Revenue Summit 2018 San Francisco
Building a Viral Marketing Funnel: How to 10x Your Number of Leads for Free
Speakers:
Olof Mathé - Co-founder & CEO, Mixmax
Check out SalesHacker.com for the most up to date sales strategies, tactics, and hacks.
Revenue Summit 2018 San Francisco
How to Prospect Using the Basics
Speakers:
Ralph Barsi - Senior Director of Global Sales Development, ServiceNow
Check out SalesHacker.com for the most up to date sales strategies, tactics, and hacks.
How To Generate Leads On Autopilot By Making Content Part Of Your Sales Strat...Sales Hacker
Revenue Summit 2018 San Francisco
How To Generate Leads On Autopilot By Making Content Part Of Your Sales Strategy For 2018 & Beyond
Speakers:
Eric Siu - CEO, Single Grain
Check out SalesHacker.com for the most up to date sales strategies, tactics, and hacks.
Full Funnel Forecasting: Pipeline Metrics, Sales Process and Opportunity Qual...Sales Hacker
Revenue Summit 2018 San Francisco
Full Funnel Forecasting: Pipeline Metrics, Sales Process and Opportunity Qualification
Speakers:
Jaimie Buss - VP of Sales in Americas, Zendesk
Ran Xiao - Director of Sales & Customer Operations, Zendesk
Check out SalesHacker.com for the most up to date sales strategies, tactics, and hacks.
Building Winning Revenue Engines - Lessons Learned from Scaling Three Entrepr...Sales Hacker
Godard Abel has successfully scaled three companies over 20 years: BigMachines, SteelBrick (acquired by Salesforce), and G2 Crowd. Some key lessons include building a compelling company story and vision to attract customers, recruiting top talent from your network through references and testing rather than relying on interviews, and establishing processes and systems like regular cadences to drive consistent sales execution and results. Authentic, caring leadership also requires managing your own energy through self-care.
Architecture of Expansion Revenue: How to Re-Align Sales and Customer Success...Sales Hacker
Revenue Summit 2018 San Francisco
Architecture of Expansion Revenue: How to Re-Align Sales and Customer Success for Growth
Speakers:
Lisa Haubenstock - VP of Customer Success, EverFi
Katherine Bajjaliya - VP of Sales, EverFi
Check out SalesHacker.com for the most up to date sales strategies, tactics, and hacks.
Revenue Summit 2018 San Francisco
Marketing and Sales Orchestration
Speakers:
Justin Shriber - VP of Marketing, LinkedIn Sales & Marketing Solutions
Check out SalesHacker.com for the most up to date sales strategies, tactics, and hacks.
How to Use Sales Triggers to Close More Deals, FasterSales Hacker
The webinar discussed how sales has become more complex with more stakeholders involved in deals and longer sales cycles. It explained that sales triggers, like content interactions or website visits, can help salespeople move deals along when they occur. The webinar also covered how to create compelling events to accelerate deals and scale sales triggers into a data-driven sales process using frameworks like MEDDIC and tracking content analytics.
Revenue Operations Technology - Harnessing Automation and AI for a Killer Sal...Sales Hacker
Revenue Summit 2018 San Francisco
Revenue Operations Technology - Harnessing Automation and AI for a Killer Sales and Marketing Stack
Speakers:
Scott Brinker - VP Platform Ecosystem, HubSpot
Check out SalesHacker.com for the most up to date sales strategies, tactics, and hacks.
Revenue Summit 2018 San Francisco
How to Prospect Using the Basics
Speakers:
Ralph Barsi - Senior Director of Global Sales Development, ServiceNow
Check out SalesHacker.com for the most up to date sales strategies, tactics, and hacks.
How To Generate Leads On Autopilot By Making Content Part Of Your Sales Strat...Sales Hacker
Revenue Summit 2018 San Francisco
How To Generate Leads On Autopilot By Making Content Part Of Your Sales Strategy For 2018 & Beyond
Speakers:
Eric Siu - CEO, Single Grain
Check out SalesHacker.com for the most up to date sales strategies, tactics, and hacks.
Full Funnel Forecasting: Pipeline Metrics, Sales Process and Opportunity Qual...Sales Hacker
Revenue Summit 2018 San Francisco
Full Funnel Forecasting: Pipeline Metrics, Sales Process and Opportunity Qualification
Speakers:
Jaimie Buss - VP of Sales in Americas, Zendesk
Ran Xiao - Director of Sales & Customer Operations, Zendesk
Check out SalesHacker.com for the most up to date sales strategies, tactics, and hacks.
Building Winning Revenue Engines - Lessons Learned from Scaling Three Entrepr...Sales Hacker
Godard Abel has successfully scaled three companies over 20 years: BigMachines, SteelBrick (acquired by Salesforce), and G2 Crowd. Some key lessons include building a compelling company story and vision to attract customers, recruiting top talent from your network through references and testing rather than relying on interviews, and establishing processes and systems like regular cadences to drive consistent sales execution and results. Authentic, caring leadership also requires managing your own energy through self-care.
