John McTigue, EVP of Kuno Creative, and Paula Pollock, CEO of Pollock Marketing Group, joined forces to discuss the marketing challenges of Software as a Service (SaaS) companies, presented inbound marketing solutions and showed industry examples.
They showed both successful and unsuccessful cases and drew inferences from their marketing strategies. They also shared stories from their own Saas client experiences. If you are an owner, manager or investor in a Saas company or you provide marketing services to the SaaS industry, these slides are for you!
* Business planning - commitment to marketing
* Marketing strategy - thinking it through
* Brand awareness and time-to-market
* Competitive edge and differentiation
* Content, context and conversion
* Freemiums, trials and subscription conversions
* Customer acquisition cost and life time value
* Reducing churn and cancellation rates
Learn how to market software as a service. This deck fundamentals of growth, how to define growth, leverage growth, and setting marketing goals. Slides from a class taught by Christopher O'Donnell of Hubspot. To learn more from the experts, visit http://intelligent.ly/learn
SaaS marketing 101 How to execute today for maximum growthAli Mahmoud
Practical tips for any small business or SaaS Company to improve their marketing. Inbound Marketing is a topic often covered however what about businesses that need short term results while they execute on their long term inbound strategy.
Entrepreneurs are faced with too many choices: inbound vs outbound, social, referral or account-based marketing. This slideshare takes an in-depth look at outbound marketing & referral marketing which can be two highly effective vehicles to help you acquire customers today.
Enjoy and please share your thoughts, successes and even your failures. We can all grow together.
How (and When) to Hire a Great VP of Customer Success Management CSMGainsight
The VP of Customer Success role has become one of the hottest hiring priorities for companies in the Subscription Economy. Although the impact is now widely recognized, businesses still struggle with identifying the right time to bring on a CSM leader, and furthermore, how to recognize truly great candidates.
Join a lively conversation between Nick Mehta, CEO at Gainsight, Tomasz Tunguz, Partner at Redpoint Ventures, and Monica Adractas, VP of Customer Success and Retention at Box as they share how (and when) to hire a great VP of Customer Success.
In this webinar, you’ll learn:
- How data supports hiring a VP Customer Success earlier in the company lifecycle
- What the key characteristics of greatness are and how to identify them early
- How maturing companies have evolved the VP Customer Success role to meet the changing needs of their customer base
Featuring: Tomasz Tunguz, Partner at Redpoint Ventures; Monica Adractas, VP of Customer Success and Retention at Box; and Nick Mehta, CEO at Gainsight
The conversion path is a fundamental inbound marketing concept. Find out more about what a conversion path is, why it is important and how you create conversion paths.
Learn how to market software as a service. This deck fundamentals of growth, how to define growth, leverage growth, and setting marketing goals. Slides from a class taught by Christopher O'Donnell of Hubspot. To learn more from the experts, visit http://intelligent.ly/learn
SaaS marketing 101 How to execute today for maximum growthAli Mahmoud
Practical tips for any small business or SaaS Company to improve their marketing. Inbound Marketing is a topic often covered however what about businesses that need short term results while they execute on their long term inbound strategy.
Entrepreneurs are faced with too many choices: inbound vs outbound, social, referral or account-based marketing. This slideshare takes an in-depth look at outbound marketing & referral marketing which can be two highly effective vehicles to help you acquire customers today.
Enjoy and please share your thoughts, successes and even your failures. We can all grow together.
How (and When) to Hire a Great VP of Customer Success Management CSMGainsight
The VP of Customer Success role has become one of the hottest hiring priorities for companies in the Subscription Economy. Although the impact is now widely recognized, businesses still struggle with identifying the right time to bring on a CSM leader, and furthermore, how to recognize truly great candidates.
Join a lively conversation between Nick Mehta, CEO at Gainsight, Tomasz Tunguz, Partner at Redpoint Ventures, and Monica Adractas, VP of Customer Success and Retention at Box as they share how (and when) to hire a great VP of Customer Success.
In this webinar, you’ll learn:
- How data supports hiring a VP Customer Success earlier in the company lifecycle
- What the key characteristics of greatness are and how to identify them early
- How maturing companies have evolved the VP Customer Success role to meet the changing needs of their customer base
Featuring: Tomasz Tunguz, Partner at Redpoint Ventures; Monica Adractas, VP of Customer Success and Retention at Box; and Nick Mehta, CEO at Gainsight
The conversion path is a fundamental inbound marketing concept. Find out more about what a conversion path is, why it is important and how you create conversion paths.
20 Ways Your Business Can Leverage Email AutomationRyan Stewart
Email is one of the best ways for you to increase sales on auto pilot. The problem is, you need to understand the options available to you in order to get there. This deck covers 20 different tactics to for email automation in your business.
