Building an Engaging Content Strategy

•Download as PPTX, PDF•

1 like•319 views

Learn from LinkedIn's Jon Lombardo how to build and engage a content strategy. Learn insights behind what type of content your audience want and when in the sales cycle you should offer it up.

Marketing

Most engaged tech brands, September 2014 (UK)
• Most Engaged Tech Brands for September. Ranking combines engagement levels for Company
Updates, Sponsored Updates, Employee Shares, Influencer and Employee Posts and Groups

“We often think the internet enables you to do
new things, but people just want to do the same
things they’ve always done.”
Evan Williams
Blogger, Twitter, & Medium

We’re helping you to create data-driven personas
133
246
174
601
High Tech
Finance
Corporate
Consumer Goods

What they do
325
143
119
116
185
208
126
222
148
208
Salesperson
Sales
Retail Locations
Advertising & Communications
Marketing Specialist
IT/Technology
Founder/Partner
CEO/Executive Director
Business Owner
Business Operations

How senior they are
230
215
243
389
248
464
108
Vice President
Senior Level
Owner
Manager
Entry Level
Director
CXO

We’re helping you to nurture data-driven buyers
Top types of information sought in each stage of the IT decision-making process
AWARENESS SCOPE PLAN SELECT IMPLEMENT
Product / solution demo / software trial
Best practices, how-tos, checklists
IT industry news / strategy info
Diagnostics or assessment tools

How they search
119
1264
383
Search
Pricing
Home
Features
Total Visitors
14,570
12,804

How they buy
Pricing Page vs. Home Page - Correlations
High Tech Sector Followers
High Tech Sector Followers
CXO
CXO
Business Operations
Business Operations
Pricing
Home

LinkedIn Members in the IT Committee segment are talking
about a diverse set of professional topics
Top Trending Topics (October 2014)
cloud computing
online advertising
employee engagement
business intelligence
web marketing
Example Articles per Trending Topic
• Gartner Identifies the Top 10 Strategic Technology Trends for 2015 :
gartner.com
• Hewlett-Packard Announces Breakup Plan as Technology Landscape Shifts
: nytimes.com
• The cookie is dead. Here’s how Facebook, Google, and Apple are tracking
you now : venturebeat.com
• There’s Something Going On In L.A. : techcrunch.com
• Here’s Why Good Employees Quit : linkedin.com
• 9 Reasons to Quit Your Job As Soon As You Can : linkedin.com
• Gartner's Top 10 Strategic Technology Trends for 2015 : forbes.com
• Create a Strategy that Anticipates and Learns : blogs.hbr.org
• 5 Trends Your Marketing Team Should Budget For In 2015 - Forbes :
forbes.com
• Facebook Launches Hyper-Local Ads Targeted To People Within A Mile Of A
Business : techcrunch.com

Test your intro
message or
call to action
Test your image Test your headline and teaser text
How to optimise

Frank Days presented on applying Agile principles and practices to marketing. He discussed how Agile marketing emerged in the 2010s as a way to make marketing more responsive, adaptive, and measurable. It involves rapid iteration, high communication, and low documentation. While some marketers only use small elements of Agile, others fully apply its principles like sprints, backlogs, and scrums. Agile helps content marketers adapt to changing digital channels and surfaces with more data and analytics. It provides a transparent process to make marketing teams more effective by focusing on priorities.

Why are agencies struggling to drive digital business strategy?

Ian Crocombe

Custom Enterprise Lead Management: Score, Integrate, Assign, and Nurture

Ron Corbisier

How Buyer Personas Power Sustainable Stories That Turn Prospects Into Customers

G3 Communications

This document discusses how buyer personas can be used to create sustainable marketing stories that turn prospects into customers. It advocates developing compelling stories that motivate buyers to take repeated action by speaking to their aspirations. It provides tips for building out buyer personas, including capturing their objectives, questions, obstacles and preferences. It also outlines how to develop storylines around personas, portraying the buyer as a hero who encounters obstacles but learns from a mentor (the company) to achieve a resolution of their problem. The document encourages building content hubs organized around problems and solutions to invite buyers to "binge" on relevant information.

