How a lack of digital skills will break your business - Jonnie Jensen
•Download as PPTX, PDF•
2 likes•186 views
Business owners and leaders wonder why their digital marketing is not working. It is not the content marketing, social media or email marketing that is wrong. It is the people in the business who are leading and managing it. From business leaders down, here is why you need digital skills and a digital culture to make your digital marketing work
Recommended
More Related Content
What's hot
What's hot (20)
Similar to How a lack of digital skills will break your business - Jonnie Jensen
Similar to How a lack of digital skills will break your business - Jonnie Jensen (20)
More from jonnie jensen
More from jonnie jensen (10)
Recently uploaded
Recently uploaded (12)
How a lack of digital skills will break your business - Jonnie Jensen
- 1. 1 +44 (0) 845 287 1181 www.liveandsocial.com Why Digital Skills Will Make Or Break Your Business Jonnie Jensen CEO & Digital Business Strategist jonniejensen@liveandsocial.com 08452871181 / +44 7900183311 Connect with me at: http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen http://plus.google.com/+jonniejensen
- 2. 2 +44 (0) 845 287 1181 www.liveandsocial.com Do you have a digital skills shortage? “When hiring, two-thirds of businesses believe tech knowledge is key – and yet, alarmingly, a quarter of these firms report digital skills shortages. Demand continues to grow, but our schools and training budgets and practices have failed to keep up.” – British Chamber of Commerce Workforce Survey 2015
- 3. 3 +44 (0) 845 287 1181 www.liveandsocial.com The importance of digital competence
- 4. 4 +44 (0) 845 287 1181 www.liveandsocial.com Business as usual – will kill you UNSOCIAL – BUSINESS AS USUAL PRESENT ACTIVE GROWTH MARKET LEADER Widening Gap “Can’t catch up!” Use of social media and social technology in everyday life. Based on Moores Law you can’t catch up Digital Competence
- 5. 5 +44 (0) 845 287 1181 www.liveandsocial.com Taking your business on a growth journey Active Traditional Company Market Leader Advanced Digital Competence Where You Are Where You Want To Be “We updated our website last year” “Twitter is free – get us on there” “Get marketing to write another blog post” “Put another offer on Facebook” “Get the intern on it – young people love social media” “Tried Google Ads – didn’t work” “We haven’t got time – get the agency to do it for us” “Get the latest products out in an email to everyone”
- 6. 7 +44 (0) 845 287 1181 www.liveandsocial.com Taking your business on a growth journey Present Active Growth Low Digital Competence Market Leader Advanced Digital Competence Where You Are Where You Want To Be Strategy Leadership Training Web optimisation Resource Content creation Social media activity Email marketing Training Lead generation Sales optimisation Web tracking CRM Social advertising Marketing automation Community management Mentoring Positive ROI
- 7. 8 +44 (0) 845 287 1181 www.liveandsocial.com Creating Digital Competence bringing strategic direction and expertise into your business Training and mentoring Marketing services Strategy to provide support and expertise to achieve your goals and objectives developing advanced digital competence in your business
- 8. 9 +44 (0) 845 287 1181 www.liveandsocial.com Digital competence is key to growth • Companies with strong digital skills were one third more likely to see growth than their digitally-deficient counterparts • Despite that, 25% of the CEOs surveyed feel digital is irrelevant for their business – Lloyds UK Digital Index 2015 http://resources.lloydsbank.com/insight/uk-business-digital-index/
- 9. 10 +44 (0) 845 287 1181 www.liveandsocial.com Digital competence is key to profitability • Companies with strong digital competence are, on average, 26% more profitable than their industry competitors • 77% of companies considered missing digital skills as the key hurdle to their goals – Cap Gemini https://www.capgemini.com/resource-file- access/resource/pdf/the_digital_talent_gap27-09_0.pdf
- 10. 11 +44 (0) 845 287 1181 www.liveandsocial.com How digital tech impacts the UK economy • 4.4% rise in revenues and reduced costs by 4.3% (2014) • Estimated £124 billon contribution to the UK economy. • Professional and tech firms could gain the most – adding £27 billion a year in industry revenues. “The incredible pace of change means there is no place to hide, or room to stand still. Any business with ambitions to grow through digital needs to invest in the right technology and skills” – Virgin Media Business report 2015
- 11. 12 +44 (0) 845 287 1181 www.liveandsocial.com Staying competitive • Gartner predicts that a lack of digital business competence will cause 25 percent of businesses to lose competitive ranking by 2017. • Businesses need to move technology from a supporting player to a leading player in innovation, revenue and market growth http://www.gartner.com/newsroom/id/2745517
- 12. 13 +44 (0) 845 287 1181 www.liveandsocial.com Creating Market Leaders Where do you sit? Digital Competence
- 13. 14 +44 (0) 845 287 1181 www.liveandsocial.com Creating Market Leaders Digital Competence
- 14. 16 +44 (0) 845 287 1181 www.liveandsocial.com Characteristics of a market leader • Market Leaders… – High profile in their industry – Train and empower their people – Web content and assets driving revenue – Online lead generation and marketing automation processes – Utilise data and business information – Are trusted and valued – Associated with other influencers – Responsive and open to change
- 15. 17 +44 (0) 845 287 1181 www.liveandsocial.com Key digital advantages in your business HR Recruitment Marketing Project Management Sales Customer services • Increased productivity • Employee satisfaction & morale • Improved internal communications • Reduced costs • Attract high calibre talent • Improved selection processes • Effective onboarding • Increased reach & traffic • Targeted lead generation • Efficient marketing automation • Tracking results & ROI • Improved planning and communication • Increased productivity • Quality control • Leverage business information • Access to prospects • Targeted communication • Lead nurturing and upsell • Increased productivity • Increased sales • Identifying problems quickly • Resolving problems quicker • Increased customer satisfaction and advocacy • Productivity and satisfaction
- 16. 25 +44 (0) 845 287 1181 www.liveandsocial.com You’ll never be a chicken if you stay an egg!
- 17. 26 +44 (0) 845 287 1181 www.liveandsocial.com @JonnieJensen jonniejensen@liveandsocial.com +44 7900183311 Connect with me at: http://linkedIn.com/in/jonniejensen http://twitter.com/jonniejensen Connect with @LiveAndSocial www.liveandsocial.com 0845 287 1181
Editor's Notes
- Gordon Moore: Moore's law (/mɔərz.ˈlɔː/) is the observation (in 1965) that the number of transistors in a dense integrated circuit doubles approximately every two years – revised in 1975 to every year. Moore's law describes a driving force of technological and social change, productivity, and economic growth
- The UK's £92 billion Digital Opportunity', identified professional and tech firms as the industries which could gain the most from digital, with those sectors potentially adding £27 billion a year in industry revenues.
- Leverage other peoples networks
- Spotting opportunities and inviting people in You decide what people think about your pub