E-Shop Expo 2015 Feweb Patrick Marck
•Download as PPTX, PDF•
0 likes•616 views
1. Five common e-commerce pitfalls are discussed along with how to address each one. The pitfalls include: just starting without a plan, assuming the internet is free, not investing in advertising, thinking all visitors will buy, and taking consumer trust for granted. For each pitfall, strategies are provided such as creating goals and a business plan, budgeting for costs, focusing on conversion and measurement, optimizing the sales funnel, and demonstrating quality and trustworthiness.
Report
Share
Report
Share
Recommended
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...National Retail Federation
This document summarizes a presentation by Miche Dwenger on advanced personalization strategies. Some key points:
- Miche Dwenger is the Senior Director of eCommerce Experience at Dick's Sporting Goods, with over 20 years of retail experience.
- Dick's Sporting Goods has over 850 stores and launched ecommerce in 2008, now operating multiple sites with consistent double digit growth. They kicked off personalization efforts in 2013.
- Advanced personalization requires a convergence of online and offline data to create a 360-degree view of customers. Market drivers support using digital strategies to increase revenue across channels.
- Dick's leverages a wide range of customer, product, and contextual data to powerIntro to PPC presentation
An introduction to Search Engine Marketing, Pay-per-click, PPC and being a Google Premier Partner. Some best practices, things to look for and how to stand out above the competition. PPC is a great addition to any advertising or marketing campaign
Service Design and the Omnichannel Experience - SpeechTEK 2015
Discussion of what Service Design is and how it might impact the Omnichannel Experience - SpeechTEK 2015
[Srijan Wednesday Webinars] Strategies to Convert Your Website Visitors to Leads
Websites make a very effective lead generation option, if used smartly. So marketers spend a lot on driving traffic to their website via SEO, SEM, Content Marketing and other strategies. Naturally, conversion of these website visitors to leads is of high interest and importance for marketers and business owners.
In this webinar, we covered simple strategies and tactics that one can use to increase the visitor to lead conversion from website.
Dynamics Day 2017 Melbourne: Becoming customer centric
How a customer experiences your organisation determines your revenue and your costs. Now more than ever we need to realign our organisations' with customers' expectations by harnessing empathy, design and technology. This session will take you through the process of designing, interpreting and implementing a customer experience strategy withing your organisation.
Internet Based Selling - 3D visualization, customization
Leverage the power of the Internet 24/7 for selling your products. Provide your customer the control and confidence to create what they are looking for in real time.
Marketing Consulting Services
Most think of marketing as an advertising medium (ad's, radio, etc.) We think of marketing in terms of the message you are trying to communicate. If you have the right message and use the right medium to get it in front of the right people you will be on track to be the #1 company in your industry
How Citrix Cracked the Code on Personalization
Personalization is one of 2015’s digital marketing buzzwords for a reason. As competition for market share intensifies, the ability to provide a relevant experience for your prospect or customer has never been more important. Yet, for many marketers personalization remains uncharted territory.
Recommended
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...
Deep Dive 3: Advanced personalization: The secret weapon of ecommerce strateg...National Retail Federation
This document summarizes a presentation by Miche Dwenger on advanced personalization strategies. Some key points:
- Miche Dwenger is the Senior Director of eCommerce Experience at Dick's Sporting Goods, with over 20 years of retail experience.
- Dick's Sporting Goods has over 850 stores and launched ecommerce in 2008, now operating multiple sites with consistent double digit growth. They kicked off personalization efforts in 2013.
- Advanced personalization requires a convergence of online and offline data to create a 360-degree view of customers. Market drivers support using digital strategies to increase revenue across channels.
- Dick's leverages a wide range of customer, product, and contextual data to powerIntro to PPC presentation
An introduction to Search Engine Marketing, Pay-per-click, PPC and being a Google Premier Partner. Some best practices, things to look for and how to stand out above the competition. PPC is a great addition to any advertising or marketing campaign
Service Design and the Omnichannel Experience - SpeechTEK 2015
Discussion of what Service Design is and how it might impact the Omnichannel Experience - SpeechTEK 2015
[Srijan Wednesday Webinars] Strategies to Convert Your Website Visitors to Leads
Websites make a very effective lead generation option, if used smartly. So marketers spend a lot on driving traffic to their website via SEO, SEM, Content Marketing and other strategies. Naturally, conversion of these website visitors to leads is of high interest and importance for marketers and business owners.
In this webinar, we covered simple strategies and tactics that one can use to increase the visitor to lead conversion from website.
Dynamics Day 2017 Melbourne: Becoming customer centric
How a customer experiences your organisation determines your revenue and your costs. Now more than ever we need to realign our organisations' with customers' expectations by harnessing empathy, design and technology. This session will take you through the process of designing, interpreting and implementing a customer experience strategy withing your organisation.
Internet Based Selling - 3D visualization, customization
Leverage the power of the Internet 24/7 for selling your products. Provide your customer the control and confidence to create what they are looking for in real time.
Marketing Consulting Services
Most think of marketing as an advertising medium (ad's, radio, etc.) We think of marketing in terms of the message you are trying to communicate. If you have the right message and use the right medium to get it in front of the right people you will be on track to be the #1 company in your industry
How Citrix Cracked the Code on Personalization
Personalization is one of 2015’s digital marketing buzzwords for a reason. As competition for market share intensifies, the ability to provide a relevant experience for your prospect or customer has never been more important. Yet, for many marketers personalization remains uncharted territory.
Google Premier Connect - Growing Health Businesses
Presentation for health businesses to help them get the most out of their Google marketing. Presentation by Alexei Kouleshov from Your Easy Web Solutions
Implementing trigger based marketing to drive customer loyalty & ROI
This document discusses trigger-based marketing. Trigger-based marketing uses specific events or changes in a customer's behavior or status to determine when to engage with or send communications to the customer. It identifies five categories of triggers: product-based, individual-based, relationship-based, activity-based, and location-based. The goal of trigger-based marketing is to be more relevant by sending tailored messages to customers at the right time based on triggers from their personal information and behavior.
Learn Like a Human: Taking Machine Learning from Batch to Real-Time
Elad Rosenheim, our Chief Software Architect, gave a talk about machine learning and conversion optimization at eXelate's "Big Data eXposed 2015" event in Tel-Aviv. In his presentation, Elad touched on some of the most common problems encountered when trying to optimize websites for better conversion rates, and covered a wide range of solutions - starting with classic A/B testing (unsuitable for rapidly changing content), through Multi-arm Bandits, and finally Contextual Bandits – those online machine learning algorithms that allow for true personalization in real time.