Architecture of Expansion Revenue: How to Re-Align Sales and Customer Success...Sales Hacker
Revenue Summit 2018 San Francisco
Architecture of Expansion Revenue: How to Re-Align Sales and Customer Success for Growth
Speakers:
Lisa Haubenstock - VP of Customer Success, EverFi
Katherine Bajjaliya - VP of Sales, EverFi
Check out SalesHacker.com for the most up to date sales strategies, tactics, and hacks.
Revenue Summit 2018 San Francisco
Marketing and Sales Orchestration
Speakers:
Justin Shriber - VP of Marketing, LinkedIn Sales & Marketing Solutions
Check out SalesHacker.com for the most up to date sales strategies, tactics, and hacks.
How to Use Sales Triggers to Close More Deals, FasterSales Hacker
The webinar discussed how sales has become more complex with more stakeholders involved in deals and longer sales cycles. It explained that sales triggers, like content interactions or website visits, can help salespeople move deals along when they occur. The webinar also covered how to create compelling events to accelerate deals and scale sales triggers into a data-driven sales process using frameworks like MEDDIC and tracking content analytics.
Revenue Operations Technology - Harnessing Automation and AI for a Killer Sal...Sales Hacker
Revenue Summit 2018 San Francisco
Revenue Operations Technology - Harnessing Automation and AI for a Killer Sales and Marketing Stack
Speakers:
Scott Brinker - VP Platform Ecosystem, HubSpot
Check out SalesHacker.com for the most up to date sales strategies, tactics, and hacks.
5 Things You Need to Do to Create a Category (and What Makes Them Super Hard)...saastr
The document discusses 5 things needed to create a new product category and what makes them difficult. It outlines focusing on people not just product, evangelizing the category vision, being authentic at scale, and having a long term view rather than short term goals. Each step is described as challenging because it requires ignoring analysts, gaining early customer buy-in, spreading the message authentically, developing trusted relationships, and prioritizing long term planning over short term gains.
Joseph Jaffe will be talking about the most important statement in his book Flip the Funnel: Retention is the new acquisition. In other words: we can let our businesses and brands grow from the inside if we focus on retention as our most important strategical proposition. You will win new customers via existing customers.
DiscoverOrg Company Overview - August, 2015DiscoverOrg
This document summarizes why companies should partner with DiscoverOrg. It highlights that DiscoverOrg has won numerous awards and has high customer satisfaction ratings. It also claims that DiscoverOrg has the fastest growth in the industry and the highest rated salesforce app. The document promotes DiscoverOrg's strong financial position, top rated CEO, happy employees, and investments in new products. It positions DiscoverOrg as powering fast growth companies and having a mission to make customers successful.
Key Lessons from a $5B SaaS Category Leader with Shasta Venturessaastr
This document summarizes the journey of Marketo, a SaaS marketing automation company, from its founding in 2006 through its acquisition by Adobe in 2018 for $4.75 billion. It discusses the challenges Marketo faced early on in selling to CMOs and operating in the nascent SaaS space. It then outlines how Marketo focused on building a strong product and domain expertise, launched with a minimum viable product focused on Google Adwords, and steadily grew revenue over time through focus on customers and vision rather than competitors. The document notes key hires and accomplishments like Marketo's IPO and acquisitions that showed the company success over its 12-year journey from startup to SaaS category leader.
Building a $100M ARR Sales Team the Second Time Around with WP Enginesaastr
Matt Schatz is SVP of Sales at WPEngine, responsible for defining and executing the global sales strategy. Matt has nearly two decades of senior leadership experience in sales and customer growth, specifically for technology companies with customers around the world including Bazaarvoice, CityVoice and Rackspace.
How We Create High-Impact Content at VisuallyVisually
Join Bradley Joe and David Wyant to see how Visually makes engaging, beautiful visual content fast and affordable. We'll cover:
- Our talented freelancer network
- Our streamlined process
- Advanced collaboration tools
- Best practices for running successful projects
- A sneak peak into upcoming features
The Customer Journey: How SalesLoft Streamlines the Entire Sales Process: Cin...SalesLoft
SalesLoft uses a robust technology stack to streamline the entire customer journey from prospecting to renewals. The sales operations team manages over a dozen marketing, sales, and customer success tools that are integrated to automate processes like lead routing and sales cadences. By combining tools like SalesLoft and LeanData, the stack enables sales reps to efficiently engage prospects with relevant information based on their CRM and account matching data. The sales operations team's ownership of the entire technology ecosystem allows them to optimize workflows across the organization and continuously improve processes.
