- Are we building the right product for our users? - Are we building it the right way? This presentation aims to demystify how to develop a repeatable process for product development to ensure we are constantly building the right products our users love, and are willing to use.

1. www.productschool.com
Building the Right Products the
Right Way

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6. Amusat Usman
Abiola
• Product Design Manager - Smile Identity
• Co-Founder - Startup Plug
• Ex- Flutterwave, eHealth Africa,
AjoAfrica, Ellcrys, EthEvents, DeFI
London etc.
Introduction

7. The Core
Build the right product
before you think of
building the product
right.
Don't waste time in the details of the product
features, on the intricacies of the technology
you will be using, or on fixing the small issues
before you are certain that what you are
building is what the market needs.

8. #Be Guided
Data is your guide
So, Be Guided 📈
Take advantage of the data available in the
market, provided by customers, and
available through your competitors.
Iteratively refine and validate your intuition
and thesis. There is always a method and a
process behind the genius.
- Market size, address market, user personas
etc

9. #Value Props
Craft the unique proposition
• Stay Detached and ask serious questions
• Internalise a unique point and do it well
• Exactly what problem will this solve (value proposition)
• For whom do we solve that problem? (Target market)
• Why are we best suited to pursue this? (Differentiator viz.
technical skill, founder market knowledge etc.)
• What alternatives are out there? (competitive landscape)
• How big is the opportunity? (market size)
• Who care enough to pay for the solution to this problem ? ( Addressable
market)
• Why now? (market window)
• How will we get this product to market? (go-to-market strategy)
• How will we measure success/make money from this product?
(metrics/revenue strategy)
• What factors are critical to success? (solution requirements)
• Given the above, what’s your intuition saying? (go or no-go)

10. Prototype findings
•Communicate with
users/stakeholders
•Sprint sessions/ Remote
workshops (Smile Identity
way)
•Prioritise and learn trade-offs.
•User testing
•Iterate and iterate faster
•Ship
Don’t do silos

11. Product Assessment
What you remove is
as important as
what you add
It is the power of simplification is the ultimate
sophistication
1. Look at the stats - what feature is getting less
traction and why?
2. Case studies | Product Audit exercises |
Analytics Pointers

12. Prioritisation is the focus cleaner
Prioritise Early = Focus
cleaner KPIs over
“feature requests”

13. Team Culture
•Hire for passion and
serious competence
•Encourage boundless
curiosity
•Finetune motivations

14. Product
•Your product is a story -
tell it well and often.
•People engage with
stories not with bare
facts and features

15. Thanks!
February 22, 2020 Amusat
Usman Abiola
Let's Talk – @usman_abiola on twitter
Questions?

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