This document outlines the top five challenges faced by product management teams, including a lack of clarity on product definitions, time management issues, and difficulties in communicating business value. It presents strategies for improving product management and engineering alignment using tools like Jira and Productboard, emphasizing the importance of continuous learning and customer-centric approaches. The document also highlights the need for distinct workflows and improved communication among teams for effective product delivery.

1. THE TOP 5 CHALLENGES
PRODUCT FACES WITH JIRA
How Product and Engineering teams solve
the What, Why, and How by using
Productboard and Jira
Presented by:
&

2. DUANE KENNEY
Strategic Product Coach
@Cprime
OUR SPEAKERS
DYLAN D’ERMINIO
Product Management
@Cprime
ALON BARTUR
Senior Director
Product Management
@Productboard
ERICA JENKINS
VP of Product
Management
@Meltwater

3. AGENDA
THE CHALLENGES FACED BY
PRODUCT MANAGEMENT TEAMS
0 1
0 2
0 3
HOW TO ADDRESS THE “WHY” TO
ENSURE YOU’RE BUILDING THE RIGHT
PRODUCTS FOR YOUR CUSTOMERS
0 4
BEST PRACTICES FOR PLANNING &
PRIORITIZING
0 5
HOW TO KEEP YOUR PRODUCT
MANAGEMENT & ISSUE TRACKING
DISTINCT & IN SYNC
Q & A

4. FORTUNE 100
CLIENTS
50+
PRODUCT MANAGEMENT & DESIGN THINKING
SCALED AGILE METHODOLOGY (SAFe, Scrum, etc)
AGILE PLANNING TOOLS & TECHNOLOGY
WHO WE SERVE
FAST FACTS
REVENUE
$195M
FORTUNE 500
CLIENTS
300+
EMPLOYEES
350+
OFFICES / COUNTRIES
SERVED
8 / 20+
NUMBER OF AGILISTS
CERTIFIED
80,000+
WE DO DIGITAL
TRANSFORMATION
RIGHT

5. THE TOP 5 CHALLENGES
01 Lack of definition on what to build, when to build it, and why we intend to build it

6. THE TOP 5 CHALLENGES
01 Lack of definition on what to build, when to build it, and why we intend to build it
02 Product Managers struggle with time. They spend so much time manipulating
Excel / PPT to share status, progress, and updates with others

7. THE TOP 5 CHALLENGES
01 Lack of definition on what to build, when to build it, and why we intend to build it
02 Product Managers struggle with time. They spend so much time manipulating
Excel / PPT to share status, progress, and updates with others
03 Communicating business value to executives: not a single source of truth,
feedback, or insights

8. THE TOP 5 CHALLENGES
01 Lack of definition on what to build, when to build it, and why we intend to build it
02 Product Managers struggle with time. They spend so much time manipulating
Excel / PPT to share status, progress, and updates with others
03 Communicating business value to executives: not a single source of truth,
feedback, or insights
04 Connecting the dots across all the disparate systems for analytical and
operational feedback

9. THE TOP 5 CHALLENGES
01 Lack of definition on what to build, when to build it, and why we intend to build it
02 Product Managers struggle with time. They spend so much time manipulating
Excel / PPT to share status, progress, and updates with others
03 Communicating business value to executives: not a single source of truth,
feedback, or insights
04 Connecting the dots across all the disparate systems for analytical and
operational feedback
05 Jira is focused on output, progress, and efficiency VS. value and outcomes

10. PRODUCT IS
DISCONNECTED
FROM DELIVERY
A lean, customer-centric
approach geared around the
scientific method is what
drives market innovation.

11. THE SCIENTIFIC CADENCE
PLAN BUILD
LEARN
• Who will benefit?
• What value is produced?
• What is our capacity?
• What can we construct?
• Is quality high?
• Is progress visible?
• Are blockers known?
• Are people informed?
Output: Working code
was delivered ?
Outcome: Does software provide
intended value?
Process: Is our process helpful
and informative?

12. MEAN TIME TO PIVOT (MTTP)
• MTTP measures the agility
of the enterprise
• Average length of the
product learning
response cycle
• Measured from the time
a new product need is
discovered when
the next iteration of
the product increment
is delivered

13. G ($)
G ($)
Ideas
1
2
3
.
.
.
Questions
to answer
Roadmap /
Backlog
BLENDING DISCOVERY & DELIVERY
• Early discovery takes requirements phase from months to days
• Then, blend discovery with delivery fueling continuous learning
• Now, we can maneuver and pivot, and that’s AGILITY

14. POLL QUESTION

15. E X P E R I M E N T
E V A L U A T E
B A C K L O G
F E E D B A C K
R E S E A R C H
L O O P
I M P R O V E
P L A N
D E L I V E R Y
P I P E L I N E
I M P R O V E
E V A L U A T E
P R O D U C E
P R I O R I T I Z
E
C O N C E P T N E E D
H Y P O T H E S I Z E
STRATEGIC AGILITY OPERATIONAL AGILITY
PRODUCT NEEDS A SEPARATE WORKFLOW
Mature product teams need space to focus and experiment on market creating innovation

16. Why
What
How
STORY MAPPING

17. BLENDING TOOLING + PROCESS FOR PRODUCT MATURITY
CHART YOUR PRODUCT’S
COURSE
Determine the most strategic
things to build and create a
product horizon
BRING IDEAS TO ACTION FASTER
Collaboratively understand and
define product initiatives; explore
desired experiences and construct
a cohesive product story from idea
to user stories
BLEND PRODUCT DISCOVERY
WITH DELIVERY
Leverage the product backlog as a
tool for iterative product learning;
bring customer journeys to life and
progressively layer value
WEAVE LEARNING INTO
YOUR PRODUCT DNA
Put customer learning at the
core of all you do and adapt to
their needs faster
TOOLING
TOOLING
BUILD PRODUCT PROCESS
KNOWLEDGE WITHIN YOUR
TEAMS
Enhance product-thinking,
alignment, and product
ownerships within Product
Management and across the
entire organization

18. POLL QUESTION
USE CASE

34. • Strategic coaching
• Product team
coaching
• Role-specific
coaching
• Product dojos
• Dojo design sprints
C O A C H I N G
• Product Management
& Product Marketing
• Product Ownership
• Product Discovery &
Product Delivery
• Adopting & Adapting
Product Agility
• Coaching & Leading
Product Agility
C O U R S E S
• Product organization
alignment
• Strategic road-
mapping
• Product discovery
• Business process
optimization
W O R K S H O P S
• Implementation of
Productboard
• Integration planning &
configuration with Work
Management Tools like
Jira and ADO
• Health Check of existing
Work Management
systems to support
Engineering teams
• Current tool assessment
- infrastructure, scaling,
security
• Migration to cloud
T O O L I N G
PRODUCT AGILITY PACKAGES

35. Q&A
Q&A

36. Q&A
Q&A
THANK YOU FOR JOINING US TODAY!
Some resources coming your way:
• This webinar recording + slides
• A link to Cprime’s Strategic
Roadmapping Workshop
• A link to a free trial / demo from
Productboard
&