Is Your Sales Process Enterprise Ready? Jodi Maxson @ SalesLoft RM17SalesLoft
The document discusses making a company's sales process "enterprise ready" by establishing a formal sales process and sales operations role. It notes that companies with a formal sales process see 18% higher revenue growth. The sales process involves steps to identify prospects, present sales, and close sales through coordination between people, tools, and techniques. An enterprise ready sales process transforms prospects from being curious to committed through different stages. It is argued that a sales operations role can help drive process, details, analytics, and change management to optimize reps' time spent on selling versus administrative tasks. Establishing the right sales process and operations can help influence a company's future success.
I got an opportunity to share my learnings with aspiring SaaS founders, fellow and aspiring SaaS marketers, and product folks.
This is the deck I used for the workshop.
SOS01. Grow Success: Building Plays that ScaleSalesLoft
Accelerate ramp, align internal resources, and support change management to optimize rep productivity. In this session, you will learn how to drive alignment between sales, marketing, and operations for shared success.
Four Proven Strategies for Inside Sales Teams to Win More DealsSales Hacker
What You'll Learn:
-How to build an effective drip campaign that converts
-How to warm up your accounts
-How to set triggers
-How to close the loop
Visit SalesHacker.com for more actionable and educational sales content.
Alina Vandenberghe (Chili Piper) - Another Romanian Founded SaaS Company on t...Techsylvania
This document summarizes an interview with Alina, the co-founder and CXO of Chili Piper, a company that provides an inbound conversion platform. Some key points:
- Alina is originally from Romania and co-founded Chili Piper in 2016 with her French husband in Brooklyn, NY. They bootstrapped for 3 years before raising $3M, then $15M and $33M more.
- Chili Piper's solution qualifies, routes, and connects inbound leads instantly through a concierge-style system, doubling conversion rates.
- Their success involved niche blue ocean strategy, bull's-eye marketing targeting influencers, and focusing on dollar retention rates.
- The company is
A recent article by Matt Sanatore, Research Director at SiriusDecisions, highlighted the fact that over the past twelve months, account-based marketing (ABM) generated enough global search traffic to warrant its first appearance on Google Trends. But the reality is, there is more to ABM than just display advertising.
In this session, we will walk through simple account-based marketing strategies you can implement today to create air cover for your sales team, wake dead leads, grow your SMB faster, double down on events and turn your email marketing programs into account-based nurturing on-the-fly.
The Playbook to Running Growth Experiments at Scale with Ex Machina Founder G...saastr
1. The document discusses strategies for building and operating effective growth marketing teams, including building engineering-heavy teams, separating traditional marketing, and implementing an experimentation framework.
2. It notes that growth teams take more risks than product teams and emphasize a high pace of experimentation over individual successes or failures.
3. Metrics like click-through rates become less useful over time, so the document advocates keeping revenue forecasting as the single key metric to evaluate growth team priorities, impact, and resource allocation.
Learn how to market software as a service. This deck fundamentals of growth, how to define growth, leverage growth, and setting marketing goals. Slides from a class taught by Christopher O'Donnell of Hubspot. To learn more from the experts, visit http://intelligent.ly/learn
#RevenueSummit San Francisco 2017 - Matt Cameron - Moving Up Market: What is ...#FlipMyFunnel
Matt Cameron presented "Moving Up Market: What is different for a sales org when you go enterprise?" at the #RevenueSummit San Francisco 2017 conference
Virality in SaaS: What works and what doesn'tOlof Mathé
This document discusses virality in SaaS products and the different types of virality that can lead to $0 customer acquisition costs. It outlines the 5 main types of virality: 1) Network effects, 2) Value virality, 3) Exposure virality, 4) Referrals & Invites, and 5) Word of Mouth. It then analyzes which types of virality worked best for different companies, finding that Word of Mouth resulted in 44% of signups on average, while Exposure virality and Network effects resulted in less than 2% of signups. The document concludes with design principles for achieving $0 CAC, such as spending to grow frugally, having low prices and simple plans
5 Things You Need to Do to Create a Category (and What Makes Them Super Hard)...saastr
The document discusses 5 things needed to create a new product category and what makes them difficult. It outlines focusing on people not just product, evangelizing the category vision, being authentic at scale, and having a long term view rather than short term goals. Each step is described as challenging because it requires ignoring analysts, gaining early customer buy-in, spreading the message authentically, developing trusted relationships, and prioritizing long term planning over short term gains.
Joseph Jaffe will be talking about the most important statement in his book Flip the Funnel: Retention is the new acquisition. In other words: we can let our businesses and brands grow from the inside if we focus on retention as our most important strategical proposition. You will win new customers via existing customers.
