BlogWell Seattle Case Study: Quaker Oats, presented by Barbara Liss
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In her BlogWell presentation, Quaker Oats' Director of Digital/New Media, Barbara Liss, shares how they introduced an iconic figure like Cap’n Crunch to social media (and vice versa).
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Snapple Plansbook
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- 3. People Love the Cap ’ n
- 4. Calling for the Cap ’ n
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