#RevenueSummit San Francisco 2017 - Peter Isaacson, Aman Naimat - Artificial Intelligence In An ABM World

•Download as PPTX, PDF•

1 like•306 views

Peter Isaacson and Aman Naimat presented " Artificial Intelligence In An ABM World" at the #RevenueSummit San Francisco 2017 conference

Marketing

ARTIFICIAL INTELLIGENCE IN
AN ABM WORLD
Aman Naimat
CTO Demandbase
Peter Isaacson
CMO Demandbase
ACHIEVING INTIMACY AT SCALE

© 2017 DEMANDBASE｜SLIDE 3
WE’VE REPLACED INTIMACY WITH VOLUME
Digital Advertising
Millions of impressions
Click Thru Rates
< .15%
Marketing Automation
Hundreds of thousands of emails
Click rates
< 4%
Lead Gen
Hundreds of thousands of leads
Conversion to won business
< .3%
Inbound/Outbound Sales Dev
Thousands of emails/phone calls
Conversion to won business
< 2%

© 2017 DEMANDBASE｜SLIDE 4
AIABM
TECHNOLOGY IS HERE TO HELP (FINALLY)
INTIMACY
AT SCALE

© 2017 DEMANDBASE｜SLIDE 5
REGAINING INTIMACY
Insights
Understanding account and
individual intent and behavior
Action
Automate actions across
advertising, website and
sales development
Data
Terabytes of first, second
and third party data
Form a complete picture
of the account and buyers
ARTIFICIAL
INTELLIGENCE

© 2017 DEMANDBASE｜SLIDE 6
COMBINING DIFFERENT PERSPECTIVES
Raw Data
Account
Identity
B2B Publisher
Views
Business
Internet
Site Visits
MAS/CRM
Data
4B IP ADDRESSES MAPPED
250M B2B PERSONAS
600B B2B WEB INTERACTIONS350TB OF RELATIONSHIPS
36B B2B SITE VISITS
INTERNAL DATA

© 2017 DEMANDBASE｜SLIDE 7
AI DRIVEN ACTIONS
Hyper-targeted Ads by
Account & Persona
Website Content
Personalization
Buyer Journey
Optimization
Account Based Sales
Development
Account
Identification
Insights
Action
Data
ARTIFICIAL
INTELLIGENCE

© 2017 DEMANDBASE｜SLIDE 9
THE ACTUAL BUYERS JOURNEY
Customer List
ROI Paper
Blog
Forbes Article
Case Studies
Leadership
Homepage
Industry
Product A
Product B
Product C
Demo
form Sales
Time: 12-18 Months

© 2017 DEMANDBASE｜SLIDE 10
OPTIMIZED BUYERS JOURNEY
Customer List
ROI Paper
Blog
Forbes
Article
Leadership
CUSTOMIZED
HOME PAGE
Industry
Product A
Product B
Product C
Auto-fill
Demo
Request
Time: 3 Weeks | Conversion: 10%
Hi Sharon, See
our image store in
action
VP of IT, Shutterfly
Data Centers, Big Data, Image
Data, Videos, Horses
Sales
ad

EXAMPLE: ACCOUNT BASED SALES
DEVELOPMENT

© 2017 DEMANDBASE｜SLIDE 12
THE SDR PLAYBOOK
NEW MODEL
 Focus on Quality
 SQLs and Opportunities
 Get the Right Person
 Go after target accounts
 Go for engagement
OLD MODEL
 Focus on Volume
 Calls/emails per hour
 BANT
 All accounts are the same
 Go for the close - every time

© 2017 DEMANDBASE｜SLIDE 13
NEW MODEL CHALLENGE: DATA TO INSIGHTS TO ACTION
RESEARCH
& QUALIFY
READ PRESS
& BLOGS
FIND BUYING
COMMITTEE
GET CONTACT
INFO
CREATE
MESSAGING
LEARN ABOUT
ACCOUNTS
& CONTACTS

© 2017 DEMANDBASE｜SLIDE 14
TIP OF THE SPEAR: YOUR AVERAGE SDR
1. YOUNG
2. INEXPERIENCED
3. MERCENARY
4. HUNGOVER

© 2017 DEMANDBASE｜SLIDE 15
WHAT MARKETING NEEDS TO DELIVER
RELEVANT
BUSINESS
TOPICS
PERSONALIZED
NEWS
CONTACT-
SPECIFIC
MESSAGING
BUSINESS
LANDSCAPE
PRIORITIZED
ACCOUNTS TO
TARGET
PRIORITIZED
CONTACTS TO
REACH