DiscoverOrg Company Overview - August, 2015DiscoverOrg
This document summarizes why companies should partner with DiscoverOrg. It highlights that DiscoverOrg has won numerous awards and has high customer satisfaction ratings. It also claims that DiscoverOrg has the fastest growth in the industry and the highest rated salesforce app. The document promotes DiscoverOrg's strong financial position, top rated CEO, happy employees, and investments in new products. It positions DiscoverOrg as powering fast growth companies and having a mission to make customers successful.
Key Lessons from a $5B SaaS Category Leader with Shasta Venturessaastr
This document summarizes the journey of Marketo, a SaaS marketing automation company, from its founding in 2006 through its acquisition by Adobe in 2018 for $4.75 billion. It discusses the challenges Marketo faced early on in selling to CMOs and operating in the nascent SaaS space. It then outlines how Marketo focused on building a strong product and domain expertise, launched with a minimum viable product focused on Google Adwords, and steadily grew revenue over time through focus on customers and vision rather than competitors. The document notes key hires and accomplishments like Marketo's IPO and acquisitions that showed the company success over its 12-year journey from startup to SaaS category leader.
Building a $100M ARR Sales Team the Second Time Around with WP Enginesaastr
Matt Schatz is SVP of Sales at WPEngine, responsible for defining and executing the global sales strategy. Matt has nearly two decades of senior leadership experience in sales and customer growth, specifically for technology companies with customers around the world including Bazaarvoice, CityVoice and Rackspace.
How We Create High-Impact Content at VisuallyVisually
Join Bradley Joe and David Wyant to see how Visually makes engaging, beautiful visual content fast and affordable. We'll cover:
- Our talented freelancer network
- Our streamlined process
- Advanced collaboration tools
- Best practices for running successful projects
- A sneak peak into upcoming features
The Customer Journey: How SalesLoft Streamlines the Entire Sales Process: Cin...SalesLoft
SalesLoft uses a robust technology stack to streamline the entire customer journey from prospecting to renewals. The sales operations team manages over a dozen marketing, sales, and customer success tools that are integrated to automate processes like lead routing and sales cadences. By combining tools like SalesLoft and LeanData, the stack enables sales reps to efficiently engage prospects with relevant information based on their CRM and account matching data. The sales operations team's ownership of the entire technology ecosystem allows them to optimize workflows across the organization and continuously improve processes.
Is Your Sales Process Enterprise Ready? Jodi Maxson @ SalesLoft RM17SalesLoft
The document discusses making a company's sales process "enterprise ready" by establishing a formal sales process and sales operations role. It notes that companies with a formal sales process see 18% higher revenue growth. The sales process involves steps to identify prospects, present sales, and close sales through coordination between people, tools, and techniques. An enterprise ready sales process transforms prospects from being curious to committed through different stages. It is argued that a sales operations role can help drive process, details, analytics, and change management to optimize reps' time spent on selling versus administrative tasks. Establishing the right sales process and operations can help influence a company's future success.
I got an opportunity to share my learnings with aspiring SaaS founders, fellow and aspiring SaaS marketers, and product folks.
This is the deck I used for the workshop.
SOS01. Grow Success: Building Plays that ScaleSalesLoft
Accelerate ramp, align internal resources, and support change management to optimize rep productivity. In this session, you will learn how to drive alignment between sales, marketing, and operations for shared success.
Four Proven Strategies for Inside Sales Teams to Win More DealsSales Hacker
What You'll Learn:
-How to build an effective drip campaign that converts
-How to warm up your accounts
-How to set triggers
-How to close the loop
Visit SalesHacker.com for more actionable and educational sales content.
Alina Vandenberghe (Chili Piper) - Another Romanian Founded SaaS Company on t...Techsylvania
This document summarizes an interview with Alina, the co-founder and CXO of Chili Piper, a company that provides an inbound conversion platform. Some key points:
- Alina is originally from Romania and co-founded Chili Piper in 2016 with her French husband in Brooklyn, NY. They bootstrapped for 3 years before raising $3M, then $15M and $33M more.
- Chili Piper's solution qualifies, routes, and connects inbound leads instantly through a concierge-style system, doubling conversion rates.
- Their success involved niche blue ocean strategy, bull's-eye marketing targeting influencers, and focusing on dollar retention rates.
- The company is
A recent article by Matt Sanatore, Research Director at SiriusDecisions, highlighted the fact that over the past twelve months, account-based marketing (ABM) generated enough global search traffic to warrant its first appearance on Google Trends. But the reality is, there is more to ABM than just display advertising.
In this session, we will walk through simple account-based marketing strategies you can implement today to create air cover for your sales team, wake dead leads, grow your SMB faster, double down on events and turn your email marketing programs into account-based nurturing on-the-fly.
The Playbook to Running Growth Experiments at Scale with Ex Machina Founder G...saastr
1. The document discusses strategies for building and operating effective growth marketing teams, including building engineering-heavy teams, separating traditional marketing, and implementing an experimentation framework.