Usalytics.pitch.v3.1
This document discusses a personalization platform that uses A/B testing and big data to personalize the visitor experience on websites. It claims this can increase conversions by up to 40%. The platform segments visitors, predicts their behavior, and acts by showing tailored content to improve outcomes. It is a full-featured solution for marketers to optimize websites across devices. The company aims to partner with resellers, agencies, and publishers to build its business globally.
Demandbase + Reachdesk: Turning Marketing Data into Magic
Account-Based Experience (ABX) is a go-to-market strategy that puts the spotlight on the customer experience and uses data to orchestrate relevant, trusted Marketing and Sales actions throughout the B2B customer lifecycle.
Only 27%* of companies report they are fully satisfied with their ability to deliver truly personalised customer experiences using data collected across digital channels. This might be because, traditionally, B2B marketers have focused on data points that fail to bring the much needed personal touch to their communication. ABX promises a way to change that.
The right type of data can help you hyper-personalise the customer experience allowing you to reach your target buying teams, earn their trust, and build the relationships that lead to big deals.
Join us as we cover how to use data-driven ABX to deliver great customer experiences.
Smarter Advertising (Maria Slabaugh)
Maria Slabaugh of Dice.com discussed how her company used look-alike targeting through display advertising to improve their marketing results. They found that only 48% of view-through conversions from retargeting were incremental. Using look-alike targeting, which matches customer characteristics to find new targets, 92% of view-through conversions were incremental and conversion costs plummeted from $28 to $0.31 per conversion. Maria concluded that display media is evolving and data and analytics can be used to power successful look-alike programs with improved results.
120124 slide share ec
Loyalty IP (a portal to empower both buyers and vendors in the Customer Loyalty, Customer Satisfaction, Customer Experience and Incentive space.
Photizo transform 2013 marketing strategies for managed services
Marketing is one of the most critical components of a managed services strategy. Current customers and the local market see the dealer as a hardware provider. They are not aware of the managed services offerings and how they could benefit. Even if they are, they may not see the dealer as a credible, competent provider of IT-related services. Unfortunately, most sales-focused organizations do not see marketing as a strategic driver and neglect to deploy a full marketing strategy. In this session you will learn proven marketing strategies to develop awareness, prove value and build credibility.
Why you need a website!
A website provides many benefits for businesses such as availability 24/7, global reach, providing information on products and services, increasing sales and leads, acting as a digital storefront, saving money, increasing credibility and networks, and answering customer questions. While social media is useful, a website allows for more ownership and control of content and data as well as searchability and professionalism. Kitsap Sun/JMG offers affordable, customizable websites that are easy to navigate and update, with ongoing support to help customers focus on their business. Key elements of an effective website include load time, responsive design, clear content and contact information, and analytics.
Marketing Cloud - Partner Office Hour (August 27, 2015)
The document provides an overview of predictive intelligence capabilities including collecting customer behavior across channels, making predictions and automating decisions at scale, and enhancing marketing efforts with behavioral data. It outlines agenda topics on the power of predictive intelligence, collecting customer data, demonstrations of success stories, the product roadmap, and go-to-market details. The presentation aims to illustrate how predictive intelligence can be leveraged to generate personalized customer experiences.
Marchex Reputation Mgt
This document summarizes a reputation management product that helps small and medium-sized businesses (SMBs) gain visibility and control over their online presence. It provides concise summaries of customer reviews, identifies inaccurate or missing listings, and notifies businesses of new online mentions and reviews through automated alerts. The product is aimed at helping time-starved SMBs stay on top of their digital footprint and identify opportunities to improve their businesses based on customer feedback. Testimonials highlight how the product saves SMB users time by aggregating online reputation data in one place.
G tech web development
Tech Solutions provides a range of digital services including web development, app development, digital marketing, design, and working with trending technologies. Their web development services focus on building beautiful, sustainable websites and brands through redesign and digital strategy work. They pride themselves on being auditors, questioners, and collaborators on projects. Custom website development can include features like ERP integration, web design, customer portals, SEO functionality, and forms to meet clients' needs while minimizing costs. Contact details are provided for their Chennai office.
Customer Journey Mapping
This document discusses customer experience mapping and metrics. It includes a sample customer persona profile for Sunil Kumar, a 42 year old married VP in an IT firm with an income of 18 lacs. It also lists various customer experience touchpoints and stages, as well as positive, neutral, and negative experience definitions. Metrics mentioned include customer effort score, customer satisfaction rating, sales conversions, return on marketing investment, and net promoter score.
Understanding Personalization Metrics - How to Measure Success
In order to know if your personalization strategy is working, you need to understand how to measure success. Get to know the metrics that impact web personalization and how to improve performance.
Post COVID - Dynamic Demand Profile Impact
The document discusses changes in demand profiles and B2B sales due to COVID-19. It notes that virtual sales engagement has increased from 10% pre-COVID to over 35% now. Buyers' risk appetite has also jumped from 20% to 33% as they try new revenue channels and focus on resilience. Sellers need to prepare dynamic demand profiles and validate them with buyers as the future remains uncertain. Domain skills in demand include automation, cloud, agile delivery and DevOps.
Reviews: The Best Kept Secret to Landing Page Optimization
Check out our webinar to see real examples of how IDWholesaler diminished customer hesitation with reviews to ultimately increase conversions and ROI from digital spend. They were even able to grow revenue by 315% for one of their key product lines, just by simply adding reviews to their landing page!
Building business with CEM
Learn how to make real-time decisions on Marketing, Sales and Service Operations and also adapt and optimize internal Business processes to include Social Sales and Marketing
Enhancing the B2B Buying Experience with Personalization – Certona
B2B buyers now take a digital-first approach to purchasing. Personalization enhances the B2B buying experience by leveraging customer data and analytics to simplify processes like product discovery, inventory management, and role-based purchasing. Personalization improves outcomes like customer loyalty, sales, and profitability by delivering personalized product recommendations, content, promotions, and experiences tailored to individual buyers' needs. Examples of personalization include personalized homepages, search, navigation, recommendations, and content across websites, emails, mobile apps, and sales tools.
Whos On Presentation
The document discusses how companies can better understand customer behavior online through web analytics and engagement tools to improve e-commerce sales. It emphasizes understanding how visitors arrive and interact with websites, identifying areas for optimization, and engaging customers through two-way interactions like live chat to improve conversion rates and loyalty. Web analytics and live visitor tracking provide insights into visitor paths and trends to guide customers through their online journey more effectively.
Session 8: Web Analytics
This document summarizes a session on web analytics and measuring website traffic and leads. It discusses setting up Google Analytics to measure key metrics like geography, devices used, popular pages, and conversions. Tracking tools can measure interactions like phone calls from different traffic sources to see which generate the most leads. Funnel visualizations and automation platforms can also be used. A case study describes how an IT consulting firm improved lead generation through more effective SEO, blogging, educational whitepapers, and lead nurturing events requiring registration. Implementing recommendations requires determining team roles, whether work is done in-house or outsourced, planning timelines, allocating budgets across channels and periods, and setting milestones and KPIs.