SaaS Marketing Plan: 5 Ways to Get your B2B App to Sell ItselfLincoln Murphy
Your B2B SaaS app will not sell itself unless it is designed to do so. This is a guide to getting your B2B SaaS to 'sell itself' was created by noted SaaS Marketing expert and Growth Hacker Lincoln Murphy of Sixteen Ventures.
This guide is full of actionable, unique, and thought-provoking ideas - Growth Hacks if you will - that are designed to allow your product to sell itself.
From attracting the right audience and driving user engagement, to making it easy to buy and easy to share through orchestrated virality, this guide covers all aspects of what's necessary to drive growth with SaaS companies of any stage and serving any market.
Whether you have a self-service sales model or one that requires outside sales reps to drive business, the tips and techniques contained in this guide and the source blog post will help you achieve your goals of efficiently scaling your sales process.
Sales Hacking B2B Lead Generation with Max Altschuler & Anand Kulkarni LeadGenius
Sales is undergoing a transformation. One could call it the acceleration or automation era. This change is characterized by an explosion of data and technology. Data can be the high-octane fuel that powers your sales machine or it can be the sand that grinds everything to a halt. If you know how to automate, it’s a good time to be in sales.
In this 50-minute webinar, CEO of Sales Hacker, Max Altschuler, and Anand Kulkarni, Chief Scientist at LeadGenius, will discuss how technology demands that salespeople act more like data scientists, especially at the top of the funnel.
Max and Anand discuss:
-How to find your ideal customers in a crowded marketplace
-Targeting your high-potential buyer
-Automating lead research
-Examples of unique trigger events used for targeting buyers
-Examples of mid-market sales teams using data and technology to efficiently scale lead gen
-Examples of generating/resurfacing leads from legacy contact databases with fresh information
Morning seminar presented to Chorley Town Hall members in August 2013 discussing how to analyse your website to make better use for winning new business online.
The best method that helps HubSpot website designer to be expert in hubspot coseSparkBiz
HubSpot Website Designer helps to get best results in Hubspot COS Web designing site, letting you focus on your marketing content and performance, not on cobbling together different tools.
The developer of HubSpot cos has recently gained a great name and fame in the design and development of a program on the new COS system and has launched our website reactive in the new content optimization platform. Learn more about our custom COS web development.
Let eSparkBiz develop your new Hubspot COS website. From web design to COS web development, we have the expertise you need at affordable rate as per you want.
Four Proven Strategies for Inside Sales Teams to Win More DealsSales Hacker
What You'll Learn:
-How to build an effective drip campaign that converts
-How to warm up your accounts
-How to set triggers
-How to close the loop
Visit SalesHacker.com for more actionable and educational sales content.
Blogging 101 for small medium business successKIAI Agency Inc
As people become more and more engaged online your business blog is vital to the success of a professional practice or a small-mid sized business.
Learn from a seasoned pro on what it is and what to do.
• Basics of blogging for small business
• How to create blog posts
• Using blog content in social media
• How blogging helps SEO (search engine optimization)
Watch here: https://youtu.be/1AOamkFcLLk?t=17s
After nearly 3,000 Google AdWords audits we are finding that nearly EVERYONE is making some of the same mistakes that are costing them big time.
The great news is that these mistakes are easy to fix and can literally double your profitability with AdWords over night.
During this webinar learn how to:
Stop robbing your most profitable keywords
How to organize your account for easy optimization and double the profitability
Avoid some gotchas that we've learned the hard way
Growth Marketing: Secrets for Fueling Bottom-Line RevenueLotus Growth
Growth marketing is the practice of using data and agility to drive revenue.
This prescriptive guide solves the most pressing growth challenges with proven B2B marketing and demand generation strategies. With it, you will connect the dots from current reality to future company vision.
We give you the direction and context to optimize the marketing and sales funnel, and explain how to make incremental changes to uncover areas where your company is losing money. Next, we explore the strategies to scale programs that are producing the most leads in target and impacting bottom-line revenue.
How Instapage Drove $30K in Revenue in Less Than 2 Months by Nurturing Stale ...Autopilot
Follow along with the webinar recording: http://flightschool.autopilothq.com/video/how-instapage-drove-30k-in-revenue-in-less-than-2-months-by-nurturing-stale-leads/
Try Autopilot free: https://autopilothq.com/free-trial.html
Like most of us, Instapage - the popular landing page builder - has spent years accumulating leads and contacts, many of whom haven’t engaged with marketing, product, or sales in months. Instapage considered purging their database of cold contacts, but they weren’t ready to give up on these individuals just yet. Instead, they launched a lead nurturing journey. And the results were startling.
In this webinar, you'll learn:
-How Instapage nurtured cold leads into new customers at 6x their typical conversion rate, generating $30K in ARR in two months
-Strategies to nurture the right contacts, deliver the right content and build the right lead magnets for a successful reactivation journey
-Hard-earned insights around how Instapage increases email engagement and maximizes lead conversion by nurturing every customer throughout their lifecycle
SaaS Marketing - Blogging, Social and SearchAgile SEO
-- How do SaaS providers use blogging, Twitter, Facebook, LinkedIn, SEO, PPC, and PR?