2. It notes that growth teams take more risks than product teams and emphasize a high pace of experimentation over individual successes or failures.
3. Metrics like click-through rates become less useful over time, so the document advocates keeping revenue forecasting as the single key metric to evaluate growth team priorities, impact, and resource allocation.
Learn how to market software as a service. This deck fundamentals of growth, how to define growth, leverage growth, and setting marketing goals. Slides from a class taught by Christopher O'Donnell of Hubspot. To learn more from the experts, visit http://intelligent.ly/learn
#RevenueSummit San Francisco 2017 - Matt Cameron - Moving Up Market: What is ...#FlipMyFunnel
Matt Cameron presented "Moving Up Market: What is different for a sales org when you go enterprise?" at the #RevenueSummit San Francisco 2017 conference
Virality in SaaS: What works and what doesn'tOlof Mathé
This document discusses virality in SaaS products and the different types of virality that can lead to $0 customer acquisition costs. It outlines the 5 main types of virality: 1) Network effects, 2) Value virality, 3) Exposure virality, 4) Referrals & Invites, and 5) Word of Mouth. It then analyzes which types of virality worked best for different companies, finding that Word of Mouth resulted in 44% of signups on average, while Exposure virality and Network effects resulted in less than 2% of signups. The document concludes with design principles for achieving $0 CAC, such as spending to grow frugally, having low prices and simple plans
The document summarizes an event focused on customer advocacy. It includes presentations from various companies on how they have built advocacy programs and leveraged advocates. Key highlights include how Hubspot transformed inbound marketing into a movement, how SimpliVity funds advocacy programs without large budgets, and how Staples' advocate marketing program became popular internally by showing business impacts across departments. The final presentation discusses creating a transformative advocacy program that provides a competitive advantage through validated and accomplished advocates.
The document outlines a 7-step process for rebranding on LinkedIn: 1) Conduct a brand and content audit, 2) Construct brand guidelines, 3) Create brand content, 4) Plan a campaign strategy, 5) Re-launch the brand using LinkedIn products, 6) Elevate the rebrand's impact with employee activation, 7) Measure results and track ROI. It emphasizes creating an "always-on" content presence to keep the brand top-of-mind at each stage of the buyer's journey. Planning campaigns should balance long-term brand-building with short-term sales activation.
This document discusses 7 new marketing trends: 1) The web is at the hub of all marketing efforts. 2) Mobile usage is growing rapidly. 3) Video is becoming more important than text. 4) Social media usage is increasing and facilitating word-of-mouth recommendations. 5) Customer experience is a key differentiator. 6) Content marketing through blogging and other methods is essential. 7) Marketing efforts must be integrated across channels rather than operating in silos. The document provides statistics and examples to illustrate how each trend is influencing modern marketing strategies.
Leveraging Social Media To Transform the Customer ExperienceMonster
Your organization’s ability to deliver its value proposition --throughout the entire customer experience --is on display for the world to weigh-in on and therefore influence…making every interaction with your customer more important than ever.
Social media has revolutionized the way consumers search and purchase products and services today. Businesses worldwide have jumped on the viral band wagon of leveraging these channels to enhance the customer experience— and if they haven’t— they’re trying to figure out how to catch-up. With 78% of consumers trusting peer recommendations found on social networking sites over any other source – your company cannot afford to be missing in the conversation.
Listen to this exclusive webinar to learn how:
* You can leverage social media to drive customer loyalty
* Make fans out of mistakes
* Engage customers in service design
* Create armies of brand enthusiasts to help you grow your business
This document discusses strategies for improving website conversions and increasing social media engagement. It promotes building websites as "funnels" that tell a story and guide visitors to take action, rather than as brochure-style multiple page sites. It also presents a "content recipe" approach to social media posting, incorporating different types of posts on a regular basis. Special offers are discussed to get more social media followers involved and converting. Services are proposed to help businesses design funnels and implement social media strategies.
How Moz gather data from 10s of thousands of Google search results to investigate what may be causing positive or negative rankings in their search engine. Key example of how to use correlation data and to show other companies/marketers what may help them achieve better visibility in search.
AppSocially provides mobile app developers with tools to easily integrate customer acquisition functions into their apps to help grow their user base through viral marketing. Their solution allows developers to make their app inherently viral with just one line of code, track viral metrics and compare to competitors, A/B test "refer friends" campaigns, and hack invitations by including social actions and context to motivate signups, helping developers prioritize marketing without diverting focus from core functions.
How to Use Social Currency to Identify Your Brand InfluencersVivastream
The document discusses how to identify and engage brand influencers using social currency. It outlines stages of social media engagement from experimental to directly impacting results. Customers now spend significant time online and expect fast responses. The key is to foster customer-focused cultures and provide relevant, coordinated experiences through social media that customers want to share virally. Successful examples like CEMEX, Sanuk, and Verizon engage advocates by going where customers are and innovating with their input.