5 Strategies to Supercharge Your Data-Driven Marketing

Marketo

The majority of marketers agree — data-driven marketing is an essential practice for any business. But what does it look like to “get it right?” And if your approach is less than sound, what are the consequences? You'll learn about: -Why data-driven marketing is so difficult to get right -How to clean, organize, and manage your database -Where lead lifecycle marketing and account-based marketing fit into a data-driven approach -Using your data to create more personalized and engaging experiences -Implementing the right attribution solution for your organization and team

Oracle Eloqua Sales Tools: Recap of MME Stakeholder Roundup Session

Ron Corbisier

The document summarizes a panel discussion on using digital body language (DBL) data and tools to improve sales effectiveness. A panel of sales and marketing executives from Oracle, Ceridian, and Lenovo discuss dos and don'ts of using DBL data, and how to personalize email templates and configure CRM tools to engage prospects based on their online behaviors. The document concludes by recommending next steps for sales teams to pilot the new tools, gain alignment on how to integrate DBL into the sales process, and document early success stories.

#MarTechFest - Kees Henniphoff

Martech Alliance

This document discusses how digital brand templates can help creative teams by speeding up the content creation process and ensuring brand consistency. It summarizes: 1) Creative teams are overwhelmed with requests and spend too much time on routine tasks, while the content lifecycle moves too slowly. 2) Brand templates allow for reusable content without additional costs, make content editable while maintaining brand guidelines, and help localize and distribute content faster and more efficiently. 3) Bynder customers see a 42% increase in asset reuse and 94% can create assets faster using digital brand templates.

This document discusses expanding marketing campaigns into new languages and markets. It highlights the challenges of globalization, including untapped revenue opportunities, content proliferation, non-global technologies, inefficient processes, and high costs. The webinar speakers from Coupa, Cloudwords, and Marketo discuss how their companies help manage multilingual marketing automation and localization to reduce costs and time to market while ensuring message consistency across regions.

Digitize sales - digitize your team - digitize yourself - insights from Cisco...

Thomas Winter

Mass Technology Leadership Council Sales & Marketing Panel

Frank Days

The document discusses leveraging marketing resources for maximum revenue growth from 2009-2010. It outlines marketing shifts including increasing technical marketing, sales enablement, digital marketing, and social media while decreasing advertising and public relations. It emphasizes that social media should be integrated with overall marketing strategy and used alongside traditional tactics. It highlights initiatives like creating more social media ready short content to tell their story and using "microcelebrities" to share stories. It also stresses thinking agile with low-cost and fresh approaches while tracking metrics to measure outcomes.

Enterprise SEO 2018 - How Corporates Run Digital Marketing Campaigns

Pyrite Technologies Pvt. Ltd.

Sales and Marketing 3.0: The High Velocity Model

GGV Capital

Salesforce - Seers

Norbert Cserni

This document summarizes how Sales Cloud can help grow sales faster. It discusses how Sales Cloud can improve lead conversion, sales productivity, and forecast accuracy. It also describes how Sales Cloud allows users to manage leads and data, automate sales processes, coach team performance, and sell from anywhere on any device. Case studies are provided showing how Allianz and Bayer Canada benefited from Sales Cloud.

Marketing Through the Funnel: Tips for Small Yet Powerful Teams

Marketo

Marketing goals are lofty and it often takes a lot of hands on deck to make them happen. But what if you don’t have enough hands? Or budget? Or time? Join our Commercial Demand Generation team for their webinar, Marketing Through the Funnel: Tips for Small Yet Powerful Teams, to learn how they overcame these common marketing barriers and get some tips for how small teams can scale their efforts throughout the marketing funnel. You'll learn: -What mix of channels will help you see the most results -How marketing automation helps small teams scale -How to structure small teams in order to get the most done

How a lack of digital skills will break your business - Jonnie Jensen

jonnie jensen

Your Ultimate Race Registration Guide: How 9 Race Directors Save Time & Sell ...

Eventbrite

Learn more at www.eventbrite.com/blog/10-reasons-to-use-eventbrite-for-your-race-registration Managing a race is a massive undertaking — and no one can do it alone. To help your race day go smoothly, we asked 9 race directors how they manage their races without becoming overwhelmed. From a short fundraising walk to a full-length marathon organizer, they all agreed: choosing the right race registration partner is key to saving time and streamlining your work. And when it comes to attracting more participants or increasing your fundraising, your registration partner may be more important than you realize. Don’t believe us? Don’t take our word for it. Click through the slides for 10 tips to optimize your race registration, in the words of our race director partners.