-- How can SaaS providers generate buzz and viral content?
-- Which online channels have the highest ROI?
-- How should SaaS providers integrate social media into their marketing process?
Gilad David Maayan, a SaaS marketing and social media expert, reviews how today's online marketing channels work together to generate high impact for growing SaaS providers.
20 Ways Your Business Can Leverage Email AutomationRyan Stewart
Email is one of the best ways for you to increase sales on auto pilot. The problem is, you need to understand the options available to you in order to get there. This deck covers 20 different tactics to for email automation in your business.
SaaS Marketing Plan: 5 Ways to Get your B2B App to Sell ItselfLincoln Murphy
Your B2B SaaS app will not sell itself unless it is designed to do so. This is a guide to getting your B2B SaaS to 'sell itself' was created by noted SaaS Marketing expert and Growth Hacker Lincoln Murphy of Sixteen Ventures.
This guide is full of actionable, unique, and thought-provoking ideas - Growth Hacks if you will - that are designed to allow your product to sell itself.
From attracting the right audience and driving user engagement, to making it easy to buy and easy to share through orchestrated virality, this guide covers all aspects of what's necessary to drive growth with SaaS companies of any stage and serving any market.
Whether you have a self-service sales model or one that requires outside sales reps to drive business, the tips and techniques contained in this guide and the source blog post will help you achieve your goals of efficiently scaling your sales process.
Sales Hacking B2B Lead Generation with Max Altschuler & Anand Kulkarni LeadGenius
Sales is undergoing a transformation. One could call it the acceleration or automation era. This change is characterized by an explosion of data and technology. Data can be the high-octane fuel that powers your sales machine or it can be the sand that grinds everything to a halt. If you know how to automate, it’s a good time to be in sales.
In this 50-minute webinar, CEO of Sales Hacker, Max Altschuler, and Anand Kulkarni, Chief Scientist at LeadGenius, will discuss how technology demands that salespeople act more like data scientists, especially at the top of the funnel.
Max and Anand discuss:
-How to find your ideal customers in a crowded marketplace
-Targeting your high-potential buyer
-Automating lead research
-Examples of unique trigger events used for targeting buyers
-Examples of mid-market sales teams using data and technology to efficiently scale lead gen
-Examples of generating/resurfacing leads from legacy contact databases with fresh information
Morning seminar presented to Chorley Town Hall members in August 2013 discussing how to analyse your website to make better use for winning new business online.
The best method that helps HubSpot website designer to be expert in hubspot coseSparkBiz
HubSpot Website Designer helps to get best results in Hubspot COS Web designing site, letting you focus on your marketing content and performance, not on cobbling together different tools.
The developer of HubSpot cos has recently gained a great name and fame in the design and development of a program on the new COS system and has launched our website reactive in the new content optimization platform. Learn more about our custom COS web development.
Let eSparkBiz develop your new Hubspot COS website. From web design to COS web development, we have the expertise you need at affordable rate as per you want.
Four Proven Strategies for Inside Sales Teams to Win More DealsSales Hacker
What You'll Learn:
-How to build an effective drip campaign that converts
-How to warm up your accounts
-How to set triggers
-How to close the loop
Visit SalesHacker.com for more actionable and educational sales content.
Blogging 101 for small medium business successKIAI Agency Inc
As people become more and more engaged online your business blog is vital to the success of a professional practice or a small-mid sized business.
Learn from a seasoned pro on what it is and what to do.
• Basics of blogging for small business
• How to create blog posts
• Using blog content in social media
• How blogging helps SEO (search engine optimization)
Watch here: https://youtu.be/1AOamkFcLLk?t=17s
After nearly 3,000 Google AdWords audits we are finding that nearly EVERYONE is making some of the same mistakes that are costing them big time.
The great news is that these mistakes are easy to fix and can literally double your profitability with AdWords over night.
During this webinar learn how to:
Stop robbing your most profitable keywords
How to organize your account for easy optimization and double the profitability
Avoid some gotchas that we've learned the hard way
Growth Marketing: Secrets for Fueling Bottom-Line RevenueLotus Growth
Growth marketing is the practice of using data and agility to drive revenue.
This prescriptive guide solves the most pressing growth challenges with proven B2B marketing and demand generation strategies. With it, you will connect the dots from current reality to future company vision.
We give you the direction and context to optimize the marketing and sales funnel, and explain how to make incremental changes to uncover areas where your company is losing money. Next, we explore the strategies to scale programs that are producing the most leads in target and impacting bottom-line revenue.
