Building Great Products Customers Love

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Thanks everyone who attended this webcast. Special thanks to Launch Podcast, Launch Workplaces and the 280 Group for their support. We hope you enjoyed it. You can view or listen to the discussion on demand using the links provided. Topic: “Building Great Products Customer Love” Wednesday, April 13, 2016, 1 – 2 p.m. EDT LinkedIn Pulse: http://bit.ly/lipst0216 Slideshare: http://bit.ly/bldpmi0413 Summary: http://bit.ly/bgpcl0413 Video: http://bit.ly/video0413 If you like this content, be sure to like it and share it with others. We hope you can use this information to build great products that add business value. We look forward to seeing you again soon. Interested in actionable business intelligence? Sign up for upcoming BoldPM Insights webcasts here: http://bit.ly/boldpminsights. Description Why are some products more successful than others? All too often product-driven organizations struggle to create products that build business value. Creating successful products begins with discovering a product concept that is valuable, feasible and scalable. We will discuss key questions to help you assess whether your concept can become a great product customer love. This session discusses why it’s important for product vendors to grow strong, committed product teams and implement a well-defined process to consistently build new products that customers demand to create a sustainable competitive advantage. Contact Hector if you are looking for an engaging speaker and topic for your next group meeting. Connect with Hector and let him know how he can help you become an exceptional product leader or grow your people into a high performing product team. Hector Del Castillo, CPM, CPMM Contact: hmdelcastillo@gmail.com Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo Here are links where you can access additional information: Topic: “Building Great Products Customer Love” LinkedIn Pulse: http://bit.ly/lipst0216 Slideshare: http://bit.ly/bldpmi0413 Summary: http://bit.ly/bgpcl0413 Video: https://youtu.be/uuN3WBeUyB0 BoldPM Insights Webcast Series: Actionable business intelligence for executives, managers and leaders. Sign up or learn more here: http://bit.ly/boldpminsights

Business

Hector Del Castillo
www.hmdelcastillo.com
This presentation may contain copyright material owned by other authors. I have made an attempt to make proper attributions. If you
feel that I have failed to do so, I would greatly appreciate it if you contact me directly so I can attempt to correct the matter.

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Everyone gets a free copy,
courtesy of Brian Lawley
from the 280 Group.
Stay Tuned!!!

Market Customer
Business Organization
Product
Source: AIPMM ProdBOK® Knowledge Areas
Customer/Market Development
Product Development/Improvement

The path to successful products requires
teamwork

Embrace process
Success
Seeking
Truth
Seeking
Source: © 1998-2016, AIPMM ProdBOK , All Rights Reserved.

The path to successful products
requires astute problem solving

5. Test your business model
Source: Alexander Osterwalder & Yves Pigneur, “Business Model Generation” 2009.

Source: “Why The Lean Startup Changes Everything,” Steve Blank, HBR, May 2013

The path to successful products requires
customer engagement

8. Customers decide what’s MVP
Minimum Viable Product?Target Customer
Core
Actual
Whole

The path to successful products must be
fact-based

For Further Reading
• “10 Most Valuable Corporate Jobs,” CBS Money Watch Report, Aug 2012
• “Why Great Products Fail,” Hector Del Castillo, Linkedln Pulse, March
2016
• “Why Great New Products Fail,” MITSloan Review, March 2016
• “Why The Lean Startup Changes Everything,” Steve Blank, Harvard
Business Review, May 2013
• “The Phenomenal Product Manager,” Brian Lawley, 280 Group, Sep 2009

Free Consultation Session
• Submit an inquiry via my website
• Include name, title, company name, email address, phone
number
• Include a brief description of the problem or challenge you are
experiencing
www.hmdelcastillo.com

Upcoming Courses
Course & Location Dates Time
Certified Product Manager® Prep Course
Launch Workplaces, Tysons, VA May 16-17, 2016 8:30 am – 5 pm
Certified Product Marketing Manager® Prep
Course
Launch Workplaces, Tysons, VA
May 18-19, 2016 8:30 am – 5 pm
ProductCamp Boston Promo:
Use promo code 280TRAINPCAMP to save $100 when you register for any of
these upcoming courses. Contact Mimi Salman at mimi@280group.com for
more information.

Upcoming Course
Course & Location Dates Time
Building Great Products Customers Love
Silver Spring Innovation Center
Silver Spring, MD
Apr 27-28, 2016 9 am – 1 pm
This course is for entrepreneurs and business owners of funded startups.
Contact Hector Del Castillo for more information.