© 2017 DEMANDBASE｜SLIDE 16
WHAT MARKETING NEEDS TO DELIVER
Turn data into
insights into
action for the
SDRs
RELEVANT
BUSINESS
TOPICS
PERSONALIZED
NEWS
CONTACT-
SPECIFIC
MESSAGING
BUSINESS
LANDSCAPE
PRIORITIZED
ACCOUNTS TO
TARGET
PRIORITIZED
CONTACTS TO
REACH

#RevenueSummit San Francisco 2017 - Peter Isaacson, Aman Naimat - Artificial Intelligence In An ABM World

Planning for a new year can be a difficult and sometimes stressful process, especially if that planning includes a new strategy like Account-Based Marketing (ABM). At Demandbase, we’ve helped hundreds of companies successfully fold ABM into their yearly plans and are bringing our insights and best practices straight to you. In this webinar, Jessica Fewless, VP, ABM Strategy & Field Marketing and Emily Wingrove, Senior Manager, ABM Education, will cover the most common questions B2B marketers ask us about ABM planning, including: * Who should be in my ABM team? * How big or small should my target account list be? * How do you demonstrate success along the way? * How do I start budgeting for the strategy? * When should we invest in ABM technology?

9 Tips for Hyper-Prioritized Prospecting to Avoid the Summer Sales Slump

Sales Hacker

Transitioning Your Sales Organization to Account-Based Marketing

amber-javaid

#OneTeam: A True Tale of Account-Based Marketing Transformation

Terminus

SOS08. Your Secret Weapon to Scaling: Account-Based Everything

SalesLoft

The secret to successful Account-Based Marketing (ABM) isn’t so secret: start with quality data, add the right orchestration and finish off with sales and marketing alignment. Of course, knowing what it takes is one thing, putting it all together is another. Learn how to build a powerful and effective account-based strategy and what it takes to move from theory to successful practice, through real-life stories of implementing ABM at high growth organizations.

Close Bigger Deals with Account-Based Marketing through Live Chat

Sales Hacker

[Webinar Slides] How to Build an Award-Winning ABM Program

Terminus

Watch the webinar recording: http://bit.ly/2AdtSVa This webinar features SiriusDecisions ABM Program winner of the year, Malachi Threadgill, as he shares how Masergy successfully transformed their revenue team from lead-based to account-based. Malachi shares how his team: - Created 7X more opportunities. - Increased opportunity MRR by 50%. - Decreased their sales cycle by 10%. You will also learn: - Tips for getting started with your ABM strategy. - How Masergy aligned marketing with sales. - Practical advice for segmenting and prioritizing accounts.

Empowering Sales with Account Insights

Demandbase

As Account-Based Marketing (ABM) has become standard best practice, B2B marketers are holding themselves accountable to business metrics further down the funnel, such as pipeline and revenue. So, what happens after Marketing hands leads over to Sales? With Demandbase’s new Conversion solution, Marketers can now give Sales the insights to better reach and engage the right individuals – with personalized messages, within your target accounts – and deliver them right where Sales spends their time: email, Salesforce, and Slack. In this webinar you will a demo of the new Conversion solution and learn how to: - Leverage AI and machine learning to discover which accounts are demonstrating interest - Get detailed insights about what your target accounts are doing on your website - Know more about your accounts: quotes in press releases, blog posts, speaking engagements, and more - Use LinkedIn to find new customers

Data-fueled deal engines: How the best revenue teams use data to save time an...

amber-javaid

Building A Pipeline SWAT Team: How Sales & Marketing Aligns To Drive Pipeline...

G3 Communications

An ABM strategy is only as good as the sellers and SDRs that support it. Without tight sales and marketing alignment on account selection, prospect follow-up and marketing tactics, ABM campaigns are certain to fall flat. In this session FinancialForce’s CMO Fred Studer and Director of Demand Generation Ciaran Mahoney will discuss the company’s ABM journey and the organizational changes that were required to bring sales and marketing closer together.

