Presentation from Fronteers 2015, Amsterdam October 8 - Lisa Welchman

1. @lwelchman
Managing Chaos
Digital governance is not that hard
lisa welchman * @lwelchman

2. @lwelchman
I like to collaborate…and think about collaboration

3. @lwelchman
what’s the difference?

4. @lwelchman
is the difference tools?

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is it language?

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intent?
let’s see where this goes and maybe
we’ll get somewhere
let’s start with what’s on the
page and see where this goes

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group size and resource proximity

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group size and resource proximity

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true
if you want to get work done in a big,
distributed group, you will need to provide
clearer guidance than you would for a small,
co-located group

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or,
stop trying to run your 50,100, or 1000 member
digital team like a jazz trio
that’s probably not going to work too well

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good governance
digital governance problems are group size and resource
proximity collaboration challenges
usually, the collaboration model isn’t appropriate to the
group size and proximity of the people contributing

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making a governing framework
1. you know who is on the team and what they are doing
2. you know who on the team is supposed to establish the
vision and goals and enable the organization to
achieve them
3. you know who decides the must do’s and must not
do’s for making things
4. you know who decides the specific nature of what you
are making

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Policy
guidance about

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this is your team
your digital team is the full
set of resources required to
keep your digital presence
functioning for your
organization
Extended Team
Working Groups & Committees
Distributed Team
Core Team

15. @lwelchman
the 4 things they do
1. make the rules
2. make sure others know how to follow the rules
3. make and manage things that the full team must share
4. measure whether or not the team is doing a good job

16. @lwelchman
the dispersed core
breaking the rules with reason…not just because you want to

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3 things
1. is responsible for a silo
2. makes things according to the rules
3. tells the core team things they need to know so that the
rules are effective

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bridges
make sure all the silos are connected
top
middle
bottom

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everyone needs help
people who don’t work at your organization but still
heavily impact your digital presence

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in the end
• strategy
• policy
• standards
Extended Team
Working Groups & Committees
Distributed Team
Core Team
a team that works together

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back to the real world
“the coast guard has
a reputation for
encouraging its
officers to think on
their feet, get the job
done …” but with
standards
National Public Radio, USA

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really distributed collaboration
“… I made my own conductor
track, filming it in complete
silence, hearing the music only
in my head. Then I watched
the video and played in the
piano accompaniment part to
my conductor track. Then I
offered the sheet music as a
free download. As singers
began posting their individual
tracks….
from Eric Whitacre’s blog

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Links to audio
 Collaboration of two - Lisa singing Gershwin &
Gershwin’s ‘I Got Rhythm’
 Collaboration of three - Kenny Barron Autumn Leaves
 Collaboration of many - Brandenburg Concerto # 2
 Really, really distributed collaboration - Eric Whitacre’s
Virtual Choir – ‘Lux Aurumque’

24. @lwelchman
thank you
 @lwelchman
 Book at: digitalgovernance.com
 www.activestandards.com