Try this process for your next room or house makeover.

1. Digital Innovative
Design
The best way to start and manage your room
makeover projects

2. Endless potential growth
because of varied use cases
Consumer comment - “I use this service to
- visualize my prospective furniture and
furnishings in my own room
- to have a project plan created that can be
updated as needed
- to obtain needed reviews and vendor ratings as
well as product ratings and reviews.
- to do enhancement projects such as adding built-
ins, new stair cases, storage,fireplaces, new
floors, windows, doors”
Business comment - “I use this room makeover
planning service to
-Design new locations for our stores
- Fill vacant property units
- Sell properties faster” Before After

3. How We Solve the Problem
For consumers we….
- Complete the internet research for the client’s room makeover
project
- obtain online estimates and vendor references
- Create virtual designs of the client’s room makeover project,
when applicable
- Create easy to read project plans that can be updated as
needed
-Obtain pricing, product specifications, locations, and reviews for
the client
- So that consumers can visualize and complete their home
projects
For Businesses we…
- Provide internet research, product and vendor reviews, pricing,
vendor suggestions, and detail work specifications
- provide a project plan that can be updated
- So that businesses can fill vacant property units using virtual
room designs
- Decide which products to buy after seeing them in their rooms
first
- Sell properties faster using virtual designs and a project
manager
-Create virtual designs of the client’s space based on their ideas
or ours

4. How Did We
Get Here
DID was started after the founder’s
family needed several projects done in
their home and was unable to get the
interior room projects off the ground for
one reason or another.
Lenora Rainey, Founder and CEO
- retired after 37 years as a government
PM and BA contractor
- obtained a Masters degree in IT and
Masters Certificate in Project Mgmt
- Completed several design and
business related courses to realize her
life long dream of working in interior
design

5. How room makeovers and interior
projects get stuck
-An idea is born (enhancement or repair)
- A budget is set
- Ideas for inspiration are gathered
- Customer starts getting estimates or
considers starting a Do-it-yourself
project.
Customer is stuck trying to determine the
next action….
- Time goes by
- Home project never realized
“I would like to recreate the historic
features of my home”
Valerie F. , Baltimore, MD

6. How room makeovers and interior
projects should get done
-An idea is born! (enhancement or repair)
- A budget is set
- Ideas for inspiration are gathered
- Call Digital Innovative Design (project managers and
designers)
- Arrange Consultation (Webinar or local)
- Together we determine the next action
- We setup online and in in-person estimates for vendors
or help you start a Do-it-yourself project
- Work with the vendor you choose
- Confirm whether permits are needed
- Complete the internet research
- Create virtual designs of the client’s room makeover
project, if applicable
- Create easy to read project plans that can be updated
as needed
-Obtain pricing, product specifications, store/online
locations, and reviews
- Pickup supplies
- House sit if necessary
“I would like to recreate the historic
features of my home”
step 1
step 2 step 3

7. The Digital Innovative Design Process
We help customers create the room designs they visualize:
☑ They can see paint colors in their space before opening any paint cans.
☑ View new furniture arrangements without lifting a finger or investing first.
☑Conceptualize furnishings, windows, doors and lighting before they purchase anything.
☑ And the best part: they don’t have to clean up their space before they get started.
Unlike a traditional design service, we will provide a dedicated project manager. The
customer will complete a project questionnaire and upload a room photo to get started.
We supply the computer software to create the virtual room makeovers and the design
consultation either using webinars or in person meeting if local. If the customer prefers,
we can train them to create the virtual room designs as part of our room makeover
service, if applicable.
Customers participate in the project plan process. They help identify contingencies,
dependencies, lag and lead time, start - stop times, milestones, and the work breakdown
structure.
We handle obtaining the estimates, vendors selection and screening, supply pickup and
ordering,
We help getting the project on schedule and on budget by offering ready to buy designs,
having access to millions of product feeds, and affiliate discounts
A Completed project = Project Manager + room photo

8. The Digital Innovative Design Process
We can also….
☑ Provide some local clean out services
☑ Provide virtual clean out services for a room, when needed
Check vendor’s references and referrals, (includes vendor online
reviews)
☑ Pick up supplies
Go shopping for products with our local customers (or text/email
products while you shop for feedback)
Create a mood (inspiration) board or teach our customers to make
one
Identify product substitutions, online websites or local stores

9. Revenue will
come from…
- Click through links from affiliate product
feeds
- Sales of customized virtual design products
(DVD, videos, ebooks, webinars, and local
community college classes and workshops
- Customers who want the project
management services
-Customer referrals
- Facebook surveys and product ads
- Thumbtack project service leads
-Home advisor project service leads

10. 2015 Launch/Expansion plans
Key Hires
- Developer to design an app
- Digital interior designers
- Bookkeeper/Accountant
- Social media marketing consultant
- Local contractors to do home projects
Expansions
- Develop Webinars
- Deliver DIY training at community
colleges
- Develop videos and ebooks for DIY
- Attend home trade shows
- Develop new affiliate members and drive
more of its customers to its affiliates
- Obtain more product feeds
- Facebook ads and surveys

11. Opportunity for Digital Innovative Design
in US Market
76.1 million owner-occupied housing units in the US, well over 1/2 made
improvements not considered maintenance (43.7 million)
Almost 1 in 4 made Energy efficient improvements
Between 2009 and 2011 home owners spent $359 Billion in
improvements. $284 Billion in 2012. Home improvement stores in the US
generated $144 billion in revenue. Average transaction was $18
Below are the medium expenditures:
-$2500 bedrooms
-$2432 bathrooms
- $1200 windows/doors
-$5000 Kitchens
- $3000 Recreation rooms
- !1200 Floors/paneling/ceiling
- $2000 Patio, terracee, detached deck
119 million home improvement projects were done 63% by professionals)
44 million projects were done by the homeowner with 68% of consumers
visiting home improvement store websites in 201

12. Opportunity for Digital Innovative
Design in US Market
Source of inspiration for U.S. home improvement projects in 2014
-39% DIY and design TV shows (Our designers use HGTV software)
- 36% brick and mortar store displays
- 30% online design and DIY websites, videos
- 29% Home design magazines
- 29% Family and friends homes
- 19% Pinterest website and similar
- 17% Catalogs
- 15% model homes/store showrooms
- 8% advice from traditional interior designer (We are unlike traditional
interior design services in many ways)
Biggest factor influencing U.S. home improvement projects in 2014
- 35% To reflect my preferences and style (We are passionate about
- 28% To increase my home value seeing the customer’s ideas in
- 9% To prepare to sell my home their room.)
- 4% To accommodate family size

13. Opportunity for Digital Innovative
Design in US Market
Total expenditures for home projects: # Projects:
- Roofing $43.7 Billion 7.5 Million
-Kitchen Remodels $35.7 Billion 3.7 Million
- Floors/Panel/Ceiling $33.2 Billion 18.8 Million
_ windows/doors $24.1 Billion 8.9 Million
- Bathroom remodeling $23.1 Billion 5.0 Million
- Outside $13.4 Billion 3.5 Million
- Recreation rooms $3.5 Billion 0.5 Million

14. Opportunity for Digital Innovative
Design in US Market
8% people use traditional interior design services
?? people use virtual interior design services
63% are too busy to complete their own room makeovers and
home projects
66 Million do not have the industry knowledge
?? feel that this service is valuable
43.7 Million home owners start at least 1 major home project/yr
?? people between 21-70 would like to complete a started project