#MarTechFest 2019 - Lisa Toner

Martech Alliance

This document discusses the dangers of making data-driven decisions and provides tips on how to avoid these dangers. It describes how HubSpot made mistakes by relying too heavily on certain metrics like leads generated or website traffic without considering other factors. Specifically, it provides examples of when marketing success did not translate to sales success. The document advocates becoming data-informed rather than data-driven by leveraging multiple types of qualitative and quantitative data, focusing on meaningful metrics, and maintaining skepticism about any single data point.

Content Marketing Ecosystem SkyScape

Skyword Inc.

Skyword is a content marketing company that maps the content marketing ecosystem and helps companies discover what information customers want through content. The document discusses how search and social media are key drivers of consumer behavior, with billions of searches and social shares monthly. It also outlines the major players in the content marketing landscape like Salesforce, Adobe, Oracle, and IBM that are building out marketing clouds through acquisitions. The presentation provides an overview of the growth of the content marketing industry and Skyword's aim to fill gaps in helping companies optimize their content strategy and measurement.

Session 8: Web Analytics

ProColombia

This document summarizes a session on web analytics and measuring website traffic and leads. It discusses setting up Google Analytics to measure key metrics like geography, devices used, popular pages, and conversions. Tracking tools can measure interactions like phone calls from different traffic sources to see which generate the most leads. Funnel visualizations and automation platforms can also be used. A case study describes how an IT consulting firm improved lead generation through more effective SEO, blogging, educational whitepapers, and lead nurturing events requiring registration. Implementing recommendations requires determining team roles, whether work is done in-house or outsourced, planning timelines, allocating budgets across channels and periods, and setting milestones and KPIs.

March 2016 2 - digital business - leaders vs laggards lightning talk

VMware Un:Think

This document discusses digital transformation from the perspectives of business leaders, CEOs, and CIOs. It provides definitions of digital transformation from Ericsson and The Guardian. Statistics are presented showing that more business leaders and CEOs now see technological advances and digital transformation as important, with the percentage doubling from 2014 to 2015. The document also notes that IDC and Gartner predict increasing percentages of IT budgets and resources will be spent supporting digital revenue streams and digital transformation initiatives by 2018 and 2020 respectively.

Marketing Growth Stack

Alex Rascanu

Marketing Attribution: The Journey from Cost Center to Cash Cow

Marketo

Featured speaker Andy Schneider, Solutions Consultant at Adobe, will discuss the overall importance of attribution, the two different models that can be applied to your marketing strategy, and how to incorporate automation to increase efficiency and productivity at scale. During this webinar, you will: -Discover the key differences between attribution and analytics, and why both must come together for successful digital campaigns -Get an idea of the challenges marketers face when it comes to connecting ROI to marketing efforts -Learn more about the two most-used attribution models, their pros and cons, and see which one may better align with your business needs -Gain a better understanding of what the automation process of attribution looks like, and the fundamental approaches you’ll need to know

Cisco Digital Summit - Collaborate to Accelerate

Thomas Winter

Digital experience and transformation 2016 - Web design examples

Smart Insights

This document discusses digital marketing priorities for 2016. It recommends that marketing leaders focus on identifying their biggest marketing problems, mapping out a digital roadmap aligned with the customer journey, and delivering a consistent customer experience. The webinar presented will provide practical tips in these areas and advise leaders not to blindly follow hype but rather take a back-to-basics approach focused on customer needs. It also discusses how digital transformation requires focusing on value for the business and customers.

IT NEWS Australia

Michel Van Woudenberg

1. The document discusses how businesses are increasingly using social media to drive sales. 2. It notes that 3 out of 4 Australians visited a social networking site in June 2009 and that social structures form the base of most social apps. 3. The document advocates that sales executives create accounts on social networks like LinkedIn, Facebook, and Twitter to meet people, build relationships, ask and answer questions, and build trust in order to convert leads and measure results.

