The document discusses web operations management, focusing on its importance for maintaining a high-quality web presence through effective web execution. It outlines the roles of web program management and web product management in aligning resources and communications within an organization. The discussion also touches on where web execution should reside within an organization, emphasizing the need for a flexible and responsive web production process.

1. Building an EffecAve Web Team
WEB OPERATIONS MANAGEMENT www.welchmanpierpoint.com

2. What Iʼll talk about:
• The basic Web Operations Management cycle
• Whatʼs going on with Web Execution
• The core functions of a “Web Team”
• Where the Web should “live” in your organization
• Answer your questions
WEB OPERATIONS MANAGEMENT www.welchmanpierpoint.com
© 2008-2010 WelchmanPierpoint

3. Web Operations Management is a discipline that outlines the concerns which organizations
must address in order to maintain an effective, high-quality, low-risk Web presence.
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© 2008-2010 WelchmanPierpoint

4. Web Execution is the definition,
coordination and support of all the tactics
required to produce a high-quality, mission-
critical Web presence.
Definition of Web Execution
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© 2008-2010 WelchmanPierpoint

5. What’s going on with Execu2on
WEB OPERATIONS MANAGEMENT www.welchmanpierpoint.com
© 2008-2010 WelchmanPierpoint

6. Web Program Management
Web Program management has to do with
the administrative and communications
functions of the Web Team – getting the
money and headcount for projects and
evangelizing and communicating the value
of the Web internally in order to help align
non-Web personnel with the organizational
changes that might need to happen
because of the reality of the Web.
WEB OPERATIONS MANAGEMENT www.welchmanpierpoint.com
© 2008-2010 WelchmanPierpoint

7. Web Product Management
Product Management is the orchestration
the full arena of all areas of Web
development from editorial to technical.
Synthesized Web product management –
where both communications and technical
resources work in concert, not at odds, is
the most effective way to efficiently execute
for the Web.
WEB OPERATIONS MANAGEMENT www.welchmanpierpoint.com
© 2008-2010 WelchmanPierpoint

8. How They Work Together
When Web Execution is
functioning properly, the old
broken Web Team function
becomes an optimized and
flexible Web production
machine which is able to react
quickly to new requirements,
technologies and business
goals.
WEB OPERATIONS MANAGEMENT www.welchmanpierpoint.com
© 2008-2010 WelchmanPierpoint

9. How They Work Together
WEB OPERATIONS MANAGEMENT www.welchmanpierpoint.com
© 2008-2010 WelchmanPierpoint

10. Debate: Where should Web Execu2on live?
 MarkeAng/CommunicaAons
 IT
 Lines of Business or Program
 In outer space
 None of the above
 All of the above
WEB OPERATIONS MANAGEMENT www.welchmanpierpoint.com
© 2008-2010 WelchmanPierpoint

11. Thanks!
More information on WOM:
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WEB OPERATIONS MANAGEMENT www.welchmanpierpoint.com
© 2008-2010 WelchmanPierpoint