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Building Cultural
Agility
Nicola Dourambeis
Purple Agility
Enterprise Agile, Innovation
& Organizational
Transformation
Former salesforce VP,
coaching at Yahoo!,
learned agile with
ThoughtWorks in 2004
Consulting clients include
eBay, Twitter, Zendesk,
British Telecom
Focus on people and
culture over process.
What is cultural agility?
Three different company tales
Culture cues and agility
What is Cultural Agility?
Being Agile versus
doing agile
How you behave
What are your principles and values
The behaviors, beliefs,
values, and symbols
that we accept,
generally without
thinking about them.
Culture defined
Cultural Agility -
where the norms of an
organization are
inherently agile
…or have become agile
Systemic blockers are
routinely addressed
Leaders & managers
make better decisions
Teams have more
ownership & success
Company has better
outcomes
and it looks like:
Three Company
Tales
Company 1- “Acme”
Command & Control
Silo’d organizational
structure
No standards
Lots of specialization
and tacit knowledge
Low morale
Where we started:
Find the friendliest
pockets of agility
Help some teams use
scrum for improved
delivery results
Keep them unblocked,
transparent and
celebrate successes
What was done:
Teams who use scrum
are happier and have
improved delivery
Overall culture is still not
agile. Teams can get
blocked when working
with other teams
Leadership behaviors do
not change
It’s progress…
Our results:
Company 2- “Beta”
“Agile” terms used but
teams operate in waterfall
Pressure to estimate & hit
deadlines with fixed
scope. History of poor
delivery
Managers responsible for
planning, design,
resourcing
Where we
started:
Everyone trained at all
levels, including HR
Managers become
ScrumMasters
Persistent teams all use
scrum & bottom up plan
Mechanics exist but it is
not yet ingrained and it’s
fragile
What was done:
Our results: Teams aligned and work
together more easily
“Bad news” earlier allows
for better trade-offs and
decision making
High visibility, but trust is
slow to build
Leadership has more
honest conversations
about capabilities
Company 3- salesforce
Successful rollout of
scrum but teams execute
by the “book” with
waterfall residue
Leaders hedge their bets
with competing teams
Cross functional
collaboration is only at
the scrum team level
Where we started:
Trained everyone and
deepened understanding of
the “why”
Lots of feedback loops so
dysfunction or blockers get
exposed and resolved
Cross functional teams at all
levels – PCTs- decisions are
debated and aligned
Decision making pushed
lower in the organization
What was done:
Our results:
Ability to make large product
pivots quickly
Very high quality software
Most teams are mid to high
performing, although there is
always opportunity to
improve
Agile is part of the culture.
Danger Signs
And what to do
Finding cultural cues and
improving agility
Understand the culture
Gather data – retros,
interviews, observation
Provide objective data to
the most senior layer who
will listen
Give people time to
absorb
Be empathetic and kind
Change is hard – and it’s
nearly impossible to
change culture without top
down and bottom up
cooperation
People resist change
Agile is all about people
Dysfunction must be
addressed
Align changes to existing
cultural values
Focus on the “why”
Remember to address
“what’s in it for me?”
Be honest about what’s
possible
Continuously improve
Take bold steps. Fail fast
to learn
Focus on removing
systemic blockers &
improvement
If things go wrong, gather
more data to understand
why and adapt
Understand changes will
have negative and positive
consequences
Warning - Don’t forget the
“frozen middle”
Managers and mid level
leaders are often the last
to change
Give them a role where
they have skin in the game
Stay honest and curious. If
it feels too easy, you are
not going deep enough for
long lasting change
If it feels too hard or there
is backlash, you may not
be able to push change
further…right now
Find the “pockets of
goodness” to show what’s
possible
Lead by example. Don’t
preach
Celebrate success and
use it to build evangelists
and seeders for change
Don’t argue. Experiment
and show results
Stay focused on
outcomes. They may
change over time
Always go back to the
data to measure
results
Look for progress and
improvement
Final Thoughts
Genuine transformation takes time –
remember it’s culture change
Not every organization will be able to
change dramatically. Ensure expected
outcomes are aligned
Do what’s possible today. Continuously
improve
Questions?