Digitization of sales and marketing seminar in stockholm 17 october 2014

Kimmo Kanerva

Seminar presentation in Stockholm on 17 October 2014. Successful Digitization Requires: Clear Vision and Road Map, Agile Governance, Renewing Processes, New Competences and Data Orientation. SLIDE 2: Digitalization of customer facing activities means e.g. product data management, eCommerce, CRM, knowledge management, marketing automation SLIDES 3: Digitization Roadmap SLIDE 4: Digitalization changes processes SLIDE 5: Too many difficult concepts like knowledge management SLIDE 6: Good vision & agile governance is required in order to be successful SLIDE 7: Digital + Data = Sales Productivity SLIDE 8: New marketing competences like customer experience, analytics, content marketing SLIDE 9: New sales competences like social selling, analytics, digital collaboration SLIDE 10-13: Predictive analytics. Sales want to have more consultative discussions SLIDE 14-17: Ruukki B2C lead managment process and results SLIDES: 18-22. Ruukki marketing automation example. Eloqua global winner of the Markie Award "The Best IT - Marketing Collaboration" SLIDE 23: Summary: Renew processes, strategy and governance, new capabilities

Using A Data-Driven Approach For Creating Messaging With A Measurable Impact

G3 Communications

Crowe Horwath LLP is a large public accounting, consulting and technology firm in the United States. The document outlines Crowe's content marketing journey over the past 15 years, from initially implementing a lead nurturing strategy in 2005 to establishing a formal content strategy and operations team in 2015. It also provides examples of how Crowe has iterated on content campaigns for specific services like Dodd-Frank stress testing, measuring results to refine messaging and content offers with the goal of having a measurable impact.

TechConnect London 2014

LinkedIn Europe

The document outlines an agenda for a marketing event. It includes sessions on why the CIO is no longer the only IT target, pressures facing modern marketers, LinkedIn's most engaged tech brands, managing content at scale, persona marketing and lead nurturing, and a marketing panel discussion. Breakout sessions are scheduled between presentations. The goal is to provide insights and strategies to help marketers effectively target and nurture IT decision makers.

TechConnect London 2014

What's hot

New Languages and New Markets: Expanding the Reach of Your Marketing Campaigns

Marketo

Digitize sales - digitize your team - digitize yourself - insights from Cisco...

Thomas Winter

Mass Technology Leadership Council Sales & Marketing Panel

Frank Days

Enterprise SEO 2018 - How Corporates Run Digital Marketing Campaigns

Pyrite Technologies Pvt. Ltd.

Sales and Marketing 3.0: The High Velocity Model

GGV Capital

Salesforce - Seers

Norbert Cserni

Marketing Through the Funnel: Tips for Small Yet Powerful Teams

Marketo

How a lack of digital skills will break your business - Jonnie Jensen

jonnie jensen

Your Ultimate Race Registration Guide: How 9 Race Directors Save Time & Sell ...

Eventbrite

#MarTechFest 2019 - Lisa Toner

Martech Alliance

Content Marketing Ecosystem SkyScape

Skyword Inc.

Session 8: Web Analytics

ProColombia

March 2016 2 - digital business - leaders vs laggards lightning talk

VMware Un:Think

Marketing Growth Stack

Alex Rascanu

Marketing Attribution: The Journey from Cost Center to Cash Cow

Marketo

Cisco Digital Summit - Collaborate to Accelerate

Thomas Winter

Digital experience and transformation 2016 - Web design examples

Smart Insights

IT NEWS Australia

Michel Van Woudenberg

Digitization of sales and marketing seminar in stockholm 17 october 2014

Kimmo Kanerva

Using A Data-Driven Approach For Creating Messaging With A Measurable Impact

G3 Communications

What's hot (20)

New Languages and New Markets: Expanding the Reach of Your Marketing Campaigns

Digitize sales - digitize your team - digitize yourself - insights from Cisco...

Mass Technology Leadership Council Sales & Marketing Panel

Enterprise SEO 2018 - How Corporates Run Digital Marketing Campaigns

Sales and Marketing 3.0: The High Velocity Model

Salesforce - Seers

Marketing Through the Funnel: Tips for Small Yet Powerful Teams

How a lack of digital skills will break your business - Jonnie Jensen

Your Ultimate Race Registration Guide: How 9 Race Directors Save Time & Sell ...