Why Every Sales and Operations Leader Should Be Worried About the Upcoming Ca...

Sales Hacker

What Clean and Complete Data Looks Like: Steve Bryerton & Chad Burmeister @ S...

SalesLoft

SNB05. A Different Vantage Point: Improve Meetings for Everyone

SalesLoft

Join SalesLoft's Taylor Thompson (Sales Executive) and Meiling Arounnarath (Product Owner) for the compelling story as to why Taylor started reviewing his sales recordings once he got access to Meeting Intelligence in SalesLoft...and why you should too. You'll learn why Meeting Intelligence helps make meetings better for everyone: customer facing roles, managers, and most importantly, customers. They'll have bonus content as well. The team from Dogpatch Advisors is sharing how they helped personalize SalesLoft's GTM for Meeting Intelligence.

SOS01. Grow Success: Building Plays that Scale

SalesLoft

Optimizing Your Martech Stack For An Account-Based Everything Approach

G3 Communications

There are too many marketing solutions today and it can be difficult to figure out the ideal stack for your company. Tech is generally expensive and budgets are usually tight. During this session, Masha Finkelstein, Director of Demand Generation at BetterWorks, willdiscuss how to figure out the right mix of technologies to solve your Account-Based Marketing (and Everything) challenges. She will show what marketers can do to simplify this process by using a simple prescriptive approach to designing an efficient martech stack.

Strategies To Support The Consensus Sale: New Survey Data

G3 Communications

The model for the “Consensus Sale” was a game changing concept for marketing and sales organizations when covered in Harvard Business Review in 2015. Now in 2018, as ABM becomes the main driver for B2B revenue creation, marketing and sales teams are still refining their approach to building consensus among multiple buyers within an organization. This session will brand new research highlighting the tools and tactics B2B organizations are prioritizing to better engage and track interests and activities within buying groups at key accounts

SLS01. It's the 21st century: The B2B Seller Reigns

SalesLoft

The dynamic between the buyers and sellers constantly changes. This session dives deep into what buyers want from a sales interaction, what this means for the modern seller, and lastly, as a sales leader, how you can best set your team up for success. Top Takeaways: .The New Normal - Buyers don’t want to engage sellers till late in the process (if at all) .Data Drives Delight - Leverage data and make buying effortless .The New Skill Set - Master new skills to help the modern buyer transact

The Journey From Chaos To True Agility: How B2B Brands Are Applying Agile Mar...

G3 Communications

The theory of Agile marketing sounds great. Who doesn’t want more work, of a higher quality, in less time? But what’s going on behind the theory? This fast-paced session from one of the world’s leading Agile marketing experts will explore the realities of Agile in the world of marketing. We’ll explode common myths, investigate real world case studies, and finally explore small steps you can take to improve your own agility right away.

B2B Digital Advertising: Discovering Opportunities with Artificial Intelligence

Demandbase

B2B advertisers have been hesitant to adopt AI-driven approaches, in large part because most ad-tech solutions were built for their B2C counterparts. But there are tremendous opportunities in B2B advertising and AI. Marketers are now able to derive real value for everything from dynamically adjusting campaigns to optimizing first- and third-party data. And that’s just the beginning. Register to learn about: * Today’s barriers to meaningful AI adoption by B2B marketers * The roadmap to an AI-assisted approach to Account-Based Marketing * Examples of real marketers putting AI-enabled platforms to work

Getting to What Matters: Driving Conversions Through B2B Content Personaliz...

Demandbase

Many marketers spend time and money building personas so they can “speak” to B2B buyers. But too often, they use generic content that doesn’t deliver results. Target your top customers with personalized messages that drive engagement and convert leads. Leverage: - Core principles of account-based marketing - Best practices for onsite and offsite personalization - Real life tactics from successful companies to drive growth - Generate more revenue by personalizing for accounts that matter the most.