Upcoming Webcasts
BoldPM Insights: Actionable business intelligence webcasts
for executives, managers and leaders
• Building High Performing Product Management Organizations
Thu, Apr 21, 1:00 - 2:00 p.m. EDT
• 5 Stratospheric Laws of Success
Thu, Apr 28, 1:00 - 2:00 p.m. EDT
• Why Smart, Connected Devices Are Transforming Businesses
Thu, May 5, 1:00 - 2:00 p.m. EDT
• When the Product is You
Thu, May 12, 1:00 - 2:00 p.m. EDT
Can’t attend? Sign up anyway to receive access to video on demand. Learn more here:
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Hector Del Castillo, CPM, CPMM
Product Innovation Consultant
www.hmdelcastillo.com
linkd.in/hdelcastillo
@hmdelcastillo
Summary: http://bit.ly/bgpcl0413
LinkedIn Pulse: http://bit.ly/bldpmiwa0413
Free Stuff: http://bit.ly/280grpstuff
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Are you a product professional impacted by recent tech layoffs? Are you actively looking for your next product dream job? Don't let the current job market discourage you! Watch this discussion and learn how to set yourself apart and land your next product role in just 90 days. Hector Del Castillo, Founder of Bold PM, will guide you through the steps you need to take to design a successful 90-day job-seeking roadmap, communicate your unique value proposition, and make a lasting impression on potential employers. Don't miss this opportunity to network with industry professionals and gain valuable insights to jumpstart your job search. Watch this to learn: * Why using a proven action plan in a hyper-competitive job market matters * How to make a smooth transition to your next product dream job * Steps to set yourself up for success Speaker: Hector Del Castillo, Founder, Bold PM About Hector Del Castillo Hector is a product executive with over 20 years of experience helping mid-market product executives and leaders spark creativity and innovation within teams to substantially transform and grow their product portfolios. Connect with Hector here. About Bold PM A product management and marketing consulting firm that inspires the next generation of product executives, founders and leaders to grow high performing product teams and implement processes and tools to turn ideas into valuable, lovable products to deliver exceptional customer experience, increase profitability and accelerate business growth. About ProductCamp DC We inspire modern product professionals to massively improve companies through the better management of their products. A community of product professionals created to build our capability to conceive, build, and market great products through an open and collaborative community. Whether you are in a large enterprise, small business, startup, non-profit or government agency, this is the place you want to be to interact with the region's best and brightest product professionals. Get involved and get active! Join us to connect, learn and grow from like-minded product executives and leaders. If connecting with top-notch product managers, growing your skills, and finding career opportunities are your objectives, join our community. For more information, visit productcampdc.net

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Building Great Products Customers Love

1. Hector Del Castillo www.hmdelcastillo.com This presentation may contain copyright material owned by other authors. I have made an attempt to make proper attributions. If you feel that I have failed to do so, I would greatly appreciate it if you contact me directly so I can attempt to correct the matter.

4. Use: #businessintelligence Follow: @hmdelcastillo Tweet

5. Everyone gets a free copy, courtesy of Brian Lawley from the 280 Group. Stay Tuned!!!

8. Why Product Management Matters

10.

11. Market Customer Business Organization Product Source: AIPMM ProdBOK® Knowledge Areas Customer/Market Development Product Development/Improvement

12.

13.

14.

15.

16.

17. THE PATH TO SUCCESSFUL PRODUCTS

18.

19. 1. Set a transformative purpose

20.

21.

22. The path to successful products requires teamwork

23. 2. Build and nurture great teams

24. Build a talent portfolio

25. Cultivate the right culture

26.

27. 3. Adopt a Playbook

29. Understand who has the D

30. The path to successful products requires astute problem solving

31. 4. Solve the right market problem

32.

33.

34.

35. 5. Test your business model Source: Alexander Osterwalder & Yves Pigneur, “Business Model Generation” 2009.

36.

37.

38.

39. 6. Focus on customer management

40.

41. Orchestrate value creation

42.

43. Source: “Why The Lean Startup Changes Everything,” Steve Blank, HBR, May 2013

44.

45.

46. The path to successful products requires customer engagement

47. 8. Customers decide what’s MVP Minimum Viable Product?Target Customer Core Actual Whole

48.

49. Build business value

50. The path to successful products must be fact-based

51. 9. Use metrics to persevere or pivot

52. Know your competitive landscape

53.

54.

55. For Further Reading • “10 Most Valuable Corporate Jobs,” CBS Money Watch Report, Aug 2012 • “Why Great Products Fail,” Hector Del Castillo, Linkedln Pulse, March 2016 • “Why Great New Products Fail,” MITSloan Review, March 2016 • “Why The Lean Startup Changes Everything,” Steve Blank, Harvard Business Review, May 2013 • “The Phenomenal Product Manager,” Brian Lawley, 280 Group, Sep 2009

56. Free Consultation Session • Submit an inquiry via my website • Include name, title, company name, email address, phone number • Include a brief description of the problem or challenge you are experiencing www.hmdelcastillo.com

57. Upcoming Courses Course & Location Dates Time Certified Product Manager® Prep Course Launch Workplaces, Tysons, VA May 16-17, 2016 8:30 am – 5 pm Certified Product Marketing Manager® Prep Course Launch Workplaces, Tysons, VA May 18-19, 2016 8:30 am – 5 pm ProductCamp Boston Promo: Use promo code 280TRAINPCAMP to save $100 when you register for any of these upcoming courses. Contact Mimi Salman at mimi@280group.com for more information.

58. Upcoming Course Course & Location Dates Time Building Great Products Customers Love Silver Spring Innovation Center Silver Spring, MD Apr 27-28, 2016 9 am – 1 pm This course is for entrepreneurs and business owners of funded startups. Contact Hector Del Castillo for more information.

59. Upcoming Webcasts BoldPM Insights: Actionable business intelligence webcasts for executives, managers and leaders • Building High Performing Product Management Organizations Thu, Apr 21, 1:00 - 2:00 p.m. EDT • 5 Stratospheric Laws of Success Thu, Apr 28, 1:00 - 2:00 p.m. EDT • Why Smart, Connected Devices Are Transforming Businesses Thu, May 5, 1:00 - 2:00 p.m. EDT • When the Product is You Thu, May 12, 1:00 - 2:00 p.m. EDT Can’t attend? Sign up anyway to receive access to video on demand. Learn more here: http://bit.ly/boldpminsights

60. Hector Del Castillo, CPM, CPMM Product Innovation Consultant www.hmdelcastillo.com linkd.in/hdelcastillo @hmdelcastillo Summary: http://bit.ly/bgpcl0413 LinkedIn Pulse: http://bit.ly/bldpmiwa0413 Free Stuff: http://bit.ly/280grpstuff Connect With Me

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