#MarTechFest 2019 - Lisa Toner

Content Marketing Ecosystem SkyScape

Session 8: Web Analytics

March 2016 2 - digital business - leaders vs laggards lightning talk

Marketing Growth Stack

Marketing Attribution: The Journey from Cost Center to Cash Cow

Cisco Digital Summit - Collaborate to Accelerate

Digital experience and transformation 2016 - Web design examples

IT NEWS Australia

Digitization of sales and marketing seminar in stockholm 17 october 2014

Using A Data-Driven Approach For Creating Messaging With A Measurable Impact

Recently uploaded

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

Navah Hopkins

At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy. I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social

Growth Marketing in 2024 - Randy Rayess, Outgrow

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment. Key Takeaways: Learn how to use specific GPTs to help you Learn how to build your own marketing tools Generate marketing ideas for your business How to think through and use AI in marketing How AI changes the marketing game

From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx

Boston SEO Services

From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge. In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you: 1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared. 2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort. 3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience. 4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic. 5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues: Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content. On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure. Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability. Backlinks: Not understanding the value of high-quality backlinks from reputable sources. Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively. 6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success. #SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO

Gokila digital marketing| consultant| Coimbatore

dmgokila

Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost Digital Marketing Services | Techvolt Software : Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc. List of Services offered in Digital Marketing |Techvolt Software : Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing 1. Search Engine Optimization (SEO) 2. Search Engine Marketing (SEM) 3. Social Media Optimization (SMO) 4. Social Media Marketing (SMM) 5. Campaigns Importance | Need of Digital Marketing (Online Promotions) : 1. Quick Promotions through Online 2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform 3. Latest Technology development vs Business promotions 4. Creation of Social Branding 5. Promotion with less investment Benefits Digital Marketing Services at Techvolt software : 1. Services offered with Affordable cost 2. Free Content writing 3. Free Dynamic Website design* 4. Best combo offers on website Hosting,design along with digital marketing services 5. Assured Lead Generation through Search Engine and Social Media 6. Online Maintenance Support Free Website + Digital Marketing Services Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months. With Regards Gokila digital marketer Coimbatore

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions. Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections. Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale. Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

How to Make Your Trade Show Booth Stand Out

Blue Atlas Marketing

Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to: Design an eye-catching and inviting booth Incorporate interactive elements that engage visitors Use effective branding and visuals to reinforce your message Plan your booth layout for maximum traffic flow Implement technology to enhance the visitor experience Create memorable experiences that leave a lasting impression Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.

Top digital marketing institutein noida

aditisingh6607

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Demandbase

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Kopa Global Technologies

Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena. Key Takeaways: 1. Identify your customer journey and growth areas 2. Build a three-step customer experience strategy 3. Put your CX data to use and drive action in your organization

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Amsive

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

No Cookies, No Problem - Steve Krull, Be Found Online

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"

Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry. Key Takeaways: Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.

Efficient Website Management for Digital Marketing Pros

Lauren Polinsky

Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI. This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential. Actionable tactics you can apply after this session: - Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution. - Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets. - Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions. Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!

Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Recently uploaded (20)

Breaking Silos To Break Bank: Shattering The Divide Between Search And Social

Growth Marketing in 2024 - Randy Rayess, Outgrow

From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx

Gokila digital marketing| consultant| Coimbatore

Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

How to Make Your Trade Show Booth Stand Out

How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...

Top digital marketing institutein noida

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...

Mastering The Best Restaurant Advertising Campaigns Detailed Guide

Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...

Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...

Pillar-Based Marketing Master Class - Ryan Brock

No Cookies, No Problem - Steve Krull, Be Found Online

Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...

AI Driven Emotional Recognition in Digital Ads - Tarun Gupta

Efficient Website Management for Digital Marketing Pros

Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...

Building an Engaging Content Strategy

1. Building an Engaging Content Strategy Jon Lombardo, Content Marketing Lead, EMEA 6 November 2014

2. 6 November 2014

3. Most engaged tech brands, September 2014 (UK) • Most Engaged Tech Brands for September. Ranking combines engagement levels for Company Updates, Sponsored Updates, Employee Shares, Influencer and Employee Posts and Groups

4. “We often think the internet enables you to do new things, but people just want to do the same things they’ve always done.” Evan Williams Blogger, Twitter, & Medium

5. Building Better Audience Personas

6. We’re helping you to create data-driven personas 133 246 174 601 High Tech Finance Corporate Consumer Goods

7. What they do 325 143 119 116 185 208 126 222 148 208 Salesperson Sales Retail Locations Advertising & Communications Marketing Specialist IT/Technology Founder/Partner CEO/Executive Director Business Owner Business Operations