How Instapage Drove $30K in Revenue in Less Than 2 Months by Nurturing Stale ...Autopilot
Follow along with the webinar recording: http://flightschool.autopilothq.com/video/how-instapage-drove-30k-in-revenue-in-less-than-2-months-by-nurturing-stale-leads/
Try Autopilot free: https://autopilothq.com/free-trial.html
Like most of us, Instapage - the popular landing page builder - has spent years accumulating leads and contacts, many of whom haven’t engaged with marketing, product, or sales in months. Instapage considered purging their database of cold contacts, but they weren’t ready to give up on these individuals just yet. Instead, they launched a lead nurturing journey. And the results were startling.
In this webinar, you'll learn:
-How Instapage nurtured cold leads into new customers at 6x their typical conversion rate, generating $30K in ARR in two months
-Strategies to nurture the right contacts, deliver the right content and build the right lead magnets for a successful reactivation journey
-Hard-earned insights around how Instapage increases email engagement and maximizes lead conversion by nurturing every customer throughout their lifecycle
SaaS Marketing - Blogging, Social and SearchAgile SEO
-- How do SaaS providers use blogging, Twitter, Facebook, LinkedIn, SEO, PPC, and PR?
-- How can SaaS providers generate buzz and viral content?
-- Which online channels have the highest ROI?
-- How should SaaS providers integrate social media into their marketing process?
Gilad David Maayan, a SaaS marketing and social media expert, reviews how today's online marketing channels work together to generate high impact for growing SaaS providers.
Discover the best practices and considerations for engagement marketing success!
For digital transformation to be achieved, businesses need to think about their wider business strategies considering the people, processes and technology required to leverage an effective results-focused marketing strategy.
This event from Marketo and digital consultancy partner, SuccessFlow, follows the trend of many marketers investing into marketing platforms with no digital strategy. Doing this can lead to wasted time and budget, and there is often limited ability to track success of your marketing automation investment.
[Webinar] How To Build A Predictable ABM EngineMintigo1
To view the full webinar replay, please visit:
http://www.mintigo.com/webinar-how-to-build-a-predictable-abm-engine/
Description:
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and how can your martech stack and marketing database support your ambitious ABM efforts?
In this session, you will hear from ABM practitioners Josh Hill (author of MarketingRockstarGuides.com), Tony Yang (VP of Marketing at Mintigo), and Charlie Liang (Director of Marketing at Engagio) discuss the steps they took to build a martech stack and infrastructure that’s optimized for an ABM strategy. This hands-on session will cover:
- How predictive marketing enables ABM
- Building a martech infrastructure for ABM
- How to structure the right ABM programs
- Understanding how analytics change with ABM
- Achieving marketing and sales alignment
Speakers:
- Josh Hill, Marketing Technologist & Demand Generation Expert
- Charlie Liang, Director of Marketing at Engagio
- Tony Yang, VP of Demand at Mintigo
A Deep Dive into Account Fit: How to build the perfect account list & targeti...RollWorks
You can view the full webinar here: https://www.rollworks.com/resources/webinar/a-deep-dive-into-account-fit/
In this webinar DataFox joins us to talk about account fit, how to determine your target account list, and get set up for ABM success.
We also cover types of account-based marketing ads such as company name ads, persona based ads, and ads for sales stages. You'll learn:
How to define your ideal customer from your data
How to create the perfect account list
How to use targeted ads to reach those customers at the right time
How to grow your marketing contribution to sales through growth optimization ...Eduardo Esparza
Maximizing Your Marketing Contribution to Sales -
Unpack the 6-step growth-driven marketing process that rapidly growing SaaS, enterprise software, and high-value B2C companies are using to blow past their competitors.
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and how can your martech stack and marketing database support your ambitious ABM efforts?
In this session, you will hear from ABM practitioners Josh Hill (author of MarketingRockstarGuides.com), Tony Yang (VP of Marketing at Mintigo), and Charlie Liang (Director of Marketing at Engagio) discuss the steps they took to build a martech stack and infrastructure that’s optimized for an ABM strategy. This hands-on session will cover:
How predictive marketing enables ABM
Building a martech infrastructure for ABM
How to structure the right ABM programs
Understanding how analytics change with ABM
Achieving marketing and sales alignment
Acquiring Users for Cheap - The Art and Science of Growth HackingRavi Trivedi
We use this presentation to guide a discussion around how to acquire users for cheap for your company. We share a process that guides you through how to discover Growth Hacks. Remember, knowing and targeting your target market, using contrarian and less used marketing methods and analytical numbers driven approach leads to true growth hacks. Growth hacks are short lived (often)
Instead of installing and maintaining software, you simply access it via the Internet, freeing yourself from complex software and hardware management. SaaS applications are sometimes called Web-based software, on-demand software, or hosted software. Whatever the name, SaaS applications run on a SaaS provider's servers.
