investing:
Internally: - people
- infrastructure
- IT
Externally / in an organization what really matters is what it
crosses its borders:
- marketing
- SoMe / particular emphasis
If adjustment of costs is necessary this does not affect
quality of service.
3.10
A.Vogel Brand Case Study
22. 1
MARKETING ACTIVITIES
A. ACTIVITIES MATERIALIZED RECENTLY:
• Online marketing
• Offline marketing
• Above the line
• Below the line
B. Activities under consideration:
• Same modus operandi taking into consideration certain constrains / restrictions
Focus on quantifiable vs. non quantifiable means of marketing
Evaluation of ROI = f[money, time, opportunity cost, effort, commitment]
3.11
A.Vogel Brand Case Study
23. 1
SWOT analysis
S [trenghts]:
- The personnel of the company / synthesis of the team
- The financial stability [zero debt]
W [eaknesses]:
- Different sites [mgt and warehouse]
- Lag in execution / implementation through sub-distributors
O [pportunities]:
- Shift of consumers towards relative affordable products of undisputed
quality
- perception of the brand by still growing customer basis / pharmacists
T [hreats]:
- Ongoing crisis with considerable reduction of the purchasing power
- New local players in the segment / local pharma companies adopt the
widely applied trend of creation of OTC business units
3.12
A.Vogel Brand Case Study
24. 1
Needs of the market / industry
4.1
A.Vogel Brand Case Study
25. 1
Strong brands have to have clear positioning.
A.Vogel brand is positioned between medicines and
food supplements primarily because it is backed by
science.
4.2
A.Vogel Brand Case Study
27. 1
With holistic and coherent approach
With clear policy / planning
With the right execution / implementation
With the right people and mindset
4.4
A.Vogel Brand Case Study
28. 1
The Strategy
For a company to succeed, a clear
pathway aligned to its business
plan and strategy is key.
The strategy is a vital component in
the Company armory. It should
have equal value and importance to
the brands and their protection.
4.5
A.Vogel Brand Case Study
29. 1
Where does the strategy start?
Drill back down to what is important
and what is valuable and start with
two questions:
What is my product?
Where/what are the opportunities?
Sounds simple but....!
4.6
A.Vogel Brand Case Study
30. 1
The wider strategy
What defines each? Who controls and regulates them?
Our strategy is a three dimensional tool.
Level 1: Commercial – What is this we want to make happen?
Level 2: Geographical – Full coverage
Level 3: Steps - What are the clearly and precisely defined steps [KISS] to
achieve this?
4.7
A.Vogel Brand Case Study
31. 1
The wider strategy
“If you know the enemy and know yourself, you need not fear the result of a
hundred battles.
If you know yourself but not the enemy, for every victory gained you will also suffer
a defeat.
If you know neither the enemy nor yourself, you will succumb in every battle.”
Sun Tzu, The art of War
4.8
A.Vogel Brand Case Study
32. 1
OPTION #1
If You sit down by a river
bank, and wait long
enough, You‟ll see bodies
of Your enemies float by
4.9
A.Vogel Brand Case Study
34. 1
OPTION #3
Create ecosystems
Ecosystems are determined by parameters
- Fully controlled
- Semi / quasi controlled
- Non-controlled
The goal has to be the optimization of the controlled
and semi-controlled parameters so as to
counterbalance the potential negative input from the
non-controlled ones.
4.11
A.Vogel Brand Case Study
36. 1
OPTION #5
“Be the disruptor in things you control.
Be adaptive to things you do not control.”
- SM
4.13
A.Vogel Brand Case Study
37. 1
A yearly planning cycle driven mainly by Marketing
IMC [internal model control] vis a vis planning /
perpetual trial and error process
Brand
plans
Minor
adjustments
Trimester
modifications
Brand
reconsideration
4.14
A.Vogel Brand Case Study
39. 1
Right people / organization & mindset / implementation
- execution
4.16
A.Vogel Brand Case Study
The final part of the jigsaw – tactics – the way we implement it!
40. 1
Brand overview / SWOT analysis
S [trenghts]:
- Knowledge of the caliber of the brand and its specific weight
/ “second nature” by ICP’s personnel
W [eaknesses]:
- Regulatory status
O [pportunities]:
- Optimization of the two parameter function of pricing and
quality.
- Perception from customers and consumers.
T [hreats]: Constraints for efficient marketing due to regulation
and operational gross margins
4.17
A.Vogel Brand Case Study
41. 1
Dominant factors for the growth of the A.Vogel brand
in our market:
- Regulatory compliance [prerequisite]
- Margins [financially coherent P&L] for supporting the
efficient awareness and availability of the brand
4.18
A.Vogel Brand Case Study
42. 1
CONCLUSIONS
• People – People – People: the cornerstone / most critical parameter
Give me the right people and I will accomplish [almost] everything. - SM
[Give me a place to stand and I will move the world – Archimides]
• Requirement for common sense [which is not that common], both inside and
outside of ICP’s ecosystem
• Capitalization on past experiences incorporating other partners’ policies
“Man has always learnt from the past. After all, you can’t learn history in
reverse.” – SM
• “Ta panta rei” = [everything is under perpetual variation ie. nothing is constant /
stable = dynamic and not static] -Heracletus
• “I am pessimistic because I am pragmatic and optimistic because I dream.” -
Noam Chomsky
5.1
A.Vogel Brand Case Study