What's hot

Alfresco’s Approach: 5 Critical Steps To Creating The Ideal ABM Program

G3 Communications

Calling New Plays In Sales And Marketing

G3 Communications

Top 6 Considerations for ABM in 2018

Demandbase

9 Tips for Hyper-Prioritized Prospecting to Avoid the Summer Sales Slump

Sales Hacker

Transitioning Your Sales Organization to Account-Based Marketing

amber-javaid

#OneTeam: A True Tale of Account-Based Marketing Transformation

Terminus

SOS08. Your Secret Weapon to Scaling: Account-Based Everything

SalesLoft

Close Bigger Deals with Account-Based Marketing through Live Chat

Sales Hacker

[Webinar Slides] How to Build an Award-Winning ABM Program

Terminus

Empowering Sales with Account Insights

Demandbase

Data-fueled deal engines: How the best revenue teams use data to save time an...

amber-javaid

Building A Pipeline SWAT Team: How Sales & Marketing Aligns To Drive Pipeline...

G3 Communications

Why Every Sales and Operations Leader Should Be Worried About the Upcoming Ca...

Sales Hacker

What Clean and Complete Data Looks Like: Steve Bryerton & Chad Burmeister @ S...

SalesLoft

SNB05. A Different Vantage Point: Improve Meetings for Everyone

SalesLoft

SOS01. Grow Success: Building Plays that Scale

SalesLoft

Optimizing Your Martech Stack For An Account-Based Everything Approach

G3 Communications

Strategies To Support The Consensus Sale: New Survey Data

G3 Communications

SLS01. It's the 21st century: The B2B Seller Reigns

SalesLoft

The Journey From Chaos To True Agility: How B2B Brands Are Applying Agile Mar...

G3 Communications

What's hot (20)

Alfresco’s Approach: 5 Critical Steps To Creating The Ideal ABM Program

Calling New Plays In Sales And Marketing

Top 6 Considerations for ABM in 2018

9 Tips for Hyper-Prioritized Prospecting to Avoid the Summer Sales Slump

Transitioning Your Sales Organization to Account-Based Marketing

#OneTeam: A True Tale of Account-Based Marketing Transformation

SOS08. Your Secret Weapon to Scaling: Account-Based Everything

Close Bigger Deals with Account-Based Marketing through Live Chat

[Webinar Slides] How to Build an Award-Winning ABM Program

Empowering Sales with Account Insights

Data-fueled deal engines: How the best revenue teams use data to save time an...

Building A Pipeline SWAT Team: How Sales & Marketing Aligns To Drive Pipeline...

Why Every Sales and Operations Leader Should Be Worried About the Upcoming Ca...

What Clean and Complete Data Looks Like: Steve Bryerton & Chad Burmeister @ S...

SNB05. A Different Vantage Point: Improve Meetings for Everyone

SOS01. Grow Success: Building Plays that Scale

Optimizing Your Martech Stack For An Account-Based Everything Approach

Strategies To Support The Consensus Sale: New Survey Data

SLS01. It's the 21st century: The B2B Seller Reigns

The Journey From Chaos To True Agility: How B2B Brands Are Applying Agile Mar...

Similar to #RevenueSummit San Francisco 2017 - Peter Isaacson, Aman Naimat - Artificial Intelligence In An ABM World

B2B Digital Advertising: Discovering Opportunities with Artificial Intelligence

Demandbase

Getting to What Matters: Driving Conversions Through B2B Content Personaliz...

Demandbase

Expert ABM: Solving Your Biggest B2B Marketing Pains

Demandbase

Many organisations are building marketing strategies based purely on guesswork and cannot answer the following questions: 1. Do you have insight into your anonymous website visitors? 2. Is your content being seen by the right people? 3. Are your target accounts following your preferred buyer journey? Take the guesswork out of strategy planning and solve your marketing pains. This presentation covers how to identify, target and close bigger deals with your key accounts.

Artificial Intelligence in an ABM World

Demandbase

You can’t read a news article without some reference to Artificial Intelligence (AI). From Siri, to Spotify, to Call of Duty and now self-driving cars, AI is becoming a standard part of our daily lives. That is no different for the B2B world. A recent study surveying 500 marketing executives found that 80% believe AI will revolutionize marketing by 2020 while only 10% are actually using it. But that is all about to change. In June 2016, Demandbase acquired Spiderbook, an AI-based solution that helps B2B companies overcome the most complex data challenges. Host Analytics was one of the first customers to leverage Spiderbook’s AI technology and achieved amazing results. Join Demandbase and Host Analytics for a webinar on January 24 to learn: - How AI is changing the B2B landscape and what powers the technology behind Demandbase - How Host Analytics leveraged Spiderbook to make its marketing more efficient - The challenges marketing and sales professionals face with AI - How to overcome those challenges to maximize sales conversations and close more deals

Demandbase Solution Overview: Engagement Solution

Demandbase

Your website is one of your most critical marketing channels. Yet, it can be challenging to provide a relevant experience for site visitors. In this session, you’ll see how real-life B2B practitioners, including the Demandbase marketing team, leverage our Engagement Solution to boost their website results. You’ll walk away with speci c examples of how you can leverage arti cial intelligence and put website personalization into action.