Why Marketing is Broken, and how Time to Value fixes it!edynamic
Time to Value is a methodology to increase measurable business revenue using Sitecore in under 30 days. Business demands positive results, Marketers who don’t shift the needle, and who are not data driven simply won’t survive the customer experience revolution.
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and how can your MarTech stack and marketing database support your ambitious ABM efforts?
In this session, you will hear from ABM practitioners Josh Hill (author of MarketingRockstarGuides.com), Tony Yang (VP of Marketing at Mintigo), and Charlie Liang (Director of Marketing at Engagio) discuss the steps they took to build a MarTech stack and infrastructure that’s optimized for an ABM strategy. This hands-on session will cover:
-How predictive marketing enables ABM
-Building a martech infrastructure for ABM
-How to structure the right ABM programs
-Understanding how analytics change with ABM
-Achieving marketing and sales alignment
How Enterprise SaaS Companies Justify Investment in Customer SuccessGainsight
The most successful Enterprise SaaS companies know that growing revenue only through new customer acquisition is the less efficient way to scale. Rather, they understand that growing revenue within your existing customer base - through up-sells, cross-sells, and expanded use - is the most profitable way to scale.
In fact, Enterprise SaaS companies that grow revenue - and company valuation - by expanding revenue within their existing customer base also know the key to making this work is to focus on - and operationalize - Customer Success.
This presentation - How Enterprise SaaS Companies Justify Investment in Customer Success - is from Pulse 2014, the biggest Customer Success industry event ever and included panelists from Bazaarvoice, ToutApp, Enviance, LinkedIn
Account-based marketing isn't new, but it has taken on new life in the digital era. If your team hasn't invested in account-based marketing yet, here are 12 powerful statistics that will convince you to start.
Are you getting all you can out of this growing hub for visual content? Here are four secrets you need to know to create SlideShare masterpieces that will keep your audience coming back for more.
Creating an Inbound Marketing Budget for 2015Kuno Creative
Kuno Creative inbound marketing experts provide a breakdown of what you should be investing in for success in 2015, and where and how you should be allocating your dollars.
Delivering Results: Email, Automation and The New Buyer's JourneyKuno Creative
This covers best practices for maximum deliverability, how to integrate automation into everyday email marketing, personalizing email delivery based on buyer behavior and email enhancement and much more.
Inbound Marketing: Buy-In, Budgets and Best PracticesKuno Creative
You may have heard of inbound marketing, but how can you use it to effectively market your products and drive revenue? This presentation will show you how to get other stakeholders in your company on board with inbound marketing, how it will impact your bottom line and how it has worked for others.
Request a Consultation: http://enterpriseinbound.kunocreative.com/inbound-services-quote
Using Automation with Twitter [Episode 8] - Tuesday's Tips & Tactics: Inbound...Kuno Creative
The top source of social media traffic and leads on Kuno's website is Twitter. This week's episode looks at simple Twitter automation designed to generate leads, using the content you have and content from other relevant sources. You will also be introduced to two must-have tools for getting started with automation, as well as best practices for sharing on Twitter.
Video and additional commentary are available here: http://www.kunocreative.com/blog/bid/74824/Twitter-Automation-Tuesday-s-Inbound-Tips-Tactics-Video
Tuesday’s Tips & Tactics - Inbound Marketing in 10 Minutes or Less is a weekly series presented by a member of the Kuno Creative Inbound Marketing Team. The series is designed to instruct viewers on how to deploy inbound marketing tactics in order to maximize campaign ROI.
Advanced Online Marketing Analytics & Behavior-Triggered Lead NurturingKuno Creative
Join Kuno Creative's Chris Knipper (CEO) and John McTigue (EVP) as they present results from our first 30 days experience using the very latest marketing automation tools and advanced lead generation strategies.
Highlights:
-Which landing page designs get the highest conversion rates?
-What are the best pathways and the biggest bottlenecks in your website?
-What are the hidden barriers to converting visitors to leads?
-What events should immediately trigger a response and how to respond?
-How to better manage your sales funnel via marketing analytics
3 Steps to Successful B2B Social Media MarketingKuno Creative
What's missing in your Social Media?
Find out how B2B companies can be positively impacted by social media marketing and executing inbound marketing tactics. Learn what the missing ingredients are for successful social media campaigns.
Special guest Nancy Myrland, President of Myrland Marketing, and Chad Pollitt, Director of Social Media & Search Marketing, will reveal three steps for successful B2B social media marketing.
Webinar hightlights:
-Why B2B should use Social Media to connect with clients
-Why B2B struggle with Social Media
-How to approach the use of Social Media - Engagement
-What Content should be Distributed on Social Media
-Examples of B2B companies using Social Media successfully
Chad Pollitt shares where social media fits in an inbound marketing strategy and content's role. He will also define the tactical areas where many B2B companies struggle and offer solutions. Nancy Myrland will go into further strategic and tactical detail on content, delivery and engagement.