E-Shop Expo 2015 Katoen Natie Vente-exclusive
Presentaties tijdens E-Shop Expo in Tour & Taxis Brussel
More Related Content
What's hot
Google Premier Connect - Growing Health Businesses
Presentation for health businesses to help them get the most out of their Google marketing. Presentation by Alexei Kouleshov from Your Easy Web Solutions
Implementing trigger based marketing to drive customer loyalty & ROI
This document discusses trigger-based marketing. Trigger-based marketing uses specific events or changes in a customer's behavior or status to determine when to engage with or send communications to the customer. It identifies five categories of triggers: product-based, individual-based, relationship-based, activity-based, and location-based. The goal of trigger-based marketing is to be more relevant by sending tailored messages to customers at the right time based on triggers from their personal information and behavior.
Learn Like a Human: Taking Machine Learning from Batch to Real-Time
Elad Rosenheim, our Chief Software Architect, gave a talk about machine learning and conversion optimization at eXelate's "Big Data eXposed 2015" event in Tel-Aviv. In his presentation, Elad touched on some of the most common problems encountered when trying to optimize websites for better conversion rates, and covered a wide range of solutions - starting with classic A/B testing (unsuitable for rapidly changing content), through Multi-arm Bandits, and finally Contextual Bandits – those online machine learning algorithms that allow for true personalization in real time.
Usalytics.pitch.v3.1
This document discusses a personalization platform that uses A/B testing and big data to personalize the visitor experience on websites. It claims this can increase conversions by up to 40%. The platform segments visitors, predicts their behavior, and acts by showing tailored content to improve outcomes. It is a full-featured solution for marketers to optimize websites across devices. The company aims to partner with resellers, agencies, and publishers to build its business globally.
Demandbase + Reachdesk: Turning Marketing Data into Magic
Account-Based Experience (ABX) is a go-to-market strategy that puts the spotlight on the customer experience and uses data to orchestrate relevant, trusted Marketing and Sales actions throughout the B2B customer lifecycle.
Only 27%* of companies report they are fully satisfied with their ability to deliver truly personalised customer experiences using data collected across digital channels. This might be because, traditionally, B2B marketers have focused on data points that fail to bring the much needed personal touch to their communication. ABX promises a way to change that.
The right type of data can help you hyper-personalise the customer experience allowing you to reach your target buying teams, earn their trust, and build the relationships that lead to big deals.
Join us as we cover how to use data-driven ABX to deliver great customer experiences.
Smarter Advertising (Maria Slabaugh)
Maria Slabaugh of Dice.com discussed how her company used look-alike targeting through display advertising to improve their marketing results. They found that only 48% of view-through conversions from retargeting were incremental. Using look-alike targeting, which matches customer characteristics to find new targets, 92% of view-through conversions were incremental and conversion costs plummeted from $28 to $0.31 per conversion. Maria concluded that display media is evolving and data and analytics can be used to power successful look-alike programs with improved results.
120124 slide share ec
Loyalty IP (a portal to empower both buyers and vendors in the Customer Loyalty, Customer Satisfaction, Customer Experience and Incentive space.
Photizo transform 2013 marketing strategies for managed services
Marketing is one of the most critical components of a managed services strategy. Current customers and the local market see the dealer as a hardware provider. They are not aware of the managed services offerings and how they could benefit. Even if they are, they may not see the dealer as a credible, competent provider of IT-related services. Unfortunately, most sales-focused organizations do not see marketing as a strategic driver and neglect to deploy a full marketing strategy. In this session you will learn proven marketing strategies to develop awareness, prove value and build credibility.
Why you need a website!
A website provides many benefits for businesses such as availability 24/7, global reach, providing information on products and services, increasing sales and leads, acting as a digital storefront, saving money, increasing credibility and networks, and answering customer questions. While social media is useful, a website allows for more ownership and control of content and data as well as searchability and professionalism. Kitsap Sun/JMG offers affordable, customizable websites that are easy to navigate and update, with ongoing support to help customers focus on their business. Key elements of an effective website include load time, responsive design, clear content and contact information, and analytics.
Marketing Cloud - Partner Office Hour (August 27, 2015)
The document provides an overview of predictive intelligence capabilities including collecting customer behavior across channels, making predictions and automating decisions at scale, and enhancing marketing efforts with behavioral data. It outlines agenda topics on the power of predictive intelligence, collecting customer data, demonstrations of success stories, the product roadmap, and go-to-market details. The presentation aims to illustrate how predictive intelligence can be leveraged to generate personalized customer experiences.
Marchex Reputation Mgt
This document summarizes a reputation management product that helps small and medium-sized businesses (SMBs) gain visibility and control over their online presence. It provides concise summaries of customer reviews, identifies inaccurate or missing listings, and notifies businesses of new online mentions and reviews through automated alerts. The product is aimed at helping time-starved SMBs stay on top of their digital footprint and identify opportunities to improve their businesses based on customer feedback. Testimonials highlight how the product saves SMB users time by aggregating online reputation data in one place.
G tech web development
Tech Solutions provides a range of digital services including web development, app development, digital marketing, design, and working with trending technologies. Their web development services focus on building beautiful, sustainable websites and brands through redesign and digital strategy work. They pride themselves on being auditors, questioners, and collaborators on projects. Custom website development can include features like ERP integration, web design, customer portals, SEO functionality, and forms to meet clients' needs while minimizing costs. Contact details are provided for their Chennai office.
Customer Journey Mapping
This document discusses customer experience mapping and metrics. It includes a sample customer persona profile for Sunil Kumar, a 42 year old married VP in an IT firm with an income of 18 lacs. It also lists various customer experience touchpoints and stages, as well as positive, neutral, and negative experience definitions. Metrics mentioned include customer effort score, customer satisfaction rating, sales conversions, return on marketing investment, and net promoter score.
Understanding Personalization Metrics - How to Measure Success
In order to know if your personalization strategy is working, you need to understand how to measure success. Get to know the metrics that impact web personalization and how to improve performance.
Post COVID - Dynamic Demand Profile Impact
The document discusses changes in demand profiles and B2B sales due to COVID-19. It notes that virtual sales engagement has increased from 10% pre-COVID to over 35% now. Buyers' risk appetite has also jumped from 20% to 33% as they try new revenue channels and focus on resilience. Sellers need to prepare dynamic demand profiles and validate them with buyers as the future remains uncertain. Domain skills in demand include automation, cloud, agile delivery and DevOps.