Seven Key Considerations For Your 2019 ABM Strategy

Demandbase

Annual planning is upon us—are you ready? Regardless of where you are in your Account-Based Marketing (ABM) journey, this time of year is key to a successful, targeted strategy. There are key areas you want to consider and address to ensure you get the most out of your ABM strategy in the coming year! During this webinar Jessica Fewless, VP, ABM Strategy, Field and Channel Marketing, will give us a candid take on where you should focus your attention during planning to set yourself up for success! Jessica has advised hundreds of companies on ABM and will share how to: - Build, grow and optimize an ABM strategy that your Sales and Marketing teams can get behind - Outline your goals and metrics to make sure key stakeholders are aligned - Analyze your budget to ensure your spending on the more effective programs

How SAP Hybris Solutions Help SAP to Run Simple

SAP Customer Experience

Our B2B ABM Personalization journey at Adobe

George Sadler

Three Ways High Growth Companies Can Drive ABM Results

Demandbase

As a high-growth marketer, you get Account-Based Marketing. You understand that time and budget are limited resources. You also know that proving marketing ROI may come through a hodgepodge of Google Analytics, Excel vlookups, and a lot of elbow grease. So how do you juggle all this to build out a successful ABM strategy? Join Demandbase and Optymyze, a leader in Sales Performance Management (according to Gartner Magic Quadrant), as we delve into how high-growth organizations are tackling ABM adoption. We’ll take a look at how Optymyze increased account engagement by 54% with ABM and Demandbase solutions. In this webinar, you’ll learn how to implement an effective ABM strategy by: - Aligning website personalization with ad campaigns - Measuring brand reach and engaged accounts - Providing a tailored target account list - Consolidating your ABM data sources into a single source of truth

Account-Based Marketing in Action

Demandbase

How to reach prospects when they are not engaging with you

Leanne Moir

In B2B Marketing the difference between winning and losing deals comes down to the ability to continually target and engage prospects throughout the buying process, but what happens when your prospects stop engaging with you? Join this webinar as we cover how to: - Stop crossing your fingers and hope your prospects are engaging with you - Reach the full buying committee at your best-fit accounts - Deliver customised, relevant messages that fit each phase of the journey This webinar will feature a B2B marketing practitioner who will share experiences of how they are reaching their target audiences and driving real business outcomes.

Getting Ahead of the Buying Cycle with Real-Time Intent

Demandbase

With over 70% of B2B buyers starting their research with a generic search, understanding your buyer is critical. To get ahead of the competition, B2B marketers must reach key decision makers as early as possible in the buyer’s journey. Demandbase Real-Time Intent identifies the online activities of accounts and buying committees to capture their first moment of interest in your products and services. You no longer need to wait for a hand raise, Real-Time Intent lets you know what your target accounts are interested in, at that very moment of interest. Get a glimpse of this groundbreaking technology in this webinar. You will learn how to: -Identify accounts that are showing the greatest intent for a specific topic -Target accounts who are starting to research one of your competitors -Deliver customized, relevant messages that fit each phase of the journey -Trigger sales outreach for any account that shows a spike in intent

Craig Rosenberg & Kristina McMillan: Account-Based Sales Development: The Fas...

Demandbase

Sales and Marketing Alignment: Bridging the Great Divide through ABM

Demandbase

Featuring Peter Isaacson Chief Marketing Officer, Demandbase Ever feel like your sales team just isn’t satisfied with the volume or the quality of the leads you generate? Are you hitting your goals, but your sales team is not? Join Demandbase’s CMO, Peter Isaacson, as he outlines some of the greatest challenges for today’s B2B Marketers, and shares how to overcome them by aligning around high-value accounts and focusing on key strategies to drive revenue. He will illustrate the basic foundations for turning your marketing organziation into an ABM machine through the example of Demandbase’s own journey to an ABM strategy.

