+    Mobile             Matt Alder                     ©MetaShift 2012
+    Introductions                    www.metashift.co.uk                    www.Link2Matt.com
© MetaShift 2012
+    What we’re going to cover    n The   Mobile Landscape    n Adaptation     and Revolution    n Practicalities    n...
+    The Mobile Landscape                           © MetaShift 2012                                   © MetaShift 2011
54% of the UK workingpopulation currently have aSmart Phone                              © MetaShift 2011
+
+    © MetaShift 2012
+    The Price of Fish                        © MetaShift 2012
+    The spread of mobile    phones in poor    countries is not just    reshaping the industry -    it is changing the wor...
+    The Rise of “Dual Screening”                                   © MetaShift 2012
+    Social is Mobile    Facebook – 425 million mobile users    Twitter – 77 million mobile users                         ...
+    Mobile and Social
+    What about Recruitment?                        © MetaShift 2012
+    Mobile Survey Stats    n    Conducted by Educate / Reconverse in March 2012 with a          sample size of 32,000 (a...
+    Job Boards are Mobile               10% of traffic is mobile               Doubled in 12 months                      ...
+    Your Audience is Already There                                     © MetaShift 2012
+    Adaptation and Revolution                                © MetaShift 2012                                        © Me...
+    mSite or App?                    © MetaShift 2012
Do you have a mobile site?                        © MetaShift 2012
+    A Three Step mSite Strategy                   Define project scope parameters, resources,        Enable     budgets, ...
+    Optimising – The Technology                                  © MetaShift 2012
+    Optimising The Medium                            © MetaShift 2012
+    Optimising – The Platform                                © MetaShift 2012
+    Optimising – The Platform                                © MetaShift 2012
+    Location, Context & Behavior                                   © MetaShift 2011
+    Call to Action & Conversion!                                   © MetaShift 2012
+    Behavioral Medium    n Stage           One - Traditions and practices of     previous medium transferred to new    n...
+    The Growth of Mass Mediums                                Revolution                   Adaptation        Transfer
+    Evolution of Application    n Business   card    n Apply   by LinkedIn    n Voice                               © ...
+    Practicalities                     © MetaShift 2012
+    Checklist
+    Call to Action & Conversion!                                   © MetaShift 2012
+    Top Tip = Don’t do this                              © MetaShift 2012
+    Video            © MetaShift 2012
+    A Quick Case Study                         © MetaShift 2012
+ AT&T
+    AT&T
+    AT&T
+    Everyone Else
Digital Mobile SocialRecruitment Strategy matt@metashift.co.uk
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MetaShift Mobile Recruitment Webinar

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Mobile Recruitment Webinar presented by Matt Alder of Metashift for The FIRM in July 2012

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MetaShift Mobile Recruitment Webinar

  1. 1. + Mobile Matt Alder ©MetaShift 2012
  2. 2. + Introductions www.metashift.co.uk www.Link2Matt.com
  3. 3. © MetaShift 2012
  4. 4. + What we’re going to cover n The Mobile Landscape n Adaptation and Revolution n Practicalities n Case Study © MetaShift 2011
  5. 5. + The Mobile Landscape © MetaShift 2012 © MetaShift 2011
  6. 6. 54% of the UK workingpopulation currently have aSmart Phone © MetaShift 2011
  7. 7. +
  8. 8. + © MetaShift 2012
  9. 9. + The Price of Fish © MetaShift 2012
  10. 10. + The spread of mobile phones in poor countries is not just reshaping the industry - it is changing the world The Economist © MetaShift 2012
  11. 11. + The Rise of “Dual Screening” © MetaShift 2012
  12. 12. + Social is Mobile Facebook – 425 million mobile users Twitter – 77 million mobile users © MetaShift 2012
  13. 13. + Mobile and Social
  14. 14. + What about Recruitment? © MetaShift 2012
  15. 15. + Mobile Survey Stats n  Conducted by Educate / Reconverse in March 2012 with a sample size of 32,000 (all demographics) n  72% interested in receiving career information via their phone n  63% have already search for a job on their mobile n  48% had already applied for a job on their mobile n  79% of those who hadn’t applied for a job would in the future n  84% Thought companies should have separate mobile recruitment sites © MetaShift 2012
  16. 16. + Job Boards are Mobile 10% of traffic is mobile Doubled in 12 months © MetaShift 2012
  17. 17. + Your Audience is Already There © MetaShift 2012
  18. 18. + Adaptation and Revolution © MetaShift 2012 © MetaShift 2011
  19. 19. + mSite or App? © MetaShift 2012
  20. 20. Do you have a mobile site? © MetaShift 2012
  21. 21. + A Three Step mSite Strategy Define project scope parameters, resources, Enable budgets, scheduling & KPIs Integrated message map & content planning, Information Architecture & pagination plan Optimize Be Behaviorally and Context Specific
  22. 22. + Optimising – The Technology © MetaShift 2012
  23. 23. + Optimising The Medium © MetaShift 2012
  24. 24. + Optimising – The Platform © MetaShift 2012
  25. 25. + Optimising – The Platform © MetaShift 2012
  26. 26. + Location, Context & Behavior © MetaShift 2011
  27. 27. + Call to Action & Conversion! © MetaShift 2012
  28. 28. + Behavioral Medium n Stage One - Traditions and practices of previous medium transferred to new n Stage Two– Characteristics of the new medium exploited to reinvent the way things are done © MetaShift 2011
  29. 29. + The Growth of Mass Mediums Revolution Adaptation Transfer
  30. 30. + Evolution of Application n Business card n Apply by LinkedIn n Voice © MetaShift 2012
  31. 31. + Practicalities © MetaShift 2012
  32. 32. + Checklist
  33. 33. + Call to Action & Conversion! © MetaShift 2012
  34. 34. + Top Tip = Don’t do this © MetaShift 2012
  35. 35. + Video © MetaShift 2012
  36. 36. + A Quick Case Study © MetaShift 2012
  37. 37. + AT&T
  38. 38. + AT&T
  39. 39. + AT&T
  40. 40. + Everyone Else
  41. 41. Digital Mobile SocialRecruitment Strategy matt@metashift.co.uk

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