This document discusses strategies for consulting firms to engage clients through their corporate websites. It recommends focusing on understanding the client's needs and buying lifecycle to provide contextual and personalized experiences. Key aspects include developing thought leadership content, optimizing the user experience, adopting responsive design for mobile, improving search and social media integration, measuring engagement, and leveraging technologies like CRM to track engagement across channels. The overall approach is to move websites beyond just information sharing to truly engaging clients through the online experience.
Kohler: Client Case Talk - James SandoraBrandwatch
In one of our three client keynotes, industry leader James Sandora from Kohler will share insights, challenges and the roadmap from his work inside the much-admired brand.
The document discusses the importance of web design. It states that outdated or poorly designed websites will cause potential customers to lose trust in a business and go elsewhere. A good design establishes a first impression, builds trust, creates consistency, and is important for competing with other businesses. The document also discusses how minimizing design can maximize results by keeping websites simple and focused. It defines landing pages and why they are important for driving traffic, improving SEO, and building brands. Finally, it lists some powerful ways to show social proof on a website like reviews, live sales notifications, and trust badges.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Monitoring & Measuring Social Media - A Practical GuideSpiral16
http://spiral16.com Internet and social media monitoring can yield valuable insight and actionable intelligence that drives business forward. One of the most common applications for social listening and measurement is brand management, but there's so much more to be gained in so many different areas.
This presentation from Eric Melin of Spiral16, given at the Helzberg Entrepreneurial Mentoring Program (HEMP) Retreat on Nov. 15, 2013, spotlights the basics of social listening and measuring for a number of different uses, including competitive intelligence, industry research, market research, lead generation, customer service, crisis management, and campaign/product/service monitoring. Each practical application has a case study/example to make it easier to apply the concepts to your own business.
There is no one-size-fits all solution for social media ROI, so each company has to take a customized approach based on their own specific goals and objectives. Tying your social media program into the business goals of your company or brand is the foundation for success. Companies today simply cannot survive without metrics, objectives, analytics data and actionable information.
Find out what kind of opportunities there are for your brand, agency, or business in the wide-open field of Internet tracking and social media monitoring.
Anti “Personal Brand”: The Damage & 35 Downsides of Building a Personal Brand...Sales Hacker
It seems everywhere you turn today, someone’s trumpeting that you ABSOLUTELY must build a personal brand.
That it’s your golden ticket to endless opportunities. Your quick-and-easy meal ticket to success. That you’d be absolutely crazy not to.
But in a land where everything has an opportunity cost, you have to ask: When can it hurt you?
What are the downsides of building a personal brand?
Live Email Tear Downs and How to Build Up Your Sales Org for the New Email Fu...Sales Hacker
This event will be an eye-opener for SDRs, prospecting AEs, and their managers.
You’ll SEE exactly how to improve your outreach. 👀
This isn’t just about tactics. Managers will want to pay attention too! We’re digging into what it takes to build an organization that excels in the inbox.
How to Put the “Person” in Personalization and Get 10+% Reply RatesSales Hacker
If your definition of personalization is still {Insert Name Here}, you’re in trouble.
Sending the same templated emails to prospects is going to land you right in the dreaded email trash folder alongside countless other unread and unanswered cold emails.
LeadIQ is on a mission to help you bring your cold email strategy out of the ice ages and into 2022.
Learn how to personalize to anyone with creative persona-based value props, specific and relatable subject lines, and clever transitions that will leave no email wasted.
2021's Hidden Sales Problem: This Playbook will 2-5X your PipelineSales Hacker
There’s a big sales problem hiding in plain sight and it’s sitting right at the top of your funnel. If it’s not corrected, your team will feel the negative effects throughout 2022.
We will be sharing a playbook on how to fix this lead chasing problem that slows down your sales team. This playbook will boost your pipeline, shorten your sales cycles, and book more sales meetings than ever before.
Your Global Sales Playbook: How to Take on International ExpansionSales Hacker
DocSA company can only be as big as its global ambitions.
International sales bring new markets, fresh revenue streams, unique talent, and a higher return on investment. But a methodical go-to-market plan is critical in ensuring that your organization is set up for success.
When appropriately composed, these strategies mitigate expansion risk and encourage efficient use of resources, timelines, and capital for global expansion. How can you avoid the most common international expansion mistakes?
Globalization Partners' Chief Revenue Officer, Diane Albano, joined us to share expert insight into building a global sales strategy that can dramatically improve the long-term outlook of your company.
A Repeatable Process for Crafting Perfectly Personalized EmailsSales Hacker
Writing a good personalized email is kind of like building out the perfect March Madness bracket, or selecting your own numbers for the next big lottery ticket. With email reply rates below 1% these days, the odds are incredibly stacked against you.