Introducing ABM Analytics: View Your ABM Results Across the Entire Funnel

Demandbase

As technology advances, marketers are constantly seeking deeper and more actionable insights from their solutions. However, their data is often siloed, preventing them from building a holistic view of their marketing results. With our all-new ABM Analytics, included in the Demandbase ABM Platform, marketers can get a complete picture of their overall marketing performance—across the entire marketing and sales funnel. Join us for a demo of this new functionality and learn how to: - Measure and monitor the impact of ABM on your most valued accounts - Test the effectiveness of your marketing spend with side-by-side comparisons of audiences - Diagnose challenges in your customer journey, and take action to improve performance

Account-Based Nurturing: Strategies For Turning Target Accounts Into Customer...

G3 Communications

Budgeting for Account-Based Marketing: A Practitioner’s Story

G3 Communications

View the full webcast here: http://dg-r.co/2xDVi44 According to SiriusDecisions, 92% of marketers call account-based marketing (ABM) a B2B must-have; and according to eMarketer, 41% plan to increase spending on ABM. With 2018 right around the corner, what’s your plan for funding an ABM strategy? In this session, Demandbase will talk shop about how its own marketing department got creative and developed an ABM budget that created efficiencies the team never thought possible. Tune in to learn: • Why marketers are prioritizing ABM in 2018; • How to align around a target account list; • Creative ways marketers are developing ABM budgets; and • How to optimize the program mix.

Budgeting for Account-Based Marketing: A Practitioner’s Story

Demandbase

According to SiriusDecisions, 92% of marketers call Account-Based Marketing (ABM) a B2B must-have; and according to eMarketer, 41% plan to increase spending on ABM. With 2018 right around the corner, what’s your plan for funding an ABM strategy? Join Blackline and Demandbase to hear two every-day ABM practitioners dive into how they budget for an ABM strategy. It might surprise you to learn how you can create efficiencies and free up budget you never thought existed. In this webinar you’ll learn: - Why marketers are prioritizing ABM in 2018 - ABM basics needed to start planning your budget - Creative ways marketers are developing ABM budgets - How ABM is influencing marketing strategies for 2018

The New Rules for B2B Website Performance & Personalization

Demandbase

For years B2B marketers have played by B2C rules, with limited to no success. Now the game has changed. Join Demandbase and Optimizely to learn why approaches to B2B website personalization and performance have evolved past persona tactics to account-based targeting strategies and what you need to know to stay in the game. Key takeaways: Why persona segmentation is no longer the go-to for B2B personalization How you can build an Account-Based Marketing personalization strategy for your website Benchmarks for success from some of today’s leading ABM marketers

New Rules for B2B Website Personalization & Performance

Optimizely

Similar to #RevenueSummit San Francisco 2017 - Peter Isaacson, Aman Naimat - Artificial Intelligence In An ABM World (20)

B2B Digital Advertising: Discovering Opportunities with Artificial Intelligence

Getting to What Matters: Driving Conversions Through B2B Content Personaliz...

Expert ABM: Solving Your Biggest B2B Marketing Pains

Artificial Intelligence in an ABM World

Demandbase Solution Overview: Engagement Solution

Seven Key Considerations For Your 2019 ABM Strategy

How SAP Hybris Solutions Help SAP to Run Simple

Our B2B ABM Personalization journey at Adobe

Three Ways High Growth Companies Can Drive ABM Results

Account-Based Marketing in Action

How to reach prospects when they are not engaging with you

Getting Ahead of the Buying Cycle with Real-Time Intent

Craig Rosenberg & Kristina McMillan: Account-Based Sales Development: The Fas...

Sales and Marketing Alignment: Bridging the Great Divide through ABM

Introducing ABM Analytics: View Your ABM Results Across the Entire Funnel

Account-Based Nurturing: Strategies For Turning Target Accounts Into Customer...

Budgeting for Account-Based Marketing: A Practitioner’s Story

The New Rules for B2B Website Performance & Personalization

New Rules for B2B Website Personalization & Performance

Recently uploaded

How to Use AI to Write a High-Quality Article that Ranks

minatamang0021

In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines. Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

Search Engine Journal

March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results. How did your website fare? Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape. You’ll learn: - How to create content that is valuable to users (not just search engines) using E-E-A-T. - How to build links that can boost rankings and withstand algorithm updates. - Best practices for content creation and link building so you can thrive during algorithm updates. With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility. Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies. Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success. Check out this webinar and unlock the secrets to thriving in the new Google era.

