This is an intro presentation that I put together recently for a client. It just describes some of the tactics that we use to build Spanish links for our clients. It also shows a few ways that you shouldn't build links.

1. Link Building In Multiple
Languages

2. Links: Base of Google SERP’s
http://pointblankseo.com/what-is-seo/

3. What isn’t link building?
Photo by Matt J. Walsh (creative commons)

4. Blog Commenting

5. Social Bookmarking

6. What should a link look like?

7. “No Touch” Link Building
Photo by Mean and Pinchy (creative commons)

8. Link Development
View from my hotel in Cebu

9. Social Shares
Photo by The Facey Family (creative commons)

10. LINK BUILDING IN MULTIPLE
LANGUAGES: CHALLENGES

11. Less Websites
Photo by Mike Montiero (creative commons)

12. Little Awareness of SEO

13. More “Dead” Sites
Photo by chb1848 (creative commons)

14. PROSPECTING

15. Getting Started
• Existing Assets and Links
• Keywords
• Relevant Verticals
• Customer Personas

16. Finding Assets

17. Link Redirection
Open Site Explorer

18. Social Mentions W/O Links
Fresh Web Explorer

19. Advanced Search Operators
Google Guide

20. Search Social
Followerwonk

21. PROSPECT QUALIFICATION

22. Is It Important?
The Oatmeal

23. Is It Relevant?
Photo by Mr Thinktank (creative commons)

24. Is It Active?
Photo by florriebassingbourn (creative commons)

25. OUTREACH

26. Outreach Methods
• Social Media
• Contact Forms
• Email
• Phone

27. Have a Hook
Tales of a Test Kitchen

28. Fix Something

29. Personalized Outreach
Photo by Inkyhack (creative commons)

30. Build Relationships

31. Test Everything

32. Thank You!