Reviews: The Best Kept Secret to Landing Page Optimization
Check out our webinar to see real examples of how IDWholesaler diminished customer hesitation with reviews to ultimately increase conversions and ROI from digital spend. They were even able to grow revenue by 315% for one of their key product lines, just by simply adding reviews to their landing page!
Building business with CEM
Learn how to make real-time decisions on Marketing, Sales and Service Operations and also adapt and optimize internal Business processes to include Social Sales and Marketing
Enhancing the B2B Buying Experience with Personalization – Certona
B2B buyers now take a digital-first approach to purchasing. Personalization enhances the B2B buying experience by leveraging customer data and analytics to simplify processes like product discovery, inventory management, and role-based purchasing. Personalization improves outcomes like customer loyalty, sales, and profitability by delivering personalized product recommendations, content, promotions, and experiences tailored to individual buyers' needs. Examples of personalization include personalized homepages, search, navigation, recommendations, and content across websites, emails, mobile apps, and sales tools.
Whos On Presentation
The document discusses how companies can better understand customer behavior online through web analytics and engagement tools to improve e-commerce sales. It emphasizes understanding how visitors arrive and interact with websites, identifying areas for optimization, and engaging customers through two-way interactions like live chat to improve conversion rates and loyalty. Web analytics and live visitor tracking provide insights into visitor paths and trends to guide customers through their online journey more effectively.
Session 8: Web Analytics
This document summarizes a session on web analytics and measuring website traffic and leads. It discusses setting up Google Analytics to measure key metrics like geography, devices used, popular pages, and conversions. Tracking tools can measure interactions like phone calls from different traffic sources to see which generate the most leads. Funnel visualizations and automation platforms can also be used. A case study describes how an IT consulting firm improved lead generation through more effective SEO, blogging, educational whitepapers, and lead nurturing events requiring registration. Implementing recommendations requires determining team roles, whether work is done in-house or outsourced, planning timelines, allocating budgets across channels and periods, and setting milestones and KPIs.
What's hot (20)
Google Premier Connect - Growing Health Businesses
Google Premier Connect - Growing Health Businesses
Implementing trigger based marketing to drive customer loyalty & ROI
Implementing trigger based marketing to drive customer loyalty & ROI
Learn Like a Human: Taking Machine Learning from Batch to Real-Time
Learn Like a Human: Taking Machine Learning from Batch to Real-Time
Demandbase + Reachdesk: Turning Marketing Data into Magic
Demandbase + Reachdesk: Turning Marketing Data into Magic
Photizo transform 2013 marketing strategies for managed services
Photizo transform 2013 marketing strategies for managed services
Marketing Cloud - Partner Office Hour (August 27, 2015)
Marketing Cloud - Partner Office Hour (August 27, 2015)
Understanding Personalization Metrics - How to Measure Success
Understanding Personalization Metrics - How to Measure Success
Reviews: The Best Kept Secret to Landing Page Optimization
Reviews: The Best Kept Secret to Landing Page Optimization
Enhancing the B2B Buying Experience with Personalization – Certona
Enhancing the B2B Buying Experience with Personalization – Certona
Viewers also liked
E-Shop Expo 2015 Katoen Natie Vente-exclusive
Presentaties tijdens E-Shop Expo in Tour & Taxis Brussel
E-Shop Expo 2015 GF-K Inge Zeeuws
The document is a presentation from GfK on their BeCommerce Market Monitor, which provides reliable and comprehensive insights into the online retail market in Belgium and the Netherlands. It analyzes 18 retail subsectors and covers online purchase behavior, shopper profiles, and device and payment usage. Data is drawn from GfK's retail, household, and consumer research panels to provide a benchmark for online versus total market shares and spending. The presentation also discusses how the monitor can help track market evolution over time and provides insights into digital shopper behavior from GfK's FutureBuy research.
Marisa Mirador - ABBC
No modelo de sociedade que adoptamos, em grau maior ou menor, a economia constitui-se nas mais diversas áreas como principal força motora de intervenção. Mas, quando em crise, a economia fica inibida de desempenhar este papel e setores que nela assentaram desde há muitos anos, como o da construção, sofrem dificuldades profundas. Por outro lado e, um pouco por consequência da fascinação com a construção nova, ao longo de várias décadas, a reabilitação de edifícios existentes ficou esquecida, o que resultou num parque construído frágil, apesar de charmoso, e que não satisfaz os seus habitantes e necessita, em muitos casos, de ser urgentemente intervencionado. Qual pode ser o papel da economia para fazer de alavanca na reabilitação do edificado?
Teresa Correia - CM Faro
O documento descreve projetos de reabilitação urbana financiados pelo Programa Operacional do Algarve 2007-2013. Vários projetos na cidade de Faro receberam financiamento, incluindo a requalificação do espaço público na área murada da cidade e a conservação do Arco da Vila e Fortaleza de Faro, patrimónios classificados. Os projetos visam melhorar a qualidade de vida urbana e atrair novos públicos para a zona histórica.
health tips yoga
Yoga can enhance recovery from vigorous exercise by helping remove lactic acid from muscles and improve sleep patterns. Yoga also improves biomechanics and energy conservation for athletes by reducing tension around joints so movements require less energy. The goal for athletes is to achieve maximum performance while conserving the most energy, which yoga can help with.
Evaluation Task 1
The document discusses how a media product uses and develops conventions of real media products. It focuses on a music video created for an indie/rock band. The music video uses conventions like camera work, editing, set design, and casting to conform to audience expectations of the genre. It takes inspiration from other bands' music videos to help develop the band's image and message. The video challenges some conventions by using ironic or experimental elements in its different sections and aims to authentically portray the band's recording process.
Evaluation 6
Through constructing his magazine product, the student learned several technologies:
InDesign - He used InDesign to layout his magazine and write text, learning how to add drop shadows, wrap text, edit colors, and place images.
Photoshop - He used Photoshop to edit photos for his magazine, learning tools to cut/delete aspects and add effects.
Blogger - Though simpler than other technologies, he learned customizing layouts and accessing from different devices. The disadvantage is needing internet access.
Camera - He used a quality camera to take professional photos for the magazine, learning lighting and best places to take pictures.
Presentation tools - He used Prezi and SlideShare to design
E-Shop Expo 2015 ISM e-company Cedric Beeris
Presentaties tijdens E-Shop Expo in Tour & Taxis Brussel
O valor da amizade
A história descreve a amizade entre três crianças - Almira, Altis e Gonçalo - que vivem no Castelo de Alcácer do Sal. Apesar de virem de backgrounds diferentes, eles acabam por se tornar amigos através de brincadeiras. No entanto, o pai de Gonçalo não aprova a amizade dele com as outras crianças mouros.