Content Marketing - The Inbound Recipe for Success (Affiliate Summit East 2011)Kuno Creative
This session will explore the tangible benefits of content marketing to include SEO, lead generation, social media, and affiliate marketing. It will answer, what, why, and how to deploy a campaign.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: SEO
How Blogging Impacts Your Business - Empirical Data, Strategy & TacticsKuno Creative
Can Blogging Impact Your Business?
Find out how other businesses have been impacted by blogging and executing inbound marketing tactics. Learn how to dramatically increase web traffic, leads and customers within 12 months.
Special guest Douglas Karr, author of Corporate Blogging for Dummies, and Chris Knipper, President of Kuno Creative, reveal details about strategy and tactics.
Presentation hightlights:
-Actual results and historical data on the impact of blogging
-Blogging tips for search engine optimization (SEO), and what to avoid
-Social Media and its impact on blogging
-Understanding Calls-To-Action and Landing Pages for Blogging
-Growing your Blog Audience & Subscribers
http://www.kunocreative.com/blog-post-optimization-playbook/
Join our guest Chuck Gose, Director of Business Development & Social Media for MediaTile, & co-founder of Indy Social Media, to learn how to build leads with LinkedIn.
Reviewed in the Webinar:
- Develop a powerful LinkedIn profile that the search engines love
- Take advantage of company profiles
- Learn more about what groups and Q&As can do for your networks and lead generation
- How Kuno uses LinkedIn
Affiliate Summit's SEO 'Link Building Secrets'Kuno Creative
In this free webinar you will learn the best ways to build links and leverage social media for search engine visibility. This webinar will explore the components of a successful SEO campaign, identify 13 actionable link building tactics and introduce the best way to leverage social media in an SEO campaign.
Our featured presenter is Chad H. Pollitt, Director of Social Media & Search Marketing – Kuno Creative.
Social Media & Inbound Marketing - The Future of Business & Personal PromotionKuno Creative
Kuno Creative's inbound marketing team partnered with the the Coalition for Hispanic Latino Issues & Progress (CHIP) on Saturday, April 16th to present Social Media & Inbound Marketing - The Future of Business & Personal Promotion during CHIP's Annual Hispanic Leadership Conference in Lorain Ohio.
Join our guests Troy Rumfelt, President, and Mike Gingerich, Marketing Director for TabSite, a Facebook application by Digital Hill Multimedia, to learn how to build leads with Facebook.
How do you build leads using Facebook?
Below are just a few Facebook topics that will be discussed during the webinar.
Reviewed in the Webinar:
-Importance of a custom Facebook landing page for brand awareness
-Value of having a “Like” the page strategy
-Opportunities for lead capture call-outs that tie into e-mail marketing lists
-Strategies for wall posting to increase interaction and visibility in fan's news feeds
-How Kuno uses Facebook to build leads
Top 10 Lessons Learned from the USF Internet Marketing Masters ProgramKuno Creative
This deck represents merely 10 take-a-ways from the University of San Francisco's Internet Marketing Masters Certification program. There are countless hundreds of inbound marketing lessons I've learned.
Social Media & Personal Branding - LinkedIn, Blogging & Thought Leader StatusKuno Creative
Social Media & Personal Branding - LinkedIn, Blogging & Thought Leader Status examines the power of content marketing on LinkedIn and how to build leads with social media and inbound marketing.
Using Social Media Before, During & After Your Trade ShowKuno Creative
How to Use Social Media Before, During and After Your Trade Show - Join our guest Mike Smith, Chief Executive Officer of Alexis Exhibits, and the Kuno Creative inbound marketing team to learn how to leverage Social Media to get the most out of your trade show budget.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
So what is SaaS? As you can see in this infographic from Wikibon, SaaS stands for Software as a Service, and you are indeed using it right now via the Cloud. GoToWebinar is a great example of a SaaS application. It’s been developed, delivered and supported exclusively online. There is no software on a disk to install and no single server housing the software. The sales and marketing process is by and large online as are most of the support functions. Business and consumers like this model because you only pay for what you use, it’s easy and fast to deploy, you can pay with a monthly subscription, it’s relatively easy to support and requires less in-house infrastructure and staff.
The other big advantages of delivering software via the cloud include anywhere, anytime access, improved reliability and security, more free choices and software that’s updated automatically. While the concept of SaaS and Cloud Computing isn’t new – after all Amazon, Google, Salesforce, IBM and many others have been using it for years – this is one of the fastest growing sectors in the world and SaaS is rapidly gaining ground in replacing traditional on-premise software across the board in small businesses and enterprises as well.
What can you do with SaaS? Pretty much anything you can imagine. When I first saw this cartoon on the left, I Google “homework as a service” and sure enough, there’s a company called MyMathGenius.com that will do your math homework for you and a service called writemypapers.org that will write papers for $10 a page. You might want to check your home computer to see if Junior’s improved report card is actually on steroids. So with all of these apps available via the cloud, have we made the lives of our IT folks easier, or have we eased them out the door and saved ourselves a bunch of money? I’m not going to debate that point today, but it is a very hot topic to say the least.