Playlist and Paint Event with Sony Music U

SemajahParker

DMF Portfolio Piece Smart Goals - Artist Management.docx

TravisMalana

SMM Cheap - No. 1 SMM panel in the world

smmpanel567

Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business. Key Takeaways: Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

Demandbase

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way. Key Takeaways: 1. Real content is king 2. Find ways to show EEAT 3. Repurpose across all platforms

Winning local SEO in the Age of AI - Dennis Yu

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

May 2024 - VBOUT Partners Meeting Group Session

Vbout.com

Coca Cola Branding Strategy and strategic marketing plan

Maswer Ali

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives. Key Takeaways: Understand how search engines work Be able to find out where your users search Know what is required for each discipline of SEO Feel confident creating an SEO Plan Confidently measure SEO performance

Is AI-Generated Content the Future of Content Creation?

Cut-the-SaaS

Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability. Understanding AI-Generated Content: AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production. Key Benefits: Content Creation: Rapidly generate high-quality content for blogs, articles, and social media. Brainstorming: AI simulates conversations to inspire creative ideas. Research Assistance: Efficiently summarize and research information. Market Insights: The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market. Case Study: CNET’s AI Content Controversy: CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight. Benefits Across Industries: Marketing: Personalize content at scale and optimize engagement with predictive analytics. Publishing: Automate content creation for faster publication cycles. Education: Efficiently generate educational materials. Healthcare: Create accurate content for patients and professionals. Finance: Produce timely financial content for decision-making. Challenges and Ethical Considerations: Transparency: Disclose AI use to maintain trust. Bias: Address potential AI biases with diverse datasets. SEO: Ensure AI content meets SEO standards. Quality: Maintain high standards to prevent misinformation. Conclusion: AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries. Connect with Us: Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.

Marketing as a Primary Revenue Driver - Lee Levitt

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction. No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.

The Old Oak - Press Kit - Cannes Film Festival 2023

Pascal Fintoni

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear. Key Takeaways: Understand Why Personal Stories Connect Better How To Remember Forgotten Stories How To Use Customer Experiences As Stories For Your Brand

SEO as the Backbone of Digital Marketing

Felipe Bazon

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

offisadizayn

Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows. Key Takeaways: >> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation. >> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business. >> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas. >> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

BalmerLawrie

Recently uploaded (20)

How to Use AI to Write a High-Quality Article that Ranks

[Google March 2024 Update] How To Thrive: Content, Link Building & SEO

Playlist and Paint Event with Sony Music U

DMF Portfolio Piece Smart Goals - Artist Management.docx

SMM Cheap - No. 1 SMM panel in the world

Winning local SEO in the Age of AI - Dennis Yu

What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...

The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt

Winning local SEO in the Age of AI - Dennis Yu

May 2024 - VBOUT Partners Meeting Group Session

Coca Cola Branding Strategy and strategic marketing plan

SEO Master Class - Steve Wiideman, Wiideman Consulting Group

Is AI-Generated Content the Future of Content Creation?

Marketing as a Primary Revenue Driver - Lee Levitt

The Old Oak - Press Kit - Cannes Film Festival 2023

Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...

SEO as the Backbone of Digital Marketing

Offissa Dizayn - Otel, Kafe, Restoran Kataloqu_240603_011042.pdf

Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...

BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin

#RevenueSummit San Francisco 2017 - Peter Isaacson, Aman Naimat - Artificial Intelligence In An ABM World

1. ARTIFICIAL INTELLIGENCE IN AN ABM WORLD Aman Naimat CTO Demandbase Peter Isaacson CMO Demandbase ACHIEVING INTIMACY AT SCALE

3. © 2017 DEMANDBASE｜SLIDE 3 WE’VE REPLACED INTIMACY WITH VOLUME Digital Advertising Millions of impressions Click Thru Rates < .15% Marketing Automation Hundreds of thousands of emails Click rates < 4% Lead Gen Hundreds of thousands of leads Conversion to won business < .3% Inbound/Outbound Sales Dev Thousands of emails/phone calls Conversion to won business < 2%

