Building links with content even when you're clueless

Building Earning Links with Content Marketing…

…Even When You’re CLUELESS About the Content

Ephricon Web Marketing LLC
w: www.ephricon.com p: 877.473.9230 e: info@ephricon.com Jon Payne - Ephricon Web Marketing - 07.23.2012

Me…

w: www.ephricon.com p: 877.473.9230 e: info@ephricon.com

My agency


Trustworthy


We’re Friendly


We have tremendous focus


Sense of humor


Creative


So what’s the problem?


OUR CLIENTS!


They are boring!


Their business is confusing


They don’t listen


Not very helpful


Sound Familiar?


They Want This: In Exchange for This:
1. Rankings 1. Great content
2. Traffic 2. Strong relationships
3. Conversions 3. Their time
4. A few bucks


Links Rankings


(Great) Content Links


Old-School SEO


April 24, 2012


SEO Today


Content Marketing…


Uh Oh!
Stuff I Know About Stuff I Don’t Know About
• SEO • Infectious disease epidemiology
• Pizza • Schedule 80 PVC fittings
• Madden on Xbox 360 • Network integration services
• GSA contract consulting
• Trademark law
• Pharmaceutical nanotechnology
• Application virtualization
• Secure payment gateways
• Sclerotherapy


So how can we create content?

…when we’re not Subject Matter Experts?


1. Lists


2. Illustrate Something


Their Boring Data: Your Cool Infographic:


3. Interview Experts


4. Surveys


What I Like About Surveys
1. Teaser contact
2. Link bait (results)
3. Infographic
4. Guest blog posts (multiple)
5. “Soft” Lead Gen


5. Partner with an Outside Blogger


Hire an Outside Blogger

“Sally’s Widgetry”
(Awesome Blog)

$$$

Boring Client’s Blog
(Yawn)


= “Contributing Author”
to our client’s blog


5 Tips for Widget Manufacturing
About the Author By Sally Smith
Sally Smith is a widget manufacturing consultant
Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do
with over 20 years of experience. She runs the eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
popular Sally’s Widgetry and is also a contributing enim ad minim veniam, quis nostrud exercitation ullamco laboris
blogger on Boring Client’s blog. You can follow her nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in
reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
on Twitter @sallyiswaycool. pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do
eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut
enim ad minim veniam, quis nostrud exercitation ullamco laboris
nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in
“Sally’s Widgetry” reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla
(Awesome Blog) pariatur. Excepteur sint occaecat cupidatat non proident, sunt in
culpa qui officia deserunt mollit anim id est laborum.

About the Author
Sally Smith is a widget manufacturing consultant with over
Boring Client’s Blog 20 years of experience. She runs the popular Sally’s
(Yawn) Widgetry and is also a frequent blogger on Boring Client’s
blog. You can follow her on Twitter @sallyiswaycool.


6. Go More Broad


What people are interested in
What client does

Write about this


Example 1
Client Does: debt relief services

What Matters: helping single
moms

Angle: Stats about women and
children and debt

Target: Mommy Bloggers


Example 2
Client Does:
solar panel installation

People Like:
1) saving money
2) saving the world

Target: “green” bloggers

How solar saves energy
and money (infographic)


SEO  Content Marketing


Thanks!

Jon Payne
Ephricon Web Marketing
jon@ephricon.com
877.473.9230 ext. 1

http://bit.ly/clueless-links


Building links with content even when you're clueless

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