Check this deck to learn from Josh Braun and Ryan O’Hara how to create a repeatable process for creating personalized emails that will lead to double digit reply rates and more booked meetings.
How A 'One Team' Mindset Fuels Revenue Growth in 2021Sales Hacker
Macaroni and cheese. Bacon and eggs. Sales and marketing.
All of them should make the perfect team. But somewhere along the line, sales and marketing teams developed deep-rooted differences that need resolution. As organizations grow, this rift widens as the two teams act like two different organizations that plan, execute, and optimize two separate processes for the same buyer.
To develop a deeper understanding, we interviewed 1200+ global sales and marketing professionals - the largest-ever survey on sales and marketing alignment.
Learn from Stephen Pacinelli, Chief Marketing Officer at BombBomb and Brogan Taylor, Head of Enterprise Sales at Freshworks as they discuss the findings and share tactical ways to align the two in order to drive revenue and collaboration.
The Framework for B2B Sales Leaders to Develop a Customer Centric Business ModelSales Hacker
The way your customers buy has permanently changed. 80% of buyers say that the experience a company provides is as important as its products and services.
And with an overabundance of information available online, through countless channels, buyers are also armed with more information than ever before - sometimes more than your sales team.
The answer is a transition to deep customer-centricity, not just in theory, but in practice.
In this deck, Moxtra’s Head of Strategic Business Development, Nikhita Iyar discussed the steps B2B sales leaders need to take to shift to a more customer-centric approach, how to build a digital buyer experience that fuels revenue growth, and reaches and retains all potential customers.
Buyer Sentiment: How to use the Newest Data Source Available to B2B Sales TeamsSales Hacker
If your prospecting team is optimizing emails based on reply rate or open rate (yuck), this is for you.
Buyer sentiment data shows you how your prospect actually feels about what you said to them. In this deep-dive with real examples, we’ll explain how it’s different from buyer intent data and how frontline sales managers are using it to coach outbound sales teams to new heights.
In this session, we were joined by Kaitlen Kelly, Manager of Sales Development at Outreach, for an exclusive peek into the future of truly insights-driven prospecting!
3 Ways to Improve Your Inbound Process with AutomationSales Hacker
A successful inbound engine takes a whole lot of strategy and collaboration to pull off. The buyer experience and how quickly your reps get in front of your prospects is hugely influential on your close rates. This is something you may have experienced or are experiencing now — RevShoppe and their clients have seen this first hand and successfully transformed organizations into automation machines.
The common challenges that RevShoppe clients were experiencing around the inbound motion prompted RevShoppe to dig deeper into how companies are engaging their inbound prospects. They worked with a data science team to understand patterns in the inbound process across 400+ SaaS companies today.
In this deck, Patricia McLaren, Co-founder and CEO at RevShoppe, showed us the most shocking findings from their inbound research and taught us the steps to create your own successful inbound engine and buyer experience.
Comprehensive Encyclopedia of Sales Plays Cheat SheetSales Hacker
1. The document outlines different types of sales leads and strategies for connecting with prospective customers based on their relationship and familiarity with a company.
2. It categorizes leads as inbound, outbound, or bridgebound based on factors like whether the prospect knows the company, their history of interactions, and symptoms or problems that indicate they may be actively looking for a solution.
3. For each category of lead, it provides examples of premises or triggers that could justify outbound outreach, with the goal of either getting them to take a meeting or ultimately purchase.
Comprehensive Encyclopedia of Sales PlaysSales Hacker
This document outlines a 16-day roadmap for LinkedIn outreach that includes researching connections, sending cold emails and calls, following up on past outreach, and analyzing a contact's LinkedIn profile for relationship building opportunities. It also categorizes different types of outreach approaches such as inbound, postbound, bridgebound, and cold outbound outreach.
Defining sales enablement charter 2021Sales Hacker
What You'll Learn:
- Benchmark your enablement maturity for 2021 planning
- Solidify your current state and where you (enablement, sales, marketing) want to go
- Expand enablement’s impact across the entire go-to-market organization
How to Inspire, Grow, and Enable Your Teams (even in a Down Market!)Sales Hacker
What You'll Learn:
- How to build structures to move ambitious team members from SDR to AE and beyond
- How to help salespeople pivot into other roles in the org (Sales to Ops, Enablement, Leadership, or even Marketing!)
- How to inspire and retain talent that will carry your company forward (down market, or not)
How to Book More Meetings w/ “Persona-Based” PersonalizationSales Hacker
The document discusses the results of a study on the impact of COVID-19 lockdowns on air pollution. Researchers found that lockdowns led to significant short-term reductions in nitrogen dioxide and fine particulate matter pollution globally as transportation and industrial activities declined substantially. However, the document notes that continued long-term progress on air quality will require systemic changes rather than temporary reductions from emergency measures.
