The document discusses making a company's sales process "enterprise ready" by establishing a formal sales process and sales operations role. It notes that companies with a formal sales process see 18% higher revenue growth. The sales process involves steps to identify prospects, present sales, and close sales through coordination between people, tools, and techniques. An enterprise ready sales process transforms prospects from being curious to committed through different stages. It is argued that a sales operations role can help drive process, details, analytics, and change management to optimize reps' time spent on selling versus administrative tasks. Establishing the right sales process and operations can help influence a company's future success.