Graal Tutorial at CGO 2015 by Christian Wimmer
This document provides an overview of Graal, a high-performance dynamic compiler for Java written in Java. It discusses key features such as support for speculative optimizations and deoptimization. It also covers Graal's intermediate representation, optimization phases, and how it can be used for custom compilations and static analysis. The document aims to provide insight into Graal and its capabilities as a research compiler.
Perception and Intrapersonal Communication Lesson for HS Comm. Ap. class
Explores perceptions, intrapersonal communication, and self reflection, including self-image, self-concept, and self-awareness. Includes embedded video
Congresso cidadania
O presente trabalho destina-se a apresentar um modelo de participação da sociedade civil na construção da democracia, com base no resultado da execução de oito fóruns de cidadania, realizados ao longo de um ano em diversos locais do país, com a finalidade de planear e realizar ações que se enquadravam no 40º aniversário do 25 de abril e no desenvolvimento regional, bem como da realização de outro fórum em colaboração com uma junta de freguesia, em Lisboa.
Aproveitando o motivo dos fóruns, aqui se pretende discutir a sociedade civil e o desenvolvimento da democracia, bem como tecer considerações sobre os seus antecedentes e consequentes, indo buscar contribuições sobre o associativismo e a realização de reuniões com grupos grandes.
Viewers also liked (14)
Perception and Intrapersonal Communication Lesson for HS Comm. Ap. class
Perception and Intrapersonal Communication Lesson for HS Comm. Ap. class
Similar to E-Shop Expo 2015 Feweb Patrick Marck
Achieving Integrated Digital Marketing with Sitecore & HCL
The document provides an overview of an integrated digital marketing webinar presented by HCL Technologies. It discusses key challenges faced by different functions like marketing, sales, service and IT in achieving integrated digital marketing. It then presents HCL's solution approach including an integrated digital platform, components of the platform, and the reference architecture. The document also discusses HCL's managed services and various engagement models. It provides examples of case studies where HCL helped customers in digital transformation.
John Smyth From micksGarage.com: Marketing Masterclass - Clicks to Conversions
This document provides an overview of eCommerce marketing strategies focused on driving traffic and conversions. It discusses identifying target customers, using metrics to understand traffic, and testing different traffic drivers like Google AdWords, SEO, and social media. It emphasizes the importance of holistic marketing that focuses on the full user journey from click to purchase. Key recommendations include thorough customer research, testing ads and landing pages, measuring key metrics like CPA and ROI, and constantly learning through analytics to improve strategies over time. The goal is to develop marketing that persuades users of a brand's value and expertise.
Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack.pdf
Running an ecommerce business?
How many apps have you added to your site to improve customer experience?
A handful, you say?
Maybe not enough?
It's easy to keep adding new apps geared toward improving your customer's user experience, increasing sales, etc.
But with so many bells and whistles, marketers can lose track of their focus!
Let’s cut down the laundry list of apps in your ecommerce site's ecosystem with a 360-degree strategy with one goal in mind: driving revenue.
Watch Bridgeline's ecommerce product and marketing experts, Shreyas Kamath and Victoria Lindsay, as they walk you through the important aspects of your site that help attract traffic and convert visitors into customers.
Learn how to choose the right plugins and apps to:
- Drive traffic.
- Boost conversions.
- Raise your average order value.
Ecommerce sites perform slowly and poorly when their Marketing tech stack isn't optimized, slowing growth.
Discover how to wade through the sea of website apps and find the right solutions for your business.
E Commerce And Airlines
The document discusses eCommerce strategies and best practices for airlines. It recommends taking a balanced approach to acquiring new customers, converting them through an optimized booking process, and retaining customers through personalized communication. Key recommendations include building a customer database to enable targeted retention efforts, focusing the website on the core user goals of booking and managing bookings, and taking a flexible and iterative approach to digital marketing planning.
7 Steps of Inbound Marketing Success
Taking you through the key steps for successful inbound marketing campaigns and tactics, as presented by Felicity McCarthy, Spark Digital, at 3XE Digital Conference, Oct 2015
Necessary Elements of Digital Marketing to Grow Your Business
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
RISE 2011 Presentation: Referral Engine + Local Search
Presentation by Rick L'Amie of Moxie Marketing to RISE Conference, Austin, Texas on March 7, 2011
Content used by permission, Duct Tape Marketing
Marketing for e-commerce
The document discusses common mistakes businesses make with internet marketing and provides tips on how to effectively implement strategies like search engine optimization, social media marketing, pay-per-click advertising, email marketing, and website design. It also outlines Growthink's approach to creating customized internet marketing action plans and implementing integrated campaigns for clients. The presentation encourages attendees to contact Growthink to learn more about their services.
Andys guideto pm
The document provides guidance on product management and user experience design. It outlines a 10-point framework for evaluating UX with principles like transparency, emotional rather than cognitive design, hierarchy of information based on customer needs, and progression that only exposes new functionality as users advance. The document also discusses defining business objectives, customer journeys, testing tactics, and implementing strategies through an iterative process of learning, testing and refining.
Prospect Nurturing Workshop
This document summarizes a presentation about prospect nurturing. It discusses defining audience segments, mapping relevant content to those segments, and setting business goals and objectives. It then provides an example of a bank (XBank) that segments audiences into those who bounce from the homepage, visit GTRF pages, and known prospects. XBank's goals are to improve lead quality and increase new GTRF leads. The document outlines best practices for segmenting audiences and types of content for the top and bottom of the funnel. It shows XBank's content and how it would map to each audience segment. Next steps discussed are creative development and setting up nurture streams.
Using the Right Content Strategy to Create a Personalized Digital Experience
This document discusses using the right content strategy to create personalized digital experiences. It describes Perficient, a consulting firm that helps clients implement business technology solutions. The document outlines key aspects of an effective content strategy, including segmentation, personalization, supporting multiple channels, testing, and insights. It provides examples of how the Sitecore platform allows quick wins in content authoring, personalization, multi-channel support, testing, and insights.
SEO
This document provides tips for improving a website's traffic and engagement in 2021. It recommends clearing goals and defining the ideal client and content strategy. The website should have a clear brand and engagement path explaining what the business does and who it helps. Traffic can be built through targeted efforts like SEO, paid ads, social media and content marketing. Metrics and tools like keyword research, Analytics and hiring experts can help evaluate strategies and make quality decisions. Diversity in approaches works better than any single tactic to build the brand and share quality content that helps visitors.
Working your Retail Ecommerce Store for Conversions - Blueclaw
These slides were first used in a presentation by Blueclaw Media, a SEO and Conversion Optimisation Agency based in Leeds, UK on the 11th November 2010. The presentation was part of a series of events for Leeds Digital Festival.