We’ve talked about the benefits of SaaS and Cloud Computing. Now let’s take a look at the business impact. It’s estimated that the market for SaaS will soar to $100 billion by 2014, and it’s tripled in the last year or so. Not bad in a global recession. The other important thing to note is that the market is now growing equally well among small and large companies. Previously SaaS has seen a slower adoption rate among larger companies because they typically have huge investments in on-premise software, greater need for integration with in-house systems, greater need for security and lots of resistance from the IT department. The economy itself seems to be winning the argument as all companies seek better ways to communicate and work while reducing infrastructure costs. So there’s a huge upside and a seemingly unlimited market for SaaS, what’s the problem if any?
Let’s take a quick look at some of the challenges facing a new or recently conceived SaaS company. In this diagram I’ve adapted from David Skok’s excellent series of articles on SaaS economics. If you haven’t read these articles, I highly recommend them. For the purposes of this overview webinar, I’m breaking down the evolution of a SaaS company into three stages. Your looking at revenues vs time here. During the startup stage your average SaaS company is facing some daunting challenges. You’re spending much more than you’re making on product development, sales and marketing and overhead. Assuming you’ve raised enough cash to get going, you must work hard to drive up sales before the funding runs out. Assuming your marketing strategy is working and there aren’t any major disasters to overcome, you reach break even and start to enter the Rapid Growth stage. Here it’s essential to grab market share as quickly as possible so that your competitors can’t get a toehold and start to syphon off sales from you. Assuming you win that battle, eventually you become a mature SaaS company with a lot of monentum. Your rate of growth from here on depends on your ability to capture new customers and hold onto them as long as possible.
Let’s break this down a little further and see where inbound marketing can really pay off. In the startup phase, you’re really concerned about driving new sales as quickly as possible to overcome the net deficit or what David Skok calls “the cash gap”. You need to increase brand awareness in a hurry, get your product to market and generate a ton of leads. Lead generation is crucial in the startup stage. You’ll probably be using some kind of “freemium” plan or free trial to get them hooked, then follow-up with inside sales to convert leads to customers. Companies with a so-called “touchless” model in which pretty much everything is done online benefit from having to invest less in sales and support, but most SaaS companies are looking at a pretty big cash gap during startup. Getting customers to pay in advance for a year’s subscription is a good way to reduce the gap as well as finding creative ways to raise money, such as writing and selling a book. We’ll cover more about the role of inbound marketing here shortly. During the rapid growth stage, you have some momentum already. Now you need to capture the market through aggressive marketing while at the same time reducing the cost to acquire a customer (or CAC) and reducing customer cancellations or churn. Inbound marketing can really help you in both respects. Our goal is to raise the lifetime value or LTV of a customer (or the gross margin of each customer over time) while reducing the cost of acquiring new customers or CAC.
Here’s another great chart from David Skok’s articles. The challenge facing SaaS entrepreneurs and investors is a balancing act between the forces of customer acquisition costs and lifetime value. As you can see on the left, inbound marketing and social media are important in driving down CAC by reducing cost per lead and increasing conversion rates. The trick is overcoming the costs of your sales team and any advertising or other outbound marketing you need to do to build brand awareness. On the other side of the scale, you want to increase customer satisfaction and reduce churn to increase LTV over time, and inbound marketing is great for that too. We’ll see some examples shortly. Now I’m going to turn it over to Paula, and she will talk about inbound marketing strategy for Saas companies, Paula?
No matter our target, price point, funding, time in business - Sales and revenue come down to one thing that we all have in common. We’re All Looking for Nuts!
Wag the Dog and why it’s relevant
High or Low Credit card or purchase order
Sales Cycle: Depending on the complexity and price point of your software service, your sales cycle can be Common Saas sales models: basic: mostly automated and paid with a credit card for immediate download with minimal human contact, or average: automated, but has well-defined options to talk with a sales person; paid, limited trials complex: where online is one of many campaigns used to convert marketing-qualified leads; sales people engage at the point where they become sales-qualified leads Marketing-qualified leads: prospect who is interested but needs convincing Sales-qualified leads: lead that has met the criteria that justify a salesperson’s engagement
If this guy is searching for nuts, this might be overkill. Although, he could shoot down an entire oak tree. This is the place where the problems begin. Initial Target – thinking you can bypass all the teams and go directly to the decision maker, Multiple Targets – targeting both end users and Sales Cycle Escalation – If you have an average or complex sales cycle, having a well-planned process to escalate your marketing-qualified leads further up your cycle will warm them into becoming sales-ready leads with more predictability.