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Building Cultural Agility

  • 2. Enterprise Agile, Innovation & Organizational Transformation Former salesforce VP, coaching at Yahoo!, learned agile with ThoughtWorks in 2004 Consulting clients include eBay, Twitter, Zendesk, British Telecom Focus on people and culture over process.
  • 3. What is cultural agility? Three different company tales Culture cues and agility
  • 4. What is Cultural Agility?
  • 5. Being Agile versus doing agile How you behave What are your principles and values
  • 6. The behaviors, beliefs, values, and symbols that we accept, generally without thinking about them. Culture defined
  • 7. Cultural Agility - where the norms of an organization are inherently agile …or have become agile
  • 8. Systemic blockers are routinely addressed Leaders & managers make better decisions Teams have more ownership & success Company has better outcomes and it looks like:
  • 11. Command & Control Silo’d organizational structure No standards Lots of specialization and tacit knowledge Low morale Where we started:
  • 12. Find the friendliest pockets of agility Help some teams use scrum for improved delivery results Keep them unblocked, transparent and celebrate successes What was done:
  • 13. Teams who use scrum are happier and have improved delivery Overall culture is still not agile. Teams can get blocked when working with other teams Leadership behaviors do not change It’s progress… Our results:
  • 15. “Agile” terms used but teams operate in waterfall Pressure to estimate & hit deadlines with fixed scope. History of poor delivery Managers responsible for planning, design, resourcing Where we started:
  • 16. Everyone trained at all levels, including HR Managers become ScrumMasters Persistent teams all use scrum & bottom up plan Mechanics exist but it is not yet ingrained and it’s fragile What was done:
  • 17. Our results: Teams aligned and work together more easily “Bad news” earlier allows for better trade-offs and decision making High visibility, but trust is slow to build Leadership has more honest conversations about capabilities
  • 19. Successful rollout of scrum but teams execute by the “book” with waterfall residue Leaders hedge their bets with competing teams Cross functional collaboration is only at the scrum team level Where we started:
  • 20. Trained everyone and deepened understanding of the “why” Lots of feedback loops so dysfunction or blockers get exposed and resolved Cross functional teams at all levels – PCTs- decisions are debated and aligned Decision making pushed lower in the organization What was done:
  • 21. Our results: Ability to make large product pivots quickly Very high quality software Most teams are mid to high performing, although there is always opportunity to improve Agile is part of the culture.
  • 22. Danger Signs And what to do Finding cultural cues and improving agility
  • 23. Understand the culture Gather data – retros, interviews, observation Provide objective data to the most senior layer who will listen Give people time to absorb Be empathetic and kind
  • 24. Change is hard – and it’s nearly impossible to change culture without top down and bottom up cooperation People resist change Agile is all about people Dysfunction must be addressed
  • 25. Align changes to existing cultural values Focus on the “why” Remember to address “what’s in it for me?” Be honest about what’s possible Continuously improve
  • 26. Take bold steps. Fail fast to learn Focus on removing systemic blockers & improvement If things go wrong, gather more data to understand why and adapt Understand changes will have negative and positive consequences
  • 27. Warning - Don’t forget the “frozen middle” Managers and mid level leaders are often the last to change Give them a role where they have skin in the game
  • 28. Stay honest and curious. If it feels too easy, you are not going deep enough for long lasting change If it feels too hard or there is backlash, you may not be able to push change further…right now
  • 29. Find the “pockets of goodness” to show what’s possible Lead by example. Don’t preach Celebrate success and use it to build evangelists and seeders for change Don’t argue. Experiment and show results
  • 30. Stay focused on outcomes. They may change over time Always go back to the data to measure results Look for progress and improvement
  • 32. Genuine transformation takes time – remember it’s culture change Not every organization will be able to change dramatically. Ensure expected outcomes are aligned Do what’s possible today. Continuously improve

Editor's Notes

  1. Agile is journey – it’s not a destination --when I talk about agile, it’s about how an enterprise works – how they are organized, how they make decisions, how they hire and how they work. It’s a lot more than mechanics --in fact, I have worked in places where the mechanics looked great but the outcomes were not there --coach who was excited about the retro and then the code rolled back --agile manifesto – incremental delivery, cross functional teams, value, continuous improvement
  2. Define culture – it’s deep and difficult to change --generally has been around a long time --I define it as “behaviors, beliefs, values, and symbols that we accept, generally without thinking about them” --examples – I come into work at 9 --or developers don’t like early mornings so their mtgs start at 10
  3. --most people have long tenure --resolved to always work the same way --exec reads a book and gets excited about the promise of agile
  4. How does culture change? A powerful person at the top, or a large enough group from anywhere in the organization, decides the old ways are not working, figures out a change vision, starts acting differently, and enlists others to act differently. If the new actions produce better results, if the results are communicated and celebrated, and if they are not killed off by the old culture fighting its rear-guard action, new norms will form and new shared values will grow. What does NOT work in changing a culture? Some group decides what the new culture should be. It turns a list of values over to the communications or HR departments with the order that they tell people what the new culture is. They cascade the message down the hierarchy, and little to nothing changes