For more information, please visit http://www.blueclaw.co.uk and get in touch!
Summer Camp(aigns) Part 4: Attract More Customers with Inbound and Outbound M...
In this Summer Camp(aigns) session, you’ll learn tips and techniques to attract more customers with Inbound and Outbound Marketing best practices.
Opportunities And Scope of Promoting Businesses Of Bangladesh Using Ineternet
How to Utilize Search , Social and Other Online Promotion Tools for Promoting Businesses from Bangladesh Online. This was presented at AdComm - the leading Advertising Company in Bangladesh By Abul Kashem
Market Validation Hacks
This document provides tips on validating new business ideas and proving product-market fit through online testing. It discusses developing customer personas and profiles to better understand target markets. Methods covered include leveraging early adopters, conducting culture summits and crucial conversations, and using Google Consumer Surveys to test ideas and messaging. The document also offers guidance on setting up landing pages, running targeted AdWords campaigns, and analyzing key performance indicators like conversion rates and bounce rates to evaluate success. The overall recommendation is to validate ideas and offers online through iterative testing before fully committing resources.
Masters of Marketing: It Takes Two
Slides from ITC's Masters of Marketing webinar on Thursday, March 17, 2016... Why email marketing and SEO are better together.
Search and social - Where is is all going
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
Personalisation to improve customer experience
Personalisation uses the priceless information you gather about customers, both new and returning, to tailor content, information and offers. This session will look at how you can use personalisation to improve user experience and bring your segmentation strategy alive.
Demandgenprocessfueledbyresearchandcontentwithcasestudiesbyteleverde updated ...
A proven and award-winning process to use voice of customer research to improve CX, increase engagement and improve lead close rates.
Similar to E-Shop Expo 2015 Feweb Patrick Marck (20)
Achieving Integrated Digital Marketing with Sitecore & HCL
Achieving Integrated Digital Marketing with Sitecore & HCL
John Smyth From micksGarage.com: Marketing Masterclass - Clicks to Conversions
John Smyth From micksGarage.com: Marketing Masterclass - Clicks to Conversions
Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack.pdf
Top 5 Ways To Drive Revenue With A Clean Marketing Tech Stack.pdf
Necessary Elements of Digital Marketing to Grow Your Business
Necessary Elements of Digital Marketing to Grow Your Business
RISE 2011 Presentation: Referral Engine + Local Search
RISE 2011 Presentation: Referral Engine + Local Search
Using the Right Content Strategy to Create a Personalized Digital Experience
Using the Right Content Strategy to Create a Personalized Digital Experience
Working your Retail Ecommerce Store for Conversions - Blueclaw
Working your Retail Ecommerce Store for Conversions - Blueclaw
Summer Camp(aigns) Part 4: Attract More Customers with Inbound and Outbound M...
Summer Camp(aigns) Part 4: Attract More Customers with Inbound and Outbound M...
Opportunities And Scope of Promoting Businesses Of Bangladesh Using Ineternet
Opportunities And Scope of Promoting Businesses Of Bangladesh Using Ineternet
Demandgenprocessfueledbyresearchandcontentwithcasestudiesbyteleverde updated ...
Demandgenprocessfueledbyresearchandcontentwithcasestudiesbyteleverde updated ...
More from webwinkelvakdag
ISM eCompany: Sander Berlinski
Hoe weet u wat de best mogelijke online marketingstrategie en e-commercekeuzes zijn als de bedrijfsstrategie niet helder is waar deze aan bij moeten dragen? Tijdens deze presentatie van ISM'er Sander ontdekt u of uw strategisch fundament sterk is, wat de impact is van de strategische keuzes op de uitvoering en het succes van uw online inspanningen.
Social Nomads - Lynn
Door telkens te vernieuwen en in te spelen op trends kun je als bedrijf voor blijven op de concurrenten. In deze workshop zullen we de social mediatrends en ontwikkelingen van 2020 belichten zodat uw bedrijf goed voorbereid kan starten aan het nieuwe kalenderjaar.
Thuiswinkel.org & Omoda: Alicja Van Ewijk
Bewust Bezorgd is een rekentool die je inzicht geeft in de CO2-impact van de bezorging van jouw pakketten. Zo weet je precies hoe je kunt reduceren. Hiermee blijf jij toekomstproof voor de consument die steeds bewuster wordt en duurzaamheid steeds belangrijker vindt. Wil jij weten hoe Bewust Bezorgd werkt en hoe je het kunt inzetten voor jouw webwinkel, kom dan naar deze presentatie!
Worldpay: Maria Prados
The retail industry is very competitive. More and more companies are competing for smaller and smaller margins – red markets. The solution is to swim away from the competition, make the competition irrelevant and find a wide-open space and create: a blue ocean. Is an omnichannel experience the way to blue oceans?
Van Moof: Simon Vreeman
Fietsenmerk VanMoof heeft haar rol als internationaal innovatieleider te danken aan haar tegendraadse aanpak op alle fronten: van ontwerp, tot productie tot retail. Het Nederlandse merk doet alles anders dan welk merk dan ook in de fietsindustrie. Zo ook haar online advertising strategie. Growth marketing outside of the box. Onconventionele keuzes die bijdragen aan de snelle groei die VanMoof met haar marketingstrategie heeft bereikt.
ANWB: Carolina van den Hoven & Margot van Leeuwen
Iris, de virtuele assistent van de ANWB, beantwoordt meer dan drie miljoen vragen per jaar en kent meer dan 100 dialogen. Margot en Carolina vertellen je graag over de weg hiernaartoe: pilot, usability onderzoek en de struggel met “hoe krijgen we prioriteit voor service én de chatbot”.
Ook delen ze een mooi succes: de klantgerichte en multidisciplinaire aanpak voor de periode van de vakantie -voorbereiding van de ANWB-leden: in 3 maanden tijd, 16 nieuwe conversational dialogen met uitzonderlijk goede waarderingen van de leden.
HEMA: Ilse Lankhorst, Bas Karsemeijer
Nieuwe algoritmes, big data en de cloud hebben ervoor gezorgd dat kunstmatige intelligentie weer volop aandacht krijgt en belangrijker, volop toegepast wordt.
Maar hoe laat je een traditionele retailer het belang van kunstmatige intelligentie en data inzien, oftewel hoe kun je een 95-jaar oud merk transformeren naar een data gedreven organisatie.
Een inzicht in welke stappen door HEMA zijn genomen op het gebied van AI. Welke waren daarvan een succes? Maar ook een inzicht in de minder succesvolle en mislukte pogingen. Hoe wordt Artificial Intelligence ontvangen door de rest van het bedrijf? Wat merkt de klant ervan? En wat zijn de vervolgstappen?