Context -
Market Segmentation Traffic Source (Ad, Keyword, Email, Link) or Behavioral Profile Who are these people? What problem are they looking to solve? What roles are participating in the decision? (B2B) What stage are they in their buying process? Seasonal , events, campaigns affecting the actions
What do they want? What is their logical next step? What is your goal for them? Effective User Flow
Segmentation needs to be “thought through” Traffic Source or Behavior Profile
Number of Choices Frictionless Decision Payoff for Choice
Persuasive Content Rational, Emotional, Social Is the content beneficial even to those not converting? Customer testimonials Trustmarks (big client logos)
Offer Goal Inspired, scarcity (limited time?) Layout: meaningful, timely? Imagery: affective, cohesive? Brand standards? Copy: accurate, persuasive? Interaction: compatible, fluid? Video, Social features load speed very important!!!
Call to Action Form, length, relevance, ease-of-use, progressive conversion this is the point where you decide if your target will respond more favorably to a multi-step process Button(s), position, size, color, language
Fulfillment, subscription, shopping cart, check out Marketing Automation, CRM, Email Thank You page Follow Up Conversion this is the point where if you intend to continue brand building you can send further relevant content; we’re no longer Persuading we now assume a retention path that validates user decisions, offers assistance/further services, and upsells additional products
Metrics Bounce rate, engagement, conversions CPA cost per action , AOV average order value , LTV lifetime value of a customer Segment knowing all of these by each of the segments you target, watch for trends Testing A/B, Multi-variate Context, content, conversion Refine your current process, or if results are not congruent with goals this is where you can test really big changes in any of these three areas without sacrificing your current momentum
If you aren’t familiar with 37 Signals, you’re probably using one of their SaaS products and just aren’t aware of the company behind it. They sell the enormously popular productivity software suite Basecamp, Highrise, Backpack and Campfire. How they got started is nothing short of amazing.
These guys pretty much invented SaaS, and you can see from the timeline on their website that they were indeed early adopters of much of what we now call inbound marketing and SaaS. We’ll focus on some of the cool ideas they had to get the company rolling, including creating a blog, writing their own software programming language and writing a book.
37 Signals started out as a web design firm in 1999 and started blogging about it ten years ago. There weren’t very many bloggers back then, certainly not companies blogging regularly. They talked about all aspects of web design, building a company, writing software, project management, you name it. This was the first blog I ever subscribed to and I still read their posts regularly today. With the blog they created a following of web designers, programmers, entrepreneurs and venture capitalists. In other words, they created a market before they even had a product. Then when they had a product, a great way to communicate with customers, spread the word and create customer loyalty.
The next smart thing 37 Signals did was create a niche for themselves. They got fed up with the project management tools they were using for website designs, so they decided to build their own, and that was the beginning of Basecamp. They hired a very smart guy named David Heinemeir Hanson to build their tools, and what did he do? He got fed up with the programming languages out there at the time and created his own called Ruby on Rails. Ruby was so simple, elegant and easy to code with, it caught on like wildfire among the development community, and soon 37 Signals had a cult-like following in silicon valley and other geek centers around the world. So when Basecamp was released in 2004, there was a loyal following and customers waiting to buy it. They were also smart about picking their target market. Web developers working with the clients would insist on using Ruby code and Basecamp for managing their projects, so they would sign up all of their clients. Brilliant.
Last but not least 37 Signals got smart about funding too. They had spent so much time and creative energy building their company and products, why not share that with other entrepeneurs? So they wrote a book called Getting Real and have sold over 30,000 electronic copies @ $19 a pop. That’s more than half a million dollars to help offset their early stage costs. Great strategy.
What have they been doing lately? 37 Signals creates a lot of customer loyalty through customer profiles published on their website and through engagement via social media. What this does is reinforce the bonds between 37 Signals and its customers, it reduces churn, it fosters referrals and enhances the lifetime value of customers. 37 Signals was a pioneer in SaaS and has been a huge success due to its creative use of marketing and smart business development strategies.
Next up is HubSpot. HubSpot sells inbound marketing software as a service. They started up in 2006 and have been growing rapidly ever since. We know these guys well since both Pollock Marketing and Kuno Creative are HubSpot partners.
In fact, HubSpot was recently ranked by the Inc 500 as the 2 nd fastest growing software company in the U.S. and the 33rd fastest growing company overall. How do they do it?
If you know anything about HubSpot or inbound marketing, you know that HubSpot founders invented the term inbound marketing, literally wrote the book on the subject and have by all accounts become the dominant player in the online marketing software industry. They have certainly cornered the market in the inbound marketing sector of online marketing. Like 37 Signals, they created a market for themselves. Another smart thing they did early on was to invite some of the top influencers in the market like Chris Brogan and David Meerman Scott to become advisors for HubSpot. These guys, along with thousands of brand advocates and customers have helped to generate a huge following and a profitable business for HubSpot since the early days.