1. The document discusses how businesses are increasingly using social media to drive sales. 2. It notes that 3 out of 4 Australians visited a social networking site in June 2009 and that social structures form the base of most social apps. 3. The document advocates that sales executives create accounts on social networks like LinkedIn, Facebook, and Twitter to meet people, build relationships, ask and answer questions, and build trust in order to convert leads and measure results.