ISM eCompany: Kees Beckeringh
Hoe achterhaal je de online behoeften van je doelgroep? Hoe vertaal je dit naar kansen en hoe prioriteer je online marketingacties voor je doelgroep en voor je bedrijf? ISM'er Kees laat zien hoe je in 5 stappen een online marketingstrategie en datagedreven roadmap ontwikkelt waarmee je het komende jaar je online doelstellingen behaalt
ING: Dirk Mulder
De transitie van een lineaire naar een circulaire economie is steeds relevanter aan het worden voor de retail sector. Klanten hebben een toenemende behoefte aan flexibel gebruik van producten en minder aan bezit. Hierbij speelt de relatie met spullen een belangrijke rol. We zijn sneller uitgekeken en willen vaker iets anders. Daarmee wordt huren interessant, bijv. in de vorm van een abonnement.
Met name de millennial generatie staat open voor het afsluiten van een abonnement. Deze consumentengroep heeft behoefte aan on-demand concepten en wil vooraf graag een product kunnen proberen. Bedrijven die abonnementen aanbieden spelen hier goed op in. Op basis van data kunnen zij hun klanten veel gerichter bedienen. Succesvolle betaalde lidmaatschapsmodellen begrijpen hoe de klantervaring verbeterd kan worden. Dergelijke lidmaatschappen bevredigen behoeften van consumenten waarvan ze zelf misschien niet eens afwisten.
De mogelijkheid tot huur van producten bestaat al, maar de retail kan hier meer op inzetten dan nu het geval is. In directe zin kan dit ten koste gaan van de verkopen en inkomsten, maar op langere termijn kan dit juist meer opleveren. Product-dienst-systemen zullen vaak een aanvullend verdienmodel zijn binnen de Retail. Een abonnementenmodel heeft voor ondernemers overigens veel voordelen: zij kunnen meer omzet genereren als ze toegevoegde waarde leveren met aanvullende diensten.
Succesvolle betaalde lidmaatschapsmodellen begrijpen hoe de klantervaring verbeterd kan worden. Dergelijke lidmaatschappen bevredigen behoeften van consumenten waarvan ze misschien niet eens afwisten en zijn veel transparanter dan gewone loyaliteitsprogramma’s. Het model dwingt de retailer waar voor de klanteneuro aan te bieden. Betalende leden zijn op hun beurt eerder bereid tot het delen van persoonlijke gegevens, omdat ze begrijpen dat dit een positief effect heeft op hun beleving met het merk.
Martijn Kozijn: Jessica van Haaster & Martijn Leclaire
Een goed idee voor een bedrijf past op de achterkant van een bierviltje. Maar wist je dat het overgrote deel van deze viltjes aan het einde van de avond op de cafévloer eindigt? Hoe zorg je er nu voor dat jouw ondernemersidee niet bij dromen alleen blijft. Met Marktplaats kan je makkelijk de volgende stap zetten vanuit je idee.
Ondernemer Martijn Leclaire, eigenaar van Martijn Kozijn, neemt je mee op een ondernemersreis, die startte met een experiment op Marktplaats. Inmiddels is dit uitgegroeid naar een succesvol bedrijf.
Samen met Groeikansmanager Jessica van Haaster laat Martijn zien hoe ook jouw droom werkelijkheid kan worden. Door op je eigen manier en in je eigen tempo je idee uit te bouwen, je product te testen in de drukstbezochte “winkelstraat” van Nederland. En door jouw product te kunnen tonen aan de juiste potentiële kopers. Op Marktplaats heb je echt contact met klanten die je kunnen vertellen waarom ze voor jou kiezen.
Of het nu gaat om de start van je onderneming of beginnen met online verkoop. De eerste stap is altijd het lastigst, maar Marktplaats helpt je om in beweging te komen en vol vertrouwen te starten. Ga ervoor.
ING: Dirk Mulder
ABONNEMENTEN, HET NIEUWE GOUD! WAT BETEKENT DE ABONNEMENTEN ECONOMIE VOOR DE RETAIL?
Cemex trescon: Marloe de Ruiter
Data, marketing automation, A.I. en machine learning. De buzzwords die we allemaal kennen, maar die starten met een ding: een goede basis. Hoe zorg je ervoor dat je deze basis goed inricht? Marloes de Ruiter presenteert een case over de herinrichting van het marketingproces, data, processen en mensen.
Cemex Trescon is een groothandel voor de voedingsindustrie, schoonmaakbranche en facilitaire dienst. Het jaar 2019 stond in het teken van herinrichting van alle systemen, plus het complete marketingproces. Om een vernieuwde, schaalbare infrastructuur neer te zetten hadden we heel wat uitdagingen op het gebied van data. Tijdens deze presentatie presenteert Marloes een case over hoe ze dit gedaan hebben, waar ze tegenaan liepen en welke learnings zij hieruit gehaald hebben.
Marloes de RuiterMarloes de Ruiter
MARLOES DE RUITER
Manager E-Business A.I.
THEMA
LINDA.Foundation: Jocelyn Nassenstein-Brouwer
LINDA.foundation geeft deze gezinnen een heel fijn steuntje in de rug: zij krijgen een set cadeaukaarten die zij naar eigen inzicht kunnen besteden bij een aantal landelijke winkelketens. Zodat zij even geen kassastress hebben in de dure decembermaand, toch Sinterklaas kunnen vieren, met kerst wat lekkers op tafel zetten en mensen uitnodigen, een nieuwe winterjas kopen. Het cadeau betekent meer dan even wat minder stress: ouders met geldzorgen moeten altijd nee zeggen en voelen zich schuldig dat zij hun kinderen zoveel moeten ontzeggen. Ze zijn ontroerd dat dit cadeau mogelijk is gemaakt door zoveel donateurs. Ze gaan met hoop het nieuwe jaar in.
Alle donaties aan LINDA.foundation komen ten goede aan de gezinnen. Dit is mogelijk omdat alle kosten van de stichting worden gedekt door Linda de Mol. En omdat de leveranciers van de cadeaukaarten ook een steentje bijdragen, kunnen wij van elke donatie van €10 zelfs €12 maken.
De gezinnen kiezen wij niet zelf maar daarin werken wij samen met hulpverleners door het hele land. Zij kennen de gezinnen, weten waar de nood het hoogst en het verdriet het grootst. Door het cadeaukaartenpakket van LINDA.foundation kunnen zij hun cliënten ook motiveren om bijvoorbeeld een schuldhulpverleningstraject vol te houden.
Retail Nederland kan de LINDA.foundation helpen, Hoe? Jocelyn vertelt je hier meer over!
Maersk: Niek Minderhoud
About 6 years ago I started working for Maersk, the market leader in the shipping industry. At the time, a customer had to book a container via phone or email. That was and still is in some cases industry standard. I think it's safe to say that the shipping industry is one of the most traditional industries where digital is still not fully adopted and embraced.