Workshop: Breaking Down a Real Outbound Prospecting SequenceSales Hacker
With 2020 hitting the market hard, many sales leaders are facing less staff & resources while still being expected to hit (or exceed) quota.
With our customers facing similar squeezes, tried and true outbound tactics are falling flat, leaving us all scrambling to find that extra gear in our outbound sequences….TODAY!
In this presentation, Jeff Swan, Chief Playmaker at RevUp Sales, will demonstrate how to think critically about your sales messaging & sequences, so you can find an extra gear and book more meetings, while your competitors continue to fall flat with outdated (or worse, irrelevant) sales plays.
The Link between Sales Happiness, Performance and TechnologySales Hacker
The webinar discussed a study by Harvard Business Review Analytic Services on the relationship between sales team happiness, performance, and technology. The study found that 81% of very happy sales teams reported increased annual sales, compared to 59% of less happy teams. Key factors for happiness included supportive leadership, a social and transparent culture over a goal-driven one, and technology that enables the team rather than just manages them. Choosing the right CRM is important for sales team happiness and performance.
The Secret Recipe to Show Extreme Value to Your New Buyer: The CFOSales Hacker
What You'll Learn:
- What CFOs really care about in today’s environment
- How to reposition your value-prop to “CFO-proof” your deals
- Tips & tricks to increase your impact with intentional, value-driven meetings
- How to use extreme preparation to “earn the right” to engage with your buyers
3 Techniques That Will Transform Your Deal ExecutionSales Hacker
What You'll Learn:
- Why winning influence is critical for closing revenue.
- How to build trust and credibility with team selling.
- The #1 signal that all winning deals have in common.
From Call to Close: Three Strategies to Uplevel Your Entire Sales ProcessSales Hacker
The world of sales has changed. Sales teams across the globe are grappling with longer payment terms, enhanced deal scrutiny, and stalled sales motions.
As a sales leader, how do you ensure your entire sales process is keeping up?
Learn from Dan Templatement, RVP of Sales at Chorus.ai, and Ryan Neu, Founder & CEO at Vendr, to learn three proven strategies to re-engage and level up your entire sales motion - from call to close.
Comfort & Clean Air Solution Authorized Corporate Sale & Service Dealer.
HVAC is an acronym for Heating, Ventilation, and Air Conditioning. The term HVAC is used to describe a complete home comfort system that can be used to heat and cool your home, as well as provide improved indoor air quality.
"Cold Call Campaigns Success visually represent data and information related to the effectiveness of cold calling in sales and marketing strategies. These graphics use a combination of charts, graphs, and illustrations to convey key insights and statistics in a concise and engaging manner.
The infographics may include data on conversion rates, lead generation, call-to-sale ratios, and other metrics to showcase the impact of cold calling on business growth. They can also highlight best practices, tips, and strategies for optimizing cold call campaigns to improve success rates.
By presenting complex information in a visually appealing format, these infographics make it easier for viewers to understand and digest the content quickly. This makes them an effective tool for businesses looking to communicate the benefits of cold calling and its role in driving sales success.
Overall, infographics on Cold Call Campaigns Success serve as a valuable resource for sales professionals, marketers, and business owners seeking to enhance their cold calling strategies and achieve greater success in their campaigns.
3. BUILDING A VIRAL MARKETING FUNNEL:
HOW TO 10X YOUR NUMBER OF LEADS FOR
FREE
4.
5. KEY TAKE-AWAYS TO 10X YOUR NUMBER OF
LEADS
You’ll learn about:
1. The 5 kinds of virality
2. What works and what doesn’t
3. Not all virality is created equal
4. Design principles to 10x number of leads for free
6.
7. BAD NEWS
The only way to 10x your number of leads for free is to
create a viral product
25. EXAMPLES OF EXPOSURE
VIRALITY
Revenue Summit 2018
What’s that penthouse you’re
staying in?
How did you take that amazing
picture?
“Sent from my iPhone”
26. NOTES ON EXPOSURE VIRALITY
1. It’s not about value (to the recipient)
2. It’s about social proof (status)
3. It needs to be spectacular to be effective
41. New user growth attributable to signature
≈
Immediate user churn on sign up
42. REASONS TO KEEP THE SIGNATURE
1. Number of signature clicks ≠ number of impressions
2. Signature provides social proof
3. Users that churn immediately likely aren’t target audience
57. WHAT IF IT’S ACTUALLY
• Spend to grow Instill a culture of frugality
• Charge a lot Don’t get pricing right
• Build a platform Enhance an existing workflow
66. RECAP
Revenue Summit 2018
1.There are 5 kinds of virality
2.Use them to create viral funnels
3.Bear in mind that not all of them will
work, and not all of them are created
equal
67. Revenue Summit 2018
THANK YOU SALES HACKER
REVENUE SUMMIT 2018.
CEO & Co-founder – Mixmax.
@olofster
OLOF MATHÉ