5. © 2017 DEMANDBASE｜SLIDE 5 REGAINING INTIMACY Insights Understanding account and individual intent and behavior Action Automate actions across advertising, website and sales development Data Terabytes of first, second and third party data Form a complete picture of the account and buyers ARTIFICIAL INTELLIGENCE

6. © 2017 DEMANDBASE｜SLIDE 6 COMBINING DIFFERENT PERSPECTIVES Raw Data Account Identity B2B Publisher Views Business Internet Site Visits MAS/CRM Data 4B IP ADDRESSES MAPPED 250M B2B PERSONAS 600B B2B WEB INTERACTIONS350TB OF RELATIONSHIPS 36B B2B SITE VISITS INTERNAL DATA

7. © 2017 DEMANDBASE｜SLIDE 7 AI DRIVEN ACTIONS Hyper-targeted Ads by Account & Persona Website Content Personalization Buyer Journey Optimization Account Based Sales Development Account Identification Insights Action Data ARTIFICIAL INTELLIGENCE

8. EXAMPLE: OPTIMIZING THE BUYERS JOURNEY

9. © 2017 DEMANDBASE｜SLIDE 9 THE ACTUAL BUYERS JOURNEY Customer List ROI Paper Blog Forbes Article Case Studies Leadership Homepage Industry Product A Product B Product C Demo form Sales Time: 12-18 Months

10. © 2017 DEMANDBASE｜SLIDE 10 OPTIMIZED BUYERS JOURNEY Customer List ROI Paper Blog Forbes Article Leadership CUSTOMIZED HOME PAGE Industry Product A Product B Product C Auto-fill Demo Request Time: 3 Weeks | Conversion: 10% Hi Sharon, See our image store in action VP of IT, Shutterfly Data Centers, Big Data, Image Data, Videos, Horses Sales ad

11. EXAMPLE: ACCOUNT BASED SALES DEVELOPMENT

12. © 2017 DEMANDBASE｜SLIDE 12 THE SDR PLAYBOOK NEW MODEL  Focus on Quality  SQLs and Opportunities  Get the Right Person  Go after target accounts  Go for engagement OLD MODEL  Focus on Volume  Calls/emails per hour  BANT  All accounts are the same  Go for the close - every time

13. © 2017 DEMANDBASE｜SLIDE 13 NEW MODEL CHALLENGE: DATA TO INSIGHTS TO ACTION RESEARCH & QUALIFY READ PRESS & BLOGS FIND BUYING COMMITTEE GET CONTACT INFO CREATE MESSAGING LEARN ABOUT ACCOUNTS & CONTACTS

15. © 2017 DEMANDBASE｜SLIDE 15 WHAT MARKETING NEEDS TO DELIVER RELEVANT BUSINESS TOPICS PERSONALIZED NEWS CONTACT- SPECIFIC MESSAGING BUSINESS LANDSCAPE PRIORITIZED ACCOUNTS TO TARGET PRIORITIZED CONTACTS TO REACH

16. © 2017 DEMANDBASE｜SLIDE 16 WHAT MARKETING NEEDS TO DELIVER Turn data into insights into action for the SDRs RELEVANT BUSINESS TOPICS PERSONALIZED NEWS CONTACT- SPECIFIC MESSAGING BUSINESS LANDSCAPE PRIORITIZED ACCOUNTS TO TARGET PRIORITIZED CONTACTS TO REACH

Editor's Notes

,
Call center guys young

#RevenueSummit San Francisco 2017 - Peter Isaacson, Aman Naimat - Artificial Intelligence In An ABM World

Recommended

Recommended

More Related Content

What's hot

What's hot (20)

Similar to #RevenueSummit San Francisco 2017 - Peter Isaacson, Aman Naimat - Artificial Intelligence In An ABM World

Similar to #RevenueSummit San Francisco 2017 - Peter Isaacson, Aman Naimat - Artificial Intelligence In An ABM World (20)

More from #FlipMyFunnel

More from #FlipMyFunnel (20)

Recently uploaded

Recently uploaded (20)

#RevenueSummit San Francisco 2017 - Peter Isaacson, Aman Naimat - Artificial Intelligence In An ABM World

Editor's Notes