A lot has changed in the past 6 years and Maersk has taken the lead by developing a professional e-commerce platform with all relevant features. It's been an interesting few years and I am happy to take you through our journey and tell you all about the challenges and developments.
Q&A: Brenda Hoekstra
China, een land dat volop in beweging is. Momenteel excelleert China op het gebied van retail. Spelers groot en klein zijn aan het experimenteren met verschillende nieuwe vormen van retail, waardoor de industrie dynamischer is dan ooit.
Brenda bezocht in november China. Tijdens deze sessie deelt zij haar belangrijkste lessen van die reis.
Aanhangwagendirect & PI Marketing: Merin Eggink & Mascha Soors
Advertentiekosten blijven ieder jaar stijgen en de organische resultaten krijgen steeds minder ruimte in de zoekresultaten. Het is daarom belangrijker dan ooit om je duurbetaalde bezoekers te laten converteren. Aanhangwagendirect.nl neemt je mee hoe zij de advertentiekosten opvangen met slimme gepersonaliseerde e-mail marketing.
Deze lezing wordt mogelijk gemaakt door Copernica Marketing Software.
ISM eCompany: Ralph van Woensel
Vanuit de online marketingstrategie is er een doelstelling voor SEA bepaald. Maar hoe vertaal je dit naar een roadmap met concrete actiepunten voor Google Ads? Ralph benoemt hoe je onderwerpen als personalisatie en mobile first toepast voor online advertising. Daarnaast vertelt hij hoe smart shopping en automatisering bijdragen aan het behalen van de Google Ads-doelstelling.
Lecot: Raf Maesen
De eerste website van Lecot werd in huis gebouwd en deed enkel dienst voor de bestellingen. Om competitief te blijven in een snel veranderende verkoopomgeving, nam Lecot de stap naar een digitale transformatie om de B2B customer experience te optimaliseren en de online verkoop te boosten.
In samenwerking met Vaimo bouwden ze de website-omgeving op het e-commerceplatform Magento. Het B2B-bedrijf slaagde erin zijn online aanwezigheid met succes te transformeren.
Lecot optimaliseerde de visibiliteit van ruim 2 miljoen SKU's in een PIM-systeem dat de productinformatie verrijkt. Daarnaast werden andere functies zoals gebruikersstructuren, een verzendkalender, een zoekintegratie en een snelle bestellinglijst toegepast. Dat biedt de B2B-klanten een revolutionair model op het vlak van verkoop, accountmanagement en aankoop. Zo boekte het bouwbedrijf een enorme vooruitgang in verkoop en volgde de groei van het bedrijf in stijgende lijn.
Lobbes: Berry de Snoo
Payment Service Provider PAY. schuift haar klant Lobbes naar voren voor een interessante presentatie die je niet wil missen. Lobbes bevindt zich als online speelgoedwinkel middenin in een continu veranderende speelgoedmarkt met partijen als Action, Intertoys, Kruidvat en Bol.com en ervaart zowel kansen als uitdagingen op dit speelterrein. Game on or game over?
Volgens Berry de Snoo (Manager Bedrijfsvoering) is omnichannel de manier om je als pure player te ontwikkelen in een disruptieve markt.
ISM eCompany: Sander Lems
Moet je gaan verkopen via marktplaatsen als Bol.com, Zalando of Amazon? ISM'er Sander vertelt welke strategische en operationele afwegingen je moet maken als je overweegt ermee te starten, hoe het huidige landschap voor marktplaatsen eruitziet, hoe het zich de komende tijd gaat ontwikkelen en welke strategische afwegingen je moet maken om er succesvol mee te zijn.
More from webwinkelvakdag (20)
Martijn Kozijn: Jessica van Haaster & Martijn Leclaire
Martijn Kozijn: Jessica van Haaster & Martijn Leclaire
Aanhangwagendirect & PI Marketing: Merin Eggink & Mascha Soors
Aanhangwagendirect & PI Marketing: Merin Eggink & Mascha Soors
Recently uploaded
Get admission in various courses and boost your employment opportunities.
Learn various courses and get employment opportunities.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionHow to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastBoost Your Instagram Views Instantly Proven Free Strategies.pptx
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
Boost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Evaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessGrowth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameHow to Make Your Trade Show Booth Stand Out
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
Incorporate interactive elements that engage visitors
Use effective branding and visuals to reinforce your message
Plan your booth layout for maximum traffic flow
Implement technology to enhance the visitor experience
Create memorable experiences that leave a lasting impression
Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
Embark on style journeys Indian clothing store denver guide.pptx
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationRecently uploaded (20)
Get admission in various courses and boost your employment opportunities.
Get admission in various courses and boost your employment opportunities.
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdf
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.pptx
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptx
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Embark on style journeys Indian clothing store denver guide.pptx
Embark on style journeys Indian clothing store denver guide.pptx
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
From Subreddits To Search: Maximizing Your Brand's Impact On Reddit
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
E-Shop Expo 2015 Feweb Patrick Marck
- 1. 5 e-commerce pitfalls Patrick Marck – Director FeWeb (and how to turn them into your advantage)
- 3. 1. Think before you start Strategy • Measurable goals • Specific actions Business Plan • Product • Price • Place • Promotion • People
- 4. 2. The Internet is for free.
- 5. Invest in • Back office automation • Web design & User interface • Findable information • Reviews & social endorsement • Upsell opportunities • Optimisation for mobile 2. Your budget is key
- 9. 4. Visitors must be led to the checkout Sales funnel optimisation: the shortest way to the checkout Easy checkout - Trusted payment partners - Transparency of delivery options and prices - clear and short entry forms - Receipt with product details, refund policy, purchase confirmation
- 11. 5. Show you’re worth it • Design • Transparancy (prices, guarantee, delivery, refund, customer service,…) • E-Commerce quality labels • Social endorsement
- 12. Join us!
Editor's Notes
- Don’t underestimate the business part of the internet business. Take the enthousiasm to start and put into writing. Make sure you have defined a long term strategy: What do you want to achieve? Where do you want to be in 5 years? How will you get there? Develop a business plan and translate the 4P’s into digital. Define your products. What will you sell and what not? Why is it better at your webshop? How will you define the price of your products? What will be your margin? Where’s your profit? What’s your market? Think local or think big? How will you promote your webshop? How will your business/products stand out among the thousands of other webshops? Who’s your target group? How will you reach them? But also: Who do you need to make your business successful?
- Make sure to be found on the internet: seo & sea, but also native advertising (content marketing), social media presence, affiliate, Reach out via e-mail, programmatic buying and other measurable media.