8. How senior they are 230 215 243 389 248 464 108 Vice President Senior Level Owner Manager Entry Level Director CXO

9. Building Better Buying Cycles

10. We’re helping you to nurture data-driven buyers Top types of information sought in each stage of the IT decision-making process AWARENESS SCOPE PLAN SELECT IMPLEMENT Product / solution demo / software trial Best practices, how-tos, checklists IT industry news / strategy info Diagnostics or assessment tools

11. How they search 119 1264 383 Search Pricing Home Features Total Visitors 14,570 12,804

12. How they buy Pricing Page vs. Home Page - Correlations High Tech Sector Followers High Tech Sector Followers CXO CXO Business Operations Business Operations Pricing Home

13. Building Better Content Marketing

14. LinkedIn Members in the IT Committee segment are talking about a diverse set of professional topics Top Trending Topics (October 2014) cloud computing online advertising employee engagement business intelligence web marketing Example Articles per Trending Topic • Gartner Identifies the Top 10 Strategic Technology Trends for 2015 : gartner.com • Hewlett-Packard Announces Breakup Plan as Technology Landscape Shifts : nytimes.com • The cookie is dead. Here’s how Facebook, Google, and Apple are tracking you now : venturebeat.com • There’s Something Going On In L.A. : techcrunch.com • Here’s Why Good Employees Quit : linkedin.com • 9 Reasons to Quit Your Job As Soon As You Can : linkedin.com • Gartner's Top 10 Strategic Technology Trends for 2015 : forbes.com • Create a Strategy that Anticipates and Learns : blogs.hbr.org • 5 Trends Your Marketing Team Should Budget For In 2015 - Forbes : forbes.com • Facebook Launches Hyper-Local Ads Targeted To People Within A Mile Of A Business : techcrunch.com

15. What to produce 1

16. Test your intro message or call to action Test your image Test your headline and teaser text How to optimise

17. What Does Engaging Content Look Like?

18. Reaching the IT Committee

19. Nurturing the IT Committee

20. Acquiring the IT Committee

21. 6 November 2014

Editor's Notes

[Q1] What is your age? [Q7] What is the highest level of education you have completed? [Q3] Which of the following best describes your job title? [Q4] Which of the following best describes the industry you are currently working in?
[Q1] What is your age? [Q7] What is the highest level of education you have completed? [Q3] Which of the following best describes your job title? [Q4] Which of the following best describes the industry you are currently working in?
[Q1] What is your age? [Q7] What is the highest level of education you have completed? [Q3] Which of the following best describes your job title? [Q4] Which of the following best describes the industry you are currently working in?
[Q1] What is your age? [Q7] What is the highest level of education you have completed? [Q3] Which of the following best describes your job title? [Q4] Which of the following best describes the industry you are currently working in?
[Q1] What is your age? [Q7] What is the highest level of education you have completed? [Q3] Which of the following best describes your job title? [Q4] Which of the following best describes the industry you are currently working in?
[Q1] What is your age? [Q7] What is the highest level of education you have completed? [Q3] Which of the following best describes your job title? [Q4] Which of the following best describes the industry you are currently working in?
How this maps back to content strategy: High tech is lower funnel CXO is lower funnel Others not as much
[Q1] What is your age? [Q7] What is the highest level of education you have completed? [Q3] Which of the following best describes your job title? [Q4] Which of the following best describes the industry you are currently working in?
[Q1] What is your age? [Q7] What is the highest level of education you have completed? [Q3] Which of the following best describes your job title? [Q4] Which of the following best describes the industry you are currently working in?
[Q1] What is your age? [Q7] What is the highest level of education you have completed? [Q3] Which of the following best describes your job title? [Q4] Which of the following best describes the industry you are currently working in?
[Q1] What is your age? [Q7] What is the highest level of education you have completed? [Q3] Which of the following best describes your job title? [Q4] Which of the following best describes the industry you are currently working in?
[Q1] What is your age? [Q7] What is the highest level of education you have completed? [Q3] Which of the following best describes your job title? [Q4] Which of the following best describes the industry you are currently working in?
[Q1] What is your age? [Q7] What is the highest level of education you have completed? [Q3] Which of the following best describes your job title? [Q4] Which of the following best describes the industry you are currently working in?

Building an Engaging Content Strategy

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to Building an Engaging Content Strategy

Similar to Building an Engaging Content Strategy (20)

Recently uploaded

Recently uploaded (20)

Building an Engaging Content Strategy

Editor's Notes